How to Set Up a Facebook Shop: The Quickstart Guide for Beginners

You’ve got to be proactive.

If you want to be successful, you can’t sit back and wait for customers to come to you – reach out to them.

So where are they? Facebook.

Facebook is the largest social network in the world, with more than 1.09 billion people logging on daily to spend an average of 58.5 minutes on the platform.

That’s insane.

If you sell products online and you don’t have a Facebook shop, you’re missing a huge opportunity.

Plus, the Facebook shop feature isn’t just available to major retailers – anyone can get in on the action.

In this article, you’ll learn how to create a Facebook shop and how to integrate your Shopify store with Facebook. Plus, make sure that you stick around until the end to learn how to tag your products in Facebook posts.

Post Contents

What Exactly is a Facebook Shop?

A Facebook shop is a tab which you can configure on your Facebook page to promote and sell your products directly to Facebook users on the platform itself.

Here’s an example of a Facebook store from Shopify user Best Self Co:

Facebook Shop Example

When Facebook users click on a product, they’ll be shown an expanded product page. On this page, they can see product pictures and videos, and read the product description.

Facebook Shop Product Page Example

What Are the Benefits of a Facebook Shop?

Before we look at how to create a Facebook shop, it’s important to understand exactly how a Facebook store can help you grow your ecommerce busines

Here are the three main benefits of having a Facebook store:

1. You Can Tag Your Products in Facebook Posts to Boost Sales

Once you have a Facebook shop set up, you’ll be able to start tagging any of your products featured in your images.

This ensures that everyone who views your posts will become aware of the products you have available.

In the example below from Nike, you can see product listing thumbnails under the heading “Products shown.”

Facebook Shop Product Tagging

Plus, notice how each product in the image has a price tag icon? When users hover their mouse over the icon, product information is displayed.

Here’s the best part: Once you’ve set up your Facebook shop, tagging products in posts is quick and easy.

More on that in a minute.

2. You Can Tap Into Facebook’s Social Engagement

People hang out on Facebook.

Remember, the average daily user spends nearly an hour on the platform every day.

By adding a Facebook shop tab to your page, you can capitalize on the way users engage on Facebook.

Unlike your website, when people view your products on your Facebook store, they can Like them, save them for later, share them with friends, or leave a comment asking a question or sharing their thoughts.

Social Selling

Each of these actions will help to expose your brand to new people in the best possible way – through a friend.

These engagements work as a powerful form of social proof – meaning that people are heavily influenced by the opinions and actions of others.

3. A Facebook Shop Can Help to Reduce Friction in the Sales Process

You want to make it as easy as possible for people to purchase your products.

The more hoops you make customers jump through, the more likely they’ll give up or get distracted and not complete their purchase.

Simply put, a Facebook store makes life easier for Facebook users.

They can browse your products in the same window they’re using to chat with friends. Plus, they can add products to their cart and then check out on the platform, or head to your website to finish purchasing your products.

The Problem with Facebook Shops in 2019

Unfortunately, the Facebook shop feature isn’t currently available in all countries. So, which countries can access the feature?

Good question – no idea.

Facebook isn’t super helpful in this regard, saying only, “This feature is being rolled out gradually and may not be available to you yet.”

Facebook Shop Roll Out

There’s really only one way to find out if you can access this feature: Try to create a Facebook shop and see if the option is there.

What’s more, even if you can access the Facebook shop tab feature, Facebook only provides a shopping cart and checkout service for sellers in the U.S.

And once again, we don’t know when other countries can expect access to this feature.

However, it’s not all bad news.

If you’re not based in the U.S., you can still use a Facebook store to hook in new customers and send them to your website to check out by using the call to action, “Check Out on Website.”

Check Out on Website

Okay, now let’s look at how to set up a Facebook store with Shopify. Then, we’ll take a look at how to create a standalone Facebook shop.

How to Set Up a Facebook Shop with Shopify

We recommend this route for serious sellers (and for existing Shopify or Oberlo users).

