How to Set Up a Facebook Shop: The Quickstart Guide for Beginners

You’ve got to be proactive.

If you want to be successful, you can’t sit back and wait for customers to come to you – reach out to them.

So where are they? Facebook.

Facebook is the largest social network in the world, with more than 1.09 billion people logging on daily to spend an average of 58.5 minutes on the platform.

That’s insane.

If you sell products online and you don’t have a Facebook shop, you’re missing a huge opportunity.

Plus, the Facebook shop feature isn’t just available to major retailers – anyone can get in on the action.

In this article, you’ll learn how to create a Facebook shop and how to integrate your Shopify store with Facebook. Plus, make sure that you stick around until the end to learn how to tag your products in Facebook posts.

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What Exactly is a Facebook Shop?

A Facebook shop is a tab which you can configure on your Facebook page to promote and sell your products directly to Facebook users on the platform itself.

Here’s an example of a Facebook store from Shopify user Best Self Co:

Facebook Shop Example

When Facebook users click on a product, they’ll be shown an expanded product page. On this page, they can see product pictures and videos, and read the product description.

Facebook Shop Product Page Example

What Are the Benefits of a Facebook Shop?

Before we look at how to create a Facebook shop, it’s important to understand exactly how a Facebook store can help you grow your ecommerce busines

Here are the three main benefits of having a Facebook store:

1. You Can Tag Your Products in Facebook Posts to Boost Sales

Once you have a Facebook shop set up, you’ll be able to start tagging any of your products featured in your images.

This ensures that everyone who views your posts will become aware of the products you have available.

In the example below from Nike, you can see product listing thumbnails under the heading “Products shown.”

Facebook Shop Product Tagging

Plus, notice how each product in the image has a price tag icon? When users hover their mouse over the icon, product information is displayed.

Here’s the best part: Once you’ve set up your Facebook shop, tagging products in posts is quick and easy.

More on that in a minute.

2. You Can Tap Into Facebook’s Social Engagement

People hang out on Facebook.

Remember, the average daily user spends nearly an hour on the platform every day.

By adding a Facebook shop tab to your page, you can capitalize on the way users engage on Facebook.

Unlike your website, when people view your products on your Facebook store, they can Like them, save them for later, share them with friends, or leave a comment asking a question or sharing their thoughts.

Social Selling

Each of these actions will help to expose your brand to new people in the best possible way – through a friend.

These engagements work as a powerful form of social proof – meaning that people are heavily influenced by the opinions and actions of others.

3. A Facebook Shop Can Help to Reduce Friction in the Sales Process

You want to make it as easy as possible for people to purchase your products.

The more hoops you make customers jump through, the more likely they’ll give up or get distracted and not complete their purchase.

Simply put, a Facebook store makes life easier for Facebook users.

They can browse your products in the same window they’re using to chat with friends. Plus, they can add products to their cart and then check out on the platform, or head to your website to finish purchasing your products.

The Problem with Facebook Shops in 2019

Unfortunately, the Facebook shop feature isn’t currently available in all countries. So, which countries can access the feature?

Good question – no idea.

Facebook isn’t super helpful in this regard, saying only, “This feature is being rolled out gradually and may not be available to you yet.”

Facebook Shop Roll Out

There’s really only one way to find out if you can access this feature: Try to create a Facebook shop and see if the option is there.

What’s more, even if you can access the Facebook shop tab feature, Facebook only provides a shopping cart and checkout service for sellers in the U.S.

And once again, we don’t know when other countries can expect access to this feature.

However, it’s not all bad news.

If you’re not based in the U.S., you can still use a Facebook store to hook in new customers and send them to your website to check out by using the call to action, “Check Out on Website.”

Check Out on Website

Okay, now let’s look at how to set up a Facebook store with Shopify. Then, we’ll take a look at how to create a standalone Facebook shop.

How to Set Up a Facebook Shop with Shopify

We recommend this route for serious sellers (and for existing Shopify or Oberlo users).

Why?

Firstly, you’re in control – your business won’t be completely dependent on the whims of future Facebook policies.

You’re also able to utilize Shopify’s powerful ecommerce management software.

#Win

Plus, Shopify allows you to integrate multiple sales channels.

This means that you can sell on your own website, Facebook, Messenger, Instagram, Amazon, eBay, and more, all from one dashboard.

In other words, it will make your life way easier.

Shopify Facebook Shop Integration

Okay, ready to get to work?

Step 1: Create Your Shopify Store

If you don’t already have a Shopify store, head to Shopify.com and create an account.

Shopify Sign Up

Thankfully, Shopify offers a free 14-day trial, so you can test it out before committing.

However, to create a Facebook shop, you’ll need to sign up to one of Shopify’s plans, which start at just $29 per month.

When you’re done, you’ll be taken to your new Shopify dashboard – A.K.A. the command center of your future ecommerce empire:

Shopify Dashboard

At this point, Shopify will prompt you to add a product, customize your theme, and add a domain name.

It’s best to get your store set up now – for more help, check out: How to Set Up Your Shopify Store.

Also, if you don’t already have a Facebook page for your business, you’ll need to set one up before we can continue. For help, read our guide, 19 Easy Steps to Setting Up a Killer Facebook Business Page.

Done? Awesome!

Step 2: Connect Your Shopify Store to Your Facebook Page

Head to your Shopify dashboard, click “Sales Channels,” and then click the plus icon to add Facebook as a new sales channel.

Add Facebook Shop to Shopify

Once you’ve done that, click “Connect Account” to connect Shopify with your Facebook account.

