How to Set Up a Facebook Shop: The Quickstart Guide for Beginners

You’ve got to be proactive.

If you want to be successful, you can’t sit back and wait for customers to come to you – reach out to them.

So where are they? Facebook.

Facebook is the largest social network in the world, with more than 1.09 billion people logging on daily to spend an average of 58.5 minutes on the platform.

That’s insane.

If you sell products online and you don’t have a Facebook shop, you’re missing a huge opportunity.

Plus, the Facebook shop feature isn’t just available to major retailers – anyone can get in on the action.

In this article, you’ll learn how to create a Facebook shop and how to integrate your Shopify store with Facebook. Plus, make sure that you stick around until the end to learn how to tag your products in Facebook posts.

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What Exactly is a Facebook Shop?

A Facebook shop is a tab which you can configure on your Facebook page to promote and sell your products directly to Facebook users on the platform itself.

Here’s an example of a Facebook store from Shopify user Best Self Co:

Facebook Shop Example

When Facebook users click on a product, they’ll be shown an expanded product page. On this page, they can see product pictures and videos, and read the product description.

Facebook Shop Product Page Example

What Are the Benefits of a Facebook Shop?

Before we look at how to create a Facebook shop, it’s important to understand exactly how a Facebook store can help you grow your ecommerce busines

Here are the three main benefits of having a Facebook store:

1. You Can Tag Your Products in Facebook Posts to Boost Sales

Once you have a Facebook shop set up, you’ll be able to start tagging any of your products featured in your images.

This ensures that everyone who views your posts will become aware of the products you have available.

In the example below from Nike, you can see product listing thumbnails under the heading “Products shown.”

Facebook Shop Product Tagging

Plus, notice how each product in the image has a price tag icon? When users hover their mouse over the icon, product information is displayed.

Here’s the best part: Once you’ve set up your Facebook shop, tagging products in posts is quick and easy.

More on that in a minute.

2. You Can Tap Into Facebook’s Social Engagement

People hang out on Facebook.

Remember, the average daily user spends nearly an hour on the platform every day.

By adding a Facebook shop tab to your page, you can capitalize on the way users engage on Facebook.

Unlike your website, when people view your products on your Facebook store, they can Like them, save them for later, share them with friends, or leave a comment asking a question or sharing their thoughts.

Social Selling

Each of these actions will help to expose your brand to new people in the best possible way – through a friend.

These engagements work as a powerful form of social proof – meaning that people are heavily influenced by the opinions and actions of others.

3. A Facebook Shop Can Help to Reduce Friction in the Sales Process

You want to make it as easy as possible for people to purchase your products.

The more hoops you make customers jump through, the more likely they’ll give up or get distracted and not complete their purchase.

Simply put, a Facebook store makes life easier for Facebook users.

They can browse your products in the same window they’re using to chat with friends. Plus, they can add products to their cart and then check out on the platform, or head to your website to finish purchasing your products.

The Problem with Facebook Shops in 2019

Unfortunately, the Facebook shop feature isn’t currently available in all countries. So, which countries can access the feature?

Good question – no idea.

Facebook isn’t super helpful in this regard, saying only, “This feature is being rolled out gradually and may not be available to you yet.”

Facebook Shop Roll Out

There’s really only one way to find out if you can access this feature: Try to create a Facebook shop and see if the option is there.

What’s more, even if you can access the Facebook shop tab feature, Facebook only provides a shopping cart and checkout service for sellers in the U.S.

And once again, we don’t know when other countries can expect access to this feature.

However, it’s not all bad news.

If you’re not based in the U.S., you can still use a Facebook store to hook in new customers and send them to your website to check out by using the call to action, “Check Out on Website.”

Check Out on Website

Okay, now let’s look at how to set up a Facebook store with Shopify. Then, we’ll take a look at how to create a standalone Facebook shop.

How to Set Up a Facebook Shop with Shopify

We recommend this route for serious sellers (and for existing Shopify or Oberlo users).

Why?

Firstly, you’re in control – your business won’t be completely dependent on the whims of future Facebook policies.

You’re also able to utilize Shopify’s powerful ecommerce management software.

#Win

Plus, Shopify allows you to integrate multiple sales channels.

This means that you can sell on your own website, Facebook, Messenger, Instagram, Amazon, eBay, and more, all from one dashboard.

In other words, it will make your life way easier.

Shopify Facebook Shop Integration

Okay, ready to get to work?

Step 1: Create Your Shopify Store

If you don’t already have a Shopify store, head to Shopify.com and create an account.

Shopify Sign Up

Thankfully, Shopify offers a free 14-day trial, so you can test it out before committing.

However, to create a Facebook shop, you’ll need to sign up to one of Shopify’s plans, which start at just $29 per month.

When you’re done, you’ll be taken to your new Shopify dashboard – A.K.A. the command center of your future ecommerce empire:

Shopify Dashboard

At this point, Shopify will prompt you to add a product, customize your theme, and add a domain name.

It’s best to get your store set up now – for more help, check out: How to Set Up Your Shopify Store.

