11 Facebook Case Studies & Success Stories to Inspire You

Although Facebook is one of the older social media networks, it’s still a thriving platform for businesses who want to boost brand awareness. With over 2.38 billion monthly active users, you can use the platform to spread the word about your business in a number of different ways — from photos or videos to paid advertisements. Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. If you’re not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand’s marketing challenge, goals, a campaign’s key details, and its results. This gives you a real-life glimpse at what led a marketing team to reach success on Facebook. Case studies also can help you avoid or navigate common challenges that other companies faced when implementing a new Facebook strategy. To help you in choosing your next Facebook strategy, we’ve[…]

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Emergency Alert: Reassess a Content Strategy Before it Causes Damage

Coming up with a content marketing strategy gets difficult. It’s essential to understand an audience and know what makes them tick. It’s also imperative to publish high-quality content so that an audience will hopefully share that content. Sometimes it takes a lot of time to write and promote content, and the ultimate goal is to convert an audience and make some money. In fact, we often talk about the techniques to apply to make a living online on our free webinar training. So how do you improve your ignite your site’s traffic with irresistible content? Below are some growth hacks to apply so you can get the traffic you need to make your site succeed.  Contently says that while developing your content strategy it’s important not to bury an audience persona. What does that mean exactly? Well, you need to pay attention to your buyer’s journey and figure out what they are or aren’t responding to. Use that knowledge to your advantage.  Audience personas can get sidetracked based on false myths and assumptions: Facebook doesn’t[…]

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Focus on These 5 Traits to Successfully Land Social Media Jobs

Today in our modern day and age, everything marketing related includes being social online. Whether it’s blogging and pushing out the latest content on Facebook and LinkedIn, sharing the company’s most recent updates on Instagram or working on engaging with the community, online jobs in social media are growing like wildfire. Below are some traits to have to successfully land social media jobs and make a living as a freelancer online. For more tips on how to make money online and run a successful business, join us for our next free webinar training! 1. Be sociable online If you want to look for potential social media jobs online, Hootsuite recommends being social! Of course, this makes sense that you should be active on your own social media channels. Companies will likely look at how you engage, how many followers you have, and what type of experience you may have based on your social media channels. Your social media accounts reveal a lot about you—and prospective employers are likely to seek that information out, looking for[…]

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How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%. Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own. Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time. To help you build solid, but affordable, content, here are six tips to create a great video. 1. Craft a production plan. When you enter video production, it’s good to plan as much as possible before you start rolling. This will make the production[…]

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The Personality Traits of Top Marketing Leaders

We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change. Digital marketing is an industry with an abundance of inspiring and innovative leaders across all facets of the industry. From SEO, Paid Ads, Email, Content, Social, and everything in between, successful individuals are innovating the processes that we already know and inspiring their teams, as well as their online followers. In this new original research, my team at Fractl sought out to determine what makes these inspiring figures tick. Which characteristics, traits, and personality types are common among the most successful marketing leaders? How do your most trusted marketing professionals compare to other influencers in the industry? Using IBM’s Watson Personality Insights, we were able to determine the top (and bottom) traits among 2019 top digital marketing leaders across the spectrum. From Neil Patel to Seth Godin, and from Amy Vernon to Mari Smith, we break down the personalities[…]

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