How I Learned to Stop Worrying and Trust My Entrepreneurial Journey (and How You Can, Too)

Working for yourself can be tough. A 2014 study about the mental health of entrepreneurs found that 30% of the 242 surveyed experienced depression. In the general population, the number is significantly lower at 7%. The rigors of entrepreneurship—building a business from scratch, wearing many different hats, and even setting the right price—can be stressful enough … Read moreHow I Learned to Stop Worrying and Trust My Entrepreneurial Journey (and How You Can, Too)

The 6 Business Storytelling Elements You Can Use To Fire Up Your Startup Growth

Look, I get it. You’re in the middle of launching your product. You’ve poured your heart and soul (and most likely a painful amount of money) into your new creation, poised to be released unto the world… And here I am, one of those artsy-fartsy marketing types telling you that no matter how great your … Read moreThe 6 Business Storytelling Elements You Can Use To Fire Up Your Startup Growth

The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

Posted by MiriamEllis
Photo credit: Michelle Shirley
What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy?
What if the brass ring of content dev, link opportunities, consumer sentiment and realtime local inventory is just waiting for you to grab it, on a ride we just haven’t taken yet, in a setting we’re just not talking about?
Let’s travel a different road today, one that parallels our industry’s typical conversation about citations, reviews, markup, and Google My Business. As a 15-year sailor on the Local SEO ship, I love all this stuff, but, like you, I’m experiencing a merging of online goals with offline realities, a heightened awareness of how in-store is where local business successes are born and bred, before they become mirrored on the web.
At Moz, our SaaS tools serve businesses of every kind: Digital, bricks-and-mortar, SABs, enterprises, mid-market agencies, big brands, and bootstrappers. But today, I’m going to go as small and as local as possible, speaking directly to independently-owned local businesses and their marketers about the buy local/shop local/go local movement and what I’ve learned about its potential to deliver meaningful and far-reaching successes. Frankly, I think you’ll be as amazed as I’ve…


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