The Future of Ubersuggest

* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day. I didn’t mind it because that’s life and I needed the money. At 16, I realized I was too young to get a high paying job, so I did the next best thing… I started a business. But making $5.75 an hour picking up trash wasn’t enough to market my business, though. The only solution that I could think of was SEO because if you put in the time and effort you can get the traffic for free. It’s also the main reason I fell in love with it…[…]

Read more

The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on Google and let it conduct the search for you. Your ideal post-work pub is nearby, open right after work, and offers a few gluten-free options so your entire team can partake. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Pause. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way? Moreover, what are those restaurants doing to get featured so dominantly on Google’s search engine results pages (SERPs)? Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? No one[…]

Read more

The Plain English Guide to Google's Knowledge Graph

Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees. Honestly, any time “SEO” was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it. Marketing teams who lack knowledge in SEO often feel like they’re playing catch up and aren’t sure if they can deliver results for their clients. Trust me — I get it. For example, an old client wanted their business to show up in Google’s knowledge panel. That’s the panel on the right side of a Google results page with a business’s hours, website, contact information, images, and related searches — all data that exists in Google’s Knowledge Graph (more on this in just a minute). The client wanted to show up in that panel because 76% of online users determined that the most important aspect of web design is the ability to quickly access information. This extends to more than just web design — including web search. Unfortunately,[…]

Read more

60+ November Social Media Ideas – Videos, GIFs and More

Looking for easy, engaging November social media ideas? This article is filled with Social Media Holidays for the entire month of November. Get your content prepped to go with social media video ideas, GIFs and more! Lollipops by Shain55, Depositphotos BY DONNA MORITZ | OCTOBER… // Read More The post 60+ November Social Media Ideas – Videos, GIFs and More appeared first on Socially Sorted.

Read more

So a New Startup is Up and Running — Now What?

It’s an exciting time when forming a new business and hoping it’ll take off. Taking the plunge can be nerve-racking, but it can also be the greatest thing someone ever did. so now that a startup is up and running… now what? Here are some tips to keep in mind while embarking on the journey of setting up a new online business. We also offer some tricks of the trade during our free webinar training, so we hope to see you there!  For starters, Entrepreneur says not to get hung up on just one type of message. As your business changes, so will your messaging. Tailor your marketing strategy based on how your customers evolve, otherwise, you may get left behind.  Your messaging has to evolve with your company We didn’t stop our tried and true marketing, but as we grew were deliberate in adding messages that we felt customers needed to know. We settled on two main messages: 1) we’re a holistic men’s care brand (not just a razor company), and 2) we’re omnichannel:[…]

Read more

The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Many businesses think that if their product or service is spectacular, it will speak for itself; they’ll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive. But successful word-of-mouth marketing takes work and serious marketing savvy, leveraging many components of inbound marketing like product marketing, content creation, and social media marketing. If you’re trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Need inspiration? Scroll down for a successful word of mouth marketing example. Word[…]

Read more