5 Epic Ways to Write Product Descriptions That Sell

For those new to the product description scene, it is a form of marketing copy that explains what a company is selling and why buyers should purchase it. For a product description to be good, it should convey essential information about the benefits and features of the product. However, it’s easy to make mistakes and not write the best type of product descriptions. Let’s look at 5 techniques to focus on to create compelling product descriptions that will help sell products. Want to learn further tips on how to develop a profitable online business? Chat with us during our free webinar training!  1. Watch your tone  Business Know-How recommends keeping an eye on your tone while writing job descriptions. They tell us that not only should the tone of your products match, but they should also align with the language on the rest of your website.  The tone of your product description should match the tone of not just the product you’re selling but also the business as a whole. For example, the website of[…]

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14 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up. For starters, grab your collection of free PowerPoint templates below, and use the tips that follow to perfect your next presentation. No matter your topic, successful PowerPoints depend on three main factors: your command of PowerPoint’s design tools, your attention to presentation processes, and your devotion to consistent style. Here are some simple tips to help you start mastering each of those factors, and don’t forget to check out the additional resources at the bottom of this post. PowerPoint Presentation Tips Don’t let PowerPoint decide how you use PowerPoint. Create custom[…]

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The Ultimate Guide to PPC

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but[…]

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6 Ways to Waste Precious Content Marketing Time

Content marketing is all about coming up with compelling content that provides value. It also is not directly promotional but still should entice a reader to want to learn more about a business. Digital content is available in various forms from videos, eBooks, blogs, and more. Do content marketing the right way, and an online company will drive traffic to their site and convert an audience. We divulge secrets on how to do during our free webinar training. It’s easy to waste time on tasks that won’t grow a company, and that’s what we focus on in this article. Don’t spend that precious time when it’s imperative to build a business into a profitable one! 1. Lacking direction If you’re lacking direction Content Marketing Institute says that’s not a good thing. However, if you realize you lack direction, it’s up to you to zero in on what needs fixing. Come up with a solution or ask friends for advice on what they would do to improve your online business.  Not having clear and measurable objectives[…]

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Why You Shouldn't Buy Instagram Followers (& What to Do Instead)

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers. There are plenty of services available that allow you to buy 1,000 followers for the price of a small Starbucks latte. But of course, if it really was that cheap and easy, everyone would be doing it. So what’s the catch? Is buying Instagram followers legal and safe for your business? Is it a worthwhile investment? Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. We’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Can you buy Instagram followers? Yes, you can buy Instagram followers. There are plenty of cheap services available[…]

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5 Secret Facts About Successful Online Businesses That Nobody Gets

There are a lot of misconceptions about how it is to run a business online. As we often mention in our free webinar training, it’s hard for businesses to know future results when they try to succeed, even though it’s definitely possible. There’s especially a lot of misconceptions concerning how challenging it is to run a successful online business. Even business owners who have a lot of experience don’t often realize how much energy and skills it takes to excel and make a business work. This post will take a look at 5 “secret” facts that set businesses that succeed apart from the ones that don’t.  1. They stay true to themselves When you look at successful business owners you probably wonder if the business changes them. While it may seem like successful business owners go to the dark side, The Business Small Business actually makes it clear that most business owners stay true to themselves. In fact, that’s what helps them succeed.  Your business is an extension of you, no matter how big or[…]

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