Analyzing How Google’s SERP Features Impact the CTR’s of Websites

In 1998, 3 years after Yahoo took the internet by storm, the to-be search giant, Google, was found. However, we all know every other search engine in the world is far behind in the race compared to Google. With innovative ways of reaching an audience and helping them with effective solutions, Google has secured a […]
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Google Search: Everything You Need To Know About Ranking Higher – Google’s Algorithm Is Changing – Find Out How, Why And What You Can Do To Get Into First Place

Google use over 200 factors when deciding where to rank you in a Google Search. The algorithm utilizing these factors is a closely guarded secret. It’s also constantly changing. In fact, there are around 500-600 changes made to the algorithm every year.  But a few times each year Google releases a “broad core algorithm update” […]
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4 Link Building Techniques that Should Be Avoided at All Costs

Backlinks have long been one of the top signals search engines used to determine the ranking of your website. Though search engine algorithms continue to evolve, backlinks will continue to matter as long as there are organic search results. While the best strategy for building backlinks may change over time, what search engines penalize is […]
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