Connect Facebook and Shopify

Facebook will ask you to allow Shopify to “manage your Pages and publish as Pages you manage” – click “OK” to continue.

Next, use the drop-down menu to select the Facebook page that you want to create a Facebook shop for. Once you’ve done that, click “Connect Page.”

Connect Shopify to Facebook Page

At this point, you’re asked to read and agree to Facebook’s Seller’s Terms and Policies. Make sure to read these before clicking “Accept Terms.”

All done?

Okay, it can take up to 48 hours for Facebook to review and approve your store. In the meantime, let’s break down what you’ll do once you get the green light from Facebook.

Once Facebook has approved your store, you’ll need to sign up for one of Shopify’s plans and click “Enable” before you can start selling through your Facebook store.

Enable Facebook Shop

Step 3: Choose Which Products and Collections to Show on Facebook

Now that you’ve linked your Shopify store to your Facebook page, it’s time to set up your Facebook shop.

To add products to your Facebook store, click the “Products” tab in your Shopify dashboard and select the products you want to add.

Next, click “Actions” to open the action menu, and then click “Make products available.”

Shopify Product Management

A popup window will ask you which sales channels you want the products to be displayed on. Check the box next to Facebook and click “Make products available.”

Make Products Available on Facebook Shop

You can also add collections to your Facebook shop in the same way. Just click the “Collections” tab in the Shopify dashboard and repeat the process.

Now, to edit how products are arranged in your Facebook store, head to the “Publishing” tab under “Facebook” in the sidebar.

Here you can add, remove, and arrange collections of products shown in your Facebook shop.

Shopify Product Management

Once you’re done, head to your Facebook page and you’ll see a new “Shop” tab featuring your products and collections.

Here’s an example from Shopify user KKW Beauty:

Facebook Shop Tab

If you’d like to change the order of your Facebook page tabs, read “Step 1” of the next section.

Congratulations, you’re now the proud owner of a Facebook shop!

How to Set Up a Facebook Shop Without a Third-Party Service

In this section, we’ll work through how to set up and manage a Facebook store using only the platform itself.

Again, if you don’t yet have one, make sure to set up a Facebook business page before continuing.

Okay, let’s jump in.

Step 1: Add the “Shop” Tab

Navigate to your Facebook page and click “Settings.”

You’ll then be presented with a huge menu of Facebook page options. Now, click “Templates and tabs” so that we can add the Facebook shop tab.

Facebook Page Settings

This will show you all of the tabs you’re currently using. Scroll to the bottom of the list and click “Add a Tab.”

Facebook Shop Tab

Now, find “Shop” and click “Add Tab.”Add Facebook ShopThis will add the shop tab to your Facebook page.

If you’d like to rearrange the order of your tabs, just click the three horizontal lines and drag your tabs into your preferred arrangement.

Facebook Shop Tab

However, when doing this, make sure that your shop tab is in the top three. This will ensure that it’s still visible when your tab list is shortened by the “See more” link.

Facebook Shop Tab

Step 2: Configure Your Facebook Shop Tab

If your shop tab isn’t displaying correctly, head back to “Templates and tabs,” click on “Settings,” and make sure “Show Shop tab” is on.

Facebook Shop Tab

Once you’ve done this, head back to your Facebook page and click on “Shop.”

To continue, you must agree to Facebook’s Seller’s Terms and Policies. Make sure to read these through before agreeing and clicking “Continue.”

Set Up Facebook Shop

Next, Facebook will ask you how you’d like people to purchase products from your shop.

Anywhere outside of the U.S. has two options: “Message to buy,” or “Checkout on another website.”

Facebook Shop Checkout Method

If you live in the U.S. you’ll also be given the option to accept payments directly from your Facebook page by linking your bank or stripe account. (Click here to learn how to do this.)

Once you’ve chosen your shopping method, it’s time to add products to your Facebook shop!

Step 3: Add Products to Your Facebook Shop

To start, head to your Facebook shop tab and click “Add Product.”

Add Product to Facebook Shop

Next, upload your product photos and videos. Then, type in your product name, price, and include a compelling product description.

In this example, I opted to send buyers to a website to complete their purchase, so I would need to add the website’s URL for this specific product.

Facebook Shop Add Product

Now, Facebook has detailed guidelines and recommendations for product listings. Let’s take a quick look at some of the most important points.

Facebook Product Image Guidelines

You must:

  • Include at least one image for each product listing
  • The image must be of the product itself (it can’t be a graphical representation)

Ideally, you should use images that:

  • Show all of the product
  • Show the product up close in a well-lit setting
  • Have a resolution of 1024 x 1024 or higher
  • Are in the square format
  • Have a white background
  • Showcase the product in real-life situations

Don’t use images that contain:

  • Text (e.g., calls-to-action or promo codes)
  • Offensive content (e.g., nudity, explicit language, violence)
  • Advertising or promotional material
  • Watermarks
  • Time-sensitive information (e.g., limited time offers)
Facebook Product Description Guidelines

Your descriptions shouldn’t include:

  • HTML (Rich text only)
  • Phone numbers or email addresses
  • Long titles
  • Excessive punctuation
  • All the letters capitalized or in lower case
  • Book or film spoilers

Ideally, your descriptions should:

  • Only provide information directly related to the product
  • Be concise and easy to read
  • Highlight unique product features and benefits
  • Be grammatically correct and properly punctuated

When you finish, make sure to click the toggle to enable sharing and then click “Save.”

