6 Tweaks to Give Video Marketing the Advantage

Once restricted to only companies with wealth and access, utilizing video content to promote your brand is now a widely available strategy. In addition, the ubiquity of this technology puts pressure on companies to adapt or suffer the consequences of their reticence. The advantages offered by video marketing are many, largely due to increasingly sophisticated mobile technology. With high-powered tools for video content creation and consumption in the palm of your hand, the power once reserved for multimedia conglomerates is now a fixture of everyday life. Do It Right While the use of video has unparalleled attention-grabbing potential, you still want to take time to make sure you’re doing it well. If you’re using video content to explain a product or service, make sure it’s explained clearly and thoroughly. A common complaint among consumers of video advertising is insufficient explanation of the product in question. While video obviously interacts with the visual sense, keep in mind that audio is also very much a factor. If you make sure the video is optimized on both fronts,[…]

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Why Purple Mattress’s Viral Video Is An Important Lesson in Marketing

Viral videos are a fantastic tool to promote products and services, except it’s difficult to predict which ones will truly go viral and which ones will only enjoy a short-lived period of fame and then die in the clutter of the Internet. Furthermore, with various platforms and software tools available for free or a modest monthly subscription, everyone with a bit of experience in video-production can post a video. This makes the competition even more fierce, especially when you know ‘masterpieces’ like Charlie bit my finger managed to gather over 15 million views. The Main Elements of a Viral Video So, what elements make a video go viral and is it really worth it to invest time and money in such a marketing technique? Strong Emotional Response As it turns out, people react to videos (and memes) that create a strong emotional response (love, hate, disgust, etc.). So, a video like ‘Charlie bit my finger’ left viewers in awe of the two cute babies, which is why a homemade video broke the Internet. Not to[…]

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Why Every Business Needs Powerful and Irresistible Storytelling to Grow

Storytelling is an excellent tool for a business and is essential to building a great company. We have been telling stories for a very long time, and they are imperative to everyday communications. When effectively used storytelling can do remarkable things for a brand. It has the potential to help create a compelling marketing strategy, win over new and current audiences, and of course, generate profit. The point of starting an online business is to make it successful, which is why we offer some tips below, and we reveal further business strategies during our free webinar training. Join us and get the scoop on why storytelling is essential a businesses’ growth! Forbes argues that storytelling is something that relates to an audience, and it can also result in a business making a lot of money. When people invest in a company, they want to know the story behind it and what makes the brand a good fit for their needs. Heartfelt storytelling is both profitable and human. The most successful companies in the world have[…]

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The Ultimate Guide to Google Data Studio in 2019

Having data is one thing. Accessing it is another. Understanding and analyzing it is yet another. And visualizing it? Well, that’s a level of mastery that most people never reach. If you can make it to this stage, you’ll be capable of unlocking invaluable insights for your business. You’ll have a serious advantage when it comes to getting competitive opportunities—whether that’s a cool project or promotion at your current organization or a brand-new role at a different one. Most powerfully of all, you won’t need to rely on others (like a data analyst or ops specialist) to get the answers you need. You’ll have everything at your fingerprints. Sounds pretty great, right? But how do you go from having data to understanding, analyzing, and visualizing it? There are tons of resources out there. Luckily, one of my favorites, Google Data Studio, is completely free and accessible to all (even if you don’t have any data of your own!). In this guide, I’ll walk you through the most useful Data Studio tools. We’ll start with the[…]

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