7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa. But just because you can’t replicate the same test and expect the same result doesn’t mean you can’t get inspired by other companies’ tests. In this post, let’s review seven excellent examples of how companies use A/B testing. While the same tests may not get you the same results, they can get you inspired to run creative tests of your own. 1. HubSpot’s Mobile Calls-to-Action HubSpot uses several different calls-to-action in its blog posts. For instance, on this blog, you’ll notice anchor text in the introduction, a graphic CTA at the bottom, and a slide-in CTA when you scroll through[…]

Read more

Google Discover: What It Is and What Marketers Need to Know

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. But, despite Google Discover’s effectiveness in pulling in mobile traffic, a lot of marketers still don’t know what it is or how it can be leveraged in the online marketing world. In this blog post, I’ll explain what Google Discover is, why marketers need to know about it, and how you can increase the chances of your content getting highlighted on the platform. After the Google app’s feed feature — which also gave users recommendations based on past searches — reached 800 million monthly active users, the tech giant decided to revamp and rebrand it into Google Discover. The Google Discover launch was part of a bigger initiative that aimed to identify ways that the company could improve its overall platform, and online search experiences, in the long-term. During the[…]

Read more

How to Craft Brand Messaging Your Target Audience Will Love

As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging. The brand has reinvented itself on social media, introducing a new, bold personality. With its food, packaging, marketing campaigns, events, philanthropic efforts, and interior design, Taco Bell reinvented itself into a full on lifestyle brand. Doing this — telling a compelling brand story through messaging — isn’t easy. Marketers need to have an entire brand identity to communicate what their business does, what it’s about, and why it’s different. Oh, and it needs to resonate with people and strengthen your company’s values and reputation. This is because, according to research from Bergische University, brands produce similar feelings as the ones we feel when we like someone. So, we actually feel similarly about brands as we do about people. That’s why marketers need to craft brand messaging that their audience can relate to. Below, let’s review brand messaging — what it[…]

Read more

Make These Changes to a Social Media Bio and Get More Followers

Social media marketing is an essential strategy for online businesses to implement today. Despite that, many online companies mainly focus on their content and sharing it on social media. We agree that social media marketing is essential, which is why we often discuss this during our free webinar training. While that’s vital for a strategy, they forget one little thing: the social media bio. Implementing a social media bio may not seem like a big deal, but it can help quite a bit. A business’s bio helps grab the attention of users and helps explain what it is all about. It’s hard grabbing a customer’s focus on a small bio, but it’s a necessity. Here’s how to promote a brand with a new and improved social media bio: Entrepreneur says to consider your audience and platform before switching up your social media bio. Thinking about your audience will help you figure out what to say and how to target the people in your niche. Your social media bios shouldn’t be exactly the same on all platforms.[…]

Read more

13 of the Best Facebook Live Videos We've Ever Seen

In 2016, Facebook launched its live feature. By 2018, one out of every five videos on the social network was a live broadcast. So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.  With this in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. Going live, well, it’s kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you’re contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways. To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we’ve ever seen. From live debates to intense trainings, you’ll get a little taste of everything to inspire you to add live streaming to your Facebook marketing strategy. (And read this article for[…]

Read more

Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0. It now tracks and improves your rankings, even if you don’t have an SEO bone in your body. So, what’s new? Dashboard and login First off, you can now keep track of all of your websites. You’ll have to register to use this feature, but don’t worry, it’s free. Once you register, you’ll be dropped into a dashboard. Now for me, I’m already tracking a few websites. Which is why my dashboard is already populated. The dashboard will keep track of your SEO errors, link growth (or decline), your monthly search traffic, your overall search rankings, and any SEO errors[…]

Read more