5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone’s release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. This means that half of phone owners globally own an iPhone. As a business, knowing your market share tells you how you stack up against competitors. Ultimately, Apple needed to know its market share back in 2007, and continue to innovate and grow, to become a leader in the market today. When we talk about raising market share, we’re talking about making informed marketing decisions that contribute to overall sales and customer retention. Here, let’s explore what it means to increase market share, and how you can do that, today. What does[…]

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How to Write a Case Study: Bookmarkable Guide & Template

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Writing a case study is a great way to do that. Sure, you could say that you’re great at X, or that you’re way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof. One of the best ways to prove your worth is through a compelling case study. Below, I’ll walk you through what a case study is, how to prepare for writing one, what you need to include in it, and how it can be an effective tactic. To jump to different areas of this post, click on the links below to automatically scroll. What is a case study? How to Write a Case Study How to Format a Case Study Business Case Study Examples Showcasing Your Work What[…]

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10 Social Media Content Ideas to Delight Customers

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs to be engaging, stand out, and make consumers identify with your brand on social media. While that is a lot for a small team, it’s even more when you find yourself stuck in a rut. Are you worried you’re going with the same old, same old when it comes to social? Try these content ideas to re-vamp your posting game. 1. Post your new blog on your Instagram Stories. To build traction on your website, try migrating customers towards your blog by putting it in an Instagram Story. Making the Story function in a “Swipe up to see more” fashion makes it easier for followers, since they don’t have to close the app to visit your website. Image Source Take this story from WordPress‘s Instagram[…]

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30 Reddit Stats and Facts to Know in 2020

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. But, in the past few years, Reddit’s made attempts to gain more attention from brands. Aside from introducing a number of advertising offerings, Reddit’s also launched features such as video streaming and video hosting, which have enabled the platform to evolve from the text-based format it’s been known for. While Reddit’s user-oriented platform might be too difficult for small to medium-sized business marketers right now, it’s still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. At the moment, we don’t encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. However, it’s still smart to keep an eye on platforms that could offer[…]

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December Social Media Ideas – Videos, GIFs and More

Need some December social media ideas? This article is packed for Social Media Holidays throughout the entire month of December. Now you have all the content you need for social media videos, GIFs and more! Image by EdZbarzhyvetsky, Depositphotos. BY DONNA MORITZ | NOVEMBER 29,… // Read More The post December Social Media Ideas – Videos, GIFs and More appeared first on Socially Sorted.

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The Ultimate Guide to Social Media Marketing Campaigns

Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons — and marketers know it. Due to the sheer number of active users on these platforms, marketers are quickly learning about the importance of targeting their customers through social media. In fact, investments in social media advertising across the world are projected to grow to about 48 billion U.S. dollars by 2021. With so many people checking their smartphone notifications and social media feeds while traveling, commuting, and even relaxing, what better way to market than on social media? Social Media Marketing is Effective Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique[…]

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