How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile and high-quality content, all while building your business’s reputation as an industry thought-leader and expert? The answer is with a blog marketing strategy. Before we review the steps to your blog marketing strategy, let’s take a look at how to create a successful blog first. These steps are a necessary part of building your blogging strategy — after all, you need to ensure you’re creating[…]

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What Is a Lead Magnet?

With the overwhelming amount of content available online these days, getting customer attention has become a real challenge. Most people only stay on websites for about 15 seconds, unless they’re being entertained (ex. YouTube). Even social media sites are experiencing the struggle. Sorry, Facebook. This makes it pretty difficult to retain a loyal audience. The advent of email marketing aided in this issue to some extent by providing businesses with another avenue to access customers more directly. However, people are understandably reluctant to give out their email addresses without the promise of something in return. This is why Lead Magnets exist. So, What Is a Lead Magnet? A Lead Magnet is a nearly irresistible offer made in exchange for a customer’s email address and/or other valuable marketing information, like names and phone numbers. Only the most strategic digital marketers, and mafia bosses, know how to make an offer this good. But really, using Lead Magnets is one of the best ways to build a strong customer base. (NOTE: Need a helping hand with your digital marketing[…]

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How to Create and Use Twitter Cards to Maximize Your Social Media Traffic

If you’ve ever opened Twitter and watched a commercial, laughed at a YouTube video, or read an article, you’ve already interacted with Twitter Cards. Cards are a handy and essential function of using Twitter for business and driving traffic to your website. It’s spooky season, witches. 🖤 this tweet to get a reminder to watch #31NightsOfHalloween on Tuesday, October 1 on @FreeformTV. pic.twitter.com/iDdlyWaDUE 31 Nights (@31Nights) September 18, 2019 In the example above, ABC Freeform, uses a Player Card to get their audience into the Halloween spirit. Twitter Cards are easy to implement and can revitalize a social strategy with an app almost half its users open every day (that’s roughly 150 million people). Learn how to use them to your benefit, below. Twitter Cards are media-enriched tweets that stand out to Twitter users, encourage engagement, and ultimately drive traffic back to your landing pages. There are four different types of Cards: Summary, Summary Card With Large Image, App, and Player. Go into peak hiring season with the tips you need to stand out and[…]

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Google’s New Link Building Guidelines

In case you missed it, Google has just changed up the rules for link building. It used to be that when people link to you, the link would either be a dofollow link or a nofollow link. Well, that’s now changed. They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post. Because not only will I explain Google’s requirements, but I will break down what this means for SEOs. The current landscape The current SEO landscape is simple… especially when it comes to link building. The more dofollow (regular links) links you can get the better your search rankings. If you are unsure of the number of links you have or the type, just go here and enter in your domain. You’ll see a count of total backlinks along with the total amount of nofollow links pointing to your site. Now, when you are link building, if you are paying for links or leveraging tactics like[…]

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How to Leverage Offline Events for Link Building

Perhaps those link building efforts are paying off, but there’s still room for improvement. New companies sometimes have limited budgets and would like to be smart about improving links without breaking the bank. Ever heard of offline link building? It may not sound easy, but if done correctly is an effective way to build connections for an online business. While gathering tips on how to make a business succeed during our free webinar training, also consider looking into leveraging offline events for link building. Here’s how:  A user on Quora did an excellent job at explaining what offline link building is all about and what you can do to make it happen.  Let’s break this term in two parts to quickly understand its meaning 1. Offline – It’s self explanatory. Offline, real life, real people in the real world. Nothing crazy on the internet. 2. Link building: Again self explanatory. Building useful links to our online portal to help us in SEO & reach more people on all other digital platforms.  So, there are multiple[…]

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Lower B2B Customer Acquisition Costs with Video

Acquiring business customers can be expensive, but without them your business can’t scale or turn a profit. One of the perennial questions a business of any size tackles is how to land new customers without eating into profits too much. There are lots of great ideas out there to increase your ROI when it comes to customer acquisition. But one of the best ways to lower costs–especially if you’re selling a product–is through video. Let’s look at a few reasons why video can be an effective and inexpensive way to acquire new customers. Save Time Businesses in your target market need to know what your product is, what problem it solves, and a bit about how it works before making a purchase. Traditionally, live sales demos were the way to go—you get your sales people in front of potential customers and clients at a trade show, over a video conference, or in their offices to show off what your product has to offer. But this route can eat up a lot of time, both for[…]

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