Why?

Firstly, you’re in control – your business won’t be completely dependent on the whims of future Facebook policies.

You’re also able to utilize Shopify’s powerful ecommerce management software.

#Win

Plus, Shopify allows you to integrate multiple sales channels.

This means that you can sell on your own website, Facebook, Messenger, Instagram, Amazon, eBay, and more, all from one dashboard.

In other words, it will make your life way easier.

Shopify Facebook Shop Integration

Okay, ready to get to work?

Step 1: Create Your Shopify Store

If you don’t already have a Shopify store, head to Shopify.com and create an account.

Shopify Sign Up

Thankfully, Shopify offers a free 14-day trial, so you can test it out before committing.

However, to create a Facebook shop, you’ll need to sign up to one of Shopify’s plans, which start at just $29 per month.

When you’re done, you’ll be taken to your new Shopify dashboard – A.K.A. the command center of your future ecommerce empire:

Shopify Dashboard

At this point, Shopify will prompt you to add a product, customize your theme, and add a domain name.

It’s best to get your store set up now – for more help, check out: How to Set Up Your Shopify Store.

Also, if you don’t already have a Facebook page for your business, you’ll need to set one up before we can continue. For help, read our guide, 19 Easy Steps to Setting Up a Killer Facebook Business Page.

Done? Awesome!

Step 2: Connect Your Shopify Store to Your Facebook Page

Head to your Shopify dashboard, click “Sales Channels,” and then click the plus icon to add Facebook as a new sales channel.

Add Facebook Shop to Shopify

Once you’ve done that, click “Connect Account” to connect Shopify with your Facebook account.

Connect Facebook and Shopify

Facebook will ask you to allow Shopify to “manage your Pages and publish as Pages you manage” – click “OK” to continue.

Next, use the drop-down menu to select the Facebook page that you want to create a Facebook shop for. Once you’ve done that, click “Connect Page.”

Connect Shopify to Facebook Page

At this point, you’re asked to read and agree to Facebook’s Seller’s Terms and Policies. Make sure to read these before clicking “Accept Terms.”

All done?

Okay, it can take up to 48 hours for Facebook to review and approve your store. In the meantime, let’s break down what you’ll do once you get the green light from Facebook.

Once Facebook has approved your store, you’ll need to sign up for one of Shopify’s plans and click “Enable” before you can start selling through your Facebook store.

Enable Facebook Shop

Step 3: Choose Which Products and Collections to Show on Facebook

Now that you’ve linked your Shopify store to your Facebook page, it’s time to set up your Facebook shop.

To add products to your Facebook store, click the “Products” tab in your Shopify dashboard and select the products you want to add.

Next, click “Actions” to open the action menu, and then click “Make products available.”

Shopify Product Management

A popup window will ask you which sales channels you want the products to be displayed on. Check the box next to Facebook and click “Make products available.”

Make Products Available on Facebook Shop

You can also add collections to your Facebook shop in the same way. Just click the “Collections” tab in the Shopify dashboard and repeat the process.

Now, to edit how products are arranged in your Facebook store, head to the “Publishing” tab under “Facebook” in the sidebar.

Here you can add, remove, and arrange collections of products shown in your Facebook shop.

Shopify Product Management

Once you’re done, head to your Facebook page and you’ll see a new “Shop” tab featuring your products and collections.

Here’s an example from Shopify user KKW Beauty:

Facebook Shop Tab

If you’d like to change the order of your Facebook page tabs, read “Step 1” of the next section.

Congratulations, you’re now the proud owner of a Facebook shop!

How to Set Up a Facebook Shop Without a Third-Party Service

In this section, we’ll work through how to set up and manage a Facebook store using only the platform itself.

Again, if you don’t yet have one, make sure to set up a Facebook business page before continuing.

Okay, let’s jump in.

Step 1: Add the “Shop” Tab

Navigate to your Facebook page and click “Settings.”

