The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Many businesses think that if their product or service is spectacular, it will speak for itself; they’ll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive. But successful word-of-mouth marketing takes work and serious marketing savvy, leveraging many components of inbound marketing like product marketing, content creation, and social media marketing. If you’re trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Need inspiration? Scroll down for a successful word of mouth marketing example. Word[…]

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14 Essential Tips for an Engaging Facebook Business Page

Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand.  But it doesn’t end there — so we compiled the tips below to make sure you’re creating an engaging page that takes full advantage of everything Facebook marketing has to offer. Listen to an audio summary of this post:   14 Facebook Business Page Tips Don’t miss this live virtual event with Facebook[…]

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Influencer Marketing: What it is and How to Use it to Meet a Company’s Goals

Thinking of trying an influencer marketing campaign? It’s essential to get aligned with the right social media influencers to create an effective campaign. In this article, we outline some tips on how to do that. We also divulge more tips on how to promote an online business during our free webinar training. Before getting into some tips and tools to apply, let’s begin with what influencer marketing is all about, courtesy of Marketing Land: You probably already know that. Promoting your product or service through a blogger, social media user or otherwise influential person who has significant engagement with their following is a good way to get meaningful exposure. Some stats to prove its worth: Influencer marketing content provides a return on investment that is 11 times higher than traditional digital marketing forms, according to a study conducted by Nielsen Catalina Solutions for influencer marketing software TapInfluence. Non-celebrity bloggers are more likely than celebrities to inspire purchases, with 30 percent of consumers more likely to buy from them, a Collective Bias survey finds. That preference[…]

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How to Get a Job at Apple

Apple is not just a tech company — it’s one of the leading technology innovators in the world. On top of that, it’s a great place to work. Apple is ranked as one of Glassdoor’s Best Places to Work not only in 2019, but every year since 2009. Their employees have the opportunity to work with some of the most cutting-edge, innovative technologies today, while enjoying first-class wages and benefits — from employee discounts to comprehensive health insurance. So what does it take to score a job at this iconic company? We’ve got input from real employees and interviewees at the company on how they got an interview at the company, what the process entailed, and what it’s like to be an employee for the leading technology firm. How to Interview at Apple “The interview process was what you’d expect from a company like this. I have about three phone screens (all of them were technical and the last one included a code snippet), followed by an all day on-site interview. The on-site consisted of[…]

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9 Highly Effective Order Review Pages to Inspire Your Own

An order review page is almost always the final place a customer goes before they make a purchase. At this point, they’ve probably done their research, considered competitor products, know the price and details related to your product, and are ready to buy. If the page is easy to understand and causes no confusion, odds are that your customer will press the “Make Purchase” button with no hesitation. But, if the page feels vague, unprofessional, and doesn’t give full product details, the customer might pause and worry that they’re purchasing the wrong product or giving their money to a less-trustworthy company. On the other end of the spectrum, if the page includes advertisements, excess images, a complex navigation bar, and other unnecessary elements, the customer might get distracted, click away from the order page, and take longer to make a purchase. As you design your ecommerce site, you might wonder, “What do I need on this page to seal the deal?” The truth is, you just need to keep it simple. Think of order reviews[…]

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Insanely Effective Tips on How to Increase Content Manager Productivity

Being an online content manager takes a lot of time and effort. So much time, in fact, that sometimes it’s hard to be productive and get everyone done. Whether it’s curating social media posts, updating a website, or writing a blog post, dealing with content daily is a given. We often discuss during our free webinar training on how to leverage content for the highest payoff, and we demonstrate how to start doing that today. Be efficient and publish content quickly and Seattle Times you can stay ahead of the game. Stay current with present trends and don’t procrastinate on pushing things out — the more you delay, the harder it’ll be to catch up. Be efficient. Schedule out your creative content in one sitting using an app like Hootsuite, and add curated material throughout the week as you notice interesting content in your feed. Social media doesn’t have to eat up your time, unless you are addicted to baby goat videos, and then you’re on your own. Publish content frequently. Think about how you[…]

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