How to Set Up a Facebook Shop: The Quickstart Guide for Beginners

You’ve got to be proactive.

If you want to be successful, you can’t sit back and wait for customers to come to you – reach out to them.

So where are they? Facebook.

Facebook is the largest social network in the world, with more than 1.09 billion people logging on daily to spend an average of 58.5 minutes on the platform.

That’s insane.

If you sell products online and you don’t have a Facebook shop, you’re missing a huge opportunity.

Plus, the Facebook shop feature isn’t just available to major retailers – anyone can get in on the action.

In this article, you’ll learn how to create a Facebook shop and how to integrate your Shopify store with Facebook. Plus, make sure that you stick around until the end to learn how to tag your products in Facebook posts.

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What Exactly is a Facebook Shop?

A Facebook shop is a tab which you can configure on your Facebook page to promote and sell your products directly to Facebook users on the platform itself.

Here’s an example of a Facebook store from Shopify user Best Self Co:

Facebook Shop Example

When Facebook users click on a product, they’ll be shown an expanded product page. On this page, they can see product pictures and videos, and read the product description.

Facebook Shop Product Page Example

What Are the Benefits of a Facebook Shop?

Before we look at how to create a Facebook shop, it’s important to understand exactly how a Facebook store can help you grow your ecommerce busines

Here are the three main benefits of having a Facebook store:

1. You Can Tag Your Products in Facebook Posts to Boost Sales

Once you have a Facebook shop set up, you’ll be able to start tagging any of your products featured in your images.

This ensures that everyone who views your posts will become aware of the products you have available.

In the example below from Nike, you can see product listing thumbnails under the heading “Products shown.”

Facebook Shop Product Tagging

Plus, notice how each product in the image has a price tag icon? When users hover their mouse over the icon, product information is displayed.

Here’s the best part: Once you’ve set up your Facebook shop, tagging products in posts is quick and easy.

More on that in a minute.

2. You Can Tap Into Facebook’s Social Engagement

People hang out on Facebook.

Remember, the average daily user spends nearly an hour on the platform every day.

By adding a Facebook shop tab to your page, you can capitalize on the way users engage on Facebook.

Unlike your website, when people view your products on your Facebook store, they can Like them, save them for later, share them with friends, or leave a comment asking a question or sharing their thoughts.

Social Selling

Each of these actions will help to expose your brand to new people in the best possible way – through a friend.

These engagements work as a powerful form of social proof – meaning that people are heavily influenced by the opinions and actions of others.

3. A Facebook Shop Can Help to Reduce Friction in the Sales Process

You want to make it as easy as possible for people to purchase your products.

The more hoops you make customers jump through, the more likely they’ll give up or get distracted and not complete their purchase.

Simply put, a Facebook store makes life easier for Facebook users.

They can browse your products in the same window they’re using to chat with friends. Plus, they can add products to their cart and then check out on the platform, or head to your website to finish purchasing your products.

The Problem with Facebook Shops in 2019

Unfortunately, the Facebook shop feature isn’t currently available in all countries. So, which countries can access the feature?

Good question – no idea.

Facebook isn’t super helpful in this regard, saying only, “This feature is being rolled out gradually and may not be available to you yet.”

Facebook Shop Roll Out

There’s really only one way to find out if you can access this feature: Try to create a Facebook shop and see if the option is there.

What’s more, even if you can access the Facebook shop tab feature, Facebook only provides a shopping cart and checkout service for sellers in the U.S.

And once again, we don’t know when other countries can expect access to this feature.

However, it’s not all bad news.

If you’re not based in the U.S., you can still use a Facebook store to hook in new customers and send them to your website to check out by using the call to action, “Check Out on Website.”

Check Out on Website

Okay, now let’s look at how to set up a Facebook store with Shopify. Then, we’ll take a look at how to create a standalone Facebook shop.

How to Set Up a Facebook Shop with Shopify

We recommend this route for serious sellers (and for existing Shopify or Oberlo users).

Why?

Firstly, you’re in control – your business won’t be completely dependent on the whims of future Facebook policies.

You’re also able to utilize Shopify’s powerful ecommerce management software.

#Win

Plus, Shopify allows you to integrate multiple sales channels.

This means that you can sell on your own website, Facebook, Messenger, Instagram, Amazon, eBay, and more, all from one dashboard.

In other words, it will make your life way easier.

Shopify Facebook Shop Integration

Okay, ready to get to work?

Step 1: Create Your Shopify Store

If you don’t already have a Shopify store, head to Shopify.com and create an account.

Shopify Sign Up

Thankfully, Shopify offers a free 14-day trial, so you can test it out before committing.

However, to create a Facebook shop, you’ll need to sign up to one of Shopify’s plans, which start at just $29 per month.

When you’re done, you’ll be taken to your new Shopify dashboard – A.K.A. the command center of your future ecommerce empire:

Shopify Dashboard

At this point, Shopify will prompt you to add a product, customize your theme, and add a domain name.

It’s best to get your store set up now – for more help, check out: How to Set Up Your Shopify Store.

