How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%. Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own. Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time. To help you build solid, but affordable, content, here are six tips to create a great video. 1. Craft a production plan. When you enter video production, it’s good to plan as much as possible before you start rolling. This will make the production[…]

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The Personality Traits of Top Marketing Leaders

We all know a great leader when we see one, but it can be tricky to identify the particular traits that enable certain people to lead teams to success, influence their community, and create positive change. Digital marketing is an industry with an abundance of inspiring and innovative leaders across all facets of the industry. From SEO, Paid Ads, Email, Content, Social, and everything in between, successful individuals are innovating the processes that we already know and inspiring their teams, as well as their online followers. In this new original research, my team at Fractl sought out to determine what makes these inspiring figures tick. Which characteristics, traits, and personality types are common among the most successful marketing leaders? How do your most trusted marketing professionals compare to other influencers in the industry? Using IBM’s Watson Personality Insights, we were able to determine the top (and bottom) traits among 2019 top digital marketing leaders across the spectrum. From Neil Patel to Seth Godin, and from Amy Vernon to Mari Smith, we break down the personalities[…]

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The Best 16 Online Quiz Makers in 2019

Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet, the average attention span actually dropped in 2015, to a mere eight seconds. Fortunately, there are fun and unique strategies you can implement to engage your audience — and one of those strategies is an online quiz maker. Similar to the addictive nature of Jeopardy, online quizzes are a fun way for people to engage with your brand. Additionally, consistent online quizzes can help you stay top-of-mind when your consumer is finally ready to buy. For you, online quizzes can also help you gain a better understanding of your users, and help you create stronger relationships with them. But, whether you’re looking for a professional survey tool or a more lighthearted quiz maker, there’s a range to choose from — which one will help drive the best long-term results? We’ll explore our favorite 16 quiz makers shortly, but first, let’s take a look at the key features of great quiz makers. Key Features of[…]

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The 6 Characteristics That Reveal Whether a Brand Will Succeed

When someone launches a company, they have a brand, whether it’s important to them or not. Essentially a brand is what people think about a company — how they feel when they see or hear about the company. The logo and message on a website or blog support a brand. These experiences help define people’s opinion about the product, services, companies, etc. To build a great brand, it takes careful strategizing and consistently implementing these strategies. You can learn other ways to build a successful brand by joining us during our free webinar training. We want to give you a head start on your brand — check out the tips below that offer suggestion on what characteristics to implement. 1. It has a strong point of view The Muse recommends making sure your brand has a strong point of view. This means you shouldn’t be afraid to share your beliefs and engage with an audience. Now don’t get me wrong, building your personal brand doesn’t mean being the loudest and most opinionated person in the[…]

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