Also, if you don’t already have a Facebook page for your business, you’ll need to set one up before we can continue. For help, read our guide, 19 Easy Steps to Setting Up a Killer Facebook Business Page.

Done? Awesome!

Step 2: Connect Your Shopify Store to Your Facebook Page

Head to your Shopify dashboard, click “Sales Channels,” and then click the plus icon to add Facebook as a new sales channel.

Add Facebook Shop to Shopify

Once you’ve done that, click “Connect Account” to connect Shopify with your Facebook account.

Connect Facebook and Shopify

Facebook will ask you to allow Shopify to “manage your Pages and publish as Pages you manage” – click “OK” to continue.

Next, use the drop-down menu to select the Facebook page that you want to create a Facebook shop for. Once you’ve done that, click “Connect Page.”

Connect Shopify to Facebook Page

At this point, you’re asked to read and agree to Facebook’s Seller’s Terms and Policies. Make sure to read these before clicking “Accept Terms.”

All done?

Okay, it can take up to 48 hours for Facebook to review and approve your store. In the meantime, let’s break down what you’ll do once you get the green light from Facebook.

Once Facebook has approved your store, you’ll need to sign up for one of Shopify’s plans and click “Enable” before you can start selling through your Facebook store.

Enable Facebook Shop

Step 3: Choose Which Products and Collections to Show on Facebook

Now that you’ve linked your Shopify store to your Facebook page, it’s time to set up your Facebook shop.

To add products to your Facebook store, click the “Products” tab in your Shopify dashboard and select the products you want to add.

Next, click “Actions” to open the action menu, and then click “Make products available.”

Shopify Product Management

A popup window will ask you which sales channels you want the products to be displayed on. Check the box next to Facebook and click “Make products available.”

Make Products Available on Facebook Shop

You can also add collections to your Facebook shop in the same way. Just click the “Collections” tab in the Shopify dashboard and repeat the process.

Now, to edit how products are arranged in your Facebook store, head to the “Publishing” tab under “Facebook” in the sidebar.

Here you can add, remove, and arrange collections of products shown in your Facebook shop.

Shopify Product Management

Once you’re done, head to your Facebook page and you’ll see a new “Shop” tab featuring your products and collections.

Here’s an example from Shopify user KKW Beauty:

Facebook Shop Tab

If you’d like to change the order of your Facebook page tabs, read “Step 1” of the next section.

Congratulations, you’re now the proud owner of a Facebook shop!

How to Set Up a Facebook Shop Without a Third-Party Service

In this section, we’ll work through how to set up and manage a Facebook store using only the platform itself.

Again, if you don’t yet have one, make sure to set up a Facebook business page before continuing.

Okay, let’s jump in.

Step 1: Add the “Shop” Tab

Navigate to your Facebook page and click “Settings.”

You’ll then be presented with a huge menu of Facebook page options. Now, click “Templates and tabs” so that we can add the Facebook shop tab.

Facebook Page Settings

This will show you all of the tabs you’re currently using. Scroll to the bottom of the list and click “Add a Tab.”

Facebook Shop Tab

Now, find “Shop” and click “Add Tab.”Add Facebook ShopThis will add the shop tab to your Facebook page.

If you’d like to rearrange the order of your tabs, just click the three horizontal lines and drag your tabs into your preferred arrangement.

Facebook Shop Tab

However, when doing this, make sure that your shop tab is in the top three. This will ensure that it’s still visible when your tab list is shortened by the “See more” link.

Facebook Shop Tab

Step 2: Configure Your Facebook Shop Tab

If your shop tab isn’t displaying correctly, head back to “Templates and tabs,” click on “Settings,” and make sure “Show Shop tab” is on.

Facebook Shop Tab

Once you’ve done this, head back to your Facebook page and click on “Shop.”

To continue, you must agree to Facebook’s Seller’s Terms and Policies. Make sure to read these through before agreeing and clicking “Continue.”

Set Up Facebook Shop

Next, Facebook will ask you how you’d like people to purchase products from your shop.

Anywhere outside of the U.S. has two options: “Message to buy,” or “Checkout on another website.”

Facebook Shop Checkout Method

If you live in the U.S. you’ll also be given the option to accept payments directly from your Facebook page by linking your bank or stripe account. (Click here to learn how to do this.)

Once you’ve chosen your shopping method, it’s time to add products to your Facebook shop!

Step 3: Add Products to Your Facebook Shop

To start, head to your Facebook shop tab and click “Add Product.”

Add Product to Facebook Shop

Next, upload your product photos and videos. Then, type in your product name, price, and include a compelling product description.

In this example, I opted to send buyers to a website to complete their purchase, so I would need to add the website’s URL for this specific product.

Facebook Shop Add Product

Now, Facebook has detailed guidelines and recommendations for product listings. Let’s take a quick look at some of the most important points.