Also, if you don’t already have a Facebook page for your business, you’ll need to set one up before we can continue. For help, read our guide, 19 Easy Steps to Setting Up a Killer Facebook Business Page.

Done? Awesome!

Step 2: Connect Your Shopify Store to Your Facebook Page

Head to your Shopify dashboard, click “Sales Channels,” and then click the plus icon to add Facebook as a new sales channel.

Add Facebook Shop to Shopify

Once you’ve done that, click “Connect Account” to connect Shopify with your Facebook account.

Connect Facebook and Shopify

Facebook will ask you to allow Shopify to “manage your Pages and publish as Pages you manage” – click “OK” to continue.

Next, use the drop-down menu to select the Facebook page that you want to create a Facebook shop for. Once you’ve done that, click “Connect Page.”

Connect Shopify to Facebook Page

At this point, you’re asked to read and agree to Facebook’s Seller’s Terms and Policies. Make sure to read these before clicking “Accept Terms.”

All done?

Okay, it can take up to 48 hours for Facebook to review and approve your store. In the meantime, let’s break down what you’ll do once you get the green light from Facebook.

Once Facebook has approved your store, you’ll need to sign up for one of Shopify’s plans and click “Enable” before you can start selling through your Facebook store.

Enable Facebook Shop

Step 3: Choose Which Products and Collections to Show on Facebook

Now that you’ve linked your Shopify store to your Facebook page, it’s time to set up your Facebook shop.

To add products to your Facebook store, click the “Products” tab in your Shopify dashboard and select the products you want to add.

Next, click “Actions” to open the action menu, and then click “Make products available.”

Shopify Product Management

A popup window will ask you which sales channels you want the products to be displayed on. Check the box next to Facebook and click “Make products available.”

Make Products Available on Facebook Shop

You can also add collections to your Facebook shop in the same way. Just click the “Collections” tab in the Shopify dashboard and repeat the process.

Now, to edit how products are arranged in your Facebook store, head to the “Publishing” tab under “Facebook” in the sidebar.

Here you can add, remove, and arrange collections of products shown in your Facebook shop.

Shopify Product Management

Once you’re done, head to your Facebook page and you’ll see a new “Shop” tab featuring your products and collections.

Here’s an example from Shopify user KKW Beauty:

Facebook Shop Tab

If you’d like to change the order of your Facebook page tabs, read “Step 1” of the next section.

Congratulations, you’re now the proud owner of a Facebook shop!

How to Set Up a Facebook Shop Without a Third-Party Service

In this section, we’ll work through how to set up and manage a Facebook store using only the platform itself.

Again, if you don’t yet have one, make sure to set up a Facebook business page before continuing.

Okay, let’s jump in.

Step 1: Add the “Shop” Tab

Navigate to your Facebook page and click “Settings.”

You’ll then be presented with a huge menu of Facebook page options. Now, click “Templates and tabs” so that we can add the Facebook shop tab.

Facebook Page Settings

This will show you all of the tabs you’re currently using. Scroll to the bottom of the list and click “Add a Tab.”

Facebook Shop Tab

Now, find “Shop” and click “Add Tab.”Add Facebook ShopThis will add the shop tab to your Facebook page.

If you’d like to rearrange the order of your tabs, just click the three horizontal lines and drag your tabs into your preferred arrangement.

Facebook Shop Tab

However, when doing this, make sure that your shop tab is in the top three. This will ensure that it’s still visible when your tab list is shortened by the “See more” link.

Facebook Shop Tab

Step 2: Configure Your Facebook Shop Tab

If your shop tab isn’t displaying correctly, head back to “Templates and tabs,” click on “Settings,” and make sure “Show Shop tab” is on.

Facebook Shop Tab

Once you’ve done this, head back to your Facebook page and click on “Shop.”

To continue, you must agree to Facebook’s Seller’s Terms and Policies. Make sure to read these through before agreeing and clicking “Continue.”

Set Up Facebook Shop

Next, Facebook will ask you how you’d like people to purchase products from your shop.

Anywhere outside of the U.S. has two options: “Message to buy,” or “Checkout on another website.”

Facebook Shop Checkout Method

If you live in the U.S. you’ll also be given the option to accept payments directly from your Facebook page by linking your bank or stripe account. (Click here to learn how to do this.)

Once you’ve chosen your shopping method, it’s time to add products to your Facebook shop!

Step 3: Add Products to Your Facebook Shop

To start, head to your Facebook shop tab and click “Add Product.”

Add Product to Facebook Shop

Next, upload your product photos and videos. Then, type in your product name, price, and include a compelling product description.

In this example, I opted to send buyers to a website to complete their purchase, so I would need to add the website’s URL for this specific product.

Facebook Shop Add Product

Now, Facebook has detailed guidelines and recommendations for product listings. Let’s take a quick look at some of the most important points.

