How to Leverage Offline Events for Link Building

Perhaps those link building efforts are paying off, but there’s still room for improvement. New companies sometimes have limited budgets and would like to be smart about improving links without breaking the bank. Ever heard of offline link building? It may not sound easy, but if done correctly is an effective way to build connections for an online business. While gathering tips on how to make a business succeed during our free webinar training, also consider looking into leveraging offline events for link building. Here’s how:  A user on Quora did an excellent job at explaining what offline link building is all about and what you can do to make it happen.  Let’s break this term in two parts to quickly understand its meaning 1. Offline – It’s self explanatory. Offline, real life, real people in the real world. Nothing crazy on the internet. 2. Link building: Again self explanatory. Building useful links to our online portal to help us in SEO & reach more people on all other digital platforms.  So, there are multiple[…]

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Lower B2B Customer Acquisition Costs with Video

Acquiring business customers can be expensive, but without them your business can’t scale or turn a profit. One of the perennial questions a business of any size tackles is how to land new customers without eating into profits too much. There are lots of great ideas out there to increase your ROI when it comes to customer acquisition. But one of the best ways to lower costs–especially if you’re selling a product–is through video. Let’s look at a few reasons why video can be an effective and inexpensive way to acquire new customers. Save Time Businesses in your target market need to know what your product is, what problem it solves, and a bit about how it works before making a purchase. Traditionally, live sales demos were the way to go—you get your sales people in front of potential customers and clients at a trade show, over a video conference, or in their offices to show off what your product has to offer. But this route can eat up a lot of time, both for[…]

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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting. Whether you’ve been advertising on the platform for years or are just starting out with Facebook marketing, check out these lessons from the pros to maximize your social media advertising ROI. 1. Keep track of qualitative[…]

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Billy Gene Shaw’s Million-Dollar Video Ad Formula That Works Again and Again and Again

When it comes to creating video ads, specifically ones that work, Billy Gene Shaw is on top. And if you have ever seen any of his Billy Gene Is Marketing ads online—and let’s be honest, you probably have—you will know that his ads really do work. That’s because he follows a million dollar video ad formula. And he took the stage at Traffic & Conversion Summit 2019 to tell us all about it. This formula was so good that we couldn’t keep it quiet any longer, so we have the recording of that T&C session to share with you. Watch the video here or keep scrolling to read the full transcript. Whichever you choose, make sure you implement this foolproof video ad formula in your own business, and watch the ROI flow in. (NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business[…]

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7 Google Analytics Reports That Show How Your Blog is Really Performing

When you log into Google Analytics, what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉 But which reports do you look at on a regular basis? I bet you look at two main reports… The “Audience Overview” report and the “Acquisition Overview” report. Sure, every once in a while, you may dive into your top pages or the specific organic keywords that drive your traffic. But even if you do that, what are you actually doing with the data? Nothing, right? Don’t beat yourself up over it because most content marketers just look at reports and numbers and do little to nothing with the data. If you want to figure out how to grow your blog and, more importantly, your revenue from your blog, there are 7 reports that you need to start looking at on a regular basis. Here[…]

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7 Tactics to Optimize an eCommerce Landing Page for More Conversions

eCommerce owners who aren’t in the process of improving their landing pages to convert potential customers aren’t making nearly as much as they could. As of 2018, an average eCommerce website both in the US and the rest of the world only converted four percent or less of its visitors. While setting up a new eCommerce website, keep in mind that there’s a vast audience to convert (95% of an audience, in fact!). Some of the suggestions below should improve eCommerce products and a brand. Besides, learn how to keep an eCommerce site profitable now and in the future by checking out our free webinar training. 1. High-quality product pages Crazy Egg recommends setting up high-quality product pages to entice customers to not only stick around but buy the products. This might sound like eCommerce 101, but shoppers today expect high-quality images of your products as a standard part of the online buying experience. Since your visitors can’t physically pick up what you’re selling and examine it, detailed images are the closest alternative you can[…]

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