How to Set Up a Facebook Shop: The Quickstart Guide for Beginners

You’ve got to be proactive.

If you want to be successful, you can’t sit back and wait for customers to come to you – reach out to them.

So where are they? Facebook.

Facebook is the largest social network in the world, with more than 1.09 billion people logging on daily to spend an average of 58.5 minutes on the platform.

That’s insane.

If you sell products online and you don’t have a Facebook shop, you’re missing a huge opportunity.

Plus, the Facebook shop feature isn’t just available to major retailers – anyone can get in on the action.

In this article, you’ll learn how to create a Facebook shop and how to integrate your Shopify store with Facebook. Plus, make sure that you stick around until the end to learn how to tag your products in Facebook posts.

Post Contents

What Exactly is a Facebook Shop?

A Facebook shop is a tab which you can configure on your Facebook page to promote and sell your products directly to Facebook users on the platform itself.

Here’s an example of a Facebook store from Shopify user Best Self Co:

Facebook Shop Example

When Facebook users click on a product, they’ll be shown an expanded product page. On this page, they can see product pictures and videos, and read the product description.

Facebook Shop Product Page Example

What Are the Benefits of a Facebook Shop?

Before we look at how to create a Facebook shop, it’s important to understand exactly how a Facebook store can help you grow your ecommerce busines

Here are the three main benefits of having a Facebook store:

1. You Can Tag Your Products in Facebook Posts to Boost Sales

Once you have a Facebook shop set up, you’ll be able to start tagging any of your products featured in your images.

This ensures that everyone who views your posts will become aware of the products you have available.

In the example below from Nike, you can see product listing thumbnails under the heading “Products shown.”

Facebook Shop Product Tagging

Plus, notice how each product in the image has a price tag icon? When users hover their mouse over the icon, product information is displayed.

Here’s the best part: Once you’ve set up your Facebook shop, tagging products in posts is quick and easy.

More on that in a minute.

2. You Can Tap Into Facebook’s Social Engagement

People hang out on Facebook.

Remember, the average daily user spends nearly an hour on the platform every day.

By adding a Facebook shop tab to your page, you can capitalize on the way users engage on Facebook.

Unlike your website, when people view your products on your Facebook store, they can Like them, save them for later, share them with friends, or leave a comment asking a question or sharing their thoughts.

Social Selling

Each of these actions will help to expose your brand to new people in the best possible way – through a friend.

These engagements work as a powerful form of social proof – meaning that people are heavily influenced by the opinions and actions of others.

3. A Facebook Shop Can Help to Reduce Friction in the Sales Process

You want to make it as easy as possible for people to purchase your products.

The more hoops you make customers jump through, the more likely they’ll give up or get distracted and not complete their purchase.

Simply put, a Facebook store makes life easier for Facebook users.

They can browse your products in the same window they’re using to chat with friends. Plus, they can add products to their cart and then check out on the platform, or head to your website to finish purchasing your products.

The Problem with Facebook Shops in 2019

Unfortunately, the Facebook shop feature isn’t currently available in all countries. So, which countries can access the feature?

Good question – no idea.

Facebook isn’t super helpful in this regard, saying only, “This feature is being rolled out gradually and may not be available to you yet.”

Facebook Shop Roll Out

There’s really only one way to find out if you can access this feature: Try to create a Facebook shop and see if the option is there.

What’s more, even if you can access the Facebook shop tab feature, Facebook only provides a shopping cart and checkout service for sellers in the U.S.

And once again, we don’t know when other countries can expect access to this feature.

However, it’s not all bad news.

If you’re not based in the U.S., you can still use a Facebook store to hook in new customers and send them to your website to check out by using the call to action, “Check Out on Website.”

Check Out on Website

Okay, now let’s look at how to set up a Facebook store with Shopify. Then, we’ll take a look at how to create a standalone Facebook shop.

How to Set Up a Facebook Shop with Shopify

We recommend this route for serious sellers (and for existing Shopify or Oberlo users).

Why?

Firstly, you’re in control – your business won’t be completely dependent on the whims of future Facebook policies.

You’re also able to utilize Shopify’s powerful ecommerce management software.

#Win

Plus, Shopify allows you to integrate multiple sales channels.

This means that you can sell on your own website, Facebook, Messenger, Instagram, Amazon, eBay, and more, all from one dashboard.

In other words, it will make your life way easier.

Shopify Facebook Shop Integration

Okay, ready to get to work?

Step 1: Create Your Shopify Store

If you don’t already have a Shopify store, head to Shopify.com and create an account.

Shopify Sign Up

Thankfully, Shopify offers a free 14-day trial, so you can test it out before committing.

However, to create a Facebook shop, you’ll need to sign up to one of Shopify’s plans, which start at just $29 per month.

When you’re done, you’ll be taken to your new Shopify dashboard – A.K.A. the command center of your future ecommerce empire:

Shopify Dashboard

At this point, Shopify will prompt you to add a product, customize your theme, and add a domain name.

It’s best to get your store set up now – for more help, check out: How to Set Up Your Shopify Store.

Also, if you don’t already have a Facebook page for your business, you’ll need to set one up before we can continue. For help, read our guide, 19 Easy Steps to Setting Up a Killer Facebook Business Page.

Done? Awesome!

Step 2: Connect Your Shopify Store to Your Facebook Page

Head to your Shopify dashboard, click “Sales Channels,” and then click the plus icon to add Facebook as a new sales channel.

Add Facebook Shop to Shopify

Once you’ve done that, click “Connect Account” to connect Shopify with your Facebook account.