Facebook Product Image Guidelines

You must:

  • Include at least one image for each product listing
  • The image must be of the product itself (it can’t be a graphical representation)

Ideally, you should use images that:

  • Show all of the product
  • Show the product up close in a well-lit setting
  • Have a resolution of 1024 x 1024 or higher
  • Are in the square format
  • Have a white background
  • Showcase the product in real-life situations

Don’t use images that contain:

  • Text (e.g., calls-to-action or promo codes)
  • Offensive content (e.g., nudity, explicit language, violence)
  • Advertising or promotional material
  • Watermarks
  • Time-sensitive information (e.g., limited time offers)
Facebook Product Description Guidelines

Your descriptions shouldn’t include:

  • HTML (Rich text only)
  • Phone numbers or email addresses
  • Long titles
  • Excessive punctuation
  • All the letters capitalized or in lower case
  • Book or film spoilers

Ideally, your descriptions should:

  • Only provide information directly related to the product
  • Be concise and easy to read
  • Highlight unique product features and benefits
  • Be grammatically correct and properly punctuated

When you finish, make sure to click the toggle to enable sharing and then click “Save.”

At this point, you’ll need to wait for Facebook to review and accept your product. This usually takes a few minutes and Facebook will notify you when processing is complete and your products are visible.

Once your product is approved it will look like this:

Facebook Shop Product Page

Then, simply repeat this process until all of your products are added.

Step 4: Manage Your Products and Orders

To manage your products and orders, click the “Publishing Tools” tab at the top of your Facebook page, and click “Shop” near the bottom of the sidebar menu.

Facebook Shop Management

If you’re based in the U.S. and opted to allow users to checkout on Facebook, you’ll get a notification each time you receive a new order.

You also have an addition tab under the “Shop” menu to manage your orders.

Next up:

How to Tag Your Products in Facebook Posts

Let’s quickly run through how to tag your products in Facebook posts.

First, share a new Facebook post or bring up an old post featuring products that you’d like to tag.

Now that you have a Facebook shop tab with products on it, there’ll be an option to “Tag products” next to the usual “Tag photo” button.

Tag Products Facebook Shop

Simply click “Tag Products,” select the product you’d like to tag and click “Finished Tagging.”

That’s it!

Now, whenever a user views your post, they’ll be shown thumbnails of your Facebook shop product listings alongside the image.

Facebook Shop Product Page

Summary

Facebook shops are an incredible opportunity to place your product offerings inside the most popular social media platform in the world.

Remember, with a Facebook shop you can:

  • Capitalize on Facebook’s incredible social engagement to expose your brand to friends of shoppers
  • Tag your products in Facebook posts to boost sales
  • Reduce friction in the sales process by allowing users to shop for your products without leaving the site

If you’re serious about selling online, it’s best to create a Facebook store using a service like Shopify.

This way, you’ll retain complete control over your business while also getting access to a suite of features designed solely to help you grow your bottom line.

If you’re based in a country without access to the Facebook shop feature, don’t worry – it’s on its way. And in the meantime, you can still take advantage of other Facebook features to grow your store, such as Facebook Stories and Facebook Live.

Do you have a Facebook store? Let us know about your experiences in the comments below!

Want to Learn More?

How to Use Twitter Advanced Search: The Definitive Guide

Twitter is full of amazing opportunities.

You can use it to find leads, identify ways to improve your business, land free PR, or improve your customer support.

And that’s just the start.

But there’s a problem. With more than 500 million tweets sent each day, these opportunities are hidden in a sea of noise.

Enter Twitter advanced search.

This powerful tool makes it easy to find exactly what you’re looking for, saving you from hours spent combing through the bottomless pit of tweets.

In this guide, you’ll learn exactly how to use Twitter advanced search on any device, and three powerful ways that you can use it to grow your business today.

Ready?

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3 Powerful Ways Brands Can Use Twitter Advanced Search

Before you take the time to learn how to use Twitter advanced search, let’s look at three powerful ways you can harness it to help grow your business.

1. Use Keywords and Hashtags to Find New Prospects

With 335 million active users, it’s likely that you can find plenty of people on Twitter expressing their need or desire for your product or service.

For example, let’s say that you sell makeup and brushes.

It would only take a moment to use Twitter advanced search to find a tidal wave of people in need of new makeup brushes.

The image below features tweets returned for the search term: need new makeup.

Twitter Search Example

To start, think about your ideal customer and what they might tweet to express an interest or need in your product or service.

Once you’ve found a list of potential prospects, reach out to start a conversation.

But be warned: If you just spam people with a link to purchase, it’s unlikely they – or Twitter – will like it. Instead, work to build a relationship first and provide value. In other words, give before you get.

One way you could do this is by answering questions about your niche.

For example, if you sell hair extensions, you could search for the exact phrase, “should I get hair extensions.”

Twitter Advanced Search Example

Then, you could write a blog post or create a video explaining the benefits and drawbacks to getting hair extensions and tweet it to each of these people.

2. Research Consumer Views

Understanding your target audience is vital to building a successful business, and Twitter advanced search is a great way to learn about your niche’s likes and dislikes.

Take IKEA.

The hashtag “#loveikea” provides plenty of positive feedback that the furniture and home accessories company could put to use in its marketing campaigns.

Each of the three tweets below highlights a benefit loved by customers that IKEA could expand on and promote: Easy packaging, building a new home, and IKEA as an experience.

Twitter Search Example

Alas, it’s not all lovey-dovey. Let’s use Twitter advanced search to find tweets expressing dissatisfaction.

