45 Tech Terms Translated Into Plain English

Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying “he’s wired in” or “they’re wired in” over and over again in reference to people coding intensely with their headphones on. Not knowing anything about programming, I always imagined that being “wired in” meant the programmers were somehow listening to the computers, or that they were connected to the code somehow … or something weird that us non-programmers would never understand. Turns out it just meant they were concentrating really hard with headphones on. Well, good thing I never hypothesized out loud. We all misinterpret some of the techy terms floating around web and product design nowadays — but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. To help bridge the gap, here are 45 techy terms every marketer (and human) should understand. (For a few of these, we drew on these 60 marketing acronyms every industry pro[…]

Read more

7 Request for Approval Emails to Make Client Communication Easier [Templates]

When you’ve got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature.  And if you are selling your staff’s time in the form of the billable hour, this can be a huge waste of resources.  While we’re talking about one-on-one communication, it’s a worthwhile pursuit to create a library of canned email responses or templates that your team can use for specific activities or in response to clients. It ensures that the communication from your team is clear and consistent, makes it easier to respond to requests more quickly, and removes the uncertainty that junior staffers feel when dealing with a difficult situation. Below you’ll find a starting point for building out your library of email templates that can be customized. Use these to make your client communication more efficient. Request for Approval Examples 1. Reply to a prospect’s proposal. Next steps Hi [First Name], Thank you for your interest in [Agency]. We’ve worked with many companies that have struggled with[…]

Read more

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile and high-quality content, all while building your business’s reputation as an industry thought-leader and expert? The answer is with a blog marketing strategy. Before we review the steps to your blog marketing strategy, let’s take a look at how to create a successful blog first. These steps are a necessary part of building your blogging strategy — after all, you need to ensure you’re creating[…]

Read more

What Is a Lead Magnet?

With the overwhelming amount of content available online these days, getting customer attention has become a real challenge. Most people only stay on websites for about 15 seconds, unless they’re being entertained (ex. YouTube). Even social media sites are experiencing the struggle. Sorry, Facebook. This makes it pretty difficult to retain a loyal audience. The advent of email marketing aided in this issue to some extent by providing businesses with another avenue to access customers more directly. However, people are understandably reluctant to give out their email addresses without the promise of something in return. This is why Lead Magnets exist. So, What Is a Lead Magnet? A Lead Magnet is a nearly irresistible offer made in exchange for a customer’s email address and/or other valuable marketing information, like names and phone numbers. Only the most strategic digital marketers, and mafia bosses, know how to make an offer this good. But really, using Lead Magnets is one of the best ways to build a strong customer base. (NOTE: Need a helping hand with your digital marketing[…]

Read more

How to Create and Use Twitter Cards to Maximize Your Social Media Traffic

If you’ve ever opened Twitter and watched a commercial, laughed at a YouTube video, or read an article, you’ve already interacted with Twitter Cards. Cards are a handy and essential function of using Twitter for business and driving traffic to your website. It’s spooky season, witches. 🖤 this tweet to get a reminder to watch #31NightsOfHalloween on Tuesday, October 1 on @FreeformTV. pic.twitter.com/iDdlyWaDUE 31 Nights (@31Nights) September 18, 2019 In the example above, ABC Freeform, uses a Player Card to get their audience into the Halloween spirit. Twitter Cards are easy to implement and can revitalize a social strategy with an app almost half its users open every day (that’s roughly 150 million people). Learn how to use them to your benefit, below. Twitter Cards are media-enriched tweets that stand out to Twitter users, encourage engagement, and ultimately drive traffic back to your landing pages. There are four different types of Cards: Summary, Summary Card With Large Image, App, and Player. Go into peak hiring season with the tips you need to stand out and[…]

Read more

Google’s New Link Building Guidelines

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post. Because not only will I explain Google’s requirements, but I will break down what this means for SEOs. The current landscape The current SEO landscape is simple… especially when it comes to link building. The more dofollow (regular links) links you can get the better your search rankings. If you are unsure of the number of links you have or the type, just go here and enter in your domain. You’ll see a count of total backlinks along with the total amount of nofollow links pointing to your site. Now, when you are link building, if you are paying for links or leveraging tactics like[…]

Read more