The Ultimate Guide to Nonprofit Marketing in 2019

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still value from the traffic, funds, and awareness marketing brings in. Bookmark this guide for later and use the chapter links below to jump around to sections of interest. Inbound Marketing for Nonprofits Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. We’re here to convince you otherwise. Inbound marketing is all about creating valuable experiences that have a positive impact on people and your business. Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. Boost your organization’s awareness and compel action. See firsthand how HubSpot can transform your nonprofit organization. Here’s how else[…]

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How to Create a Profitable Amazon Marketing Strategy for 2019

In today’s e-commerce universe, Amazon is a behemoth.We all know it, and we all use it … whether we want to admit it or not. But today’s consumers don’t just use Amazon to buy stuff. They also use it to check prices (90% of consumers use Amazon to price check a product), discover new products (72% of consumers visit Amazon for product ideas), and start product searches (56% of consumers visit Amazon before any other site). Have you utilized Amazon for any of these purposes? I know I have. Here are some other fascinating Amazon statistics: Amazon sells over 12 million products, not including books, wine, media, and services. Amazon has over 310 million active users, including 90 million U.S.-based Prime members. Amazon Prime members spend almost $1.5k every year. 7% of Prime members purchase something every day. Wow. Like I said — behemoth. In 25 years, Amazon has grown exponentially. It sees over 2,000 new sellers every day. Whether you’re a veteran Amazon seller or considering becoming one, it can be an intimidating place.[…]

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The Top 11 Best Email Marketing Services in 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer’s tool belt — and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. It’s also extremely cost effective, with some studies showing an ROI of up to 4400%. As email service providers (or ESPs) continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience. And, in 2019, email marketing is just as essential as it’s ever been. But with so many tools available, where should you start? Which tool meets your business’ unique needs? And how can you differentiate one tool from the next? To help you choose the most powerful tool for your team, let’s take a look at the best email marketing services on the market today.   Best Email Marketing Services HubSpot Constant Contact Campaign Monitor iContact MailChimp AWeber SendinBlue ActiveCampaign AutoPilot GetResponse[…]

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