Connect Facebook and Shopify

Facebook will ask you to allow Shopify to “manage your Pages and publish as Pages you manage” – click “OK” to continue.

Next, use the drop-down menu to select the Facebook page that you want to create a Facebook shop for. Once you’ve done that, click “Connect Page.”

Connect Shopify to Facebook Page

At this point, you’re asked to read and agree to Facebook’s Seller’s Terms and Policies. Make sure to read these before clicking “Accept Terms.”

All done?

Okay, it can take up to 48 hours for Facebook to review and approve your store. In the meantime, let’s break down what you’ll do once you get the green light from Facebook.

Once Facebook has approved your store, you’ll need to sign up for one of Shopify’s plans and click “Enable” before you can start selling through your Facebook store.

Enable Facebook Shop

Step 3: Choose Which Products and Collections to Show on Facebook

Now that you’ve linked your Shopify store to your Facebook page, it’s time to set up your Facebook shop.

To add products to your Facebook store, click the “Products” tab in your Shopify dashboard and select the products you want to add.

Next, click “Actions” to open the action menu, and then click “Make products available.”

Shopify Product Management

A popup window will ask you which sales channels you want the products to be displayed on. Check the box next to Facebook and click “Make products available.”

Make Products Available on Facebook Shop

You can also add collections to your Facebook shop in the same way. Just click the “Collections” tab in the Shopify dashboard and repeat the process.

Now, to edit how products are arranged in your Facebook store, head to the “Publishing” tab under “Facebook” in the sidebar.

Here you can add, remove, and arrange collections of products shown in your Facebook shop.

Shopify Product Management

Once you’re done, head to your Facebook page and you’ll see a new “Shop” tab featuring your products and collections.

Here’s an example from Shopify user KKW Beauty:

Facebook Shop Tab

If you’d like to change the order of your Facebook page tabs, read “Step 1” of the next section.

Congratulations, you’re now the proud owner of a Facebook shop!

How to Set Up a Facebook Shop Without a Third-Party Service

In this section, we’ll work through how to set up and manage a Facebook store using only the platform itself.

Again, if you don’t yet have one, make sure to set up a Facebook business page before continuing.

Okay, let’s jump in.

Step 1: Add the “Shop” Tab

Navigate to your Facebook page and click “Settings.”

You’ll then be presented with a huge menu of Facebook page options. Now, click “Templates and tabs” so that we can add the Facebook shop tab.

Facebook Page Settings

This will show you all of the tabs you’re currently using. Scroll to the bottom of the list and click “Add a Tab.”

Facebook Shop Tab

Now, find “Shop” and click “Add Tab.”Add Facebook ShopThis will add the shop tab to your Facebook page.

If you’d like to rearrange the order of your tabs, just click the three horizontal lines and drag your tabs into your preferred arrangement.

Facebook Shop Tab

However, when doing this, make sure that your shop tab is in the top three. This will ensure that it’s still visible when your tab list is shortened by the “See more” link.

Facebook Shop Tab

Step 2: Configure Your Facebook Shop Tab

If your shop tab isn’t displaying correctly, head back to “Templates and tabs,” click on “Settings,” and make sure “Show Shop tab” is on.

Facebook Shop Tab

Once you’ve done this, head back to your Facebook page and click on “Shop.”

To continue, you must agree to Facebook’s Seller’s Terms and Policies. Make sure to read these through before agreeing and clicking “Continue.”

Set Up Facebook Shop

Next, Facebook will ask you how you’d like people to purchase products from your shop.

Anywhere outside of the U.S. has two options: “Message to buy,” or “Checkout on another website.”

Facebook Shop Checkout Method

If you live in the U.S. you’ll also be given the option to accept payments directly from your Facebook page by linking your bank or stripe account. (Click here to learn how to do this.)

Once you’ve chosen your shopping method, it’s time to add products to your Facebook shop!

Step 3: Add Products to Your Facebook Shop

To start, head to your Facebook shop tab and click “Add Product.”

Add Product to Facebook Shop

Next, upload your product photos and videos. Then, type in your product name, price, and include a compelling product description.

In this example, I opted to send buyers to a website to complete their purchase, so I would need to add the website’s URL for this specific product.

Facebook Shop Add Product

Now, Facebook has detailed guidelines and recommendations for product listings. Let’s take a quick look at some of the most important points.

Facebook Product Image Guidelines

You must:

  • Include at least one image for each product listing
  • The image must be of the product itself (it can’t be a graphical representation)

Ideally, you should use images that:

  • Show all of the product
  • Show the product up close in a well-lit setting
  • Have a resolution of 1024 x 1024 or higher
  • Are in the square format
  • Have a white background
  • Showcase the product in real-life situations

Don’t use images that contain:

  • Text (e.g., calls-to-action or promo codes)
  • Offensive content (e.g., nudity, explicit language, violence)
  • Advertising or promotional material
  • Watermarks
  • Time-sensitive information (e.g., limited time offers)
Facebook Product Description Guidelines

Your descriptions shouldn’t include:

  • HTML (Rich text only)
  • Phone numbers or email addresses
  • Long titles
  • Excessive punctuation
  • All the letters capitalized or in lower case
  • Book or film spoilers

Ideally, your descriptions should:

  • Only provide information directly related to the product
  • Be concise and easy to read
  • Highlight unique product features and benefits
  • Be grammatically correct and properly punctuated

When you finish, make sure to click the toggle to enable sharing and then click “Save.”

At this point, you’ll need to wait for Facebook to review and accept your product. This usually takes a few minutes and Facebook will notify you when processing is complete and your products are visible.