Facebook Product Image Guidelines

You must:

  • Include at least one image for each product listing
  • The image must be of the product itself (it can’t be a graphical representation)

Ideally, you should use images that:

  • Show all of the product
  • Show the product up close in a well-lit setting
  • Have a resolution of 1024 x 1024 or higher
  • Are in the square format
  • Have a white background
  • Showcase the product in real-life situations

Don’t use images that contain:

  • Text (e.g., calls-to-action or promo codes)
  • Offensive content (e.g., nudity, explicit language, violence)
  • Advertising or promotional material
  • Watermarks
  • Time-sensitive information (e.g., limited time offers)
Facebook Product Description Guidelines

Your descriptions shouldn’t include:

  • HTML (Rich text only)
  • Phone numbers or email addresses
  • Long titles
  • Excessive punctuation
  • All the letters capitalized or in lower case
  • Book or film spoilers

Ideally, your descriptions should:

  • Only provide information directly related to the product
  • Be concise and easy to read
  • Highlight unique product features and benefits
  • Be grammatically correct and properly punctuated

When you finish, make sure to click the toggle to enable sharing and then click “Save.”

At this point, you’ll need to wait for Facebook to review and accept your product. This usually takes a few minutes and Facebook will notify you when processing is complete and your products are visible.

Once your product is approved it will look like this:

Facebook Shop Product Page

Then, simply repeat this process until all of your products are added.

Step 4: Manage Your Products and Orders

To manage your products and orders, click the “Publishing Tools” tab at the top of your Facebook page, and click “Shop” near the bottom of the sidebar menu.

Facebook Shop Management

If you’re based in the U.S. and opted to allow users to checkout on Facebook, you’ll get a notification each time you receive a new order.

You also have an addition tab under the “Shop” menu to manage your orders.

Next up:

How to Tag Your Products in Facebook Posts

Let’s quickly run through how to tag your products in Facebook posts.

First, share a new Facebook post or bring up an old post featuring products that you’d like to tag.

Now that you have a Facebook shop tab with products on it, there’ll be an option to “Tag products” next to the usual “Tag photo” button.

Tag Products Facebook Shop

Simply click “Tag Products,” select the product you’d like to tag and click “Finished Tagging.”

That’s it!

Now, whenever a user views your post, they’ll be shown thumbnails of your Facebook shop product listings alongside the image.

Facebook Shop Product Page

Summary

Facebook shops are an incredible opportunity to place your product offerings inside the most popular social media platform in the world.

Remember, with a Facebook shop you can:

  • Capitalize on Facebook’s incredible social engagement to expose your brand to friends of shoppers
  • Tag your products in Facebook posts to boost sales
  • Reduce friction in the sales process by allowing users to shop for your products without leaving the site

If you’re serious about selling online, it’s best to create a Facebook store using a service like Shopify.

This way, you’ll retain complete control over your business while also getting access to a suite of features designed solely to help you grow your bottom line.

If you’re based in a country without access to the Facebook shop feature, don’t worry – it’s on its way. And in the meantime, you can still take advantage of other Facebook features to grow your store, such as Facebook Stories and Facebook Live.

Do you have a Facebook store? Let us know about your experiences in the comments below!

Want to Learn More?

The Complete Guide to Video Marketing for Businesses in 2019

Video dominates. And not just on YouTube.

In fact, four of the top six channels which global consumers use to watch video are social channels.

Where People Watch Videos

And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021.

Plus, technology conglomerate Cisco reports that 82 percent of all consumer internet traffic will be video by 2021.

What does all this mean?

In short, businesses need to make video marketing an integral part of their business strategy, or risk being left behind.

So where do you start?

In this article, we’ll explore the power of video marketing and the types of video you can use to grow your business.

Then we’ll run through how you can start video marketing today, step-by-step.

Let’s jump in.

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The Power of Video Marketing

When it comes to marketing, it helps when people actually want to hear from you.

And according to a HubSpot Research report, more than 50% of consumers want to see videos from brands – more than any other type of content.

Video Marketing Compared

This makes sense – as Facebook’s engineering director Srinivas Narayanan said, “If a picture is worth a thousand words, a video is a library.”

Video Marketing Quote

Okay, check this out:

Referring to a study from video content creation platform Slidely, their VP of Communications Hila Shitrit Nissim said: “Considering 44 percent of people watch five or more videos online every single day, social video represents a wildly valuable opportunity for businesses across all industries.”

Now, think about television commercials.

TV ads are broadcast to the masses, and as such, they’re rarely personally relevant to the individuals who are forced to endure them. It’s fair to say that most people universally loathe TV adverts.

However, modern targeting techniques allow marketing videos to be highly relevant to individual consumers.

Nissim adds, “Tailoring video content to your target audience can boost your retention rate by 35 percent. And since 71 percent of consumers find sponsored videos relevant or highly relevant, it’s definitely worth investing in a paid campaign to ensure your videos are seen by the right eyeballs.”

Relevance is King

Let’s dig a little deeper.

Because video marketing isn’t just good for capturing attention and entertaining, it’s also an effective tool that you can use to lead consumers through your sales funnel.

For example, a study by Eyeview Digital revealed that using video on landing pages can increase conversions by 80 percent.