At this point, you’ll need to wait for Facebook to review and accept your product. This usually takes a few minutes and Facebook will notify you when processing is complete and your products are visible.

Once your product is approved it will look like this:

Facebook Shop Product Page

Then, simply repeat this process until all of your products are added.

Step 4: Manage Your Products and Orders

To manage your products and orders, click the “Publishing Tools” tab at the top of your Facebook page, and click “Shop” near the bottom of the sidebar menu.

Facebook Shop Management

If you’re based in the U.S. and opted to allow users to checkout on Facebook, you’ll get a notification each time you receive a new order.

You also have an addition tab under the “Shop” menu to manage your orders.

Next up:

How to Tag Your Products in Facebook Posts

Let’s quickly run through how to tag your products in Facebook posts.

First, share a new Facebook post or bring up an old post featuring products that you’d like to tag.

Now that you have a Facebook shop tab with products on it, there’ll be an option to “Tag products” next to the usual “Tag photo” button.

Tag Products Facebook Shop

Simply click “Tag Products,” select the product you’d like to tag and click “Finished Tagging.”

That’s it!

Now, whenever a user views your post, they’ll be shown thumbnails of your Facebook shop product listings alongside the image.

Facebook Shop Product Page

Summary

Facebook shops are an incredible opportunity to place your product offerings inside the most popular social media platform in the world.

Remember, with a Facebook shop you can:

  • Capitalize on Facebook’s incredible social engagement to expose your brand to friends of shoppers
  • Tag your products in Facebook posts to boost sales
  • Reduce friction in the sales process by allowing users to shop for your products without leaving the site

If you’re serious about selling online, it’s best to create a Facebook store using a service like Shopify.

This way, you’ll retain complete control over your business while also getting access to a suite of features designed solely to help you grow your bottom line.

If you’re based in a country without access to the Facebook shop feature, don’t worry – it’s on its way. And in the meantime, you can still take advantage of other Facebook features to grow your store, such as Facebook Stories and Facebook Live.

Do you have a Facebook store? Let us know about your experiences in the comments below!

Want to Learn More?

The Complete Guide to Video Marketing for Businesses in 2019

Video dominates. And not just on YouTube.

In fact, four of the top six channels which global consumers use to watch video are social channels.

Where People Watch Videos

And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021.

Plus, technology conglomerate Cisco reports that 82 percent of all consumer internet traffic will be video by 2021.

What does all this mean?

In short, businesses need to make video marketing an integral part of their business strategy, or risk being left behind.

So where do you start?

In this article, we’ll explore the power of video marketing and the types of video you can use to grow your business.

Then we’ll run through how you can start video marketing today, step-by-step.

Let’s jump in.

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The Power of Video Marketing

When it comes to marketing, it helps when people actually want to hear from you.

And according to a HubSpot Research report, more than 50% of consumers want to see videos from brands – more than any other type of content.

Video Marketing Compared

This makes sense – as Facebook’s engineering director Srinivas Narayanan said, “If a picture is worth a thousand words, a video is a library.”

Video Marketing Quote

Okay, check this out:

Referring to a study from video content creation platform Slidely, their VP of Communications Hila Shitrit Nissim said: “Considering 44 percent of people watch five or more videos online every single day, social video represents a wildly valuable opportunity for businesses across all industries.”

Now, think about television commercials.

TV ads are broadcast to the masses, and as such, they’re rarely personally relevant to the individuals who are forced to endure them. It’s fair to say that most people universally loathe TV adverts.

However, modern targeting techniques allow marketing videos to be highly relevant to individual consumers.

Nissim adds, “Tailoring video content to your target audience can boost your retention rate by 35 percent. And since 71 percent of consumers find sponsored videos relevant or highly relevant, it’s definitely worth investing in a paid campaign to ensure your videos are seen by the right eyeballs.”

Relevance is King

Let’s dig a little deeper.

Because video marketing isn’t just good for capturing attention and entertaining, it’s also an effective tool that you can use to lead consumers through your sales funnel.

For example, a study by Eyeview Digital revealed that using video on landing pages can increase conversions by 80 percent.

What’s more, simply mentioning the word “video” in your email subject line can increase open rates by 19 percent.

The power of video marketing doesn’t stop there.

A massive 90 percent of consumers reported that video helps them to make buying decisions, while 64 percent say that seeing a video makes them more likely to buy.

Video Marketing Stats

In other words, video marketing shouldn’t be something businesses do occasionally to raise brand awareness.

Instead, videos should be employed for multiple purposes at every stage of the customer journey.

Plus, you have everything you need to get started.

Because according to HubSpot Research, consumers actually prefer lower-quality, “authentic” video over high-quality video that seems inauthentic and contrived.

Simply put, viewers prefer raw authenticity over slick production quality.

This means you don’t need a huge budget or a video production studio to start video marketing. Especially when you consider that you can now shoot in high-quality HD and 4K video on smartphones.

In short, videos are an engaging and powerful medium accessible to businesses of every size.

It’s time to jump on the bandwagon. So which video marketing formats can you harness?

13 Types of Video Marketing

Before you start creating videos, it can help to know the types of video you can use to grow your business.

Here are 13 types of video marketing to consider.

1. Brand Videos

Brand videos are often created as part of a larger advertising campaign.

These videos are often used as advertisements on social media to generate brand awareness and increase traffic.

They usually aim to communicate the brand’s personality, culture, mission and vision, or products and services.

