Tactics Guaranteed to Increase a Company’s Closing Rates

How’s that website conversion going? If there’s still a lot of work to do, don’t fret. Optimizing a website’s sales conversion rate takes time, as we often talk about during our free webinar training. Even though everything seems to be coming together, generating income won’t happen if a website is missing pertinent information. To fix this stat, check out some of the tactics guaranteed to increase your company’s sales optimization.  For starters, Small Business Trends recommends being concise with your messaging and creating a sense of urgency. Creating a sense of urgency makes sense. Why is this the case? Well, creating a sense of urgency makes potential customers feel like they’re going to miss out on something cool, and they don’t want that to happen!  Create a Sense of Urgency Adding a timeframe to a proposition can induce people to make decisions faster. Offering expiring pricing discounts, limited product availability, or exclusive deals creates a sense of urgency that compels the buyer to act. In this day and age of comparison shopping, creating a sense[…]

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The Definitive Guide to Mobile Deep Linking

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends. If you’re trying to optimize your mobile app, I’m sure you’ve already tinkered with the layout, fonts, copy, and more, but there’s one thing you probably haven’t… Mobile deep linking. It’s a small detail that can drastically enhance how users engage with your app but few are taking advantage of it. That’s why I’m going to be teaching you what mobile deep linking is, why you need it, and how you can implement it yourself. Let’s dive in. What is mobile deep linking, anyways? Mobile deep linking is the practice of funneling users deeper into your app through the use of a uniform resource identifier or URI for short.[…]

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17 Ways to Get Free Advertising for Your Business

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget. To help you spread the word about your business without breaking the bank, we’ve compiled 14 ways to get advertising for free. 1. Use Google My Business to optimize for local search. One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results. Ranking high in local search shows you’re a legitimate[…]

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What Type of Links Does Google Really Prefer?

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links? Or what happens when the same site links to you multiple times? Or when a site links to you and then decides to remove the link? Well, I decided to test all of this out and then some. Over the last 10 months, I decided to run an experiment with your help. The experiment took a bit longer than we wanted, but we all know link building isn’t easy, so the experiment took 6 months longer than was planned. Roughly 10 months ago, I emailed a portion of my list and asked if they wanted to participate in a link building experiment. The[…]

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Subheadings: What They Are & How to Craft Great Ones

If you’re in marketing, you know that headlines are important. But did you know that subheadings are just as important? Sure, the headline is responsible for capturing a visitor’s attention. But then what? To give you a better sense of how it all works, I’m not only going to explain what a subheading is, but I’ll also detail a process that you can follow to use them to inspire action.  Once you’re done reading this article, you’ll know exactly how to unleash a killer headline, subheading, and CTA combo that will make people see, want, and click on your site.  What is a subheading? First off, let me explain what I mean by subheading, which is also often called a subheadline. A subheading is text placed under a headline, often with a smaller font, which expands on what the headline says. For example, a headline could announce the launch of a new product and a subheading could give more specific details about the product’s features. Here’s a good definition from Wiktionary: A smaller, secondary headline[…]

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