What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up. Double Opt-in vs. Single Opt-in In one step, users can subscribe to emails that use single opt-in. This means that the only thing users have to do to subscribe is type their email address into the required field. Single opt-in is helpful for marketing teams that want the process of signing up for automated emails to be as quick as possible.  A great benefit of single opt-in is the opportunity to grow your email list faster. The simplicity of automatically subscribing users is helpful if you want[…]

Read more

Email Background Images: a How To Guide (with Examples)

A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content — and one way to do that is with a background image. Rather than an image being used as the star of the email, background images are kind of like supporting characters. They tend to have the capability to be layered so you can add multimedia on top of them. Applying HTML to background images is crucial because they make your image — and the content on top of it — fit into the reader’s view of the email. Check out this email I received from JetBlue, below. Their background images are simple, high-quality destination photographs, with a caption, hyperlink, and text detailing the destination. All of these factors are components of a great background image. Note the text below background images is often an offer[…]

Read more

13 Examples of Re-Engagment Emails for the Subscribers You Miss

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates. So, how can you address this issue? By creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails play a vital role in the email lifecycle Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers. When done well, re-engagement emails can reduce list churn rates and boost incremental engagement. In terms of deliverability, re-engaging your inactive subscribers can enhance or at least help you maintain inbox placement rates for your emails. Often, if your overall engagement levels drop significantly, ISPs[…]

Read more

How to Make a Video: a Step-by-Step Guide

In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting if ;your company has ;never done it before. Why are we so afraid of doing video? Most of us get ;paralyzed by the “no time, too hard” fallacy. We convince ourselves that we need fancy camera equipment and editing software to make video work — and that there’s no way that’s happening with our current budget. We’re also trying to juggle many other marketing activities. Video just seems like a luxury we can’t afford. ; But ;creating a video doesn’t have to be hard or time consuming. If done right, videos can be made quickly and easily — all while supercharging your engagement and click-through rates. Videos are easy to digest. They let you inject personality into your message. When it’s genuine, a video can make people smile and laugh. This makes them more likely to share your message with[…]

Read more

The 7 Best Link Shorteners to Try Instead of Google URL Shortener

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. For example, a branded link for this blog post would look something like “hubs.ly/url-shorterner”. What are the benefits of using link shorteners? Using link shorteners can benefit your brand in three main ways: 1. When you post long links on social media, it can look[…]

Read more

How to Generate More Traffic with Google’s New Features

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack. What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you. Best of all, very few marketers are even leveraging these features. Welcome Offers What’s one of the easiest ways to generate more sales? By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales. Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers. By[…]

Read more