5 Secrets of Creating Click-Worthy Social Media Cards

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. Frustrated, I went to Google to find the answer: social media cards. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. That’s when I knew I had to learn more about social media cards. Below, we’ll review what social media cards are and how to create them. Then, we’ll look at social media card design and examples to inspire your strategy. Additionally, if you don’t want to create a social card for every page on your website, you can make a default card that’ll appear on any page that doesn’t have a social media card installed. So, what exactly are the benefits of using social media cards? 1. Improves visual branding: With social cards you design, you’re in control of how[…]

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How to Write a LinkedIn Recommendation in 2019 [Quick Tip]

“Lisa has recommended you!” Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block. I never know how to start or what to say — only that I like this person’s work and I want others to know it. Unfortunately, simply writing “Lisa is the best!!!!” isn’t reflective of Lisa’s skills — plus it makes you look like a total goon. Luckily, in the past few weeks I’ve written a couple of LinkedIn recommendations that I think turned out pretty well, and they reflected a pattern that’s easy to replicate in subsequent recommendations. I thought I’d share that pattern with others that suffer the same writer’s block. Download our ultimate guide to LinkedIn here for more tips about how to use LinkedIn for professional networking. Here’s a quick little “template” you can use that makes for a LinkedIn recommendation that’s specific, honest, succinct, and helpful for the person you’re recommending.[…]

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Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020. Sure, they will tell you things like voice search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about. And there are actually more interesting trends that will affect your marketing that no one is really talking about. So, what are these trends? What’s going to happen in 2020? Alright, here goes… Trend #1: Companies who rely on Google Analytics will get beat by their competition We all love Google Analytics. Heck, I love it so much I log in at least 3 or 4 times a day. And[…]

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SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible. It doesn’t matter if the site has been around for 10 years, or 10 days. How SEO has changed It used to be that if you want to rank well, you would have to create tons of long-form content and build links. Or have a really aged domain with history. But as Google has clearly stated, having an older domain or even a new domain won’t affect your rankings. And sure, those things still matter today. But there are over 200 factors in Google’s algorithm. In other words, there are other tactics that produce quick results. For example, a[…]

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Powerful Reasons to Focus on Strengths Instead of Weaknesses

Ever hear of the theory of the law of attraction? It says what a person chooses to focus on will continue to improve in life. A person’s focus infiltrates every area of their life, such as an online business. Strengths and weaknesses have a lot to do with the ebb and flow of life. Instead of dwelling on weaknesses, our free webinar training reminds entrepreneurs to foster the growth of their strengths. Sounds pretty simple, right? It’s not, but there are ways to make it happen. We discuss a few below: For starters, Psychology Today argues that if you focus on your strengths, you will become a more confident person with healthy self-esteem. As you continue to focus on your strengths, you will also grow in other ways, such as finding ways to improve your business and not give up.  Are more confident – studies have found that both strengths knowledge and strengths-use are significantly associated with self-efficacy, self-esteem, self-acceptance, and self-confidence. Experience faster growth and development – studies have found that positive self-monitoring and[…]

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Unheard of Actionable Email Marketing Tips That Will Boost Results

Writing content that’s resulting in conversions? New online businesses often struggle with this, and that’s okay. Getting the email marketing aspect of business takes some time, and it’s a science. Understanding how to develop copy that converts is essential, and the good news is that it’s possible to boost marketing results. Not only do we reveal how to get more sales and leads during our free webinar training, but we explain in this article how to set up a profitable online business. Use these email marketing tips to optimize a website and secure more a loyal audience that’ll turn into customers.  Use the right words Using the right words can go a long way when you’re crafting your emails. Optinmonster elaborates on this more below:  When you look at the best email copy examples, one thing stands out. Word choice is crucial to make reading your email a great experience, and since most emails are short, every word counts. If you want to stir readers’ imagination, appeal to their emotions and get them to take[…]

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