SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two before they are able to achieve a top spot. Instead, they want to show the user the right site as quick as possible. It doesn’t matter if the site has been around for 10 years, or 10 days. How SEO has changed It used to be that if you want to rank well, you would have to create tons of long-form content and build links. Or have a really aged domain with history. But as Google has clearly stated, having an older domain or even a new domain won’t affect your rankings. And sure, those things still matter today. But there are over 200 factors in Google’s algorithm. In other words, there are other tactics that produce quick results. For example, a[…]

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Powerful Reasons to Focus on Strengths Instead of Weaknesses

Ever hear of the theory of the law of attraction? It says what a person chooses to focus on will continue to improve in life. A person’s focus infiltrates every area of their life, such as an online business. Strengths and weaknesses have a lot to do with the ebb and flow of life. Instead of dwelling on weaknesses, our free webinar training reminds entrepreneurs to foster the growth of their strengths. Sounds pretty simple, right? It’s not, but there are ways to make it happen. We discuss a few below: For starters, Psychology Today argues that if you focus on your strengths, you will become a more confident person with healthy self-esteem. As you continue to focus on your strengths, you will also grow in other ways, such as finding ways to improve your business and not give up.  Are more confident – studies have found that both strengths knowledge and strengths-use are significantly associated with self-efficacy, self-esteem, self-acceptance, and self-confidence. Experience faster growth and development – studies have found that positive self-monitoring and[…]

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Unheard of Actionable Email Marketing Tips That Will Boost Results

Writing content that’s resulting in conversions? New online businesses often struggle with this, and that’s okay. Getting the email marketing aspect of business takes some time, and it’s a science. Understanding how to develop copy that converts is essential, and the good news is that it’s possible to boost marketing results. Not only do we reveal how to get more sales and leads during our free webinar training, but we explain in this article how to set up a profitable online business. Use these email marketing tips to optimize a website and secure more a loyal audience that’ll turn into customers.  Use the right words Using the right words can go a long way when you’re crafting your emails. Optinmonster elaborates on this more below:  When you look at the best email copy examples, one thing stands out. Word choice is crucial to make reading your email a great experience, and since most emails are short, every word counts. If you want to stir readers’ imagination, appeal to their emotions and get them to take[…]

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13 Great Landing Page Examples You'll Want to Copy in 2019

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Here’s a quick example. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they’ve received, they might be more likely to respond to or purchase a product from a company rep who[…]

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Planning for Profit is Crucial to a Business. Here’s How to Do That.

Not many would argue that developing an effective business plan regularly is a vital part of establishing the direction of a small business. However, many business owners (especially the new ones!) forget to look over the most essential part of setting up a business plan: The profit! Thankfully, there are a lot of resources out there that can help a new business put together a business plan and learn how to project future profits and losses. We also discuss how to manage profit and more importantly, how to make money as a new business in our free webinar training. For now, here are some tips on how to plan for profit now and in the future.  Accion provides an excellent overview of P&L (profit and loss statement) and what purposes they serve.  Before we jump into how to use profits, we should take a minute to clarify what profits are and how to measure them. Experts recommend all small business owners learn to compile and use a profit and loss statement (P&L). When in doubt[…]

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13 Blogging Mistakes Most Beginner Bloggers Make

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought. Like any person starting a new job, they mess things up. That’s okay — it happens to pretty much every new blogger. Luckily, it’s pretty easy to avoid these roadblocks if you know they’re coming. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading. Below are 12 common mistakes most beginners make and some tips on how to avoid them. What is a blog? Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It’s[…]

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