Writing for SEO: How to Write Blogs That Rank on Page 1 of Google

Did you know that 91% of web content gets no traffic from Google? While creative marketing tactics like blogging will boost brand awareness and show that you have expertise on an industry, not writing a post properly for SEO could mean it misses out on all the great SEO traffic it could get. Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. You might be thinking, “That sounds great, Courtney! But, how do I get started?” We’re sharing seven essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1. Identify highly-effective keywords when looking for post ideas. Google handles over 40,000 search queries a second. Staggering, right? If you want to cut through search result clutter and outrank your competitors, you need to target the specific keywords and[…]

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5 Important Questions to Ask Before Franchising a Business

Looking to start a small business that’s profitable and grows? If the company takes off there may come a time when there’s a potential of franchising a business. People may be wondering when the business will spread to other areas, and if that’s the case it may be time to ask some questions to see if the brand is ready to become a franchise. To start a business that can eventually spread its wings and fly, check out our free webinar training. Keep reading to learn about which questions to ask before deciding on whether it’s time to franchise a business.  1. Is my business financially successful?  Of course, one of the first things you should ask yourself, according to Forbes, is if your business is financially successful enough to become a franchise. There’s a lot that goes into franchises, and you want to make sure you’re in a good place financially.  Having one profitable location is just the beginning. In general, it’s best to have at least three successful locations up and running profitably[…]

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26 Ideas for Your 2019 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’ overall success. For local businesses, it’s equally as important to have essential and updated information readily available for potential clients. If you’re a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear — we’ll go through what all these words mean, and why you should care about them! In this post, we’ll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Organic traffic (someone finding you on their own[…]

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A Beginner’s Guide to Website Optimization

While focusing on growing a new business, it’s easy to only work on advertising and content marketing that turning that traffic into customers falls at the wayside. It’s impossible to cover everything there is to know about website optimization in a single blog post, but below is a brief overview of a few things new website owners should focus on and why they’re essential. For more about website optimization, be sure to join us during our free webinar training where we discuss many tricks of the trade for turning visitors into customers! A critical aspect of website optimization is SEO. Moz does an excellent job of providing a brief overview and explaining why it’s vital to a website’s growth. What is SEO? SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about[…]

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How to Build a Landing Page: 15 Things to Double-Check

Whether you’re setting up a landing page for the first time or the billionth time, it’s easy to forget something. It’s just one type of page on your website, but there are lots of moving parts you need to juggle. Some of those moving parts are more important than others — if they get lost in the building process, you can lose out on valuable conversions. One of the best ways to make sure you’ve crossed your t’s and dotted your i’s when building a landing page is to have a checklist handy of all the things you need to do. That way, anytime you want to publish a landing page, you can do a quick scan of all the essentials to optimize each landing page to generate the leads your business depends on. Want a checklist to help you build your landing pages? Keep reading. We’ll outline the essential elements you need to have on your landing page before you hit publish. Keep in mind that this checklist is a jumping-off point — there[…]

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