19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. How? Well, these brands create campaigns that actually delight customers instead of adding to holiday “noise.” They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable organization. Great holiday marketing campaigns come in many different shapes and sizes. Check out 15 of our favorites below, and use these ideas to fuel your own holiday marketing ideas. 19 Brilliant Examples of Holiday Marketing Campaigns 1. Walkers: All Mariah Carey Wants for Christmas While the holiday season is a time for caring and sharing, Walkers shows musician Mariah Carey doing the exact opposite. After filming a music video for her famous song, “All[…]

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An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition. Let’s get started… Change #1: Google executives are big on “ambient computing” If you aren’t familiar with the concept of ambient computing, here’s a quick definition: Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it. In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. They are doing this by integrating products everywhere.[…]

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How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it. In my 17+ years of online marketing, I’ve seen far too many businesses lose focus on the bottom line when it comes to their content strategies. Fortunately, a healthy blend of marketing, sales, and customer success helps you maintain a “growth mindset”, or a laser-sharp focus on your goals. Essentially, a growth mindset is an experimental and data-driven approach to growing your business and leveraging all the marketing channels at your disposal. By using a growth marketing mindset approach myself, I was able to help drive 8.2 million unique users to my clients’ sites last year alone. Here, I’m going to show you how you can achieve real growth by focusing on what’s working for you — and ditching the rest. Sign up for HubSpot Academy’s Content Marketing Certification course to learn how to grow your business[…]

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How to Create a Cinemagraph in 7 Easy Steps

How to Make a Cinemagraph Plan Record Importing and Clipping Creating Your Mask Editing Your Mask Reverse (or Not) As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered. As a marketer, you are probably already aware that images are important. They’re easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience to better understand what you are talking about, plain and simple. Cinemagraphs can take things a step further. What is a cinemagraph, you ask? The artists over at Cinemagraph.com – where the cinemagraph was essentially born – describe them as “an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.” In plain English, a[…]

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11 Facebook Case Studies & Success Stories to Inspire You

Although Facebook is one of the older social media networks, it’s still a thriving platform for businesses who want to boost brand awareness. With over 2.38 billion monthly active users, you can use the platform to spread the word about your business in a number of different ways — from photos or videos to paid advertisements. Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. If you’re not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand’s marketing challenge, goals, a campaign’s key details, and its results. This gives you a real-life glimpse at what led a marketing team to reach success on Facebook. Case studies also can help you avoid or navigate common challenges that other companies faced when implementing a new Facebook strategy. To help you in choosing your next Facebook strategy, we’ve[…]

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