The image below shows tweets sent to @Ikea containing any of the words: “online,” “bad,” “broken,” difficult,” “hard,” “annoying,” or “frustrating.”

Twitter Advanced Search Any

Here’s what Twitter returned:

Twitter Advanced Search Ikea

Each of these tweets represents an opportunity for IKEA to learn how they can improve their products and service. They also provide an opportunity for IKEA’s customer support team to reach out and put things right.

Here’s a top tip: Try excluding your Twitter username to find tweets that mention your brand but don’t tag you directly.

Twitter Advanced Search None

3. Search for Hashtags Containing Media Opportunities

Each day, tons of journalists and PR companies use Twitter to find people and businesses to interview or feature as case studies in their work.

Some of the most common hashtags include “#journorequest” and “PRrequest.”

Include your niche or industry in your search and you might just stumble across an incredible opportunity for some free press.

The image below shows some of the results from the search query: #Journorequest tech.

Twitter Advanced Search Example

Understanding Twitter’s Search

Okay, now that you understand some of the ways Twitter advanced search can help you build your business, let’s get to know the standard search results page, categories, search filters, and how to save Twitter searches.

Understanding these features is paramount to successfully harnessing all that Twitter advanced search has to offer.

Twitter’s Search Categories

When you use Twitter’s search bar, the results page presents seven different tabs that allow you to filter the results.

Twitter Search Tabs

These tabs appear on Twitter’s website and mobile apps, and they’re the quickest way to narrow down the search results.

Here’s what each of the tabs shows:

  1. Top: Popular and relevant tweets as decided by Twitter’s algorithm.
  2. Latest: All recent tweets displayed in reverse chronological order.
  3. People: Twitter accounts whose usernames or bios match your search query.
  4. Photos: Tweets that contain a photo.
  5. Videos: Tweets featuring a video or video link to a site such as YouTube or Vimeo.
  6. News: Tweets that contain a link to a news website, such as The New York Times, The Atlantic, or Huffington Post.
  7. Broadcasts: Tweets featuring a live video stream from Periscope.

Next, let’s look at how to narrow your search using Twitter’s search filters.

Twitter’s Search Filters

If you’ve tried using Twitter’s search tabs and still can’t find what you’re looking for, look to the left-hand sidebar and click “Show” next to “Search Filters.”

Twitter Search Filters

This will reveal four drop-down options that you can use to further refine your search.

Twitter Basic Search Filters

Each drop-down menu provides a simple A/B choice:

  1. “From anyone” or “People you follow.”
  2. “Anywhere” or “Near you.”
  3. “All languages” or one specific language.
  4. “Quality filter on” or “Quality filter off.”

Need to save a Twitter search? No problem!

How to Save a Twitter Search

If you’ve created the perfect Twitter search query, you might want to save it for later – especially if it’s an advanced search query.

To do this, just click the three dots indicating a drop-down menu on the right-hand side of the page. Then click, “Save this search.”

Save Twitter Advanced Search

Your saved search criteria will show up at the bottom of the search drop-down menu when you click to enter a new query.

Twitter Saved Searches

Okay, before we move on, are Twitter search terms case sensitive?

In a word: no.

Twitter search terms aren’t case sensitive. For example, if you search “Oberlo,” Twitter will return results including “Oberlo” and “oberlo.”

Okay, so we’ve covered Twitter’s search basics – but what if you need to dig a little deeper to find what you’re looking for?

Here’s the quick version:

How Do You Use Twitter Advanced Search?

  1. Enter your search query into the search bar on Twitter.
  2. At the top left of the search results page, click “Show” next to “Search filters.”
  3. Then click “Advanced search.”
  4. Fill in the appropriate search fields to narrow down search results.
  5. Click “Search” to see results.

Now, let’s dive into the details.

How to Access Twitter Advanced Search

To access Twitter advanced search, head to twitter.com/search-advanced.

Alternatively, perform a standard Twitter search, and then click “Show” next to “Search Filters” in the left-hand sidebar.

Twitter Search Filters

At the bottom of Twitter’s search filters, click “Advanced search.”

Twitter Advanced Search

Behold, Twitter advanced search!

Twitter Advanced Search

Don’t let the simplicity of the Twitter advanced search interface fool you – this thing is a beast.

With it, you can find anything and everything on Twitter…  as long as you understand each of the Twitter advanced search queries.

A Guide to Twitter Advanced Search Queries

Let’s explore what each search field allows us to do.

Twitter Advanced Search Queries: Words

This is the most extensive group of search fields and it allows you to refine your search based on words.

Twitter Advanced Search Words

1. All of these words

This field allows you to enter one or more words to find tweets which contain those terms in no particular order.

If you have more than one exact phrase you want to include, you can input them into this field using quotations:

Twitter Advanced Search Words

2. This exact phrase

This field lets you search for one exact phrase, and you don’t need to use quotations, as it will include them automatically.

This is particularly useful when searching for full names or quotes.

3. Any of these words

Each word or phrase that you enter into this field is automatically separated by the operator “OR.”

When you enter phrases, make sure to use quotation marks to ensure that the words are not separated.