Here’s an example from Volvo Trucks featuring Jean Claude Van Damme. This video showcases the brand’s personality while demonstrating the “stability and precision of Volvo Dynamic Steering.”

2. Explainer Videos

Explainer videos are used to explain how your product works, and how your target audience can benefit from it.

This video from Dollar Shave Club captures attention and entertains viewers, all while explaining the benefits of using their products and service.

3. Event Videos

Does your business ever hold or participate in events? Perhaps you might attend an industry conference or networking event?

Event videos are a great way for businesses to document their experiences and produce a video of the highlights.

Here’s a good example of an event video from Gymshark in which they document their biggest event to date.

4. Live Videos

All the big social networks let users stream live video – whether it’s YouTube, Instagram, Twitter, or Facebook Live.

Broadcasting live to your social media audience allows you to engage viewers in real-time. It also provides a unique creative opportunity which allows brands to promote interviews, presentations, events, and more.

Live video marketing also attracts higher engagement rates. In fact, viewers spend up to 8.1x longer watching live video than video on-demand.

Here’s an example from obstacle race Tough Mudder:

We’re LIVE at the Merrell Michigan Training Event with Coach T. Mud – Share with your muddy friends to get some key workout tips #ItsAllBeenTraining

Posted by Tough Mudder on Saturday, June 4, 2016

5. Disappearing Videos

Snapchat pioneered the disappearing video format, but today there’s also Facebook Stories and Instagram Stories.

Disappearing videos can add a hefty dose of urgency, which helps capture the attention of your target audience.

Plus, the format itself inspires brands to get creative with their Story content ideas.

Lifestyle brand Vans often use Stories to document and promote their events.

Vans Video Marketing

6. Educational or How-To Videos

Educational “how-to” videos can be extremely popular.

Use this video marketing format to teach your target audience something they want to know.

Brands often use these videos to teach customers how to get the most out of their product, or to build a trusting relationship with potential customers.

Here’s one of our “how-to” videos in which we show viewers how to start a t-shirt business:

7. Demo Videos

Demo videos are all about showcasing your product.

Whereas explainer videos tend to sit at the top of the sales funnel by introducing people to your brand, demo videos go deeper.

They aim to highlight all of the key benefits of your product or service and often include a call-to-action to encourage viewers to purchase.

Here’s an example from Native Union promoting their Night cable:

8. Expert Interviews

Interviewing experts and influencers is a fantastic way to deliver real value to your audience.

What’s more, this type of video marketing is a great way to position yourself as an authority at the center of your niche. It also helps to build trust with your target market by harnessing the power of social proof.

Here’s an example of an expert interview we did with dropshipping expert Scott Hilse:

9. Personalized Messages

When dealing with customer service requests or inquiries from potential customers, smart brands are using video.

These personalized messages are far more impactful than a standard email response and can help improve trust and loyalty among your social media audience.

Try using a free tool like Loom (they also have a fantastic Chrome extension) to record these short messages and provide a unique, memorable experience for your customers.

Loom Video Capture Software

10. Case Study and Customer Testimonial Videos

Case studies or testimonial videos are a great way to increase social proof and influence your target market to move further down the sales funnel.

Your target customers need to know that your product is the perfect solution for their needs. This type of video marketing can help showcase your products while also building trust.

Here’s an example from LifeLock:

11. Animated Videos

Animation allows complete creative freedom. For this reason, it can be the perfect format to explain difficult or abstract concepts.

Additionally, animations can be extremely eye-catching and entertaining. Plus, with animation makers like Animaker, anyone can create high-quality animations.

In this example, Chipotle uses animation to tell their brand story:

12. Augmented Reality (AR) Videos

Augmented reality is the name given to videos or images where a digital layer is added to whatever you are currently viewing.

The technology was popularized by the video game Pokémon Go.

Although augmented reality is still in the early stages of development, there’s still plenty of potential that brands can harness in their marketing campaigns.

For example, PureCycles allows users to explore their products using AR:

To get started with augmented reality, check out Shopify AR Makes Shopping in Augmented Reality a Reality for Small Businesses.

13. Virtual Reality (VR) and 360° Videos

Virtual reality and 360° videos are becoming more and more popular.

Users can view these videos through devices such as Oculus Rift, Google Cardboard, or simply by using a finger or mouse on their device.

Arguably, these videos are currently seen as a novelty. However, as the technology develops, they’re sure to become a more integral and interactive part of video marketing.

Here’s an example from Red Bull featuring one of their popular cliff diving events.

How to Start Video Marketing Today

Now that you have an idea of the types of videos you can use to grow your business, let’s run through the steps you can take to start video marketing today.

Step 1: Choose Your Target Audience

Before you can create an effective video, you need to know who you’re creating it for.

So make sure to clearly define your target audience.

That way, you can tailor the video’s format, messaging, and content to meet the needs and preferences of your viewers.

For example, the image below features three videos from Oberlo’s YouTube channel. Each one has a clear target audience:

  1. Those who don’t know about dropshipping but who are interested in learning what it is.
  2. People who know about dropshipping and want to learn how to sell clothes.
  3. Those who know what dropshipping is and want help to get set up.

Video Marketing Target Audience

Step 2: Identify What You’re Trying to Achieve

What is the point of your video?

Are you trying to increase brand awareness? Increase sales? Perhaps you want people to sign up to your mailing list?

Whatever it is, be clear on what you’re trying to achieve.

Every single decision you make about your video needs to be filtered through the lens of your ultimate goal.