You’ll then be presented with a huge menu of Facebook page options. Now, click “Templates and tabs” so that we can add the Facebook shop tab.

Facebook Page Settings

This will show you all of the tabs you’re currently using. Scroll to the bottom of the list and click “Add a Tab.”

Facebook Shop Tab

Now, find “Shop” and click “Add Tab.”Add Facebook ShopThis will add the shop tab to your Facebook page.

If you’d like to rearrange the order of your tabs, just click the three horizontal lines and drag your tabs into your preferred arrangement.

Facebook Shop Tab

However, when doing this, make sure that your shop tab is in the top three. This will ensure that it’s still visible when your tab list is shortened by the “See more” link.

Facebook Shop Tab

Step 2: Configure Your Facebook Shop Tab

If your shop tab isn’t displaying correctly, head back to “Templates and tabs,” click on “Settings,” and make sure “Show Shop tab” is on.

Facebook Shop Tab

Once you’ve done this, head back to your Facebook page and click on “Shop.”

To continue, you must agree to Facebook’s Seller’s Terms and Policies. Make sure to read these through before agreeing and clicking “Continue.”

Set Up Facebook Shop

Next, Facebook will ask you how you’d like people to purchase products from your shop.

Anywhere outside of the U.S. has two options: “Message to buy,” or “Checkout on another website.”

Facebook Shop Checkout Method

If you live in the U.S. you’ll also be given the option to accept payments directly from your Facebook page by linking your bank or stripe account. (Click here to learn how to do this.)

Once you’ve chosen your shopping method, it’s time to add products to your Facebook shop!

Step 3: Add Products to Your Facebook Shop

To start, head to your Facebook shop tab and click “Add Product.”

Add Product to Facebook Shop

Next, upload your product photos and videos. Then, type in your product name, price, and include a compelling product description.

In this example, I opted to send buyers to a website to complete their purchase, so I would need to add the website’s URL for this specific product.

Facebook Shop Add Product

Now, Facebook has detailed guidelines and recommendations for product listings. Let’s take a quick look at some of the most important points.

Facebook Product Image Guidelines

You must:

  • Include at least one image for each product listing
  • The image must be of the product itself (it can’t be a graphical representation)

Ideally, you should use images that:

  • Show all of the product
  • Show the product up close in a well-lit setting
  • Have a resolution of 1024 x 1024 or higher
  • Are in the square format
  • Have a white background
  • Showcase the product in real-life situations

Don’t use images that contain:

  • Text (e.g., calls-to-action or promo codes)
  • Offensive content (e.g., nudity, explicit language, violence)
  • Advertising or promotional material
  • Watermarks
  • Time-sensitive information (e.g., limited time offers)
Facebook Product Description Guidelines

Your descriptions shouldn’t include:

  • HTML (Rich text only)
  • Phone numbers or email addresses
  • Long titles
  • Excessive punctuation
  • All the letters capitalized or in lower case
  • Book or film spoilers

Ideally, your descriptions should:

  • Only provide information directly related to the product
  • Be concise and easy to read
  • Highlight unique product features and benefits
  • Be grammatically correct and properly punctuated

When you finish, make sure to click the toggle to enable sharing and then click “Save.”

At this point, you’ll need to wait for Facebook to review and accept your product. This usually takes a few minutes and Facebook will notify you when processing is complete and your products are visible.

Once your product is approved it will look like this:

Facebook Shop Product Page

Then, simply repeat this process until all of your products are added.

Step 4: Manage Your Products and Orders

To manage your products and orders, click the “Publishing Tools” tab at the top of your Facebook page, and click “Shop” near the bottom of the sidebar menu.

Facebook Shop Management

If you’re based in the U.S. and opted to allow users to checkout on Facebook, you’ll get a notification each time you receive a new order.

You also have an addition tab under the “Shop” menu to manage your orders.

