What Type of Links Does Google Really Prefer?

We all know that links help rankings. And the more links you build the higher you’ll rank. But does it really work that way? Well, the short answer is links do help with rankings and I have the data to prove it. But, you already know that. The real question is what kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links? Or what happens when the same site links to you multiple times? Or when a site links to you and then decides to remove the link? Well, I decided to test all of this out and then some. Over the last 10 months, I decided to run an experiment with your help. The experiment took a bit longer than we wanted, but we all know link building isn’t easy, so the experiment took 6 months longer than was planned. Roughly 10 months ago, I emailed a portion of my list and asked if they wanted to participate in a link building experiment. The[…]

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Subheadings: What They Are & How to Craft Great Ones

If you’re in marketing, you know that headlines are important. But did you know that subheadings are just as important? Sure, the headline is responsible for capturing a visitor’s attention. But then what? To give you a better sense of how it all works, I’m not only going to explain what a subheading is, but I’ll also detail a process that you can follow to use them to inspire action.  Once you’re done reading this article, you’ll know exactly how to unleash a killer headline, subheading, and CTA combo that will make people see, want, and click on your site.  What is a subheading? First off, let me explain what I mean by subheading, which is also often called a subheadline. A subheading is text placed under a headline, often with a smaller font, which expands on what the headline says. For example, a headline could announce the launch of a new product and a subheading could give more specific details about the product’s features. Here’s a good definition from Wiktionary: A smaller, secondary headline[…]

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10 of the Best Marketing Techniques for 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it. This is still the main strategy most marketers use nowadays, but since content marketing has exploded in popularity since its early adoption, it has developed into a much more nuanced and complex type of marketing with many techniques for reaching and resonating with an audience. So, to help you learn about the most effective marketing techniques around today, we’ve rounded up the ten best marketing techniques for 2019. Read on to add some tools to your content marketing arsenal.  1. Shows In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. The human brain is programmed to crave, seek out, and respond to well-crafted narrative — that’ll never change. So[…]

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Drive Traffic to Your Product or Service Pages with How-To Videos

Consumers are bombarded with content every day. Video marketing allows brands to stand out in a crowded marketplace and make human connection with their audience while building trust. Increasingly, brands are incorporating video in their marketing strategies to build brand awareness and grow their customer base. Video also helps with SEO rankings as videos now appear in 70% of the top 100 search result listings. How-to videos are particularly successful in driving traffic and converting visitors to customers. How-to videos teach something new or build foundational knowledge needed to understand your products. Google reports how-to videos earn the most attention of any content category on YouTube–7 in 10 YouTube users search the platform for help with a problem in their work, studies or hobbies. If you’re ready to drive more traffic and convert more customers, here are the steps to creating entertaining and engaging how-to videos. 1. Choose the best how-to video to utilize for your product or service. Explainer videos help your audience better understand why they need your product or service. Many explainer videos[…]

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Use Video to Spice Up the Content on Less Visited Pages

A website can be visited by hundreds or thousands of users each day. There’s typically a goal to funnel these visitors to the more profitable pages of a site. However, the pages that aren’t visited as frequently also need some love. One way to keep users engaged on these pages while also providing necessary information is to add videos. Videos are easy to digest and can provide an abundance of information. They also market a brand or product. From How-Tos to 404s, let’s dive into how adding video can better a site’s lesser visited pages. Show Users ‘About’ Yourself Your About Us page is where you introduce your business to users. This page should include your company’s story while familiarizing users with the backstory of key products or services. It must explain why your company is the solution to the user’s problem. It’s also a good idea to add material about company leaders, departments, and staff. Adding videos creates a more complete presentation of your company. There’s a true sense of your business’s personality that[…]

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