Super Bowl Ads Were Short This Year: Here's Why That Worked

Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, “Were there fewer ads this year?” In reality, the game ended at a decent hour because the Kansas City Chiefs smoothly took down the San Francisco 49ers without entering overtime. Additionally, with over 50 commercials, this year’s Super Bowl aired more ads than the 2019 game — which only hosted 42 ads. However, in recent years, ads of 30-seconds or less have become the norm. So, although there were more ads this year, many of them were on the extremely-short side. This isn’t shocking. Each year, Super Bowl ad slots get more and more expensive. This year, advertisers paid $5.6 million for 30-second slots. This increased from roughly $5.1 million in 2019. Although keeping an ad under half a minute obviously saved companies millions of dollars, this time limit posed unique challenges for brands that purchased shorter slots. To be considered successful, these short ads[…]

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The Ultimate Guide to Product Marketing in 2020

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the original “hippie” vibe the company was once known for. Source Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.” This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for the bus. So, who works on this type of marketing? Who helps create content that excites consumers about new and updated products, like the Volkswagen bus? Who encourages consumers[…]

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25 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance

Let’s talk blogging. It’s hard to get a blog started, and sometimes, even harder to organize all the content you want and need. If you use a blog hosting site like WordPress or a CMS like HubSpot, you’ll likely notice that you have options like plugins and widgets to enhance your blog. There’s so many different kinds of tools, and they’re all used to make your blog more personalized. Think of widgets as the different spices to add special elements on your webpages. Plugins, on the other hand, are the vessel for which you obtain the widgets. We’ve compiled a list of widgets and plugins that are essential to make a great blog excellent. They’re essentials that contribute to a good user experience for your readers, bring you new ones, and make your brand more cohesive across all fronts. Think of these lists as a jumping off point. This is not a list of all of the plugins and widgets available, but they give you an expansive look into how many kinds there are and[…]

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How to Conduct the Perfect Marketing Experiment [+ Examples]

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished the next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it’s the campaign of a lifetime. But how do you know it will be effective? While there’s no sure way to know if your campaign will turn heads, there is a way to gauge whether those new aspects of your strategy will be effective. If you want to know if certain components of your campaign — like that sparkly new logo or the new employee takeover series — is worth the effort, consider conducting a marketing experiment. Marketing experiments give you a projection of how well marketing methods will perform before you implement them. If you want to know the different types and how you can use them within your organization, keep reading. What’s a Marketing Experiment? A marketing experiment is a form of market research. It’s a test organizations run to discover possible marketing avenues that will improve a[…]

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How One Social Media Consultant Builds Her Clients' Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing. With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter. Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence. It’s easy to find and take part in conversations, stay on top of news (stories usually break on Twitter before anywhere else), find content, connect with people, and actually be social on social media. Additionally, it’s a fast-paced network, which allows you to continuously drive traffic and share information without the content fatigue you find on other social media networks. Here, let’s explore the nine strategies I’ve used to help myself, and my clients, build brand influence on the platform. 9 Effective Strategies to Build Brand Influence on Twitter 1. Optimize your profile. The first thing you can do to start building brand influence on Twitter is to fill in your biography, choose a profile image, and create[…]

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21 Great Examples of PowerPoint Presentation Design [+ Templates]

We can all agree there’s more than one way of doing something. For example, some people default to the “loop, swoop, and pull” method when they tie their shoes, while others swear by the “bunny ears” technique. Either way you swing it, your shoes get tied, right? The trouble is, in some areas of life, different approaches don’t always return the same results. When it comes to presentation design, for instance, there’s no shortage of avenues you can take. And while all that choice — colors, formats, visuals, fonts — can feel liberating, it’s important that you’re careful in your selection as not all design combinations add up to success. We’re not saying there’s one right way to design your next PowerPoint presentation, but we are saying that some designs make more sense than others. Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you’re presenting. In this blog post, you’ll learn how to create an awesome PowerPoint deck and then see 21 real presentations that nail it in exactly[…]

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