Online Video Marketing – How To Get Started.

If you’re just getting started with “online video marketing”, then I can completely understand if you’re so daunted by the whole prospect. Many people ask me the questions of, “Well Tom, how do I get started?”, “What do I specifically need to do?”, many people are worried about how they’ll come across on camera & whether they will look like a quivering wreck? Many people are confused with what to do with the videos once they have been created, how to distribute them across the whole of the internet & get loads of traffic back to their website.

If this sounds like you, then you’re going to want to watch the video above as I am going to share with you a specific strategy that I share with my clients and customers that will really help you out and get you started and gain instant success from your online video marketing. Plus, this whole strategy will make things a lot easier for you.

1) 10 Questions

Okay, what you want to do to begin with is write down 10 different, frequently asked questions that you get from leads, prospects, clients and customers. Simply write them down as a list.

2) Get Interviewed

Then what you want to do is find a friend or colleague and get them to interview and make a video out of it. Now, you might want to do this several times to get comfortable with the answers you’ve given, or perhaps plan it out a little beforehand, but the essence here is to have you answering the 10 questions on video. Now, the reason you do this is because first of all, when you get interviewed your viewers will instantly perceive you as the authority as your viewer will think, “Wow, if you’re getting interviewed you must be the person with the knowledge here”, plus, what will also happen is that it takes away the pressure of having to be a “presenting pro” as such. What you’ll find is that because you’re naturally bringing across your character from the interaction of an interview, people will watch your online videos and think to themselves, ‘you’re a natural and genuine person – I want to find out more about what you have to offer’. This is because you will have been answering the questions that they’ve got in their minds as you’ve been answering the popular, most frequently asked questions.

3) Break It Up

Now, once you’ve created the 15 minute online marketing video of you answering the 10 most popular questions, what you then want to do is break it up into each individual question so that you’ll be left with 10 shorter videos. Each video has you answering 1 question. Just break it up in the editing software that you use.

4) Distribution

Then what you want to do is have the 10 videos ready and sign up to somewhere like TubeMogul, PixelPipe, HeySpread (one or more of these distribution sites) and it’ll mean when you upload 1 video, it’ll distribute that video to many different video hosting sites, depending on how many you have signed up to. There are many different online video hosting sites, in fact there are over 50, but for now let’s imagine you sign up to just 20. If you take 1 video and publish it to the various sites, that is 20 videos immediately. But you’ve just created 10 videos, so you’re going to be sending out 200 videos out into the internet and have them all pointing back to your website. These videos will be giving answers to the questions that your viewers will also want to know about. Now, this is very, very powerful because you’ve now got 200 videos all pointing back to your website.
Make sure that when you’re uploading the videos you add in your URL to the description area. That is the full website with the “http://” at the beginning. For example, . When you use the “http://” it allows the link to become active and clickable so that people can go straight to your website.

Now, obviously choose the page that the viewers go back to – it could be a conversion page or a blog page – because the real ‘kicker’ is that those visitors are going to be highly qualified as you’ve answered some of their questions already, they’ve actually seen you in action, they’ve already started building a relationship with you, so they’re bound to come to your website and will be looking for where they can find out more. This is very powerful.

So, what I want you to do is start implementing this as of today. If you do have questions, Here is what you need to do:

Go to the comments below, and ask me any question, plus “like” the video, subscribe, share and all that good stuff that makes me think you’re a legend!

Cheers,

Tom

The 2 Week Diet

Video Marketing Secrets | Grow Your YouTube Channel Fast!

Promoting your YouTube channel can be exhausting. The time and energy it takes to properly promote a single video the right way is the reason most fail to gain any traction on YouTube. Well, don’t give up quite yet. Trying to find time that you just don’t have you isn’t an option for a lot of people, but with a small marketing budget you can make a huge impact in the growth of your channel. In this video I reveal a resource that could change the game for you.

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The 2 Week Diet

How to Find Keywords That Drive Traffic to Your Competitors

 

Smart Keyword Research

A smart way to do keyword research is to find keywords that your competitors rank for and use them to get more organic traffic. The process is simple. Spy on your competitors, find the keywords where they rank high in Google, and use this data to get traffic to your website.

In this video, Tim Soulo shows you how to analyze your competitors SEO traffic and build your own content marketing strategy on what’s working for them.

Using Ahrefs’ Organic Keywords Report (Positions Explorer), you can see most of the keywords that your competitors rank for in Google. Note: This tool is now a part of Site Explorer tool .

Using a Smart Tool

To get started, all you need to do is to submit your competitor’s website for analysis and click ‘Search’. Within a few seconds, the tool will find and show you the keywords your competitor’s site is ranking for from virtually any country in the world. By default, the results in ‘Organic Keywords’ report are ordered by the ‘Traffic’ column, which gives an estimate of how much traffic a website is getting from Google.

Smart Results

But you can click on any of the columns and re-order the list by the metric that is most interesting to you. By reverse engineering your competitors’ organic rankings, you can find a ton of content opportunities to add to your blog.

 

Be sure to subscribe to Ahrefs’ YouTube channel for more awesome tutorials and videos like this one.
https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ

 


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