This field is great for monitoring brand mentions on Twitter. Simply include your Twitter handle, business name, hashtags, website address, and more.

For example, if you enter: @OberloApp Oberlo.com #Oberlo Oberlo, Twitter will perform the search query as: @OberloApp OR Oberlo.com OR #Oberlo OR Oberlo

4. None of these words

This is one of the most useful fields. It allows you to remove all tweets featuring particular words or phrases (when you use quotations).

For example, you might want to connect with people in your niche, but need to filter out Tweets to your competitors. Or maybe you want to see tweets about “running,” but not about “running a business.”

Whatever you want to remove from your search results, this is the field to do it.

How About No Gif

5. These hashtags

This field lets you search for tweets containing specific hashtags, although you can also search for hashtags in any of the other fields.

The difference is that this field is specific and doesn’t require you to use the hash symbol.

6. Written in

Here, you can use the drop-down menu to find tweets that are written in one of 60 different languages.

Twitter Advanced Search Queries: People

The next three search fields let you refine your search results by Twitter accounts.

People Twitter Advanced Search

7. From these accounts

If you want to see tweets from specific Twitter accounts, include their usernames here – you don’t need to include the “@” symbol.

If you need to find someone’s username, conduct a normal search and use the “People” tab, or simply use Google and add “Twitter” to your query, i.e., “Oberlo Twitter.”

8. To these accounts

This field works the same as the one above, but instead of showing tweets from accounts, it shows tweets sent to accounts.

This is especially useful if you want to know what Twitter users are tweeting to your competitors.

9. Mentioning these accounts

This field is somewhat similar again, but rather than returning tweets sent directly to accounts, you can use it to search for tweets mentioning accounts.

For this reason, fields eight and nine will often be used together.

Twitter Advanced Search Queries: Places

Dates Twitter Advanced Search

10. Near this place

This field allows you to filter tweets based on location. You can enter a country, state, city, county, postcode, or specific address.

You can even enter a geocode, which is the latitude and longitude of a location separated by a comma. For example, “40.7468205,74.0132422”.

To find a geocode, search a location on Google Maps and then copy it from the URL displayed:

Find Location on Google

Twitter defaults to returning tweets shared within a 15-mile radius of the location you enter.

If you want to change the radius, you’ll need to use a location search operator in Twitter’s standard search – we’ll cover Twitter search operators in more depth below.

Twitter Advanced Search Queries: Dates

Twitter Advanced Search Dates

11. From this date to this date

This feature makes it very simple to see tweets sent before or after a date, or between two dates.

And that’s it!

How to Use Twitter Advanced Search on Mobile Devices

Unfortunately, there’s no option to use Twitter advanced search from within Twitter’s mobile application.

However, you can still access Twitter’s search filters. To do this, perform a search query and then tap the slider controls icon.

Twitter Search Filters Mobile

This will show you three of the four search filters we covered earlier – sadly, the ability to filter by language has been left out.

Twitter Advanced Search Mobile

However, all is not lost.

How to Use Twitter Advanced Search on Your Mobile Device

Although the Twitter app doesn’t provide access to Twitter advanced search, you can access it through your device’s web browser.

Simply head to Twitter.com, perform a search, and then tap the three dots indicating a drop-down menu.

Menu Twitter Mobile Search

Then, tap “Advanced search.”

Twitter Advanced Search Mobile

The mobile browser version of Twitter advanced search has all of the same fields as the desktop version, except – you guessed it – the ability to refine tweets based on language.

Twitter Advanced Search Mobile

Introducing Twitter Search Operators

Twitter search operators are the additional ways that you can use Twitter’s search to perform more advanced queries.

Thanks to Twitter advanced search interface, you don’t need to memorize the 24 search operators listed below.

Phew Gif

To use Twitter search operators, just include the relevant formatting in your search, for example:

Twitter Search Operator

Twitter Search Operators:
  • Twitter Operator: watching now | Finds Tweets: containing both “watching” and “now”. This is the default operator.
  • Twitter Operator: “happy hour” | Finds Tweets: containing the exact phrase “happy hour”.
  • Twitter Operator: love OR hate | Finds Tweets: containing either “love” or “hate” (or both).
  • Twitter Operator: beer -root | Finds Tweets: containing “beer” but not “root.”
  • Twitter Operator: #dropshipping | Finds Tweets: containing the hashtag “dropshipping.”
  • Twitter Operator: from:Oberloapp | Finds Tweets: sent from Twitter account “@OberloApp.”

Twitter Search Operator

  • Twitter Operator: list:NASA/astronauts-in-space-now | Finds Tweets: sent from a Twitter account in the NASA list astronauts-in-space-now
  • Twitter Operator: to:Oberloapp | Finds Tweets: authored in reply to Twitter account “OberloApp.”
  • Twitter Operator: @OberloApp | Finds Tweets: mentioning Twitter account “OberloApp.”
  • Twitter Operator: politics filter:safe | Finds Tweets: containing “politics” with Tweets marked as potentially sensitive removed.
  • Twitter Operator: puppy filter:media | Finds Tweets: containing “puppy” and an image or video.
  • Twitter Operator: puppy -filter:retweets | Finds Tweets: containing “puppy”, filtering out retweets
  • Twitter Operator: puppy filter:native_video | Finds Tweets: containing “puppy” and an uploaded video, Amplify video, Periscope, or Vine.

