5 Colossal Instagram Mistakes That Are Keeping a Brand From Growing

Instagram is constantly growing. It has more than 25 million business profiles, and researchers say that more than 200 million people are visiting at least a few business profiles daily. Since there’s so much traffic, this social media site isn’t the easiest for businesses to master. Getting the attention of an audience gets tricky when everyone gets so easily distracted, but by learning about which mistakes to avoid — and we cover more mistakes to avoid during our free webinar training — brands can help their business grow by effectively using a powerful social media platform. 1. Not optimizing your bio If your biography isn’t adequately optimized Aaron Ward says you’re making a big mistake. Writing a bio is fun, but it should be about gaining a new customer and growing your audience. Figure out the best way to pull potential customers in by writing an excellent bio.   While it may seem obvious to write a great bio… Thousands of Instagram users don’t optimize their bio towards their conversion goal. What does optimizing your[…]

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Various Ways Businesses Can Leverage Video Marketing

When brands are looking for more money and the market share of an already existing business or a startup, a financial decision to delve into video marketing is critical. Video marketing is crucial for conversion and revenue in any business, so it must be well budgeted. Studies say an image is worth a thousand words, what can we say about a video then? Customers retain only 10% of the text they read, 65% of the images they see, and 93% of the video they’ve just watched. Is that not enough reason for businesses to delve into video marketing? Of course. YouTube is the most searched site on the internet behind Google and there’s a reason for that. People want to be inspired not just by what they see anymore but by what they can feel before they buy your product. Whenever Apple launches a new iPhone, they make a video of it improving people’s lives—just like most production companies do—and their sales skyrocket. Any business can follow the same trend. They just need to define[…]

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Why This Popular Form of Marketing Has Everything to Do With Generating Successful Leads

Owning and running a business takes a lot of work, which is why learning as many ways as possible to create a successful online business, the better. During our free webinar training, we help companies look for new and effective marketing techniques to help their business get and stay profitable. Many of the methods to help a business flourish are through inbound marketing, which is what companies use to get people to come to their website and turn those visitors into leads or customers. Inbound marketing is imperative to a company’s success, and we discuss why this is the reason more below: What is inbound marketing? Digital Doughnut provides an excellent description of what inbound marketing is and how it can help improve your website in more ways than one. To generate sales and create a successful online business, you’ll need to apply well-known marketing techniques, and inbound marketing can help you get there! Put simply, inbound, as the word suggests, is a marketing method which aims to get customers to your business’ website, where[…]

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The 60 Best Free Online Courses For Whatever You Want to Learn

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology emerging at breakneck speeds, there’s a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging. In fact, according to Josh Kaufman, international bestselling author of The Personal MBA, it takes 20 hours to go from knowing nothing about a particular subject to being pretty good at it. Of course, if you want to become an expert — well, that takes even longer. Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Plus, most courses are made up of on-demand videos and exercises that you can progress through at your own pace. Below, we’ve gathered 60 of the[…]

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25 of the Best WordPress Plugins for Marketers (es-la)

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your website as speedy as possible and saving you time along the way, too. But with so many options available, it’s tough to figure out the best ones to use. That’s why we’ve done the work for you.Below you’ll find a list of the 25 best WordPress plugins (not in any specific order) that every marketer should explore.   These 25 plugins have been reviewed by some of the top marketers in the industry. They’ll also keep both you and your WordPress website running efficiently and effectively. If you want more, check out the official WordPress plugin page. 1. HubSpot Contact Form Builder and Conversion Tools Source: WordPress HubSpot’s drag and drop form builder allows you to easily build contact forms to use on[…]

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