13 Types of Blog Headlines That'll Get You More Traffic [+ Examples]

Fewer people read your blog posts than you think. More people read your headline than you think, too. You might not realize it, but your headline could be the reason you’re losing traffic. In fact, on average, only 20% of those who read your headline will click through to read your article. That means good headlines lose 80% of your audience. Great headlines, though, can make a dramatic impact in the opposite direction. You can increase the traffic to your articles by as much as 500%, based solely on the headline. Not only does the headline affect click-through rates, but it sets the tone and establishes the key subject of the article. points out , a title can have a huge impact on what the audience takes away from an article.  Discussing her article, “A Gene That Makes You Need Less Sleep,” Konnikova said, “If I had instead called it “Why We Need Eight Hours of Sleep,” people would remember it differently.” What makes a great headline?  That depends on who you’re writing to, and where they’re[…]

Read more

What is Copywriting?

Are you intimidated by copywriting? If your answer is yes, welcome to how 99% of marketers feel. If your answer is no, are you some kind of wizard? Copywriting is the reason why people buy something. There’s a reason copywriting is so intimidating—because copy is the straw that stirs the money milkshake. Copywriting is the reason why people buy something. Copywriting is the text that makes somebody stop thinking, “I can live without it” and start thinking, “Why am I living without it?” That’s a lot of pressure to put on a series of words. That’s why I’m going to give you an in-depth look at what copywriting is, how it has changed with the rise of digital marketing, and the different types of copywriting, as well as provide tons of examples for you to find inspiration. The goal is for you to walk away with a wand in your hand ready to cast your copywriting spell on every ice-cold lead and prospect you encounter. What is Copywriting? Officially, copywriting is defined as:  “The activity[…]

Read more

How to Generate Quality Leads From Your PPC Campaigns

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. What’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming majority of these leads are in essence “junk leads.” Very few are turning into opportunities, let alone customers. The bottom line is, you’re just not seeing a healthy ROI. In this post, we provide 10 proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Let’s dive in. PPC Lead Generation 1. Set up proper URL tracking. To accurately measure the effectiveness of your campaigns, you need to make sure that you are able to track other important elements besides conversions. This data will allow you to determine which campaign and site a lead came from, the keyword they searched for, the device they were on, and so on. One of[…]

Read more

5 Innovative Strategies for Video Marketing

Businesses that hope to improve the reach of their marketing campaigns are taking advantage of video marketing. While you yourself may not be well versed in videography, many companies are proving you don’t need to be a video expert to make this type of marketing work for your business. Making the Most of Digital Media The rise of social media has made it easy for anyone with a strong message to get their content across through video. If your business isn’t using video already, it’s time to get on board. Whether you have a studio setup to shoot high-quality promo videos or you only have the most basic equipment, harnessing the power of video marketing for your business is mostly what you make of it. 1. Use Videos in Landing Pages Having an intro video on your landing page has proven to increase business’ conversion rates. With videos, you’ll capture attention more easily and for a longer period. Whether you’re using short clips or long-form videos, you’ll notice you garner more interest through your videos[…]

Read more

ISVs (Independent Software Vendors), Explained in Less Than 500 Words

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. Fortunately, computer hardware, operating systems, and cloud platforms have decided to help their smaller tech counterparts out. In recent years, these platforms have built marketplaces where MarTech companies can offer their software solutions to the platforms’ unique customers, which has increased a lot of MarTech companies’ visibility and, in turn, their revenue. These MarTech companies who partner with computer hardware providers, operating systems, and cloud platforms to resell their software solutions on their marketplaces are called independent software vendors. Read on to learn exactly what an ISV is, what it means to be ISV certified, and what an ISV partner is. For instance, any company that offers their software solution on a marketplace like HubSpot Connect or Salesforce AppExchange is an ISV. For example, Microsoft, a company[…]

Read more