What’s more, simply mentioning the word “video” in your email subject line can increase open rates by 19 percent.

The power of video marketing doesn’t stop there.

A massive 90 percent of consumers reported that video helps them to make buying decisions, while 64 percent say that seeing a video makes them more likely to buy.

Video Marketing Stats

In other words, video marketing shouldn’t be something businesses do occasionally to raise brand awareness.

Instead, videos should be employed for multiple purposes at every stage of the customer journey.

Plus, you have everything you need to get started.

Because according to HubSpot Research, consumers actually prefer lower-quality, “authentic” video over high-quality video that seems inauthentic and contrived.

Simply put, viewers prefer raw authenticity over slick production quality.

This means you don’t need a huge budget or a video production studio to start video marketing. Especially when you consider that you can now shoot in high-quality HD and 4K video on smartphones.

In short, videos are an engaging and powerful medium accessible to businesses of every size.

It’s time to jump on the bandwagon. So which video marketing formats can you harness?

13 Types of Video Marketing

Before you start creating videos, it can help to know the types of video you can use to grow your business.

Here are 13 types of video marketing to consider.

1. Brand Videos

Brand videos are often created as part of a larger advertising campaign.

These videos are often used as advertisements on social media to generate brand awareness and increase traffic.

They usually aim to communicate the brand’s personality, culture, mission and vision, or products and services.

Here’s an example from Volvo Trucks featuring Jean Claude Van Damme. This video showcases the brand’s personality while demonstrating the “stability and precision of Volvo Dynamic Steering.”

2. Explainer Videos

Explainer videos are used to explain how your product works, and how your target audience can benefit from it.

This video from Dollar Shave Club captures attention and entertains viewers, all while explaining the benefits of using their products and service.

3. Event Videos

Does your business ever hold or participate in events? Perhaps you might attend an industry conference or networking event?

Event videos are a great way for businesses to document their experiences and produce a video of the highlights.

Here’s a good example of an event video from Gymshark in which they document their biggest event to date.

4. Live Videos

All the big social networks let users stream live video – whether it’s YouTube, Instagram, Twitter, or Facebook Live.

Broadcasting live to your social media audience allows you to engage viewers in real-time. It also provides a unique creative opportunity which allows brands to promote interviews, presentations, events, and more.

Live video marketing also attracts higher engagement rates. In fact, viewers spend up to 8.1x longer watching live video than video on-demand.

Here’s an example from obstacle race Tough Mudder:

We’re LIVE at the Merrell Michigan Training Event with Coach T. Mud – Share with your muddy friends to get some key workout tips #ItsAllBeenTraining

Posted by Tough Mudder on Saturday, June 4, 2016

5. Disappearing Videos

Snapchat pioneered the disappearing video format, but today there’s also Facebook Stories and Instagram Stories.

Disappearing videos can add a hefty dose of urgency, which helps capture the attention of your target audience.

Plus, the format itself inspires brands to get creative with their Story content ideas.

Lifestyle brand Vans often use Stories to document and promote their events.

Vans Video Marketing

6. Educational or How-To Videos

Educational “how-to” videos can be extremely popular.

Use this video marketing format to teach your target audience something they want to know.

Brands often use these videos to teach customers how to get the most out of their product, or to build a trusting relationship with potential customers.

Here’s one of our “how-to” videos in which we show viewers how to start a t-shirt business:

7. Demo Videos

Demo videos are all about showcasing your product.

Whereas explainer videos tend to sit at the top of the sales funnel by introducing people to your brand, demo videos go deeper.

They aim to highlight all of the key benefits of your product or service and often include a call-to-action to encourage viewers to purchase.

Here’s an example from Native Union promoting their Night cable:

8. Expert Interviews

Interviewing experts and influencers is a fantastic way to deliver real value to your audience.

What’s more, this type of video marketing is a great way to position yourself as an authority at the center of your niche. It also helps to build trust with your target market by harnessing the power of social proof.

Here’s an example of an expert interview we did with dropshipping expert Scott Hilse:

9. Personalized Messages

When dealing with customer service requests or inquiries from potential customers, smart brands are using video.

These personalized messages are far more impactful than a standard email response and can help improve trust and loyalty among your social media audience.

Try using a free tool like Loom (they also have a fantastic Chrome extension) to record these short messages and provide a unique, memorable experience for your customers.

Loom Video Capture Software

10. Case Study and Customer Testimonial Videos

Case studies or testimonial videos are a great way to increase social proof and influence your target market to move further down the sales funnel.

Your target customers need to know that your product is the perfect solution for their needs. This type of video marketing can help showcase your products while also building trust.

Here’s an example from LifeLock:

11. Animated Videos

Animation allows complete creative freedom. For this reason, it can be the perfect format to explain difficult or abstract concepts.

Additionally, animations can be extremely eye-catching and entertaining. Plus, with animation makers like Animaker, anyone can create high-quality animations.