Step 3: Plan Your Video Marketing Budget

Before you start getting creative with your video, it’s worth looking at the budget and resources you have available.

Can you afford a professional videographer or editor? Do you have money set aside for equipment or studio hire, travel costs, or video advertising costs? Or are you planning to shoot the video on your smartphone?

Get clear on your physical limitations and opportunities.

Step 4: Choose a Type of Video and Come Up with a Video Marketing Idea

Now that you’ve identified your target audience and your video marketing goal, it’s time to get creative.

Choose a video format that best suits your goal.

For example, if you’re looking to drive sales for a 24-hour flash sale, consider using Facebook Stories or Instagram Stories to add an additional layer of urgency to your campaign.

In some cases, it’s best to storyboard or script your video to ensure it turns out the way you hoped. For live videos, Stories, or personal video blogs, write down a few bullet points to make sure you cover the key areas.

Step 5: Decide Where You Will Publish Your Video

If you’re making a standard video, you need to decide where to publish it online so you can make sure to tailor your video to the publishing platform.

For example, Instagram profile videos can’t be longer than 60 seconds.

The main choices to consider are:

The platform you choose will largely depend on your target audience and your video marketing goals.

It’s best to start with one channel in mind and then you can always repurpose your video for other channels in the future.

Step 6: Identify and Solve Creative Challenges

Now that you can visualize how your video will take shape, try to brainstorm any possible creative challenges that might pop up.

For example, if you’re editing the video yourself, perhaps your editing skills aren’t very professional yet. In this instance, it might be best to stick to one or two simple camera angles and rely on jump cuts to keep the video interesting.

The GIF below shows a clever use of jump cuts (it features two cuts):

Video Editing Jump Cuts

Step 7: Decide How You Will Measure The Success of Your Video

This step is extremely important.

Without identifying an effective way to track the success of your video, there’s no way you can objectively understand it’s impact or the ways you can improve future video marketing efforts.

Once again, think about your goals.

If your aim is to create brand awareness, then views, Likes, and shares are an accurate measure of your video’s success.

Still, those metrics are barely scratching the surface of what’s possible.

For instance, you can also monitor how much of your video the average viewer watches, and exactly where people’s attention wavers.

To learn more about video marketing metrics, check out 11 Powerful YouTube Analytics to Help You Grow Your Channel.

Step 8: Make Your Video!

Now that you’ve properly prepared, it’s time to craft your video.

If you’re using a smartphone, make sure to use a tripod or selfie-stick to avoid a shaky shot.

Also, keep in mind lighting best practices.

Ideally, you’ll want to use a simple lighting setup, such as “three-point lighting.”

  • Key light: The primary source of illumination.
  • Backlight: Provides depth and separation of the subject and the background.
  • Fill light: Eliminates shadows.

Three-Point Lighting

If in doubt, stick to plenty of soft, natural light and avoid hard shadows.

Step 9: Edit Your Video

Once you’ve captured your video footage, it’s time to edit.

If you’re just starting out, check out free video editing programs such as Movie Creator for Windows, or iMovie for Mac. Alternatively, if you’re making a smartphone production, use one of the many free mobile video editing apps available.

Run through your footage and narrow it down to the very best clips.

Remember the classic writing advice, “Murder your darlings.” If the clip isn’t absolutely vital to the story or doesn’t add anything for the viewer, cut it.

Lastly, unless it’s particularly on-brand, avoid cliche transitions or effects and stick to simple jump cuts.

Step 10: Publish Your Video Following SEO Best Practices

If you don’t optimize your hashtags, title, keywords, and video description, you will miss out on free exposure.

So when you publish your video, don’t forget to use SEO best practices.

Use an eye-catching title, include relevant hashtags, and write an accurate description peppered with keywords.

Then, publish your video during one of the best times to post on social media.

Step 11: Promote Your Video

Lastly, make sure to promote your video across all of your social media channels and to any relevant email segments.

You can also boost your video engagement by replying to comments quickly and prompting viewers to like and share the post.

Summary

Video marketing can seem overwhelming at first. However, if you take it step-by-step, the rewards can be huge.

  • Identify your target market and what you hope to achieve.
  • Plan your budget and identify any challenges ahead of time.
  • Choose your video type and publishing platform.
  • Brainstorm an impactful idea.
  • Identify and solve creative challenges.
  • Choose a key performance indicator to measure your video’s success.
  • Make your video and remember to stabilize your shots and ensure they’re well lit.
  • Edit your video down to the very best clips.
  • Publish your video at peak times using SEO best practices.
  • Promote your video across your online channels and reply to comments to boost engagement.

Once you’ve published your video marketing campaign, come back periodically to evaluate its performance.

Also, look for ways you could have improved it and take this into account when you create your next video.

Lastly, don’t fret!

Remember, viewers actually prefer videos that are raw and authentic over professionally staged ones.

Have you made videos for your business? Drop a link to your video marketing campaign in the comments below!

Want to Learn More?

50 Mobile Marketing Apps to Drive Your Business From Anywhere

In life, so much time is wasted waiting and commuting – why not harness these moments to grow your business?

Marketings apps can help.

You can use these tools to improve your business on the go. You can share, connect, optimize, and engage your audience while standing in line waiting for your coffee.

Stop wasting time and grow your business instead.

In this article, you’ll learn about 50 spectacular marketing apps that will help you tap and swipe your way to success.

But remember, less is more.

So consider this an à la carte menu and only choose the marketing apps that will be the most suitable and helpful to you in achieving your goals.

