7 Brands That Got Inclusive Marketing Right

Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you’re not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo, often fit into a specific mold that many people would consider offensive today. They were usually elderly, clumsy, and regularly put themselves into danger by walking into certain situations. It wasn’t until recently, when I was watching an NBC show called This Is Us, that I found a character that I could relate to. The current season follows a blind character over the course of his life — from birth to adulthood. Although he faces challenges as a blind man, he grows up to be an independent musician living in a city. While I enjoy having a TV character that I can relate to, what I admire most about the show is that it[…]

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5 Features of Social Media Management Software to Save You Time

Choosing the right social media management software can be a time-saver for your business. There is a lot of consider in terms of features and how they can help you. In this post, you’ll discover 5 awesome time-saving productivity features to look for in a social media management… // Read More The post 5 Features of Social Media Management Software to Save You Time appeared first on Socially Sorted.

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Why an Online Business Must Be Purpose Driven

Throughout the last several years, leaders have become interested in finding their purpose. By focusing on a mission, online businesses can become aware of their motivations and stay in tune with the purpose of their work. Wondering how to seek ways to improve business and continue to seek and follow a purpose? Read below and join us for our next free webinar training to learn more secrets behind finding one’s purpose. Fast Company recommends for business owners to ask themselves to connect with their why and how to improve their company’s purpose.  WHAT CONCRETE STEPS CAN YOU TAKE TO CONNECT WITH THE WHY AND PURPOSE BEHIND WHAT YOU DO? Clarify your purpose: Why did you start this kind company? What were you hoping to accomplish? What was your purpose? What values and beliefs undergird that purpose, and how do those values influence the way you lead at work? The way you live at home? Are there opportunities to better align your personal and professional aims and values? Plan time each week, month, or each year to reflect[…]

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5 Epic Ways to Write Product Descriptions That Sell

For those new to the product description scene, it is a form of marketing copy that explains what a company is selling and why buyers should purchase it. For a product description to be good, it should convey essential information about the benefits and features of the product. However, it’s easy to make mistakes and not write the best type of product descriptions. Let’s look at 5 techniques to focus on to create compelling product descriptions that will help sell products. Want to learn further tips on how to develop a profitable online business? Chat with us during our free webinar training!  1. Watch your tone  Business Know-How recommends keeping an eye on your tone while writing job descriptions. They tell us that not only should the tone of your products match, but they should also align with the language on the rest of your website.  The tone of your product description should match the tone of not just the product you’re selling but also the business as a whole. For example, the website of[…]

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14 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates]

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up. For starters, grab your collection of free PowerPoint templates below, and use the tips that follow to perfect your next presentation. No matter your topic, successful PowerPoints depend on three main factors: your command of PowerPoint’s design tools, your attention to presentation processes, and your devotion to consistent style. Here are some simple tips to help you start mastering each of those factors, and don’t forget to check out the additional resources at the bottom of this post. PowerPoint Presentation Tips Don’t let PowerPoint decide how you use PowerPoint. Create custom[…]

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The Ultimate Guide to PPC

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but[…]

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