In this example, Chipotle uses animation to tell their brand story:

12. Augmented Reality (AR) Videos

Augmented reality is the name given to videos or images where a digital layer is added to whatever you are currently viewing.

The technology was popularized by the video game Pokémon Go.

Although augmented reality is still in the early stages of development, there’s still plenty of potential that brands can harness in their marketing campaigns.

For example, PureCycles allows users to explore their products using AR:

To get started with augmented reality, check out Shopify AR Makes Shopping in Augmented Reality a Reality for Small Businesses.

13. Virtual Reality (VR) and 360° Videos

Virtual reality and 360° videos are becoming more and more popular.

Users can view these videos through devices such as Oculus Rift, Google Cardboard, or simply by using a finger or mouse on their device.

Arguably, these videos are currently seen as a novelty. However, as the technology develops, they’re sure to become a more integral and interactive part of video marketing.

Here’s an example from Red Bull featuring one of their popular cliff diving events.

How to Start Video Marketing Today

Now that you have an idea of the types of videos you can use to grow your business, let’s run through the steps you can take to start video marketing today.

Step 1: Choose Your Target Audience

Before you can create an effective video, you need to know who you’re creating it for.

So make sure to clearly define your target audience.

That way, you can tailor the video’s format, messaging, and content to meet the needs and preferences of your viewers.

For example, the image below features three videos from Oberlo’s YouTube channel. Each one has a clear target audience:

  1. Those who don’t know about dropshipping but who are interested in learning what it is.
  2. People who know about dropshipping and want to learn how to sell clothes.
  3. Those who know what dropshipping is and want help to get set up.

Video Marketing Target Audience

Step 2: Identify What You’re Trying to Achieve

What is the point of your video?

Are you trying to increase brand awareness? Increase sales? Perhaps you want people to sign up to your mailing list?

Whatever it is, be clear on what you’re trying to achieve.

Every single decision you make about your video needs to be filtered through the lens of your ultimate goal.

Step 3: Plan Your Video Marketing Budget

Before you start getting creative with your video, it’s worth looking at the budget and resources you have available.

Can you afford a professional videographer or editor? Do you have money set aside for equipment or studio hire, travel costs, or video advertising costs? Or are you planning to shoot the video on your smartphone?

Get clear on your physical limitations and opportunities.

Step 4: Choose a Type of Video and Come Up with a Video Marketing Idea

Now that you’ve identified your target audience and your video marketing goal, it’s time to get creative.

Choose a video format that best suits your goal.

For example, if you’re looking to drive sales for a 24-hour flash sale, consider using Facebook Stories or Instagram Stories to add an additional layer of urgency to your campaign.

In some cases, it’s best to storyboard or script your video to ensure it turns out the way you hoped. For live videos, Stories, or personal video blogs, write down a few bullet points to make sure you cover the key areas.

Step 5: Decide Where You Will Publish Your Video

If you’re making a standard video, you need to decide where to publish it online so you can make sure to tailor your video to the publishing platform.

For example, Instagram profile videos can’t be longer than 60 seconds.

The main choices to consider are:

The platform you choose will largely depend on your target audience and your video marketing goals.

It’s best to start with one channel in mind and then you can always repurpose your video for other channels in the future.

Step 6: Identify and Solve Creative Challenges

Now that you can visualize how your video will take shape, try to brainstorm any possible creative challenges that might pop up.

For example, if you’re editing the video yourself, perhaps your editing skills aren’t very professional yet. In this instance, it might be best to stick to one or two simple camera angles and rely on jump cuts to keep the video interesting.

The GIF below shows a clever use of jump cuts (it features two cuts):

Video Editing Jump Cuts

Step 7: Decide How You Will Measure The Success of Your Video

This step is extremely important.

Without identifying an effective way to track the success of your video, there’s no way you can objectively understand it’s impact or the ways you can improve future video marketing efforts.

Once again, think about your goals.

If your aim is to create brand awareness, then views, Likes, and shares are an accurate measure of your video’s success.

Still, those metrics are barely scratching the surface of what’s possible.

For instance, you can also monitor how much of your video the average viewer watches, and exactly where people’s attention wavers.

To learn more about video marketing metrics, check out 11 Powerful YouTube Analytics to Help You Grow Your Channel.

Step 8: Make Your Video!

Now that you’ve properly prepared, it’s time to craft your video.

If you’re using a smartphone, make sure to use a tripod or selfie-stick to avoid a shaky shot.

Also, keep in mind lighting best practices.

Ideally, you’ll want to use a simple lighting setup, such as “three-point lighting.”

  • Key light: The primary source of illumination.
  • Backlight: Provides depth and separation of the subject and the background.
  • Fill light: Eliminates shadows.

Three-Point Lighting

If in doubt, stick to plenty of soft, natural light and avoid hard shadows.

Step 9: Edit Your Video

Once you’ve captured your video footage, it’s time to edit.

If you’re just starting out, check out free video editing programs such as Movie Creator for Windows, or iMovie for Mac. Alternatively, if you’re making a smartphone production, use one of the many free mobile video editing apps available.

Run through your footage and narrow it down to the very best clips.

