It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Increasingly, a key part of the answer is: an integrated ecosystem for your tech stack. Software has eaten the world, as Marc Andreessen predicted eight years ago. Every company now uses a collection of cloud-based apps to run nearly every facet of their business. The term “tech stack” has entered everyday business conversations to describe these collections of tools. And these stacks are growing, even in the SMB space. According to data from Blissfully, businesses with 101-250 employees have an average of 99 SaaS app subscriptions.   It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their[…]

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45 Essential Social Media Marketing Statistics for 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.  Additionally, over the last two decades, it has risen as one of the primary marketing channels.  With over 40% of the world’s population on social media, it’s critical your business devise an effective social media strategy to reach your intended audience. But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.  Here, we’ve compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI.  Social Media Marketing Statistics/Data 2019  42% of the world’s population uses social media. That’s 3.2 billion users worldwide. (Emarsys) To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (Emarketer) 54% of social browsers use social media to research products.[…]

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3 Triggers That Make People Want to Share a Site’s Content

When setting up a business online, it’s the simple elements that can make content shareable. The good news is that a company doesn’t have to have a lot of followers to share triggers to work. We cover that in free webinar training and why it’s okay to start an online business and grow it from scratch. Wondering what share triggers are? They’re elements that make an audience want to share compelling content. If a brand knows how to use share triggers properly, then it may prompt an audience to share that content. Over time, a company, will hopefully experience great results.  1. Create content no one will forget Content Marketing Institute urgest brands to create content that no one will remember. That means publishing unique content that you don’t see every day. With all of the content out there that’s hard to do, but taking the time to focus on creating compelling content will only help your business grow.  It’s incredible to think that almost 2.4 million blog posts are published every day. How do[…]

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The Ultimate Guide to Content Distribution

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. In recent years, there’s been a rapid influx of content … met with dwindling demand. With almost 4.5 million blog posts published every day, there’s only so much content we can consume. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. By the end of this guide, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Although the content distribution process happens after you create your content, it should be step one of your[…]

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Secrets of Building a 6 Figure Online Business Revealed

As an entrepreneur who is starting a new business one of the most important factors is figuring out how to make money. Not just making a few hundred dollars every once in a while, but a six-figure revenue regularly. We often discuss ways to start up a successful business during our free webinar training. That’s why in this article, we’re going to provide examples of entrepreneurs who took the plunge, started their own business, and now are living and thriving as successful businesses.  Forbes provides a few tips on how to start making a living online, which includes developing daily habits that propel you toward success and providing value as opposed to just selling products.   Develop a six-figure mindset and daily success habits Whether it’s journaling, meditating or waking up at 5 a.m. every morning, you need to find the productivity technique that works best for you and develop habits that will make you feel unstoppable. You must also work on your money mindset and determine what financial success means to you. Decide on a[…]

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How to Rank Your Old, Outdated Content

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic. Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic. So, what does that tell you? You should just focus on your top 10 pages and ignore the rest? Or, even worse, just focus on cranking out more new content? Quality over quantity I used to have the philosophy of “more is better.” I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog. And, over time, my traffic grew, but not by much. I was spending all of this time writing and realized that[…]

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