How to Craft a Sales Page That Generates Revenue [+Example]

Last week, I did something I promised I’d never do to myself: I made an impulse purchase over $100. Now, for you less frugal shoppers out there, you might scoff at my definition of splurging. But what I found most interesting about my sudden compulsion to buy glasses that filter blue light wasn’t the impulse itself. It was how quickly the advertisement below convinced me that I needed the eyewear in my life.   Image Credit: VeryGoodCopy Out of all the advertisements I’ve ever read, this is arguably the most persuasive one. Not only did it inform me about the damage a computer screen can inflict on my eyes, but it also offered me an affordable, stylish solution for protecting them. Now, advertisements and sales pages are two different animals. But they have the same exact goal: convert website visitors into customers. So even though you won’t model your sales page exactly after an advertisement, you can still incorporate its copywriting and psychological principles into your sales pages. What is a sales page? A sales page is a[…]

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17 of the Best Calligraphy Fonts You Can Download for Free

The right font can instantly improve the look of your marketing presentation, impress your client, or escalate your design from average to exceptional. But it’s often tough to find a font that falls somewhere in-between classy and dramatic — particularly when you’re not willing to pay for an experienced calligrapher. Calligraphy fonts are more artistic than the average font, often using a script style to emulate the look of handwriting. But as generic as this may sound, there are dozens of calligraphy styles you can choose from. Types of Calligraphy There are three main types of calligraphy: western, eastern, and Arabic. Each type reflects the language and handwriting of a different region of the world. Whereas western calligraphy demonstrates English handwriting, eastern calligraphy encompasses most Asian alphabets. Arabic calligraphy is a tall typeface based entirely on the Arabic alphabet. We’ve compiled 17 of the best calligraphy fonts we found online, all of which are considered western calligraphy. These fonts are subtle, professional, and eye-catching. Best of all, they’re free, so you can download and try[…]

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Why You Shouldn’t Try to Rank #1 on Google

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms. Just take a look at my site… here’s my Google traffic over the last 31 days: As you can see from the graph, I’m generating 2,375,455 organic visits from search engines each month. And can you guess how many keywords I’m tracking when it comes to my rankings? A big fat ZERO! I’m not saying I don’t do SEO, I’m saying I don’t focus on rankings. Can you increase your search traffic without tracking rankings? The short answer is yes. As you saw[…]

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