60+ November Social Media Ideas – Videos, GIFs and More

Looking for easy, engaging November social media ideas? This article is filled with Social Media Holidays for the entire month of November. Get your content prepped to go with social media video ideas, GIFs and more! Lollipops by Shain55, Depositphotos BY DONNA MORITZ | OCTOBER… // Read More The post 60+ November Social Media Ideas – Videos, GIFs and More appeared first on Socially Sorted.

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So a New Startup is Up and Running — Now What?

It’s an exciting time when forming a new business and hoping it’ll take off. Taking the plunge can be nerve-racking, but it can also be the greatest thing someone ever did. so now that a startup is up and running… now what? Here are some tips to keep in mind while embarking on the journey of setting up a new online business. We also offer some tricks of the trade during our free webinar training, so we hope to see you there!  For starters, Entrepreneur says not to get hung up on just one type of message. As your business changes, so will your messaging. Tailor your marketing strategy based on how your customers evolve, otherwise, you may get left behind.  Your messaging has to evolve with your company We didn’t stop our tried and true marketing, but as we grew were deliberate in adding messages that we felt customers needed to know. We settled on two main messages: 1) we’re a holistic men’s care brand (not just a razor company), and 2) we’re omnichannel:[…]

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The Qualities of a Powerful Word-of-Mouth Marketing Strategy

Many businesses think that if their product or service is spectacular, it will speak for itself; they’ll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive. But successful word-of-mouth marketing takes work and serious marketing savvy, leveraging many components of inbound marketing like product marketing, content creation, and social media marketing. If you’re trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Need inspiration? Scroll down for a successful word of mouth marketing example. Word[…]

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14 Essential Tips for an Engaging Facebook Business Page

Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand.  But it doesn’t end there — so we compiled the tips below to make sure you’re creating an engaging page that takes full advantage of everything Facebook marketing has to offer. Listen to an audio summary of this post:   14 Facebook Business Page Tips Don’t miss this live virtual event with Facebook[…]

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Influencer Marketing: What it is and How to Use it to Meet a Company’s Goals

Thinking of trying an influencer marketing campaign? It’s essential to get aligned with the right social media influencers to create an effective campaign. In this article, we outline some tips on how to do that. We also divulge more tips on how to promote an online business during our free webinar training. Before getting into some tips and tools to apply, let’s begin with what influencer marketing is all about, courtesy of Marketing Land: You probably already know that. Promoting your product or service through a blogger, social media user or otherwise influential person who has significant engagement with their following is a good way to get meaningful exposure. Some stats to prove its worth: Influencer marketing content provides a return on investment that is 11 times higher than traditional digital marketing forms, according to a study conducted by Nielsen Catalina Solutions for influencer marketing software TapInfluence. Non-celebrity bloggers are more likely than celebrities to inspire purchases, with 30 percent of consumers more likely to buy from them, a Collective Bias survey finds. That preference[…]

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How to Get a Job at Apple

Apple is not just a tech company — it’s one of the leading technology innovators in the world. On top of that, it’s a great place to work. Apple is ranked as one of Glassdoor’s Best Places to Work not only in 2019, but every year since 2009. Their employees have the opportunity to work with some of the most cutting-edge, innovative technologies today, while enjoying first-class wages and benefits — from employee discounts to comprehensive health insurance. So what does it take to score a job at this iconic company? We’ve got input from real employees and interviewees at the company on how they got an interview at the company, what the process entailed, and what it’s like to be an employee for the leading technology firm. How to Interview at Apple “The interview process was what you’d expect from a company like this. I have about three phone screens (all of them were technical and the last one included a code snippet), followed by an all day on-site interview. The on-site consisted of[…]

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