Next up:

How to Tag Your Products in Facebook Posts

Let’s quickly run through how to tag your products in Facebook posts.

First, share a new Facebook post or bring up an old post featuring products that you’d like to tag.

Now that you have a Facebook shop tab with products on it, there’ll be an option to “Tag products” next to the usual “Tag photo” button.

Tag Products Facebook Shop

Simply click “Tag Products,” select the product you’d like to tag and click “Finished Tagging.”

That’s it!

Now, whenever a user views your post, they’ll be shown thumbnails of your Facebook shop product listings alongside the image.

Facebook Shop Product Page

Summary

Facebook shops are an incredible opportunity to place your product offerings inside the most popular social media platform in the world.

Remember, with a Facebook shop you can:

  • Capitalize on Facebook’s incredible social engagement to expose your brand to friends of shoppers
  • Tag your products in Facebook posts to boost sales
  • Reduce friction in the sales process by allowing users to shop for your products without leaving the site

If you’re serious about selling online, it’s best to create a Facebook store using a service like Shopify.

This way, you’ll retain complete control over your business while also getting access to a suite of features designed solely to help you grow your bottom line.

If you’re based in a country without access to the Facebook shop feature, don’t worry – it’s on its way. And in the meantime, you can still take advantage of other Facebook features to grow your store, such as Facebook Stories and Facebook Live.

Do you have a Facebook store? Let us know about your experiences in the comments below!

Want to Learn More?

10 Best Oberlo Products to Sell in 2019

Looking for the best Oberlo products to sell in 2019? The products in this list either come from Oberlo Verified suppliers or Oberlo suppliers which have all been carefully vetted by our team. That means that the products in this list also have proven performance, faster support, and ship at least 95% of their items on time. So you can depend on the Oberlo products on this list to get to your customers fast and affordably.

Post Contents

10 Best Oberlo Products to Sell in 2019

1. Car Dent Remover

You’re going to want to bump this up because one of the hottest Oberlo products right now is a car dent remover. Kidding aside, what once cost car owners about $100 to repair now costs under $30 as long as you showcase this handy tool to customers at the right time. The product cost is $4.68 if you sell the US plug. Upsell three glue sticks at $2.03. You can sell this product at a retail value of about $19.99 to $29.99. Not too shabby.

car dent removal oberlo products

When it comes to marketing, it can be hard to know when people have dents in their car. So, the best way to market is to focus on Google Shopping ads. You can create ads using keywords like “car dent removal” or “car dent repair.” Your product ads will show either at the top or side of Google’s search listings. Don’t worry about out-pricing your competitors. The retail price suggested above will help give you a bit of a competitive advantage while allowing you to still make a profit on your ads. To reduce ad costs, you can also write blog content for keywords related to car dent removal and run retargeting ads showcasing your dent removal product.

2. Magnetic Posture Corrector

You’ll want to straighten up your product collection after checking out one of the fastest growing Oberlo products: a magnetic posture corrector. All orders for this product have happened in the past 30 days making this one of the newest products on Oberlo right now. And considering we could all improve our posture (I’m literally staring down at my laptop as we speak) this Oberlo product can help people around the world. So if you’re looking to save the world from bad posture, this is a great product to sell.

posture corrector oberlo productsThere are a few ways you can market this. First, you can focus on an SEO strategy. You can create blog content about bad posture and tricks on how to improve it. You can optimize your product pages for search engines. But if you’re not looking for long-term gains, you can also create video content for Facebook and Instagram ads. You can show footage of people looking down at their screens or laptops while working at their desks. And show the improvement that this posture corrector has in a visual way.