Remember the classic writing advice, “Murder your darlings.” If the clip isn’t absolutely vital to the story or doesn’t add anything for the viewer, cut it.

Lastly, unless it’s particularly on-brand, avoid cliche transitions or effects and stick to simple jump cuts.

Step 10: Publish Your Video Following SEO Best Practices

If you don’t optimize your hashtags, title, keywords, and video description, you will miss out on free exposure.

So when you publish your video, don’t forget to use SEO best practices.

Use an eye-catching title, include relevant hashtags, and write an accurate description peppered with keywords.

Then, publish your video during one of the best times to post on social media.

Step 11: Promote Your Video

Lastly, make sure to promote your video across all of your social media channels and to any relevant email segments.

You can also boost your video engagement by replying to comments quickly and prompting viewers to like and share the post.

Summary

Video marketing can seem overwhelming at first. However, if you take it step-by-step, the rewards can be huge.

  • Identify your target market and what you hope to achieve.
  • Plan your budget and identify any challenges ahead of time.
  • Choose your video type and publishing platform.
  • Brainstorm an impactful idea.
  • Identify and solve creative challenges.
  • Choose a key performance indicator to measure your video’s success.
  • Make your video and remember to stabilize your shots and ensure they’re well lit.
  • Edit your video down to the very best clips.
  • Publish your video at peak times using SEO best practices.
  • Promote your video across your online channels and reply to comments to boost engagement.

Once you’ve published your video marketing campaign, come back periodically to evaluate its performance.

Also, look for ways you could have improved it and take this into account when you create your next video.

Lastly, don’t fret!

Remember, viewers actually prefer videos that are raw and authentic over professionally staged ones.

Have you made videos for your business? Drop a link to your video marketing campaign in the comments below!

Want to Learn More?

The Beginner’s Guide to 7 Types of Internet Marketing

The internet has taken over.

Check this out: People under the age of 34 spend about four hours online each day – on mobile devices alone.

Gen Z Internet Use

Today, the internet is used for pretty much everything – communication, learning, entertainment, shopping…

Plus, more and more people come online every day.

In fact, there are currently 4.05 billion Internet users worldwide – and this number is increasing every second.

This presents an unbelievable opportunity.

Marketers have always gone wherever they can connect with people in order to promote their products and services – and the internet is one hell of a place to do just that.

Never before could a single person reach so many people, in so many ways, instantaneously, with such ease.

Excited?

In this article, you’ll learn all about the seven types of internet marketing so you can start using them to achieve business success.

Fasten your seatbelt.

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What Is Internet Marketing?

Internet marketing (also known as online marketing, digital marketing, emarketing, or web marketing,) is an all-inclusive term used to describe marketing activities conducted online. For this reason, internet marketing encompasses a wide range of strategies and tactics, such as social media marketing, content marketing, pay-per-click, and search engine optimization.

The 7 Types of Internet Marketing

There are seven main types of internet marketing:

  1. Social media marketing
  2. Influencer marketing
  3. Affiliate marketing
  4. Email marketing
  5. Content marketing
  6. Search engine optimization (SEO)
  7. Paid advertising

Each of these seven types of internet marketing encompasses many different strategies and tactics. Plus, these types of internet marketing complement each other and are often used together.

Let’s explore the different types of internet marketing to understand how they work individually and together.

1. Social Media Marketing

Social media marketing is the process of acquiring attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.

Now, social media marketing can be split into two camps: organic (free) or paid.

Organic Social Media Marketing

Organic social media marketing focuses on building a community and deepening relationships with consumers in an effort to induce interest and customer loyalty.

There are countless ways to do this – let’s take a look at a few.

First, you can position your brand as an authority in your niche. An easy way to do this is to engage other people and contribute valuable insights to conversations.

Here’s an example from Oberlo’s Twitter account:

Oberlo Twitter Post

Another way to foster loyalty is to consistently prove how much you value your customers and community.

Oberlo Twitter Engagement

Another key aspect of social media marketing is harnessing the power of customer relations.

Immediately replying to customer queries on social media showcases your brand’s authenticity, and will inspire other people to trust your products or services.

Oberlo Twitter Response

What’s more, social media marketing is closely linked to content marketing (which we’ll cover next).

This is because social media platforms are the perfect place to promote valuable content to your community and niche – like this post we shared on Oberlo’s Facebook page:

Oberlo Facebook Ad

Okay but what about ads on social media?

There are tons of ways to use paid social media marketing to promote your business, and each platform has its own suite of paid promotional options.

Take Facebook.

You can pay to promote your existing organic posts or create a dedicated Facebook ad tailored to your marketing objectives.

Most paid social media marketing is also referred to as “pay-per-click” (which we’ll cover in more detail below).

To learn more, check out, How to Create a Killer Social Media Marketing Plan.

2. Search Engine Optimization (SEO)

Search engine optimization – also known as SEO – is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.

In other words, say you wanted your office furniture website to appear at the top of Google’s search results whenever someone searches for “office furniture in London.” Well, the process you would use to make that happen is SEO.