Twitter Search Operator

  • Twitter Operator: puppy filter:periscope | Finds Tweets: containing “puppy” and a Periscope video URL.
  • Twitter Operator: puppy filter:vine | Finds Tweets: containing “puppy” and a Vine.
  • Twitter Operator: puppy filter:images | Finds Tweets: containing “puppy” and links identified as photos, including third parties such as Instagram.
  • Twitter Operator: puppy filter:twimg | Finds Tweets: containing “puppy” and a pic.Twitter.com link representing one or more photos.
  • Twitter Operator: hilarious filter:links | Finds Tweets: containing “hilarious” and linking to URL.
  • Twitter Operator: puppy url:amazon | Finds Tweets: containing “puppy” and a URL with the word “amazon” anywhere within it.

Twitter Search Operator

  • Twitter Operator: superhero since:2015-12-21 | Finds Tweets: containing “superhero” and sent since date “2015-12-21” (year-month-day).
  • Twitter Operator: puppy until:2015-12-21 | Finds Tweets: containing “puppy” and sent before the date “2015-12-21”.
  • Twitter Operator: movie -scary 🙂 | Finds Tweets: containing “movie”, but not “scary,” and with a positive attitude.
  • Twitter Operator: flight 🙁 | Finds Tweets: containing “flight” and with a negative attitude.
  • Twitter Operator: traffic ? | Finds Tweets: containing “traffic” and asking a question.

The huge number of different Twitter search operators available highlights just how much control you have over Twitter searches.

Summary

Twitter advanced search is a powerful tool that you can use to access significant business opportunities. Use it to discover ways to find new leads, harness the power of customer relations, and more.

Remember:

  • To access Twitter advanced search, head to Twitter.com/search-advanced. Alternatively, conduct a standard search, then open the search filters in the left-hand sidebar, and click “Advanced search.”
  • Twitter’s mobile app doesn’t provide access to Twitter advanced search, but you can still use Twitter’s search filters.
  • You can access Twitter advanced search from your mobile device by using your device’s web browser.
  • You can also memorize frequently used Twitter search operators which you can use to perform more detailed searches using Twitter’s standard search bar, however you access Twitter.

Get searching!

Have you found a great use for Twitter advanced search? Let us know in the comments below.

Want to Learn More?

The 9 Best URL Shorteners to Supercharge Your Marketing

Ain’t nobody got time for URLs like this:

https://www.nytimes.com/interactive/2018/09/25/climate/scotland-orkney-islands-sea-level.html?action=click&module=Top%20Stories&pgtype=Homepage 

You gotta keep it tight:

https://nyti.ms/2OSqP7D 

Ah, now that’s better.

By the way, do you like knowing how many people click on your links? And where those visitors live, as well as where those clicks came from?

Because the short URL can give you all of that information and more.

Bottom line: Short URLs are better.

You can use them to improve your marketing efforts and provide a better experience for your customers and social media followers.

In this article, you’ll learn all about URL shorteners, including which ones are most suitable for your specific needs.

Post Contents

What Exactly is a “URL”?

“URL” stands for “Uniform Resource Locator,” and they’re a way of identifying the location of a file on the internet.

Is a URL the same as a domain name?

Well, no – although, the terms are often confused and used interchangeably. A domain name is just one part of a URL. The image below shows the difference:

Domain VS URL

What is a URL Shortener?

A URL shortener is a digital tool which enables you to take a long link and create a new, shorter one that takes people to the same location.

These days, most link shorteners allow you to track your link metrics.

However, if you just need a shorter link, using a URL shortener couldn’t be easier.

How to Shorten a Link

Let’s take a quick look at how to shorten a URL using Bit.ly.

1. Copy your long link to your clipboard.

2. Go to Bit.ly.

3. Paste or write your link into the box provided.

Bitly

4. Click “Shorten.

5. Copy your new short link to your clipboard to paste elsewhere.

Bitly Copy LinkTo make shortening links possible, many URL shorteners have short domain names themselves, such as Bit.ly and Clk.im.

Many also allow you to create short links with your own customized URL. We’ll cover these in more detail below.

Why Should You Use a URL Shortener?

First, URL shorteners make it easier to share and manage long URLs. This is especially true when sharing URLs on micro-blogging platforms, or in mobile messaging applications.

Next, URL shorteners can help you avoid excessively long and confusing URLs or any which contain jumbles of letters and numbers.

What’s more, some link shorteners allow you to create custom branded URLs.

These are much easier to read, memorize, and type. This makes them particularly useful when sharing URLs in any form of print advertising, such as posters, flyers, magazines, or business cards.

Plus, according to Rebrandly, branded short links receive up to 39% more clicks when compared to generic short URLs.

Branded Links Perform Better

These branded short links also have another key benefit.

Unfortunately, URL shorteners are often used by spammers to hide the URL destination. That way, unsuspecting people are more likely to click on them.