Once your product is approved it will look like this:

Facebook Shop Product Page

Then, simply repeat this process until all of your products are added.

Step 4: Manage Your Products and Orders

To manage your products and orders, click the “Publishing Tools” tab at the top of your Facebook page, and click “Shop” near the bottom of the sidebar menu.

Facebook Shop Management

If you’re based in the U.S. and opted to allow users to checkout on Facebook, you’ll get a notification each time you receive a new order.

You also have an addition tab under the “Shop” menu to manage your orders.

Next up:

How to Tag Your Products in Facebook Posts

Let’s quickly run through how to tag your products in Facebook posts.

First, share a new Facebook post or bring up an old post featuring products that you’d like to tag.

Now that you have a Facebook shop tab with products on it, there’ll be an option to “Tag products” next to the usual “Tag photo” button.

Tag Products Facebook Shop

Simply click “Tag Products,” select the product you’d like to tag and click “Finished Tagging.”

That’s it!

Now, whenever a user views your post, they’ll be shown thumbnails of your Facebook shop product listings alongside the image.

Facebook Shop Product Page

Summary

Facebook shops are an incredible opportunity to place your product offerings inside the most popular social media platform in the world.

Remember, with a Facebook shop you can:

  • Capitalize on Facebook’s incredible social engagement to expose your brand to friends of shoppers
  • Tag your products in Facebook posts to boost sales
  • Reduce friction in the sales process by allowing users to shop for your products without leaving the site

If you’re serious about selling online, it’s best to create a Facebook store using a service like Shopify.

This way, you’ll retain complete control over your business while also getting access to a suite of features designed solely to help you grow your bottom line.

If you’re based in a country without access to the Facebook shop feature, don’t worry – it’s on its way. And in the meantime, you can still take advantage of other Facebook features to grow your store, such as Facebook Stories and Facebook Live.

Do you have a Facebook store? Let us know about your experiences in the comments below!

Want to Learn More?

The Complete Guide to Video Marketing for Businesses in 2019

Video dominates. And not just on YouTube.

In fact, four of the top six channels which global consumers use to watch video are social channels.

Where People Watch Videos

And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021.

Plus, technology conglomerate Cisco reports that 82 percent of all consumer internet traffic will be video by 2021.

What does all this mean?

In short, businesses need to make video marketing an integral part of their business strategy, or risk being left behind.

So where do you start?

In this article, we’ll explore the power of video marketing and the types of video you can use to grow your business.

Then we’ll run through how you can start video marketing today, step-by-step.

Let’s jump in.

Post Contents

The Power of Video Marketing

When it comes to marketing, it helps when people actually want to hear from you.

And according to a HubSpot Research report, more than 50% of consumers want to see videos from brands – more than any other type of content.

Video Marketing Compared

This makes sense – as Facebook’s engineering director Srinivas Narayanan said, “If a picture is worth a thousand words, a video is a library.”

Video Marketing Quote

Okay, check this out:

Referring to a study from video content creation platform Slidely, their VP of Communications Hila Shitrit Nissim said: “Considering 44 percent of people watch five or more videos online every single day, social video represents a wildly valuable opportunity for businesses across all industries.”

Now, think about television commercials.

TV ads are broadcast to the masses, and as such, they’re rarely personally relevant to the individuals who are forced to endure them. It’s fair to say that most people universally loathe TV adverts.

However, modern targeting techniques allow marketing videos to be highly relevant to individual consumers.

Nissim adds, “Tailoring video content to your target audience can boost your retention rate by 35 percent. And since 71 percent of consumers find sponsored videos relevant or highly relevant, it’s definitely worth investing in a paid campaign to ensure your videos are seen by the right eyeballs.”

Relevance is King

Let’s dig a little deeper.

Because video marketing isn’t just good for capturing attention and entertaining, it’s also an effective tool that you can use to lead consumers through your sales funnel.

For example, a study by Eyeview Digital revealed that using video on landing pages can increase conversions by 80 percent.

What’s more, simply mentioning the word “video” in your email subject line can increase open rates by 19 percent.

The power of video marketing doesn’t stop there.

A massive 90 percent of consumers reported that video helps them to make buying decisions, while 64 percent say that seeing a video makes them more likely to buy.

Video Marketing Stats

In other words, video marketing shouldn’t be something businesses do occasionally to raise brand awareness.

Instead, videos should be employed for multiple purposes at every stage of the customer journey.

Plus, you have everything you need to get started.

Because according to HubSpot Research, consumers actually prefer lower-quality, “authentic” video over high-quality video that seems inauthentic and contrived.

Simply put, viewers prefer raw authenticity over slick production quality.

This means you don’t need a huge budget or a video production studio to start video marketing. Especially when you consider that you can now shoot in high-quality HD and 4K video on smartphones.

In short, videos are an engaging and powerful medium accessible to businesses of every size.

It’s time to jump on the bandwagon. So which video marketing formats can you harness?

13 Types of Video Marketing

Before you start creating videos, it can help to know the types of video you can use to grow your business.

Here are 13 types of video marketing to consider.

1. Brand Videos

Brand videos are often created as part of a larger advertising campaign.

These videos are often used as advertisements on social media to generate brand awareness and increase traffic.

They usually aim to communicate the brand’s personality, culture, mission and vision, or products and services.

Here’s an example from Volvo Trucks featuring Jean Claude Van Damme. This video showcases the brand’s personality while demonstrating the “stability and precision of Volvo Dynamic Steering.”

2. Explainer Videos

Explainer videos are used to explain how your product works, and how your target audience can benefit from it.

This video from Dollar Shave Club captures attention and entertains viewers, all while explaining the benefits of using their products and service.