It’s worth noting that today when we talk about SEO we’re almost exclusively referring to Google (unless you live in China and use the search engine Baidu).

Why?

Because Google is undoubtedly the most popular search engine in the world – eating up a huge 79.77% of market share.

Search Engines Compared

So how does SEO work?

Search engines use something called “crawler bots” to crawl the internet and build an index of the content available online.

Then, whenever someone searches a keyword, the search engine will try to provide the most useful and relevant results.

Now there are two sides to SEO: On-page and off-page.

What Is On-Page SEO?

On-page SEO is when you optimize your website or content to rank higher in search engines for targeted keywords or phrases.

Examples of on-page SEO include:

For this reason, SEO is closely related to content marketing – we’ll explore this more below.

What Is Off-Page SEO?

Off-page SEO is when you optimize your website or content to appear higher in the search results through methods outside of your website or content.

These include external signals like your social media presence and brand mentions.

However, the largest and most influential part of off-page SEO is the generation of backlinks. This is when other websites link to your website or content.

The reasoning behind backlinks is simple.

If lots of websites link to your website, then Google will assume you have valuable and relevant content.

Search engines also take into account the authority of the website that links to you. For example, one link from an authoritative website like the New York Times will be more effective than 100 links from unknown websites.

A great way to generate backlinks from authoritative websites is to produce high-quality content that other people will want to share.

Alternatively, you can create dedicated content for another website – this is called “guest posting.”

To learn more, check out, SEO Tutorial for Beginners: Where to Start?

3. Content Marketing

Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.

There are countless forms of content that businesses use to do this, such as:

  • Blog posts
  • Videos (that are often shared to social media platforms like Facebook and YouTube)
  • Industry reports and studies
  • Infographics summarizing reports and studies
  • Ebooks
  • Podcasts
  • Case studies
  • Emails
  • Webinars

This article that you’re reading is content marketing!

Content marketing works closely with many other types of internet marketing – especially social media marketing and SEO.

As we saw above, social media is one of the main channels used to distribute and promote content.

Now, let’s take a closer look at how content marketing relates to SEO.

Search engine optimized content is one of the best ways to get your brand higher in the search engine results pages (SERPs).

For example, I recently wrote a blog post titled, Instagram Story Dimensions and Killer Ideas to Up Your Game, and I used SEO best practices to optimize it for the keyword, “Instagram story dimensions.”

And currently, whenever someone searches that keyword on Google, my article is the top result:

SEO Example

Here’s the aim of the game:

Ideally, most people who search “Instagram story dimensions” will click on my article and derive plenty of value from it. Then, they may explore some of the other great content that Oberlo has to offer.

Hopefully, a large proportion of those visitors will sign up to our email list to hear about great new content.

And all the while, we’re leading them (you!) towards becoming Oberlo users.

It’s win-win.

Our readers get awesome free content to help them start and grow a business, and we get to be the platform that helps them do it.

The key to content marketing is all about giving before you get.

To learn more, check out, How to Use Content Marketing to Attract Customers.

4. Influencer Marketing

First thing’s first: What exactly is an influencer?

An influencer is someone with a relatively large online following, including:

  • Mainstream celebrities like Emma Watson.
  • Niche celebrities such as world chess champion Magnus Carlsen.
  • Industry experts and authorities, such as digital marketing expert Neil Patel.
  • Micro-influencers (those with less than 100,000 followers) like environmentalist Elizabeth Couse.

Okay, so what’s influencer marketing?

Influencer marketing is the process of working with influencers to promote a product or service to their online following.

Let’s look at an example from Vital Proteins.

This food supplement brand partners with influencers to reach their target audience of young, fashionable, health-conscious women.

Here, influencer Meredith Foster promotes Vital Proteins on her Instagram account:

Influencer Post

Before internet marketing, influencer marketing was only available to large brands who could afford to work with big-name celebrities.

But now, everyone can engage in influencer marketing.

In fact, Influence.co found that on average, micro-influencers with 2,000 to 100,000 followers charge between $137 and $258 per Instagram post.

Remember, that’s on average – meaning some might charge just $50, and plenty of others will happily promote your product in exchange for a free sample.

Alternatively, many businesses will opt to pay the influencer a cut of the sales they produce – this is called affiliate marketing (which we’ll cover in the next section).

Want to know the best part?

Micro-influencers actually perform better than big-name celebrities.

A survey conducted by Collective Bias found that just three percent of consumers are influenced by celebrity endorsements in their purchase decisions, while 30 percent of consumers are likely to buy a product recommended by a non-celebrity blogger.

To learn more, check out, How to Do Influencer Marketing.

5. Affiliate Marketing

Affiliate marketing is essentially just online referral marketing.

A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.

This allows internet marketers and influencers to earn money promoting another business’s products or services.

Let’s look at an example.

Website host and domain registrar Bluehost have a popular affiliate marketing program that allows influencers and internet marketers to make money by promoting their services.

The popular blog, The Minimalists, promote their Bluehost affiliate link in their articles.