3. Blackhead Remover

If you’re looking to help customers get clear skin, your beauty store is going to love getting sales from this Oberlo product. In the past 30 days, 1192 customers have ordered this exact blackhead remover from Oberlo stores (but there are several other ones so this a super popular item) making it one of the fastest growing Oberlo products to sell right now. On Google Trends, search volume for ‘blackhead removal’ has been steadily increasing over the years. Acne searches have also increased so you can also promote other related products such as acne cream as an upsell on your store.

oberlo products blackhead remover

Blackhead removers can be considered embarrassing products. So marketing can be a bit tricky. For example, you might decide to run ads for your products on Facebook – or retargeting ads to win back customers. However, if a customer gets embarrassed by the ad they might never buy from your brand again. So, what’s the best strategy? Let them find you. Focus on Google – from Google Shopping ads, an SEO strategy or even Google keyword ads. You can target keywords like ‘blackhead removal’ which get over 300,000 monthly searches.  

4. Salad Cutter

Chop up the competition by getting a slice of the profits from the kitchen niche. Let’s get to the point – in the past 30 days, 5344 customers bought this salad cutter from Oberlo stores. This type of product works well on both a kitchen and a general store. It’s an impulse product so it’ll work best on visual platforms but kitchenware products can also work pretty well in search too. You can stock up your store with other kitchen products like grill mats, silicone oven mitts, defrosting trays, pancake makers, and more.

salad cutter oberlo products

While the keyword ‘salad cutter’ only gets 4,400 monthly searches, it’s pretty apparent that Oberlo products like this tend to fly off the shelves. So, what’s the secret? The top retailers selling kitchenware products often make videos for Facebook, Instagram, and YouTube. They create viral videos showcasing how the video works. Other Oberlo stores reach out to influential YouTubers and get product reviews of their kitchen Oberlo products. Or you can create your own video so you can better control the message you share.

5. Smartwatch

In 2018, we saw a rise in Oberlo watch sales. It may have something to do with Tim Kock’s store that made $6,667 in under 8 weeks. But let’s be honest, smartwatch sales have been climbing for some time now. And they’re expecting continued growth. More features keep getting added to smartwatches: pedometer, heart rate, calories, calendar, calculator, camera, music, and the list goes on. And with new features comes new target markets. For example, smartwatches can be catered to businesspeople to help them organize their day and complete work tasks. They can also be promoted to fitness enthusiasts as they have an abundance of health related features. However, there are still a variety of niches that may also benefit from new features years from now as technology is always advancing.

smartwatch oberlo products

Want to market Oberlo products like this? You can take this smart watch and position it to different audiences. For example, you can create an ad targeting the entrepreneur and highlight features such as calendar, calculator and camera. Or you can target people in different fitness niches and showcase the pedometer, calorie tracker, and stopwatch. Or you can target parents with young children and emphasize the anti-lost feature. You can even create ad targeting people who suffer from insomnia or sleep related illness mentioning the sleep monitoring feature. This one product alone has so many different customer segments that you can attract to skyrocket your smartwatch sales. So you’re more likely to find a product that works well for you.

6. Charging Backpack

The past couple of years we’ve seen some pretty strong sales growth for charging backpacks. As this trend becomes more popular, we’re seeing new backpack styles emerge with this feature. One of the Oberlo products which has been performing well in this space is this men’s charging backpack. This product can be sold on a bag, school supplies, fashion accessories, men’s fashion, or general store.

backpack oberlo productsThe target audience of this charging backpack is likely to be someone aged 18 to 34. Targeting someone between 18-23, you’ll likely want to focus on students still in school. You might choose to target different people who like universities’ or colleges’ Facebook pages within school age range. Targeting someone outside of school age, such as someone in their late twenties or early thirties, you’ll likely be attracting someone who brings a laptop to work everyday or someone who uses this as their gym bag. So you might choose to target people who work in tech as one segment and fitness for another. Remember to create separate ads for each segment you attract.