3. Event Videos

Does your business ever hold or participate in events? Perhaps you might attend an industry conference or networking event?

Event videos are a great way for businesses to document their experiences and produce a video of the highlights.

Here’s a good example of an event video from Gymshark in which they document their biggest event to date.

4. Live Videos

All the big social networks let users stream live video – whether it’s YouTube, Instagram, Twitter, or Facebook Live.

Broadcasting live to your social media audience allows you to engage viewers in real-time. It also provides a unique creative opportunity which allows brands to promote interviews, presentations, events, and more.

Live video marketing also attracts higher engagement rates. In fact, viewers spend up to 8.1x longer watching live video than video on-demand.

Here’s an example from obstacle race Tough Mudder:

We’re LIVE at the Merrell Michigan Training Event with Coach T. Mud – Share with your muddy friends to get some key workout tips #ItsAllBeenTraining

Posted by Tough Mudder on Saturday, June 4, 2016

5. Disappearing Videos

Snapchat pioneered the disappearing video format, but today there’s also Facebook Stories and Instagram Stories.

Disappearing videos can add a hefty dose of urgency, which helps capture the attention of your target audience.

Plus, the format itself inspires brands to get creative with their Story content ideas.

Lifestyle brand Vans often use Stories to document and promote their events.

Vans Video Marketing

6. Educational or How-To Videos

Educational “how-to” videos can be extremely popular.

Use this video marketing format to teach your target audience something they want to know.

Brands often use these videos to teach customers how to get the most out of their product, or to build a trusting relationship with potential customers.

Here’s one of our “how-to” videos in which we show viewers how to start a t-shirt business:

7. Demo Videos

Demo videos are all about showcasing your product.

Whereas explainer videos tend to sit at the top of the sales funnel by introducing people to your brand, demo videos go deeper.

They aim to highlight all of the key benefits of your product or service and often include a call-to-action to encourage viewers to purchase.

Here’s an example from Native Union promoting their Night cable:

8. Expert Interviews

Interviewing experts and influencers is a fantastic way to deliver real value to your audience.

What’s more, this type of video marketing is a great way to position yourself as an authority at the center of your niche. It also helps to build trust with your target market by harnessing the power of social proof.

Here’s an example of an expert interview we did with dropshipping expert Scott Hilse:

9. Personalized Messages

When dealing with customer service requests or inquiries from potential customers, smart brands are using video.

These personalized messages are far more impactful than a standard email response and can help improve trust and loyalty among your social media audience.

Try using a free tool like Loom (they also have a fantastic Chrome extension) to record these short messages and provide a unique, memorable experience for your customers.

Loom Video Capture Software

10. Case Study and Customer Testimonial Videos

Case studies or testimonial videos are a great way to increase social proof and influence your target market to move further down the sales funnel.

Your target customers need to know that your product is the perfect solution for their needs. This type of video marketing can help showcase your products while also building trust.

Here’s an example from LifeLock:

11. Animated Videos

Animation allows complete creative freedom. For this reason, it can be the perfect format to explain difficult or abstract concepts.

Additionally, animations can be extremely eye-catching and entertaining. Plus, with animation makers like Animaker, anyone can create high-quality animations.

In this example, Chipotle uses animation to tell their brand story:

12. Augmented Reality (AR) Videos

Augmented reality is the name given to videos or images where a digital layer is added to whatever you are currently viewing.

The technology was popularized by the video game Pokémon Go.

Although augmented reality is still in the early stages of development, there’s still plenty of potential that brands can harness in their marketing campaigns.

For example, PureCycles allows users to explore their products using AR:

To get started with augmented reality, check out Shopify AR Makes Shopping in Augmented Reality a Reality for Small Businesses.

13. Virtual Reality (VR) and 360° Videos

Virtual reality and 360° videos are becoming more and more popular.

Users can view these videos through devices such as Oculus Rift, Google Cardboard, or simply by using a finger or mouse on their device.

Arguably, these videos are currently seen as a novelty. However, as the technology develops, they’re sure to become a more integral and interactive part of video marketing.

Here’s an example from Red Bull featuring one of their popular cliff diving events.

How to Start Video Marketing Today

Now that you have an idea of the types of videos you can use to grow your business, let’s run through the steps you can take to start video marketing today.

Step 1: Choose Your Target Audience

Before you can create an effective video, you need to know who you’re creating it for.

So make sure to clearly define your target audience.

That way, you can tailor the video’s format, messaging, and content to meet the needs and preferences of your viewers.

For example, the image below features three videos from Oberlo’s YouTube channel. Each one has a clear target audience:

  1. Those who don’t know about dropshipping but who are interested in learning what it is.
  2. People who know about dropshipping and want to learn how to sell clothes.
  3. Those who know what dropshipping is and want help to get set up.

Video Marketing Target Audience

Step 2: Identify What You’re Trying to Achieve

What is the point of your video?

Are you trying to increase brand awareness? Increase sales? Perhaps you want people to sign up to your mailing list?

Whatever it is, be clear on what you’re trying to achieve.

Every single decision you make about your video needs to be filtered through the lens of your ultimate goal.

Step 3: Plan Your Video Marketing Budget

Before you start getting creative with your video, it’s worth looking at the budget and resources you have available.

Can you afford a professional videographer or editor? Do you have money set aside for equipment or studio hire, travel costs, or video advertising costs? Or are you planning to shoot the video on your smartphone?

Get clear on your physical limitations and opportunities.

Step 4: Choose a Type of Video and Come Up with a Video Marketing Idea

Now that you’ve identified your target audience and your video marketing goal, it’s time to get creative.

