15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings made participants more willing to spend money on consumer goods and services. It would appear that advertisers have caught on. Over the past five years, nostalgic ads have been popping up left and right — with millennials as their main target. Although these ads are getting more common, marketers have known that millennials would be a nostalgia-fueled generation for some time now. Even in 2015, when[…]

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Can't Afford a Super Bowl Ad? Here's What to Do Instead

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million. While $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. Take Skittles for example. In 2018, Skittles decided they didn’t want to shell out millions of dollars on a Super Bowl ad. Instead, they used the money to create a full-length Broadway musical. What could the Skittles musical possibly have been about? Well, it was described as a musical commercial that discussed the insincere and high-priced world of advertising. The musical was never aired on TV or streaming services, but here’s a look at the musical’s main ballad, “Advertising Ruins Everything:” https://www.youtube.com/watch?v=FNR1crnyRFk While what Skittles did was both creative and clever, it was still pretty expensive. And,[…]

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Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook

Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors. RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Lab ELITETier 11 Swipe FileEpisode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn. The post Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook appeared first on DigitalMarketer.

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The One Thing Every Marketer Should Do

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm, we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control. And even when you try to be proactive, you are probably planning ahead from a 3-month period to a year max. But that’s not how you win. You win by making bold bets that take time and can’t be done in a few months or a year… you win by doing what your competition isn’t willing to do. So how do you come up with these bold bets? You unplug! Here’s how I come up with my ideas Once a year I try to unplug. Just like right now… as I am writing this, I don’t have cell reception and there is no WiFi. I’m on a ranch in the middle of nowhere.[…]

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13 Creative Stunts People Used to Land Their Marketing Dream Jobs

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it. To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing — all without seeming too over-the-top, gimmicky, or creepy. No sweat, right?  For your inspiration and amusement, we’ve put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. While flashy stunts alone aren’t likely to land you the job, they just might help you get your foot in the door. Check out the marketing stunts below. 7 Creative Stunts People Used to Land Their Marketing Dream Jobs 1. Creating a Video Resume Video resumes aren’t new, but they’re still fairly rare in the job-seeking world. But, back in 2012, this strategy was even more unique and non-traditional. At this point, one European created a detailed and well-edited video resume which[…]

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I Need Your Help With Ubersuggest

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try. Type in a URL or a keyword and click around. The reason I am asking you to give it a try is that I need your help to determine what I should develop next so I can help you improve your traffic and rankings even more. But before we get into that, let me first tell you what I am releasing in the next few months. Upcoming features So, let’s break it down by section as I am making a lot of small changes that should not only improve the data, but also the usability of the product. Funny enough, there will be changes to every[…]

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