13 Examples of Re-Engagment Emails for the Subscribers You Miss

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. It may not seem like a huge deal, but as a great percentage of your list stops engaging, the greater the risk you run of damaging your sender reputation and your email deliverability rates. So, how can you address this issue? By creating special re-engagement emails targeted directly at your “inactive” subscribers. Re-engagement emails play a vital role in the email lifecycle Marketing Sherpa reports that, on average, marketers lose 25% of their email list each year (simply to attrition). Therefore, list retention should be an absolute must for all email marketers. When done well, re-engagement emails can reduce list churn rates and boost incremental engagement. In terms of deliverability, re-engaging your inactive subscribers can enhance or at least help you maintain inbox placement rates for your emails. Often, if your overall engagement levels drop significantly, ISPs[…]

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How to Make a Video: a Step-by-Step Guide

In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting if ;your company has ;never done it before. Why are we so afraid of doing video? Most of us get ;paralyzed by the “no time, too hard” fallacy. We convince ourselves that we need fancy camera equipment and editing software to make video work — and that there’s no way that’s happening with our current budget. We’re also trying to juggle many other marketing activities. Video just seems like a luxury we can’t afford. ; But ;creating a video doesn’t have to be hard or time consuming. If done right, videos can be made quickly and easily — all while supercharging your engagement and click-through rates. Videos are easy to digest. They let you inject personality into your message. When it’s genuine, a video can make people smile and laugh. This makes them more likely to share your message with[…]

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The 7 Best Link Shorteners to Try Instead of Google URL Shortener

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener URL shorteners not only trim your links into polished URLs, but they also let you track the performance of your individual links. Some URL shorteners even offer branded link options. For example, a branded link for this blog post would look something like “hubs.ly/url-shorterner”. What are the benefits of using link shorteners? Using link shorteners can benefit your brand in three main ways: 1. When you post long links on social media, it can look[…]

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How to Generate More Traffic with Google’s New Features

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack. What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you. Best of all, very few marketers are even leveraging these features. Welcome Offers What’s one of the easiest ways to generate more sales? By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales. Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers. By[…]

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5 Freelance Tech Side Hustles That Pay the Big Bucks

When people think of freelancers, they may think of creative jobs such as editing, writing, social media, and other marketing gigs. While many freelancers do find success in these fields, there are still plenty of other freelancing opportunities out there. During our free webinar training, we often talk about the endless amount of freelance jobs on the web, and specializing in technology is one of them. Here are 5 freelance tech hide hustles that pay big and pave the way to online freelance success! 1. Web development  SkillCrush first discusses web development, and if you plan to go into this field full-time (remember, freelancers can work full-time for any company), check out the salary! It’s impressive! Becoming a web developer is the end game for a lot of people learning tech skills, and for good reason. The Bureau of Labor Statistics (BLS) lists the 2017 median web developer salary at nearly $70,000 per year and projects a 15 percent job growth rate (much faster than average) between now and 2026—all of which means web development[…]

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The Ultimate Guide for Finding & Reaching Out to Bloggers

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently. Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Trust me, though: It’s well worth it to invest time in building connections with high quality bloggers and turn them into a brand advocates who will be willing to help you out over and over again. Want to achieve worthwhile results from your blogger outreach efforts? In this post, I’ll go over a few tips for reaching out to bloggers effectively. Then, I’ll talk about seven great blogger outreach tools that will help you connect with bloggers in your[…]

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