The Real Secret to My Social Media Success

The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. Eric is a great marketer as well, and when it comes to social media, he spends much more time than me on it and he even has people at his ad agency dedicated to helping him grow his personal brand online. And of writing this post, he has 4,056 followers. It’s not just with Instagram either, I beat him on all platforms. Heck, he even does something that I don’t do, which is smart… he continually pays for advice. For example, he had his team jump on an hour call with Gary Vaynerchuk’s social media team so they could learn from them and grow his brand faster. So, what’s the secret to my success? Well, before I get into it, let me first start off[…]

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The Content Marketer's Guide to Thought Leadership

Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are known as thought-leaders — or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That’s where thought leadership comes in. According to research by Edelman and LinkedIn, out of 1,200 respondents, 58% read one or more hours of thought leadership per week. Additionally, 55% of respondents said they use thought leadership to vet organizations they may hire. Consuming thought leadership content also affects purchasing decisions. In fact, 60% of decision-makers said thought leadership convinced them to buy a product or service they weren’t previously considering. Below, let’s review what thought leadership is and how to use it in your marketing strategy. We’ll also explore the best examples and types of content you can consider creating. A person or company might use thought leadership as a content marketing strategy because providing value to[…]

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How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per Month

Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans. Over one billion people use the app monthly, and more than half log in daily. The facts are there: Instagram can be a key driver to business growth. I’m on the HubSpot Academy Team at HubSpot, and not only have we read up on the facts, but we also teach them. Last January, we launched a new course on Instagram Marketing, where we brought together internal and industry experts to teach 10,000+ businesses how to develop an end-to-end Instagram marketing strategy for their businesses. So, we’ve done the research and we have the internal expertise — there was just one problem: We weren’t practicing what we taught. Our HubSpot Academy Instagram had been laying dormant for months and didn’t have a clear strategy or owner. We knew that we owed it to our community and to ourselves to fix this. Why Instagram? Despite its growing popularity, we know Instagram isn’t for every[…]

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Tips for Making 7 Figures Selling Online Courses

As there continues to be a high demand for new ways to learn online, students expect easy access to classes via laptops, tablets, and smartphones. Not many have tapped into this incredible niche, and e-learning marketing continues to take off at lightning speed. Since this market continues to soar, why not take the time to sell something that students would like to learn? Learn with us about new business ventures during our free webinar training and find out how to use online educational courses and a variety of other online business ideas to your advantage. It’s possible to develop a profitable online business! If you decide to take the plunge and offer online courses, Entrepreneur recommends offering more value than expected. By creating valuable online courses, you’ll be letting students know that your classes are packed full of information. They’ll feel like they got their money’s worth. Nowadays, it’s quite easy to slap a high price tag on a course that shares mediocre value. Maybe the content is rushed, or maybe it doesn’t share the secrets[…]

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101 Blog Post Ideas Straight from the HubSpot Brain Trust

We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic. If you’ve hit a roadblock when it comes to the content on your blog, don’t sweat it. An age-old question between marketers is “What do you blog about?“. It can quickly feel like your company has blogged about everything under the sun. To help, we polled fellow HubSpotters — who know a thing or two about blogging — and we’ve created a list of 101 ideas to keep your queue filled. Multimedia 1. Create a roundup of all the best GIFs on the internet marketers can relate to 2. Make a parody song that describes your office culture 3. Recap your latest company event with photos and/or videos 4. Post a product demo; 5. Write a post explaining a social media channel 6. Make a video that highlights your industry and write a post about[…]

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Optimizing a Site’s CTA: Better Alternatives to ‘Click Here’

Companies use Call-to-action (CTA) buttons on their website and landing pages. CTAs are used to guide visitors and customers to click so that they’ll take a specific action you want them to take. CTA buttons come in a variety of sizes and styles depending on the website design and a company’s goal conversion. While setting up a new business, as we discuss in our free webinar training, it’s essential to develop a responsive website with compelling CTAs. A few examples of call-to-action buttons are below. We also include some additional ideas on how to get potential customers to click. And no, it’s not by saying ‘Click Here.’ Download buttons Free trial buttons to sign up Add to cart now buttons Crazy Egg discusses a CTA button’s goal, which is to get your web visitor to click on a particular link and in the process hopefully convert. Find out what the psychology is behind CTA phrases and which ones might work best with your audience What is the Psychology Behind CTA Phrases? psychology-behind-call-to-action-phrases From the day[…]

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