7. Hand Stamp for Babies

New parents want to cherish special memories with their newborns. So it’s not surprising that this hand stamp for babies is growing in sales. The non-toxic stamp can be used to stamp a babies hands and feet. After being stamped on a sheet of paper, it can then be turned into a piece of art. And it instantly becomes a memory customers can look back on as their children grow older. The nostalgia element to the product makes it an easier sell to new parents, aunts and uncles or grandparents.

oberlo products hand stamp for babies

The ideal target market for this type of product would be new parents. On Facebook, you can target ‘New Parents (0-12 months)’ which would be the exact target audience you’d want to attract with a product like this. You’ll be able to market to people on Facebook or even Instagram with this feature so it’ll allow you to promote on two platforms. You can create carousel posts showing how the stamp works and the final picture. Or you can create a video showing a newborn baby having his or her hands and feet stamped.

8. Bendable Phone Holder

Admit it, sometimes you can get so lazy you don’t even feel like holding your phone. Luckily, Oberlo supplier Lemontree sells the perfect solution: a bendable phone holder. Yup, so now you and your customers can casually watch videos without having to hold your phone. And if orders are proof of this product’s genius, it’s a good thing that this product alone has had 1187 customer purchases in the past 30 days alone.

oberlo products phone holder

You won’t be getting bent out of shape marketing this Oberlo product. You can market it in a few ways. First, you can showcase this product via ads to people who like watching movies on their phone. Second, you can promote this product to people who record videos or take a lot of selfies (try targeting influencers or YouTubers). Third, you can target travelers as this bendy product can turn into a selfie stick. So you can cover a few audiences to reach a bigger audience from a single product.

9. Ponytail Beanie Hat

If you’re looking for an home-run type of Oberlo product to sell, this ponytail beanie hat can knock it out of the park. In the past 30 days, 33,825 customers purchased this product from Oberlo stores. This beanie’s simple design is perfect for the fall and winter months. However, the addition of a space for your ponytail makes it perfect for women who like to wear their hair up. They even have 20 different colors that customers can choose from for a more customizable look.

ponytail hat oberlo productsMarketing Oberlo products like this Ponytail Beanie Hat can be done on visual platforms like Instagram, Facebook and Pinterest. You can target women aged 22-34. You can choose to go after women who do outdoor winter sports. Or you can partner with influencers and affiliates who can promote your products for you to their audiences for a small commission based fee. If you’re not sure which style to showcase (as there are over 20 of them) you can create carousel ads or ads for different colors to see which pictures drive the most sales growth.

10. Oversize Cardigan

Bundling yourself up in a warm outfit has never been easier thanks to Oberlo products like this oversized cardigan. In the past 30 days, this fashion item has brought in over 3,708 orders for Oberlo stores. It’s a great addition for store owners in the women’s fashion and accessories niches but could also work well on an impulse buy general store. This cardigan can be upsold with other fashion items such as leggings or a shirt for underneath.

oversize sweater oberlo products

The target audience for this oversized cardigan is likely women aged 22-34. You’ll likely find success marketing this Oberlo product on Facebook or Instagram via ads. You can use the pictures provided by the supplier to create ads for this product. You can also reach out to influencers on Instagram and ask them to give a shout-out while wearing this cardigan. You can also reach out to fashion bloggers and have them share an affiliate link to the product on their website.

Conclusion

These are only a few of the best-selling Oberlo products. There are plenty more which are waiting to be discovered. Feel free to hunt around for some hidden gems within the collections of Oberlo Verified suppliers. You might even be surprised to find that products with few orders actually end up becoming home run hits for your store. So while data like order volume is important, it only tells one part of a story. So don’t be afraid to experiment with less popular products to find your winning product.

Which Oberlo products on this list will you be selling in 2019?

Want to Learn More?

Here’s Why You Don’t Need to Sell Trending Products

Every day entrepreneurs across the world run into the same problem: they know that they want to start their own business, but they don’t know what to sell.

They’re well aware that choosing products is an important process, so they’re constantly looking for “the next big thing” – a product that will set them apart from their competition.

Sound familiar?

If it does, we’ve got something to tell you: you don’t need to sell trending products to find success in ecommerce.

And that’s exactly why we’ve created this article – we’ve seen many entrepreneurs over the years focus their energy into finding trending products, but they aren’t your only answer.