Minimalists Affiliate Promotion

Each time one of their readers clicks the link and signs up, Bluehost give The Minimalists a cut of the action.

Cool, right?

Understandably, affiliate marketing is deeply intertwined with social media marketing, content marketing, and influencer marketing. This is because most affiliate links are promoted in content or on social media by influencers.

To learn more, check out, How to Start Affiliate Marketing with the Best Affiliate Programs.

6. Email Marketing

Email marketing is the process of using email to send direct marketing messages to people in an effort to gain new customers and retain existing ones.

Although email marketing might not seem like the most glamorous form of internet marketing, don’t underestimate its raw power.

Why?

Email marketing has a median return on investment of 122 percent – over four times higher than other types of internet marketing like social media and paid search.

Okay, so how does email marketing work?

Well, before you can begin email marketing, you’ve got to get your hands on some email addresses!

For this reason, email marketing nearly always works in partnership with other types of internet marketing like social media marketing and content marketing. In fact, just look to the right-hand side of this page, you’ll see a box inviting you to subscribe to our newsletter.

Email marketing campaigns will often start with something called a “lead magnet” – which is just a fancy way of saying “bait.”

The bait is usually a discount coupon or a particularly desirable piece of content, such as an ebook.

Shwood offers visitors a 10% discount off their first purchase if they sign up:

Lead Magnet Offer

Now, this is when the fun starts.

After capturing email addresses, you can begin to nurture your email subscribers with useful content, giveaways, discounts, early access to new products, and more.

You can also boost sales using email segmentation.

This is when you create separate groups of subscribers (called “segments”) based on their personal preferences and what stage each subscriber is at in the buyer’s journey.

Then, you can create automated email campaigns for each segment, that:

  • Welcome new subscribers
  • Follow up abandoned carts
  • Follow up with new customers to land repeat sales
  • Ask happy customers for a review
  • Re-engage inactive subscribers
  • Gather valuable feedback from existing customers
  • And more!

To learn more, check out, 6 Vital Email Templates Every Online Business Should Steal.

7. Paid Advertising

Paid advertising is a form of internet marketing where advertisers pay to show their adverts on search engines and other online platforms, such as Facebook, YouTube, LinkedIn, and Instagram.

Now, paid advertising is often referred to as “pay-per-click” or “PPC” – this means that advertisers will pay a fee each time a user clicks on one of their ads.

But there’s more to paid advertising than PPC.

Many platforms now charge advertisers in different ways depending on their marketing objectives, such as:

  1. Cost-per-thousand-impressions (also known as “cost-per-mille” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.
  2. Cost-per-view (CPV). This means you’ll be charged for each view your video receives.
  3. Cost-per-action (CPA) (also know as cost-per-acquisition). This means you’ll be charged each time a user takes a specific action or converts into a customer.

The two biggest digital advertising platforms are Google and Facebook. Between them, they receive the majority of U.S. digital ad spend, with 38 percent and 19 percent, respectively.

Let’s take a quick look at each of them.

To advertise on Google, you must bid on the keyword terms you want to display your ads for.

For example, when using Google Adwords, you can bid to have your ad display for the keyword “standing desk.”

Keyword Data

Then, if you win the bid, whenever someone searches “standing desk” on Google they’ll see your advertisement in the search results.

Search Engine Marketing

Paid advertising on search engines like Google is often referred to as “search engine marketing,” or “SEM.”

One of the key benefits to SEM is that searchers usually have a high level of buyer intent. Think about it, if someone searches “standing desk,” it’s highly likely their interested in buying one!

Facebook allows you to display your ads to a refined target audience.

You can define your target audience by demographics, interests, behaviors, and more. Plus, there are numerous ways to apply different filters.

Facebook Ad Targeting

You can drill down to define your perfect customers, and then use Facebook ads to reach them.

There’s also something called “re-targeting” (also known as remarketing).

Have you ever been followed around the web by adverts? If you’re like most people, you check out a new pair of shoes, and then everywhere you go online you see adverts promoting those shoes.

This is stalking retargeting in action:

Retargeting Ads

Online advertising options also have extremely advanced tracking features. After placing an ad, you can track every view, like, comment, click, and conversion it receives.

To learn more, check out, The Beginner’s Guide to Boosting Sales With Google Shopping Ads.

Summary

More and more people are spending larger chunks of their day online, and all you need to reach them is an internet connection and a smartphone or laptop.

Because, unlike most traditional advertising, many forms of internet marketing – such as social media marketing, content marketing, or SEO – can be done for free.

It doesn’t even need to cost anything to learn internet marketing, with countless resources available online for free.

Remember there are seven types of internet marketing:

  1. Social media marketing
  2. Influencer marketing
  3. Affiliate marketing
  4. Email marketing
  5. Content marketing
  6. Search engine optimization (SEO)
  7. Paid advertising (PPC, SEM, etc.)

Plus, each type of internet marketing usually works best when used alongside others.

Which type of internet marketing do you want to start using? Why? Let us know in the comments below!

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