Choose a video format that best suits your goal.

For example, if you’re looking to drive sales for a 24-hour flash sale, consider using Facebook Stories or Instagram Stories to add an additional layer of urgency to your campaign.

In some cases, it’s best to storyboard or script your video to ensure it turns out the way you hoped. For live videos, Stories, or personal video blogs, write down a few bullet points to make sure you cover the key areas.

Step 5: Decide Where You Will Publish Your Video

If you’re making a standard video, you need to decide where to publish it online so you can make sure to tailor your video to the publishing platform.

For example, Instagram profile videos can’t be longer than 60 seconds.

The main choices to consider are:

The platform you choose will largely depend on your target audience and your video marketing goals.

It’s best to start with one channel in mind and then you can always repurpose your video for other channels in the future.

Step 6: Identify and Solve Creative Challenges

Now that you can visualize how your video will take shape, try to brainstorm any possible creative challenges that might pop up.

For example, if you’re editing the video yourself, perhaps your editing skills aren’t very professional yet. In this instance, it might be best to stick to one or two simple camera angles and rely on jump cuts to keep the video interesting.

The GIF below shows a clever use of jump cuts (it features two cuts):

Video Editing Jump Cuts

Step 7: Decide How You Will Measure The Success of Your Video

This step is extremely important.

Without identifying an effective way to track the success of your video, there’s no way you can objectively understand it’s impact or the ways you can improve future video marketing efforts.

Once again, think about your goals.

If your aim is to create brand awareness, then views, Likes, and shares are an accurate measure of your video’s success.

Still, those metrics are barely scratching the surface of what’s possible.

For instance, you can also monitor how much of your video the average viewer watches, and exactly where people’s attention wavers.

To learn more about video marketing metrics, check out 11 Powerful YouTube Analytics to Help You Grow Your Channel.

Step 8: Make Your Video!

Now that you’ve properly prepared, it’s time to craft your video.

If you’re using a smartphone, make sure to use a tripod or selfie-stick to avoid a shaky shot.

Also, keep in mind lighting best practices.

Ideally, you’ll want to use a simple lighting setup, such as “three-point lighting.”

  • Key light: The primary source of illumination.
  • Backlight: Provides depth and separation of the subject and the background.
  • Fill light: Eliminates shadows.

Three-Point Lighting

If in doubt, stick to plenty of soft, natural light and avoid hard shadows.

Step 9: Edit Your Video

Once you’ve captured your video footage, it’s time to edit.

If you’re just starting out, check out free video editing programs such as Movie Creator for Windows, or iMovie for Mac. Alternatively, if you’re making a smartphone production, use one of the many free mobile video editing apps available.

Run through your footage and narrow it down to the very best clips.

Remember the classic writing advice, “Murder your darlings.” If the clip isn’t absolutely vital to the story or doesn’t add anything for the viewer, cut it.

Lastly, unless it’s particularly on-brand, avoid cliche transitions or effects and stick to simple jump cuts.

Step 10: Publish Your Video Following SEO Best Practices

If you don’t optimize your hashtags, title, keywords, and video description, you will miss out on free exposure.

So when you publish your video, don’t forget to use SEO best practices.

Use an eye-catching title, include relevant hashtags, and write an accurate description peppered with keywords.

Then, publish your video during one of the best times to post on social media.

Step 11: Promote Your Video

Lastly, make sure to promote your video across all of your social media channels and to any relevant email segments.

You can also boost your video engagement by replying to comments quickly and prompting viewers to like and share the post.

Summary

Video marketing can seem overwhelming at first. However, if you take it step-by-step, the rewards can be huge.

  • Identify your target market and what you hope to achieve.
  • Plan your budget and identify any challenges ahead of time.
  • Choose your video type and publishing platform.
  • Brainstorm an impactful idea.
  • Identify and solve creative challenges.
  • Choose a key performance indicator to measure your video’s success.
  • Make your video and remember to stabilize your shots and ensure they’re well lit.
  • Edit your video down to the very best clips.
  • Publish your video at peak times using SEO best practices.
  • Promote your video across your online channels and reply to comments to boost engagement.

Once you’ve published your video marketing campaign, come back periodically to evaluate its performance.

Also, look for ways you could have improved it and take this into account when you create your next video.

Lastly, don’t fret!

Remember, viewers actually prefer videos that are raw and authentic over professionally staged ones.

Have you made videos for your business? Drop a link to your video marketing campaign in the comments below!

Want to Learn More?

The Ultimate Guide to the Best Instagram Hashtags for Likes

Instagram is a great marketing platform which ecommerce entrepreneurs can use to help grow their ecommerce businesses. It doesn’t matter whether you’re just getting started with your store, or if you’re already making thousands in revenue every month, Instagram is a valuable tool that you can use to your advantage.

Instagram is a free social media platform that can be used for a variety of different functions when you’re using it for your ecommerce business. You can promote your latest products, acquire new customers, or even communicate directly with your existing ones. Instagram has reached 1 billion monthly active users as of June 2018. This presents an ideal opportunity for businesses to market their products to a huge audience, without having to spend a large sum of money on paid advertisement. When you’re using Instagram for your ecommerce business it’s critical that you take advantage of hashtags — they are an invaluable resource for growing both your brand’s reach and authority. We know that finding the best Instagram hashtags for your ecommerce business is a challenging task, no matter how savvy you are with social media.

We’ve created this article to help you garner an understanding of how Instagram hashtags work, and how you can find the best Instagram hashtags for likes for your own content. At the end of this article, you’ll be equipped with all the information that you need to start using Instagram hashtags to grow your following today.

