How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. The good news? You don’t have to figure it all out on your own, because I’ve done a lot of the legwork for you. When I served as the VP of Marketing at Sales Hacker (a publication and community for B2B salespeople), I uncovered strategies and processes that exploded our growth. In fact, the results were outstanding: in just over a year, we were able to grow Sales Hacker’s traffic from 19,000 monthly organic sessions to over 100,000 monthly organic sessions. That’s a 426% increase. As a result, Sales Hacker was acquired by Outreach, a sales engagement platform. Now, I’m using that same exact process to lead SEO at Nextiva, and here is a snapshot of our organic keyword growth to prove that this really works: If you’re looking to skyrocket your organic growth with an efficient SEO strategy in[…]

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How I Drove 231,608 Visitors to My Site Using This New Channel

Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run. But what if there was a way you could drive consistent traffic, not have to deal with algorithms, and not have to spend money on ads? There actually is. And I bet you’ve never used it before. Here’s the best part, it’s generated me more than 231,608 visitors and it automated and free. 🙂 How so? Alright, check this out. Every time I publish a blog post or anytime I want to drive traffic to any page on my site, all I have to do is[…]

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500 Atlassians Worked Remotely for a Week — Here's What We Learned

Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can’t stop sneezing. But our collective WFH muscles got a major workout recently when 500 of us went remote during the week-long gap between moving out of one office space and into another. I talked to colleagues in several departments at Atlassian and dug into my own bag of tricks to bring you this collection of tips for working from home. And because working from home came with a few surprises, I’ll also share some little-known facts and a classic blooper – don’t miss these if you’re thinking of transitioning to full-time remote work. Working From Home Tips 1. Dedicate a work space and make it your own. Yes, this tip is at the top of every other list of working from home tips you’ve ever read. There’s a reason for that. When you work from an office, your commute helps your brain shift[…]

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Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky” “So hard to use” “This makes my head hurt” “The product feels like it was built without any customers in mind” Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2. The general consensus? Their software sucks. Really sucks. How is this still the case in 2020? We live in an age of artificial intelligence, autonomous vehicles, and augmented reality. We are awash with incredibly advanced technology. But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. As far back as 2009, there were calls on enterprise software providers to pay more attention to the user-friendliness of their products, but like the proverbial ostrich, they put their head in the sand, rested on their laurels, and blindly trusted the lazy assumption that customers will forever accept pain as the price of power. It’s one of the most extreme examples I’ve seen of Jim Collins’[…]

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The State of Video Marketing in 2020 [New Data]

A decade is a long time. I mean, just think back to the end of 2009. Barack Obama was about to enter his first full year in the White House, Farmville was the flavor of the month with 83 million monthly users on Facebook, and Avatar had just hit movie theatres worldwide, becoming — at the time — the highest-grossing movie ever. But even then, ten years ago, people were already starting to make big predictions about online video, and its potential to change the world of marketing. Not all predictions come true — but, as we reach the end of the decade, it’s fair to say that these ones certainly did. If any marketing trend can lay claim to being the defining tactic of the last ten years, video is surely up there. A decade ago, video was an expensive, pie-in-the-sky luxury. Since then, it’s become a staple — an accessible, affordable must-have tool to help attract audiences, explain products, and support customers. And now, as we once again march forward into a brand[…]

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Essential Web Design Stats for 2020 [New Research]

As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it’s your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Additionally, you also need to run your business — including finding clients, filing accounts, and potentially hiring and managing staff. Whether you’re a web designer or considering hiring one for your company, it’s critical you know about the current challenges and opportunities in the web design industry. Here, we’ll cover some of the most essential web design stats for 2020 from Sitejet’s new State of Web Design survey for 2020 and beyond. Biggest Challenges & Pain Points We’ve touched on it already, but when it comes to daily challenges, customer acquisition is far and away the most commonly cited pain point. In fact, nearly half of web designers say that, more than any other aspect of their job, they find it hard to discover new clients. The next most commonly cited pain[…]

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