Today we’ll explain why going with products that are steady sellers can pay off in the long-term, why it can be difficult to market trending products, and why it can be tough to build a sustainable brand by focusing all your efforts into selling trending products.

Ready? Let’s jump into it.

Finding Trending Products

Before we really dive into the pros and cons of selling trending products, it’s important that we underline how you can distinguish between a product that is trending, and a product that is a “steady seller.”

There are a few different resources which you can use to find trending products, but we recommend using two main ones: Oberlo and Google Trends.

Both of them are totally free and are fairly straightforward to use.

First off, head over to Oberlo – if you don’t already have an account, it only takes 30 seconds (and no credit card) to sign up.

From here, access Oberlo’s “Search Products” tab:

Now you’ll be able to search for products on Oberlo.

For this example, let’s look at a product that peaks each winter – touchscreen gloves.

I entered my search term “touchscreen gloves” into Oberlo’s search bar and these were the first three results which appeared:

There’s a lot of information here which you can use to decide on which products you want to sell, so let’s break down what we can see.

  • Price: You’ll see the price that it would cost to source the product highlighted in orange.
  • Star Rating: You’ll find a star rating for every listing which ranges from 0 to 5 stars. You’ll also see the number of reviews which have been left for specific products in brackets next to the star rating.
  • Imports: This highlights the exact number of entrepreneurs who have imported this product to their store with Oberlo – essentially, how competitive it is.
  • Pageviews: This shows you exactly how many times a product has been viewed on Shopify stores – essentially, how successful other entrepreneurs have been with their own marketing efforts.
  • Orders: This highlights the number of orders that a specific product has received in the past 30 days.

That’s a lot of data. And, with a lot of data comes a lot of power.

You can use all of these statistics to check if a product is trending.

As a general rule, if you see that a product has received more than 20 orders in the past 30 days, it’s trending upwards.

Combine that with a relatively low number of imports, and a pageview statistic that isn’t too far away from the number of orders that the product has received, and you could be on to a winner, like this listing:

Okay, so it looks like touchscreen gloves could be a trending product – we just need to verify our idea on Google Trends next.

Why? Well, the Google Trends tool helps us to understand how many people are searching for specific terms on Google.

And, if something is ranking in the searches on Google, it’s safe to assume that people are interested.

So, let’s add “touchscreen gloves” into Google Trends and see what we find.

As you can see from the graph above, touchscreen gloves recently spiked in popularity.

These products aren’t at fidget spinner levels of trending, but they’ve certainly spiked in popularity recently. All in all, it’d be safe to say these are trending products.

Okay, so that’s trending products covered, but what about steady sellers?

A steady seller is a product which is consistent in popularity and sales over a sustained period of time.

Think staple products in a specific niche – things which most shoppers will need at some point.

As an example, I searched for “jeans” on Google Trends.

You can see in the image above that jeans are popular throughout the year.

If you’re interested in learning more about steady sellers, check out our detailed post on steady dropshipping niches.

Okay, now that we’ve covered how you can find trending products for yourself, let’s dive into the pros and cons of selling them.

BONUS: Looking for some inspiration for products to sell this winter? Check out our list of the best dropshipping products to sell this season.

What Goes Up Must Come Down

If you’re thinking about selling trending products, there’s something you need to know.

Those products are popular now, but it’s likely that they won’t be so popular forever.

This is the same with all things which are trending – whatever goes up must come down.

Sure, it’s likely that these products are going to generate revenue for your business if you can figure out how to put them in front of an audience of engaged shoppers.

But it’s unlikely that you’ll be able to count on trending products to be successful for a sustained period of time.

That’s exactly why it’s essential that you add some steady sellers to your store’s product list too.

But how can steady sellers help with fluctuations in popularity?

Well, if you can manage to market your trending products and draw in potential customers to your store, you can also highlight your steady sellers to shoppers and try to increase your average order value with upselling techniques.

