Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year. You heard me right, 3,200 changes. That’s a lot! So instead of focusing on one algorithm update that you may read about, you need to focus on making your site compatible with Google’s core goal. First I’ll go over the advice they are telling us all to follow… and then I’ll break down what it really means. Google’s advice to SEOs Just like most of their announcements, Google tends to be vague. But of course, they did mention that you should focus on content. What’s interesting, though, is they did give a list of questions that you should ask yourself with your existing and new content. But as I mentioned they[…]

Read more

How to Know if Tech is the Right Freelancing Field to Go Into

There are many careers to pursue online, and going into freelancing is one of them. While contemplating what type of freelance work is a good fit, it’s wise to write down which skills a new freelancer needs. If going into tech is exciting, asking questions about the profession is a must. For extra guidance on how to make money as a freelancer, and setting up an online business, check out our free webinar training. For now, get a head start on learning if tech is the right field and what type of skills are ideal to have.  1. Am I on the inside looking in?  SkillCrush says you should ask yourself if you’re on the inside looking in. If you’re wondering what that means is you should be willing to learn and evolve with the field.  One of the biggest obstacles to pursuing a tech career is feeling like you’re on the outside looking in. If you’re new to the idea of working in tech and don’t know a lot about it, it might seem[…]

Read more

9 Ways to Get More Profit Out of an Online Business Today

As an online business owner, it’s imperative to always be on the lookout for new ways to make a profit. What many don’t realize, however, is that creating a business from their business can be one of the best sources of finding hidden benefits. The exciting reality is that most companies have an endless amount of ways of increasing profit they haven’t discovered yet. Below are nine profit-boosting actions — and there’s more in our free webinar training — to take without having to spend extra money.  1. Learn new skills  Inc. recommends learning new skills, which might seem obvious, but there are a lot of ways you can benefit from consistently working on your skillset.  Consider learning a new skill or adding to the knowledge that you already have. For instance, you could pick up some new IT skills like application virtualization with an online course. You could also improve your public speaking and leadership skills by joining a club such as Toastmasters International. 2.  Focus on finding new customers daily You should always be[…]

Read more

Simple Tips and Tricks to Grow a Small Online Business

Today, everyone is in a connected world that doesn’t show any signs of slowing down. Smartphones and the internet continue to change the way our society is changing, and online businesses get formed. We often talk about these changes during our free webinar training and realize that modern technology can and will affect an online business. Instead of shying away from creating an online business, it’s time to harness the power and run a successful business online.  The Balance Small Business says before you even start your business, it’s vital to remember that you must stay true to yourself. It’s hard to go for it when you’re not staying true to who you are and what you would like your online business to become.  Your business is an extension of you, no matter how big or small it is at the present time. It will succeed or fail by how others perceive your brand, and ultimately how they feel about doing business with you. All aspects of your business (customer service, product creation, back office)[…]

Read more

How to Upload Documents and Presentations on LinkedIn

Does this content marketing formula sound (very) familiar? Create content Publish content on my company’s website or blog Post the link on all my social channels Cross fingers and hope my audience bites This is a foundational play in most marketing playbooks — and sometimes, it works. But waiting and hoping to see if your audience can be convinced to click a link back to your website isn’t the only option marketers have anymore. In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Instead of having to convince users to take an extra step back to your website, you can now meet them where they’re already spending a lot time — their LinkedIn feeds. Have a deck from a recent talk you gave? Or maybe an ebook your company wants to distribute to a relevant audience? This new feature enables you to post content assets directly to your feed for your followers to view without needing to download a file or visit a new location. To give you[…]

Read more

6 Facebook Video Marketing Tips That Will Help You Increase Views

Do you know how many videos get viewed by Facebook monthly users? Well, there are over 8 billion videos viewed every day, which is equivalent to 100 million hours of videos. Is yours one of them? If not, imagine how much you’re missing out. Your competition is already taking advantage of the numbers. Additionally, Facebook is highly dynamic with things changing every other day. Since it seems like every business is doing it, you have to stand out from the crowd for Facebook video marketing to work for your brand. With help from the following tips and other share Facebook features, you will stay ahead of the game. 1. Capture Your Audience’s Attention within the First Few Seconds Your video doesn’t need to have sound to catch someone’s attention. Remember it’s all about the first impression. You must impress the audience for them to set aside what they were doing. How exactly will you captivate users? First, you need to play around with the video thumbnails. Custom thumbnails are the perfect example. Have a title[…]

Read more