13 Great Landing Page Examples You'll Want to Copy in 2019

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Here’s a quick example. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they’ve received, they might be more likely to respond to or purchase a product from a company rep who[…]

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Planning for Profit is Crucial to a Business. Here’s How to Do That.

Not many would argue that developing an effective business plan regularly is a vital part of establishing the direction of a small business. However, many business owners (especially the new ones!) forget to look over the most essential part of setting up a business plan: The profit! Thankfully, there are a lot of resources out there that can help a new business put together a business plan and learn how to project future profits and losses. We also discuss how to manage profit and more importantly, how to make money as a new business in our free webinar training. For now, here are some tips on how to plan for profit now and in the future.  Accion provides an excellent overview of P&L (profit and loss statement) and what purposes they serve.  Before we jump into how to use profits, we should take a minute to clarify what profits are and how to measure them. Experts recommend all small business owners learn to compile and use a profit and loss statement (P&L). When in doubt[…]

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13 Blogging Mistakes Most Beginner Bloggers Make

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought. Like any person starting a new job, they mess things up. That’s okay — it happens to pretty much every new blogger. Luckily, it’s pretty easy to avoid these roadblocks if you know they’re coming. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Below are 12 common mistakes most beginners make and some tips on how to avoid them. What is a blog? Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It’s[…]

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The Simple Guide to Creating an HTML Email [+ Free Templates]

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which are formatted and styled using HTML and inline CSS. HTML emails are easy to spot — most of the styled, multimedia marketing emails in your inbox are HTML emails. For context, here’s a visual comparison of a plain text email and a basic HTML email: As a marketer, you’ve probably discovered that there are different benefits to each type. HTML emails aren’t inherently better than plain text emails, and in different situations, both types can be part of a successful email marketing program. In this article, we’ll cover how you can get started creating HTML emails, regardless of your experience level and comfort with coding, and some free templates you can use to get started. Let’s dive in. How to[…]

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5 Colossal Instagram Mistakes That Are Keeping a Brand From Growing

Instagram is constantly growing. It has more than 25 million business profiles, and researchers say that more than 200 million people are visiting at least a few business profiles daily. Since there’s so much traffic, this social media site isn’t the easiest for businesses to master. Getting the attention of an audience gets tricky when everyone gets so easily distracted, but by learning about which mistakes to avoid — and we cover more mistakes to avoid during our free webinar training — brands can help their business grow by effectively using a powerful social media platform. 1. Not optimizing your bio If your biography isn’t adequately optimized Aaron Ward says you’re making a big mistake. Writing a bio is fun, but it should be about gaining a new customer and growing your audience. Figure out the best way to pull potential customers in by writing an excellent bio.   While it may seem obvious to write a great bio… Thousands of Instagram users don’t optimize their bio towards their conversion goal. What does optimizing your[…]

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