Be Mine: A Brief History of Valentine's Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine’s Day actually originated with an arguably gruesome ancient festival, where there was no chocolate or exchange of cute, red-and-pink cards. But love it or hate it, those are the types of things we associate with the holiday today. After all, there’s a reason roughly 114 million Valentine’s Day cards are exchanged each year — it’s what’s become expected of us. So how the heck did we get from an ancient Roman festival to a holiday that compels many of us to spend no less than $147 on celebrating it? That story, it turns out, is thousands of years old — but we’ll try to condense it. How Valentine’s Day Began and Evolved Ancient[…]

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The 4 Types of Email Newsletters

Email newsletters have made a sly comeback over the last year. While massively successful newsletters like Morning Brew (1+ million subscribers) and The Skimm (7+ million subscribers) have been hitting “send” for years, the rest of us are just catching on (or dusting off our old, retired newsletters). In the digital age of ad inundation, everywhere you look, something is being sold to us.  So marketers are realizing that if we give a lot of “value” without asking for anything in return (except an email address, of course ), customers will be more than happy to invite us into their inboxes and read our newsletters while sipping their morning coffee.  Each of the below 4 types of email newsletters have the same foundation. We’re giving value in return for being allowed to email people. What is value? It’s information that your customer finds relevant or useful.  Depending on how you want to curate that information (and the size of your team), we’re going to show you the core types of newsletters circulating the web right[…]

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50 Bright Ideas for Promoting Content to Drive Leads

There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors. All that said, there’s nothing quite as soul-crushing (on a professional level, at least) as having no one interact with your content. Content is being created, published, and refreshed every second of every day. In 2019, more than four million blog posts were published on a daily basis — not to mention the abundance of ebooks, templates, podcast episodes, infographics, and videos that go live every minute, as well. This brings up the imperative question that all great content marketers ask themselves: how do I get more people to see, engage with, and react to my content? To help you make the most of your content marketing efforts, we’ve outlined the best content promotion ideas across various mediums. From podcasting to blogging, to everything in between, you can use these[…]

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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO? Seriously. So, what is it? And how can you get more organic traffic? Well, this story will help explain it… The old days When I first started my journey as an SEO, I got really good at one thing. Getting rankings! Now to be fair, this was back in 2003 when it wasn’t that hard to rank on Google (or any other search engine for that matter). Stuff some keywords into your page, your meta tags, and build some spammy rich anchor text links and you were good to go. You could literally see results[…]

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7 Brands That Got Inclusive Marketing Right

Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you’re not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo, often fit into a specific mold that many people would consider offensive today. They were usually elderly, clumsy, and regularly put themselves into danger by walking into certain situations. It wasn’t until recently, when I was watching an NBC show called This Is Us, that I found a character that I could relate to. The current season follows a blind character over the course of his life — from birth to adulthood. Although he faces challenges as a blind man, he grows up to be an independent musician living in a city. While I enjoy having a TV character that I can relate to, what I admire most about the show is that it[…]

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5 Features of Social Media Management Software to Save You Time

Choosing the right social media management software can be a time-saver for your business. There is a lot of consider in terms of features and how they can help you. In this post, you’ll discover 5 awesome time-saving productivity features to look for in a social media management… // Read More The post 5 Features of Social Media Management Software to Save You Time appeared first on Socially Sorted.

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