Plus, with all of the amazing apps available today, I’m bound to have missed some!

So before you go, make sure to leave a comment and let us know about any apps you love that aren’t included in this list.

Let’s get to it.

Social Media Management Marketing Apps

1. Buffer

Marketing Apps Buffer

Buffer is a social media tool that allows you to schedule posts directly to Instagram, Facebook, Twitter, Pinterest, and LinkedIn.

You can use this marketing app to add content you find online to your social media schedule by using Buffer’s browser extension.

Buffer’s free plan allows users to manage up to three social accounts, and schedule up to 10 posts at a time for each. Payment plans start at $15 per month to manage additional social accounts or schedule more posts.

Available on iOS and Android

2. Hootsuite

Marketing Apps Hootsuite

Hootsuite is social media management tool that allows you to schedule posts, as well as monitor and manage your social media accounts. Plus, this marketing app integrates with Facebook, Twitter, LinkedIn, Pinterest, and YouTube accounts.

Hootsuite’s free plan allows users to manage up to three social accounts, and schedule up to 30 posts at a time.

Payment plans start at $25 per month and allow you to add team members, schedule more posts, and manage additional accounts.

Available on iOS and Android

3. Planoly

Marketing Apps Planoly

Planoly is a visual planner for Instagram.

This marketing app lets you see how your individual posts will appear as a grid on your Instagram account before you post them. It also provides data and engagement rates for each of your posts.

All in all, it helps you to create a more cohesive Instagram feed, and a strong, visual style for your brand.

Planoly’s free plan allows you to connect one Instagram account and upload up to 30 posts per month. However, the free plan is restricted to photos only.

For additional posts, video posts, and extra accounts, payment plans start at $7 per month.

Available on iOS and Android

4. Captiona

Marketing Apps Captiona

Captiona suggests optimized captions for your Instagram and Snapchat posts, helping you save time and stress.

Simply enter keywords that describe your post, and Captiona will suggest phrases to help you write an engaging caption.

Plus, this marketing app is free!

Available on iOS

5. Repost for Instagram

Marketing Apps Repost for Instagram

Repost for Instagram allows you to easily repost content on Instagram from other accounts. What’s more, you can use this marketing app to repost content to your feed or Instagram Stories.

The free version includes a small watermark on all of your posts, but you can remove it for a one-time fee of $4.99.

Available for iOS and Android

6. Grammarly Keyboard

Marketing Apps Grammarly

Grammarly Keyboard is like having a professional editor in your pocket. It helps you avoid embarrassing mistakes in your social media updates and emails.

The app lets you use a special keyboard that automatically scans your writing for misspellings and grammatical errors.

Plus, this marketing app is completely free and works inside any app on your smartphone.

Available on iOS and Android

7. Tweetbot

Marketing Apps Tweetbot

Tweetbot is one of the most popular Twitter management tools available.

This marketing app lets you organize your Twitter stream in several different ways, such as lists or channels. Plus you can tweet and reply directly from within the app.

Tweetbot costs $4.99 and is ideal for anyone looking to grow a business using Twitter.

Available on iOS

8. IFTTT

Marketing Apps IFTTT

IFTTT is a library of “applets.” Now, what’s an applet?

An applet is a small application or utility program that is designed to perform one or a few simple functions.

These applets help your apps and devices work together in new ways. There are literally hundreds of ways that you can supercharge your marketing strategy with IFTTT.

For example, there are a bunch of Instagram marketing IFTTT applets. One of these allows users to automatically share Instagram pictures to Twitter as images, rather than as links. Another lets users sync Instagram posts to Pinterest or a Facebook Page album.

The applications are endless.

Available on iOS and Android

9. Mention

Marketing Apps Mention

Mention is a social listening tool that helps you find and follow up brand mentions throughout the internet.

In other words, you’ll be notified each time one of your chosen keywords is mentioned anywhere online – blogs, social media, news sites, etc. Then, you can capitalize on opportunities and put out fires before they grow too big.

Mention plans start at $29 per month for 2 basic alerts and up to 3,000 mentions.

Available on iOS and Android

10 . Facebook Pages Manager

Marketing Apps Facebook Pages Manager

Facebook’s dedicated Pages Manager is an essential marketing app if you use a Facebook business page to promote your business.

It makes it much easier to update and manage your Facebook page than using the normal Facebook app or a mobile browser.

Available on iOS and Android

11. YouTube Studio

Marketing Apps YouTube Studio

The YouTube Studio app allows marketers to manage their brand account wherever they are.

You can reply to comments, monitor your YouTube analytics, update video details, manage playlists, and more.

Available on iOS and Android

General Management Marketing Apps

12. Facebook Ads Manager

Marketing Apps Facebook Ads Manager

Facebook Adverts Manager is an indispensable marketing app if you’re running Facebook or Instagram advertising campaigns.

Stay on top of your campaigns by managing your ads and measuring your results on the move.

Available on iOS and Android

13. Google Analytics

Marketing Apps Google Analytics

The Google Analytics app lets you stay on top of your metrics via mobile.

This marketing app displays your analytics in simple, intuitive graphs – perfect for checking in on your marketing campaigns and website traffic.

Available on iOS and Android

14. Adobe Acrobat Reader

Marketing Apps Adobe Acrobat Reader

Adobe Acrobat Reader lets you create, view, and edit PDF files from your phone or tablet.

This handy app also allows you to open files from any application with public access, print documents from your mobile device, and export files to Word or Excel.

