11 Spooktacular Online Halloween Marketing Ideas

Trick or treat! Not, not yet, but before everyone knows it, Halloween will be here! That brings us to something important to discuss: It’s essential to ramp up the marketing efforts during Halloween. Halloween has lots of tricks, and promotions must have tons of treats! A frightfully fun marketing campaign will greatly improve a website’s reach. Plus, it should bring in more sales. In addition to joining us for our free webinar training to learn how to bring in more traffic, here are some spooky and easy promotions. These promotions will hopefully spook customers into coming back to your site for more! Small Business Trends has a few fantastic ideas, which are to host a virtual trick-or-treat event and give “treats” with purchases. Get creative and come up with some ideas based on how your customers have responded in the past. It should pay off! Host a Virtual Trick-or-Treat Event for Your Halloween Marketing Campaigns You can also team up with other businesses to get people shopping and give away free gifts as part of an online[…]

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15 Email Workflows You Should Be Using in Your Marketing Automation

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that marketing automation can lead to a 14.5% increase in sales productivity? But wait … there’s more. Lead nurturing campaigns aren’t the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases.  Email marketing automation is useful because it eliminates small but time consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This allows marketers and salespeople more time to work on more productive projects or bigger deals. If you want to get more out of your contacts database, this post will[…]

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The Ultimate Guide to Email Design

In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. To ensure your emails stand out and grab the attention of these target audience members, you must consider email design. What is email design? Email design is the process of strategically designing and creating an email that resonates with your business’s target audience, specifically your current email subscribers and customers. The design should be attention-grabbing, aesthetically-pleasing, and on-brand so recipients recognize it’s from your company. Why is email design important? The average recipient spends about 1.1 seconds scanning an email prior to deciding whether or not they want to stay or abandon the message. That’s why email design — design that makes your email organized, attention-grabbing, on-brand, and valuable — is so important to the success of your marketing efforts. It’s how you effectively keep[…]

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The Ultimate Timeline of Google Search Algorithm Updates [2019]

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. Google didn’t become the #1 search engine in the world without prioritizing its user experience. It achieved this leading position by continually updating its algorithm to meet its user’s needs and delivering the best possible results (not to mention engaging users with new daily doodles on the Google homepage). If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. In this guide, we’ve covered everything you need to know about the Google algorithm, its nine most recent updates, and how your company and content can follow suit. SEOs believe there are almost 200 ranking signals that Google considers when displaying results. These include factors like keyword usage, domain history, site usability,[…]

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Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year. You heard me right, 3,200 changes. That’s a lot! So instead of focusing on one algorithm update that you may read about, you need to focus on making your site compatible with Google’s core goal. First I’ll go over the advice they are telling us all to follow… and then I’ll break down what it really means. Google’s advice to SEOs Just like most of their announcements, Google tends to be vague. But of course, they did mention that you should focus on content. What’s interesting, though, is they did give a list of questions that you should ask yourself with your existing and new content. But as I mentioned they[…]

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How to Know if Tech is the Right Freelancing Field to Go Into

There are many careers to pursue online, and going into freelancing is one of them. While contemplating what type of freelance work is a good fit, it’s wise to write down which skills a new freelancer needs. If going into tech is exciting, asking questions about the profession is a must. For extra guidance on how to make money as a freelancer, and setting up an online business, check out our free webinar training. For now, get a head start on learning if tech is the right field and what type of skills are ideal to have.  1. Am I on the inside looking in?  SkillCrush says you should ask yourself if you’re on the inside looking in. If you’re wondering what that means is you should be willing to learn and evolve with the field.  One of the biggest obstacles to pursuing a tech career is feeling like you’re on the outside looking in. If you’re new to the idea of working in tech and don’t know a lot about it, it might seem[…]

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