However, by branding your short URLs, you can avoid being perceived as a spammer.

For example, Condé Nast Traveler use Rebrandly to create their own custom short links with the domain “cntrvler.co” as seen in the image below.

Branded Short URL

The lesson?

As long as your custom short URL domain relates to your brand and is used regularly, people will trust your links.

Lastly, despite being called URL “Shorteners,” one of the key benefits of shortening links is actually the ability to track how your audience engages with your links.

Modern URL shorteners provide access to a host of metrics and insights that marketers can use to review and improve their campaigns.

For instance, Bitly’s Enterprise dashboard provides numerous metrics, including:

  1. Total Clicks
  2. Bitlinks Created
  3. Total Unique Clicks
  4. Clicks Per Unique
  5. Bitly Network Clicks
  6. Bitly Network Links
  7. Top Bitlinks
  8. Bitly Network Top Content
  9. Top Referrers
  10. Top Locations

Bitly Analytics

9 Awesome URL Shorteners

There are tons of great URL shorteners out there, each with a wide range of features. Here’s a quick overview of nine popular link shorteners.

Dedicated URL Shorteners

1. Bitly

Best for: Enterprise level businesses.

Bitly

Bitly is one of the most popular URL shorteners available.

As shown above, anyone can use the link shortener anonymously to create as many short links as they like.

The free account allows you to create and track up to 500 branded URLs and 10,000 non-branded links. This includes the ability to monitor how many clicks your shortened URLs receive, the location of the click, and your top referrers.

Premium and enterprise accounts are available and start from around $500 per month. These allow you to create as many short links as you like and access more detailed analytical reports.

Bitly also integrates with many other services, such as Zapier and TweetDeck.

2. Rebrandly

Best for: Small businesses focused on branding.

Rebrandly

Rebrandly is a URL shortener which focuses on customizing and branding short URLs.

They help you to set up a new domain to use for short URLs in minutes. Alternatively, they can help you to set up your current website domain name to use with your short URLs.

Their free plan allows you to create and track up to 1,000 branded links, using up to five custom domains. To add team members and other extras, premium accounts start from $29 per month.

Rebrandly also integrates with many other services, such as Buffer, Zapier, and Tweetbot.

3. ClickMeter

Best for: Large businesses.

Click Meter

ClickMeter is Rebrandly’s sister company and is aimed at enterprise level companies that are looking for more technical features than Rebrandly provides.

One of Clickmeter’s key selling points is that they offer conversion tracking – a feature that not many URL shorteners offer.

Clickmeter plans start at $29 per month.

4. Clkim

Best for: Affiliate marketers, bloggers, and influencers.

Clkim

Clkim is similar to Rebrandly and offers many of the same features.

The main difference is Clkim’s focus on monetization and interstitial ads. These are full-screen ads which cover the web page or app interface.

For this reason, Clkim is a fantastic choice for affiliate marketers and bloggers looking for another source of revenue. And of course, you can still use Clkim to track and brand your short URLs.

Clkim provides a free 14-day trial, with plans starting at $10 per month.

5. Tiny URL

Best for: Casual users in need of a quick and easy-to-use URL shortener.

TinyURL

TinyURL used to be one of the top link shorteners available – back when Facebook and smartphones weren’t around yet.

As you can see from the image above, TinyURL is pretty outdated and lacks many features that are commonplace among other link shorteners.

That said, TinyURL does have its benefits.

First, it’s extremely simple to use. You don’t have to create an account and there’s no tracking or dashboard.

What’s more, unlike many quick and simple URL shorteners, TinyURL allows you to customize the latter part of your URL.

For example, I took this link:

https://www.oberlo.com/blog/digital-marketing-made-simple-complete-beginners-guide

And used TinyURL to create this one:

https://tinyurl.com/oberlodigimark

Plus, this link shortener is completely free!

6. Polr

Best for: Creating and hosting your own URL shortener.

Polr

Polr is an open-source project which allows anyone with the technical know-how to create and host their own link shortener.

You can use Polr as it is, or customize it to your individual needs – it’s written in PHP and Lumen, using MySQL. (If that sentence looks like Greek to you, then maybe pass on Polr.)

If you just want to test out the basic interface, Polr offers a demo page.

URL Shorteners Within Other Services

7. Hootsuite’s Ow.ly

Best for: Hootsuite users, and businesses looking for a feature-packed social media management tool.

Ow.ly

Ow.ly is a popular URL shortener that works as part of Hootsuite’s social media management application.

Owly lets you track URL metrics, such as referral sources, number of clicks, and location.

You can use Hootsuite and Owly’s free plan to manage your social media and create short links using the Ow.ly domain.

However, to add a custom branded URL, you’ll need to upgrade to their team plan for $99 per month.

8. Buffer’s Buff.ly

Best for: Buffer users and anyone looking for a simple and effective social media scheduling tool.

Buffer

Buff.ly is URL shortener that works within the social media scheduling tool Buffer.

Whenever you paste a link into Buffer while scheduling a social media post, it will automatically be shortened using the Buff.ly domain.

To track link metrics and use a custom branded domain name, you’ll need to upgrade to the Pro Plan for $15 per month and integrate your account with Bitly.

URL Shortener for Shopify Stores

9. URL Short Link Generator

Best for: Shopify users.

Shopify URL Short Link Generator

If you run an ecommerce store on Shopify, it can be a pain to manage all of your links in a third-party application.

Instead, check out URL Short Link Generator by Identix Web. This app helps you to create and track short URLs from within your Shopify dashboard.

What Happened to Google’s URL Shortener Goo.gl?

You might be wondering why I haven’t included Goo.gl in this list. Well, as of the 13th of April, 2018, Google’s link shortener is only available to active users.

And in March 2019, Google will completely disable the URL shortener and all user link data will be lost. All existing links will continue to redirect to their intended destination, but for many, this is a frustrating development.

Google URL Shortener

Why is Google shutting down Goo.gl?

Google wants to redirect (get it?) its efforts to Firebase Dynamic Links (FDL).

Firebase Dynamic Links

Firebase Dynamic Links have been created to replace deep links.

What are deep links?

A deep link is a smart URL that is supposed to send users to any location within an iOS, Android, or web application.

Unfortunately, most deep links have problems.

For example, the same link might not work across iOS and Android devices. Or the link might not survive the app installation process.

Google’s new Firebase Dynamic Links solve these problems. Watch the video below to learn more:

Simply put, Firebase Dynamic Links are the future of linking.

So, should you use Firebase Dynamic Links?

Well, if you just need a simple URL shortener to use online, and you don’t need links to work in mobile and web apps, then save yourself the hassle and leave FDLs for the time being.

However, if you want your links to survive in the complex world of mobile and web apps, definitely take a look at Firebase Dynamic Links!

How to Create Customized Branded Short Links

Now you have all the basics covered, let’s take a closer look at how to set up and create custom branded short links using Rebrandly.

Step 1: Setup a Custom Domain Name

To start, head to their website and click “Sign Up Now.”

Then select the free plan and create an account. You’ll need to confirm your email address before you can access the dashboard.

Next, click “Add a branded domain.”

Rebrandly Register Custom Domain

If you don’t already have a website with your own URL, Rebrandly will help you to set one up.

Just type in desired domain names to see if they’re available. When you find one you like, just follow Rebrandly’s instructions.

Rebrandly Domain Search

Many domain registrars take a few days to register a new domain, but Rebrandly is fast. They allow you to purchase a new domain name, connect it, and within just 15 minutes share links using the URL.

If you already have a website and a domain name that you want to use, there are a few extra steps you need to take.

First, click “Setup DNS.”

Rebrandly Set Up DomainRebrandly Set Up Domain

Then, type in your website domain name.

Rebrandly Connect Domain

Next, Rebrandly will ask you if your domain name is “spare ” – this means it’s not being used for your blog or website.

If your domain name is spare, simply follow these instructions.

If you’re using your domain name already, you’ll need to create a new subdomain name by adding a prefix, such as “go.”

Rebrandly Create Short Domain

Once you’ve done this, you’ll need to log in to your domain registrar dashboard – this will be whoever you bought your domain from (i.e. Godaddy, Hostgator, Register, Bluehost, etc).

Then, you’ll need to configure your DNS records, to add your new subdomain, and connect it with Rebrandly.

Rebrandly DNS Records

Unfortunately, registering an existing domain can take up to 24 hours. Rebrandly will email you when it’s done so that you can add your domain to your Rebrandly workspaces.

If you need any help along the way, simply follow these instructions.

Step 2: Create a Custom Branded URL

Once you’ve set up your domain name, it’s easy to create a new short link. Just click “New Link” and paste in the link you want to shorten.

Rebrandly Example

On the left, you can use the “Branded domain” drop-down menu to select your custom domain, or just use the rebrand.ly domain for now.

You can also customize the URL slash-tag to avoid a jumble of random letters and numbers.

Then, click “Create link.”

Summary

There’s more to URL shorteners than meets the eye.

Sure, shorter links are more user-friendly than their longer counterparts, but more than that, the ability to track link metrics is an opportunity no savvy marketer can afford to pass up.

Remember, ideally, you’ll want to use custom branded URLs.

Branded URLs generate more trust and receive high click-through rates. Plus, they prevent users from thinking your links may be spam.

When choosing a URL shortener, there are a lot of options out there. Here’s a quick summary of our link shortener recommendations for different purposes:

  • Bit.ly: Best for enterprise-level businesses.
  • Rebrandly: Best for small businesses focused on branding.
  • ClickMeter: Best for large businesses.
  • Clk.im: Best for affiliate marketers, bloggers, and influencers.
  • Tiny.URL: Best for casual users in need of a quick and easy-to-use URL shortener.
  • Polr: Best for creating and hosting your own link shortener.
  • Buff.ly: Best for Hootsuite users, and businesses looking for a feature-packed social media management tool.
  • Ow.ly: Best for Buffer users and anyone looking for a simple and effective social media scheduling tool.
  • URL Short Link Generator: Best for Ecommerce businesses and Shopify users.

Did we miss any great URL shorteners on our list? Which link shortener do you use and why? Let us know your thoughts in the comments below!

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