Available on iOS and Android

15. MailChimp

Marketing Apps Mailchimp

If you use MailChimp to manage your email list and campaigns, check out their mobile app.

This marketing app makes it easy to manage your list and campaigns wherever you are. Create and send new campaigns, view stats, and more.

Available on iOS and Android

16. MailChimp Subscribe

Marketing Apps Mailchimp

MailChimp Subscribe lets you build your email list in person by collecting people’s details using your tablet. This marketing app is ideal for conferences or pop-up stores.

Available on iOS and Android

17. Shopify App

Marketing Apps Shopify

The Shopify mobile app lets you run your ecommerce business wherever you are.

This marketing app lets you process orders, update your product listings, track stock, and communicate with customers.

Plus, the app has an unmistakable ka-ching sound, which fires each time your store makes a sale – music to the ears of every Shopify user.

Available on iOS and Android

18. WordPress

Marketing Apps WordPress

If your blog is hosted on WordPress, you need the mobile app. It lets you manage your website content – even if you have no internet access.

You can create, edit, and publish posts, moderate comments, view analytics, and more.

Available on iOS and Android

19. Dropbox

Marketing Apps Dropbox

Dropbox lets you store and manage all of your files in the cloud. The app allows you to sync your folders across multiple devices and lets multiple people access the same folders and files.

Available on iOS and Android

20. Google Drive

Marketing Apps Google Drive

Google Drive also lets you store all of your files in the cloud while integrating seamlessly with Google Docs, Sheets, Slides, and Forms.

Plus, you can share folders and files with multiple users, and the mobile app lets you view and edit your files even when you’re offline.

Available on iOS and Android

21. Evernote

Marketing Apps Evernote

Evernote is the ultimate note-taking app. Use it for general notes, collecting resources, annotating images or docs, or managing larger projects.

What’s more, this mobile app lets you snap pictures to add to your docs. Evernote can even read the text in images to make photos searchable!

Available on iOS and Android

22. Asana

Marketing Apps Asana

Asana is a popular project management tool for teams.

This marketing app lets teams communicate, manage tasks, organize to-dos, and track project timelines.

Available on iOS and Android

23. Trello

Marketing Apps Trello

Trello is another popular project management app for teams or individuals.

It uses a system of cards that represent different tasks. Trello’s mobile app is essential for anyone using this service, as it allows users to add, edit, rearrange, and track tasks on the go.

Available on iOS and Android

Communications Marketing Apps

24. Slack

Marketing Apps Slack

Slack is a group messenger for team communication. It’s extremely useful for teams and businesses of all sizes.

Download the mobile app so that you can message collaborators, share and edit documents, review past conversations, and stay focused on what matters.

Plus, Slack integrates with Dropbox, Google Drive, Asana, and more.

Available on iOS and Android

25. Basecamp

Marketing Apps Basecamp 3

Instead of having emails, messengers, project management tools, note-taking tools, and more, why not just have the one tool?

Basecamp combines project management and team messaging into one convenient application.

Available on iOS and Android

26. Hangouts

Marketing Apps Hangouts

Hangouts lets users connect via messaging, video calls, and group video calls.

More professional than Facebook Messenger, the Hangouts mobile app connects coworkers and collaborators when they’re away from their computers.

Available on iOS and Android

27. Skype

Marketing Apps Skype

Skype needs no introduction. This popular app allows users to jump onto group video calls anytime, anywhere.

Group video calls are free for up to 25 people, and Skype even integrates with phone numbers. (Remember those?)

Available on iOS and Android

28. Nimble

Marketing Apps Nimble

Nimble is a powerful contact manager that integrates seamlessly with your contacts’ social profiles.

This marketing app lets you stay connected to your network while fostering deeper relationships with people across multiple platforms.

Available on iOS and Android

Content Creation Marketing Apps

29. Canva

Marketing Apps Canva

Canva is our go-to tool for creating quality graphics in no time at all. Canva’s app brings their powerful yet intuitive visual creator to your mobile device.

This marketing app is perfect for whipping up images for social media posts on the fly.

Begin from scratch or with one of Canva’s templates, and take advantage of their library of images and graphics.

Plus, you can share your finished image directly to popular social media platforms when you’re done.

Available on iOS and Android

30. Over

Marketing Apps Over

Over lets you add stunning text to your images wherever you are.

What’s more, Over has tons of incredible graphics templates. Play with filters, graphics, and fonts to make your social media posts stand out.

Available on iOS

31. Anchor

Marketing Apps Anchor

Anchor helps you turn audio clips into beautiful videos for social media.

This marketing app automatically generates word-by-word transcriptions that sync perfectly with your audio.

Plus, you can also use Anchor to upload your most popular videos to podcast platforms like Apple Podcasts and Google Podcasts.

Available on iOS and Android

32. Photo Editor by Aviary

Marketing Apps Photo Editor by Aviary

Photo Editor by Aviary is a photo editing app from Adobe.

This marketing app has tons of photo editing tools to help you make the most of your photos.

Play with frames, stickers, and overlays. Eliminate blemishes and improve your images with adjustable, professional effects.

Available on iOS and Android

33. Adobe Photoshop Express

Marketing Apps Photoshop Express

Adobe Photoshop Express is an advanced image editing app.

It lets you edit photos with over 20 instruments and filters. Crop and flip your image, adjust its colors and contrast, play around with collage effects, and more.

Available on iOS and Android

34. Quik

Marketing Apps Quik

Quik is a video editing app from the makers of GoPro. It allows you to capture, edit, and post amazing videos on the go.

