How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat’s success wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation. …

Why Focusing on People and Data Might Be the Distraction Hackers Need to Infiltrate Big Business

We live in times when it’s become easier than ever for hackers to breach an organization through social engineering. Breaches are primarily caused by phishing attacks, representing a huge security problem for businesses. But why is this type of cybercriminal so widely represented in the statistics? What is it that makes it so easy and […]
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