Also, you can use email marketing tactics to generate repeat purchases from steady sellers from customers who purchase trending products from your store.

Or you could retarget your traffic with Facebook ads and promote newer trending products to shoppers who have visited your store in the past.

There are a ton of options, but it’s still important that you don’t rely too much on specific trending products.

Finding Your Audience

Finding an audience of shoppers who are interested in your products is rarely a simple task.

It’s even tougher if you’re just getting started with your ecommerce business, and trying marketing for the first time.

And, if you’re selling trending products, particularly ones which have unique features, it can compound the problem and make it quite difficult to understand who you need to market to.

On the other hand, if you were to try and market something more conventional, like men’s t-shirts, the process of finding your audience can be much simpler.

Think about it – how many times have you seen marketing campaigns for these products before?

You’ve already got a ton of ideas in your head about the marketing tactics which could work.

You probably see Facebook ads, Instagram posts, and emails promoting products to you each and every day – you can use them to your advantage.

It’s a little tougher when you’re selling unique products as you might not be able to replicate some of those tactics.

This means you’ll need to get creative with your marketing campaigns.

If you’re looking for marketing inspiration, you can check out our Facebook marketing guide.

Building a Brand

For entrepreneurs who are looking to build a successful business for the long-term, branding is vital.

After all, there is a lot more to think about when it comes to branding your business than your color scheme and logo.

Your branding is essentially everything that your business stands for.

And branding is becoming more and more important for shoppers, especially the younger generations.

So, with more and more ecommerce businesses launching every day, shoppers want to make sure that they’re spending their hard-earned cash on companies which they align with on a meaningful level.

Brands like Burt’s Bees are well aware of this, and have come up with branding campaigns like #BringBackTheBees – a partnership with beekeepers across the world which ensures that thousands of bee-friendly flowers are planted every year.

Burt’s Bees is famous for using honey in their beauty products, so this campaign ensures that their business is held accountable, and is positively contributing to the industry which they’re profiting from.

Does Burt’s Bees need to do this?

Simply put, no.

But, they know that sustainability is something which their customers care about, which means that they need to care about it to.

And campaigns like this are only possible for Burt’s Bees because they’ve found products which sell consistently, and they’ve built their brand around them.

So think about any trending products that you’ve been thinking about selling. Would you be able to build similar branding campaigns around them? Or, would they run out of steam before you can use them to shape your brand?

Generating Repeat Customers

Repeat customers are a business’ best friends.

In fact, recent research from Smile.io found that repeat customers can generate as much as 40% of an ecommerce business’ annual revenue.

I’m sure we can agree, that’s huge.

And, at the very least it highlights why we should always be thinking about what we can do to generate more repeat customers.

But, if you’re focusing all your efforts into selling trending products, will you be able to guarantee that your customers will come back to your store and make another purchase?

If, for example, you were selling fidget spinners in their peak, would shoppers be flocking back to your store to pick up a second one?

Or, would they be fine now that they’ve got what they’re looking for, meaning that their relationship with your brand is over?

If you think that your products fall into the “one-and-done” category for shoppers, we really recommend thinking about what you can do to draw in customers again.

Using Trending Products

Okay, so that’s it from our side – now you know how to find trending products for your business, and the pros and cons which come with selling them.

We just want to finish by making sure we’re crystal clear on one thing – trending products aren’t inherently good or bad.

There’s no doubt that they can offer your business a tremendous opportunity to generate revenue if promoted with clever marketing campaigns.

We just want to stress the point that you shouldn’t feel that you need to sell trending products to succeed in ecommerce.

We believe that coming up with a blend of trending products and steady sellers for your store is an approach which will enable you to generate more revenue over the long-term, and help you to build a sustainable business.

So, what do you think? Do you think that trending products are the best products for ecommerce entrepreneurs? Let us know in the comments below – we read them all!

Want to Learn More?


ImportantThis site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies.