Top 10 KPIs Every Marketing Manager Should Track

So you’ve had your marketing budget approved and your marketing strategy is now in place. What’s your next step? Should you start implementing your strategies and tactics? Not too fast. You still need to set up your business dashboard — in this case, a marketing dashboard — to ensure you’ll be measuring the right key […]
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Social Media Marketing: The New Star in the World of Business Promotion?

Over the last few years, social media has completely changed the Internet. Actually, it has changed the whole world and also the world of marketing. Social media has gone from a new idea to an absolute must for marketers. Nowadays you would struggle to find a business that isn’t on Facebook, Twitter, or Instagram. According to […]
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