Let’s get started.

Post Contents

What Is an Instagram Hashtag?

best Instagram hashtags for likes

An Instagram hashtag is a singular word, or series of words, that is marked with a hash symbol (#) which is used in a post’s description, or comments section. These hashtags help Instagram to organize and categorize content, which enables the platform to present the right content to the right users. If you’re a frequent social media user then it’s likely that you’ve already seen hashtags in action.

Why Should I Use Hashtags on Instagram?

Instagram hashtags have multiple different purposes — here are a few:

    • Gain More Likes: Instagram users who are interested in a particular field are likely to search for hashtags which are related to it. When you use Instagram hashtags with your content you’ll be giving yourself a chance for said users to access your content, and in turn find out more about your brand — this is why it’s a good idea to find out the best Instagram hashtags for likes.
    • Gain More Followers: Instagram users who are interested in a specific niche are always looking for more content that is related to it. Using the right Instagram hashtags is one of the best ways to gain a higher following on Instagram. It extends your reach, enabling your content to be discovered by more people. If they stumble across your account through Instagram hashtags and they find that you’re posting content that is relevant to them, they’re likely to follow your account. This is a great situation for any ecommerce entrepreneur, as you’ll be able to promote your products and your brand to users who are already engaged. So basically, using the right Instagram hashtags is a great way to improve your visibility on the platform.
    • Make More Sales: Instagram hashtags aren’t just about growing your ecommerce business’ social media following. Whilst this is a valuable outcome from using Instagram hashtags, you can also make more sales by using them for your ecommerce business’ account. If you use niche specific hashtags when promoting one of your products then you’re likely to draw the attention of users who are likely to purchase something related to this content. This means that you’ll be able to boost your store’s sales with well thought out Instagram hashtags used in combination with compelling content.
    • Track Your Instagram Hashtag Success: If you have an Instagram business profile, you can use the post insights to measure your Instagram hashtag success. Not too long ago Instagram added the option for you to analyze how effective the hashtags you are using are. You can do this by looking at the number of views or impressions on your posts.
    • Follow Hashtags on Instagram: Instagram now allows you to follow hashtags! That means that you can follow any topic or community that you’re interested in. Following a hashtag works in the same way as following an Instagram user. All you have to do is search the hashtag that you’re interested in and follow it, and you’ll see updates from that hashtag on your Instagram feed.
    • Hashtags in Your Instagram Bio: Another big update with Instagram hashtags in 2018, includes the option for you to add clickable hashtags (and usernames) to your Instagram bio. This means that you can build an effective Instagram bio and promote your preferred hashtag right at the top.
    • Hashtags in Your Instagram Stories: One more way that you can add hashtags to your Instagram profile is through Instagram stories. When you add an Instagram hashtag to the story, it becomes searchable from the Search & Explore page. So, if someone is looking up the hashtag, they might see your story in the Stories queue at the top of the page.

How to Find the Best Instagram Hashtags

Now that we’ve covered the benefits of using them, it’s time to explain how you can find the best Instagram hashtags for likes for your ecommerce business. When you’re running your ecommerce business it’s a great idea to take some time to research what the best Instagram hashtags for likes are, especially ones which are related to your niche. It’s always best to make data-informed decisions when you’re handling marketing for your online store.

Instead of using the most popular Instagram hashtags, it might be a better idea to use the Instagram hashtags that are more relevant to your ecommerce business or audience. This will increase your chances of becoming recognized by your target audience or industry. It’s important that you’re strategic about the hashtags that you use.

Here’s how you can find the best Instagram hashtags for your account:

1. Research Your Audience

If you’re just going to add in any popular Instagram hashtag at the end of your Instagram posts you’re not going to have much success with your audience. What you should do instead is look at what your audience is interested in and what they’re searching. Try to include hashtags that your audience is searching for. If you’re adding keywords that your audience is actually looking for, you’ll have a higher chance of being seen by them.

2. Research Your Competitors

By looking at what Instagram hashtags your competitors are using you’ll be able to get an idea of which hashtags provide the most engagement. It doesn’t mean that you have to compete or copy those exact hashtags to your Instagram posts, but they might end up giving you a better idea of what your posts should look like.

3. Research Instagram Influencers

Instagram Influencers are those people that perform exceptionally well on social media. One of the best ways to learn which Instagram hashtags to use is to look at the influencers of the industry (relevant to your business). You’ll be able to tell a fair bit from analyzing which hashtags they are using and the engagement that they are getting on their posts.

4. Use Tools

There are a variety of different tools which are available which will provide you with information about the best Instagram Hashtags for likes. It doesn’t matter what your online store’s niche is, you’ll still be able to find hashtags that are relevant to your content.

Tools for Instagram Hashtags

Here are some tools which you can use to generate the best Instagram hashtags for likes:

TagBlender: TagBlender is an Instagram hashtag generator tool that you can use to source hashtags that will bring a high engagement rate to your social media content. You’ll be able to generate the perfect set of Instagram hashtags from various different fields like ‘People’, ‘Urban’, ‘Fashion’, or ‘Art’. The tool is simple to use, and it’s free, so you’ll can try it for yourself.

HashtagsForLikes: HashtagsForLikes is a great tool that you can use to generate Instagram hashtags for your ecommerce business’ social media accounts. This tool is easy to navigate, and you’ll be able to source the best Instagram hashtags that are related to your ecommerce business in no time.

InstagramTags: Instagram Tags is a tool that ecommerce entrepreneurs can use to access ready-made sets of  popular hashtags. Their tool offers hashtags that relate to various different fields, from ‘Hair’ to ‘Throwback’. You can use InstagramTags to find plenty of the best Instagram hashtags for likes, and grow your store’s presence on social media.

