How to Write a Creative Brief in 7 Simple Steps [Examples + Template]

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively.   The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages. Whether you’re a consultant pitching a creative brief to a client, or a project manager presenting a brief to your team, it can be helpful to start by speaking with project stakeholders. These discussions will help you drill down on the company mission, project goals, and challenges your team faces. Then you’ll be able to write a compelling brief that focuses on what’s really important to your company or client. Once you’re fully informed and ready to write, use these seven helpful steps to draft a solid brief in a short amount of time. If[…]

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14 of the Best WordPress Survey Plugins

Are your users happy with your website, or are you simply assuming they are? Whether you’re looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need. Ultimately, knowledge is power. In this blog post, we’ll take a look at some of the best WordPress plugins to collect user feedback on your website — without the need for a developer.   1. Survey Anyplace Image Source Survey Anyplace allows you to create fun surveys, quizzes, and assessment tests for your WordPress website. The free version is very generous. You can choose from a wide variety of question types to get the feedback you need — such as ratings, slide bars, or image choices, as well as traditional open-ended and multiple choice questions. Additionally, you can use basic question logic-skip to ensure you’re not asking redundant questions, based off a respondent’s previous answers. If you don’t know what to ask your[…]

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5 Reasons Advertising Is Getting Harder Than Ever

Talk with any long-time Internet marketing expert and they’ll tell you things have changed over the years. Not only has digital advertising technology evolved at a frantic pace, allowing many more people to start running paid web traffic, the number of different ways to reach people has also ballooned. Remember, at the dawn of Internet marketing, smartphones weren’t even widely used. Nowadays, advertisers can reach users while they play games, while they watch videos, even when they check the time or other data on their watch! So how does greater access to bigger audiences make advertising tougher, and what are savvy advertisers doing about it? Before we look at the list of evolving challenges for online advertising, head over to check out this live training… that will show you methods that cut past modern difficulties for advertisers. You’ll learn tried and tested techniques to reach the right audience for your product and demolish their resistance to your advertising message! Industry Rules An article in the Daily Mail highlights one hurdle for advertisers that always bears watching:[…]

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How Paramount Pictures Used 360° Video for an Ad Campaign

To promote the release of Mission: Impossible – Fallout starring Tom Cruise, Paramount Pictures chose to leverage the power of an emerging content medium: 360° video. Cruise is known to do all of his own stunts, Paramount decided to use a particularly thrilling helicopter chase scene in their 360° campaign. As possibly the most difficult scene in terms of the film’s production, Tom Cruise not only flies a helicopter, but also dangles from one by his arms and legs. The 360° video advertisement takes audiences behind the scenes with Cruise as he performs these larger-than-life stunts. Viewers sit right next to him while he pilots a helicopter through narrow passages and provides commentary on the experience alongside the film’s director, Christopher McQuarrie. Cruise is adamant about avoiding green screens, and thus, this scene and 360° trailer were shot entirely in the sky. The 360° format proves effective in providing viewers a highly dynamic and engaging experience. Of course, there’s aesthetic and entertainment appeal in such a piece of content, but perhaps more importantly, viewers immerse[…]

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