HTTP 304 Not Modified, Explained in 500 Words or Less

The other night I was searching “Best Pasta Dish Recipes” on Google. I clicked the first link and was stopped by the dreaded error code. I’m willing to bet something similar has happened to you, at one point or another. When that happens, it’s not just my brain experiencing technical difficulties. These error codes are HTTP status codes. If you receive an error code, something went wrong when your browser requested the information from a web server. An HTTP status code is sent every time you go to a new web page. However, you’ll only see them if something isn’t right. For marketers, it’s important to discover and fix these issues so your website visitors don’t have a negative experience. Below, let’s review what an HTTP 304 not modified status code is, and what’s causing it. When you click on a web page or URL, your browser requests access to it from a web server. If it has not been modified since the last time you accessed it, the web server will send back a[…]

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7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you. The real trick to rank well is to leverage technology. See, although Google has made things harder, there are things you can do now that I couldn’t when I first started. For years now technology has evolved, which has made your life easier as an SEO. Here are 7 advanced SEO strategies that I’m implementing as we speak and you should too. Advanced SEO Strategy #1: SEO A/B Split Testing To improve your rankings, what do you have to do? You have to go in and manually make changes to your site. And if you aren’t sure[…]

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Increasingly, a key part of the answer is: an integrated ecosystem for your tech stack. Software has eaten the world, as Marc Andreessen predicted eight years ago. Every company now uses a collection of cloud-based apps to run nearly every facet of their business. The term “tech stack” has entered everyday business conversations to describe these collections of tools. And these stacks are growing, even in the SMB space. According to data from Blissfully, businesses with 101-250 employees have an average of 99 SaaS app subscriptions.   It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their[…]

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45 Essential Social Media Marketing Statistics for 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.  Additionally, over the last two decades, it has risen as one of the primary marketing channels.  With over 40% of the world’s population on social media, it’s critical your business devise an effective social media strategy to reach your intended audience. But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.  Here, we’ve compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI.  Social Media Marketing Statistics/Data 2019  42% of the world’s population uses social media. That’s 3.2 billion users worldwide. (Emarsys) To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (Emarketer) 54% of social browsers use social media to research products.[…]

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3 Triggers That Make People Want to Share a Site’s Content

When setting up a business online, it’s the simple elements that can make content shareable. The good news is that a company doesn’t have to have a lot of followers to share triggers to work. We cover that in free webinar training and why it’s okay to start an online business and grow it from scratch. Wondering what share triggers are? They’re elements that make an audience want to share compelling content. If a brand knows how to use share triggers properly, then it may prompt an audience to share that content. Over time, a company, will hopefully experience great results.  1. Create content no one will forget Content Marketing Institute urgest brands to create content that no one will remember. That means publishing unique content that you don’t see every day. With all of the content out there that’s hard to do, but taking the time to focus on creating compelling content will only help your business grow.  It’s incredible to think that almost 2.4 million blog posts are published every day. How do[…]

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The Ultimate Guide to Content Distribution

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. In recent years, there’s been a rapid influx of content … met with dwindling demand. With almost 4.5 million blog posts published every day, there’s only so much content we can consume. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. By the end of this guide, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Although the content distribution process happens after you create your content, it should be step one of your[…]

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