Seekmetrics: This is another analytics tool which provides you with comparative metrics to see how you are performing alongside your competitors. This Instagram hashtag generator tool uses the Instagram API to find the related hashtags. To use the hashtag generator, you simply have to type in a hashtag and click on “generate”. You’ll then be offered all the similar hashtags related to the one you entered.

All Hashtag: This hashtag generator tool allows you to create and analyze the top relevant hashtags by generating thousands of relevant hashtags that you can then simply copy and paste into your Instagram posts. This Instagram hashtag generator curates hashtags based on a selected keyword which you enter. With three different filter options, you have the chance to search for the Instagram tags that you’re looking for.


Is There an Instagram Hashtag Limit?

Yes, there is a hashtag limit on Instagram. It’s not possible to post more than 30 hashtags per post on Instagram. When you’re sourcing the best Instagram hashtags for likes for your ecommerce business, it’s critical that you’re keeping the Instagram hashtag limit in mind. This limitation is in place to ensure that content on Instagram remains relevant, and to help their platform avoid spam.

The Instagram hashtag limit may guide your choices for the Instagram hashtags that you use when you’re posting content to your social media accounts. If you’re using an Instagram hashtag generator to source engaging hashtags, like the ones mentioned above, you’ll likely receive a generic set of 30 hashtags. However, you may find that there are much more relevant hashtags for your particular posts. Feel free to use Instagram hashtags which you think will be more valuable for drawing engaged traffic to your content — you know your store and it’s audience best.


Using Instagram for Your Dropshipping Business

best Instagram hashtag for likes

When you’re running a dropshipping business, Instagram is a great platform that you can use to market your online store. It doesn’t matter if you’re running your dropshipping store with a shoestring budget, or you’re already generating large sums of revenue, you’ll be able to use Instagram to grow your online presence, broaden your brand’s reach, and acquire new customers. Instagram hashtags are a great way to achieve social media marketing success.

There’s a tonne of benefits to using Instagram hashtags for your dropshipping business. Let’s shed light on a few:

1. Less Investment: One of the undeniable plus points of using Instagram hashtags is that you can do it absolutely cost-free. If you regularly post content on your Instagram account, while making use of the hashtags at your disposal, you will inevitably engage a larger audience that will boost your organic traffic – all without paying a single penny!

2. Building a Brand: The use of Instagram hashtags for your dropshipping business paired with visual content is the recipe for creating a long-lasting brand image for your customers. If you create a main hashtag that is unique and built on a representation of your brand identity, such as your brand name or slogan, you’ll leave a lasting impression on your audience. Using your company name as a hashtag, and encouraging your followers to do the same will create a sense of community, which is healthy for a long lasting brand feeling. Try not to simply focus on hashtags for likes or hashtags for followers, and instead make it your aim to create brand recognition. You can do this by using the right Instagram hashtags that represent your content, and more importantly your brand in the way you aim for it to be represented.

We believe that dropshipping is the best business model for your business, especially if you’re using Shopify. If you run your business with a dropshipping model, you’ll never need to worry about carrying inventory. Instead, you’ll simply contact your suppliers whenever you receive an order, who will then ship your products directly to your customer’s door. You can use Oberlo to run your dropshipping business — it’s simple to get started, and it’ll make your life as an ecommerce entrepreneur easier.

100 Best Instagram Hashtags for Likes

Here’s a list of the 100 best Instagram hashtags for likes, according to statistics from Websta.me, an Instagram analytics tool:

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness
  31. #igers
  32. #tagsforlikes
  33. #follow4follow
  34. #nofilter
  35. #life
  36. #beauty
  37. #amazing
  38. #instamood
  39. #instagram
  40. #photography
  41. #vscocam
  42. #sun
  43. #photo
  44. #music
  45. #beach
  46. #followforfollow
  47. #bestoftheday
  48. #sky
  49. #ootd
  50. #sunset
  51. #dog
  52. #vsco
  53. #l4l
  54. #makeup
  55. #f4f
  56. #foodporn
  57. #hair
  58. #pretty
  59. #swag
  60. #cat
  61. #model
  62. #motivation
  63. #girls
  64. #baby
  65. #party
  66. #cool
  67. #lol
  68. #gym
  69. #design
  70. #instapic
  71. #funny
  72. #healthy
  73. #night
  74. #tflers
  75. #yummy
  76. #flowers
  77. #lifestyle
  78. #hot
  79. #instafood
  80. #wedding
  81. #fit
  82. #handmade
  83. #black
  84. #pink
  85. #일상
  86. #blue
  87. #work
  88. #workout
  89. #blackandwhite
  90. #drawing
  91. #inspiration
  92. #home
  93. #holiday
  94. #christmas
  95. #nyc
  96. #london
  97. #sea
  98. #instacool
  99. #goodmorning
  100. #iphoneonly

Bare in mind that these Instagram hashtags are the most popular overall, so you may find that some of these are less useful for your business than other hashtags. If this is the case you can use Websta.me to locate the best Instagram hashtags for likes that are relevant to your online store.


Instagram Stories

What Are Instagram Stories?

The Instagram Story feature is a way to share your photos or videos with your followers for 24 hours, after which they will disappear, and no longer be available for your followers to view on your profile. Not long after Instagram updated their logo in 2016, they came out with another surprise. Instagram followed the footsteps of Snapchat and launched their own story mode feature called Instagram Stories, closely resembling that of Snapchat. Working along the same lines as Snapchat’s story feature, after uploading a part of a story, you can choose to add it to your permanent feed, save it to your device for future use, or let it disappear after 24 hours with the story mode.