The app’s key selling point is the automatic editing features. Quik scans your video footage for great moments, and will automatically trim and edit your clips into a stunning video.

Available on iOS and Android.

35. InShot

Marketing Apps InShot

InShot does it all. You can use this marketing app to edit videos and photos, and create image collages.

You can trim clips, change the speed of your video footage, use filters, edit text, and add music.

The free version of InShot has in-app adds and includes a watermark on your content. However, you can remove these for a one-time fee of $2.99.

Available on iOS and Android

Content Discovery Marketing Apps

36. Feedly

Marketing Apps Feedly

Feedly is one of the best apps available for subscribing to RSS feeds.

This marketing app is perfect for discovering new content to share to your social media profiles to boost engagement.

Plus, it integrates with social media apps like Buffer.

Available on iOS and Android

37. BBC News

Marketing Apps BBC News

BBC News is one of the most popular news channels in the world. Stay on top of what’s happening with the mobile app.

You can find great content to share, and ensure your social media posts are always timely and current.

Available on iOS and Android

38. Overcast

Marketing Apps Overcast

Overcast is one of the most popular podcast apps available. Browse or search for podcasts to add to your playlist. Then listen online or offline.

Overcast also has some special features, such as “Smart Speed.” This lets you listen faster without distortion by dynamically shortening silences in talk shows.

This app is great for listening to marketing and business podcasts to improve your knowledge.

Available on iOS

39. TED

Marketing Apps TED

TED presentations are always waiting to deliver a hefty dose of inspiration whenever you need it.

The TED app contains a library of the world’s best presentations. Plus, you can share talks that your followers will enjoy directly to social media.

Available on iOS and Android

Fringe Social Media Marketing Apps

40. Tumblr

Marketing Apps Tumblr

Tumblr is the ultimate blogging platform. Just start a blog, and load it up with whatever you want – stories, photos, GIFs, TV shows, links, jokes, music, videos, art… as Tumblr puts is, “literally whatever.”

The platform currently has more than 435 million different blogs.

Brands on Tumblr can download the mobile app to access their account features and tools on the move.

Available on iOS and Android

41. Reddit

Marketing Apps Reddit

Reddit has dubbed itself “The Front Page of the Internet.” Users can post pictures, stories, videos, memes, and more in the platform’s various categories and subcategories – called subreddits.

Users can subscribe to subreddits to create a feed of content that they can then vote up or down. This means great content which is consistently upvoted will be exposed to a large number of people.

So marketers harnessing this channel should download the mobile app to monitor their posts and brand mentions.

Available on iOS and Android

42. Quora

Marketing Apps Quora

Quora is a question-and-answer site. Nay – the question-and-answer site. Questions are posed, answered, edited, and organized by users.

The platform has a number of uses for marketers, such as building a following, research, and content ideas.

Any brand present on Quora can use the mobile app to check in on the latest questions and topics in their niche.

Available on iOS and Android

Major Social Media Marketing Apps

43. Facebook

Marketing Apps Facebook

The Facebook app provides all of the features you use on the web version, such as managing your profile, notifications, and groups.

Having the Facebook app on your mobile device also allows you to easily manage your Facebook logins on other sites and apps.

Available on iOS and Android

44. Instagram

Marketing Apps Instagram

Instagram is one of the fastest growing social networks in the world.

This marketing powerhouse is an essential part of every social media strategy today – especially if you’re targeting Millennials or Gen Z.

Instagram’s desktop interface is extremely limited as it’s a mobile-first platform. So you’ll need to download the app to take full advantage of its marketing potential.

Available on iOS and Android

45. Twitter

Marketing Apps Twitter

The Twitter app makes it easy to manage your brand account wherever you are.

Share content, review and reply to tweets and direct messages, and keep up-to-date with your stream.

Available on iOS and Android

46. Snapchat

Marketing Apps Snapchat

Snapchat is a multimedia messaging app that pioneered the Stories format. The key selling point of Snapchat is that messages disappear a few seconds after being viewed.

Marketers can use Snapchat to deepen relationships with customers and strengthen their brand.

Available on iOS and Android

47. Pinterest

Marketing Apps Pinterest

The Pinterest app lets users view, like, and repin on the move.

The app is simple and intuitive, so if you have a brand presence on Pinterest, make sure to download the mobile app.

Available on iOS and Android

48. Google+

Marketing Apps Google+

The Google+ app lets you manage your account on your mobile device. Manage your profile, browse your feed, share content, and engage with your followers whenever you get a spare minute.

Available on iOS and Android

49. LinkedIn

Marketing Apps LinkedIn

LinkedIn is the social network for professionals and businesses. Use the app to manage and extend your professional network at every opportunity.

Available on iOS and Android

50. YouTube

Marketing Apps YouTube

The YouTube app allows marketers to capture, edit, and upload new videos.

Plus, you can reply to comments and stay up to date with your video subscriptions to find great content to share with your followers on other platforms.

Available on iOS and Android

Summary

These 50 marketing apps can help you harness time that’s usually wasted and use it to grow your business.

These marketing apps can help you:

  • Manage your social media
  • Create content
  • Find content to share
  • Manage projects
  • Communicate with team members and collaborators
  • Grow your following
  • Deepen customer relationships
  • Develop your brand

However, less is more.

It’s better to use a few of these apps to their full extent, rather than dip in and out of many of them. So only download the apps and tools that are most in line with your digital marketing strategy.

Which apps have I missed that you love? Let us know in the comments below!

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