How Do I Post an Instagram Story?

If you want to add an Instagram Story, you need to tap the ‘+’ button on the top left-hand corner of the app on your Instagram Home page.

best Instagram hashtag for likes

Once the camera screen is opened, you have the option to choose between the standard “Normal” capture, or other options such as Boomerang, Superzoom, Rewind, Handsfree, or going Live. You can then proceed to edit your captured content by using the options available on the top right-hand corner of the screen.

bInstagram hashtag for likes

There are various different editing options available to users to decorate their story including stickers, a pen tool and a text addition option. Additionally, you can choose a range of filters, or face filter options for the Instagram Story. To add a filter to your captured picture or video, you have to simply swipe left or right till you have your desired brightness, darkness, or color saturation and tone. To add a face filter to your Instagram story, when using the front or back-facing camera, the filter you choose will automatically appear on the closest person’s face. Face filters also work while using Live, Boomerang, Hands-Free, and Rewind camera formats, and some filters work with two faces at once.

Once you’ve made your desired changes, you can share the story with your followers by simply tapping on the “Next” option. If your account is set to private, only your followers will be able to watch your story. You even have the option to hide your story from selected followers, if you wish to do so.

To see who has watched your story, tap on the circle in the top-left corner of your Instagram Homepage, which represents your profile. You’ll find a list of the people who have watched your story here. You can also add multiple Instagram stories to your profile during the same 24 hour period.

How Do I Add Hashtags to Instagram Stories?

Clickable hashtags can also be added to your Instagram stories to reach out to more people. With a set of tools and filters at your disposal, your Instagram stories are the key to making your profile livelier and more interactive. This feature can potentially add great value for your Instagram profile, and for your brand. So, let’s break it down.  

In the same way that users can add different stickers to their Instagram Story, they are now able to add customized hashtags, using the ‘#Hashtag’ sticker option. This gives you the chance to further popularize your brand hashtag, or any particular hashtag that you are aiming for. The people watching your story can simply tap on the hashtag that you have included in your story, and view to all the posted content that also used the same hashtag.

Instagram hashtag for likes

The #Hashtag sticker gives people a chance to dive deeper into possibilities of exploring and connecting with similar posts on the Instagram app. The addition of a hashtag to your story will not just broaden your stories audience, but it may also pave way to gaining more followers. Since the release of the Hashtag sticker on Instagram, you have the chance to be searched simply by the hashtag you are using.

By using the Instagram Story feature, your stories will be featured at the top of your follower’s feed, directly under the Instagram logo. This makes it more likely for them to view the story, with a chance for your Instagram tags to be more discoverable. You can also use this feature to give a peek of your behind-the-scenes action to your followers. You have more room to experiment with the editing options and see what works out best for your brand, perhaps with different editing styles, fonts, or capturing styles.


Instagram Pro Tips

Growing a following for your ecommerce business is a difficult task, and it’s important that you can take advantage of every Instagram marketing tactic available to broaden your store’s reach. Here are a few Instagram pro tips which you can use, in addition to the best Instagram hashtags for likes, which will help you to grow your following:

  • Engage with followers: A great way to solidify your support from your existing followers is to engage with them. If you like their Instagram feed don’t hesitate to follow them. If they’ve posted an interesting comment on your latest image, go ahead and give it a like. It’ll mean a lot to them, and they’ll feel appreciated as a customer.
  • Post frequently: Frequent posting is one of the keys to success on Instagram. If you’re posting compelling content on a frequent basis you have a great chance to bring engaged customers to your online store. If you’re only posting once per month then you’ll have a much harder time gaining and holding the attention of potential customers.
  • Check out your competition: Take a look through your competitor’s feeds and note down what you like, and what you think you could do better. Use your competitor’s as inspiration, especially if they’ve been successful — they’ve landed on a successful formula, use this to your advantage.
  • Visual Content: Make your visual content stand out through not only your creativity but also with your photography skills. If you want to step up your Instagram game make sure to add quality content that grasps the attention of your audience. Take better photographs of your product offerings to curate an Instagram feed that truly represents the voice of your brand.

If you’re still looking for more, here are 5 ecommerce entrepreneurs sharing their top Instagram tips.


How Can I Measure My Instagram Hashtag Progress?

It’s important to be able to measure the impact of your Instagram hashtags. There are a number of free tools available to help you with this such as: SumAll, Keyholeand Iconosquare.

With these tools you will be able to discover the Instagram hashtags that are engaging the most people. This is done by analyzing the average number of likes and comments you get using different Instagram tags.

Here are a few key measurements that might help you to track your progress:  

  • Number of likes, comments, and saves
  • Impressions: The number of views on a tagged post
  • Your Reach: The number of unique visitors on a post
  • Change in the number of followers
  • Rate of engagement

You also have the possibility to experiment with new hashtags, and see which pattern to follow after you evaluate if any changes in the hashtags you’re using is leading to a desirable result.


Start Using the Best Instagram Hashtags Today

We’ve now covered everything that you need to know about Instagram hashtags, and you know how to find the best Instagram hashtags for likes for your ecommerce business — congratulations! Starting today, you can begin to grow your store’s Instagram following.

It’s important that you always review the performance of your Instagram content. This will help you to improve your social media output, and ultimately help you to grow your ecommerce business, and generate more revenue.


Want to learn more?


If you’ve got any questions about Instagram hashtags, or marketing in general, let us know below. We’re happy to help you on your ecommerce journey.


ImportantThis site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies.