How to Rank New Content Faster

If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If you are curious what your link count or domain score is, put in your URL here.) But if you have a lot fewer backlinks and a much lower domain score, what do you think would happen? Chances are your content won’t get indexed fast and it won’t rank as high as you want. But there has to be a way to change this, right? Especially without building more backlinks because we all know that’s time-consuming and hard. To find the most ideal solution, I decided to run a little experiment. Around five months ago, I sent out an email to a portion of my mailing list asking people if they wanted to partake in an SEO[…]

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The 4 Best Content Management Software Tools in 2019

These days, websites are so much more than words and pictures on a page — while design and content are still important, it’s becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us. And, while it’s true that they need to have input, marketers should have a seat at the table, as well. After all, if development resources because a bottleneck to website content changes, that can prevent speed and agility in your marketing campaigns. Your developers and engineers want a certain set of criteria — including control, security, access to underlying code, and customizability, all of which are important. Marketers, on the other hand, need easy access to make quick updates, the ability to integrate the software with other tools, and access to support. Without a good integration between your content management software and your other systems, something as simple as trying to successfully send a follow-up email after a form submission can turn into a massive time[…]

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This Old-School Marketing Tactic is Far from Dead — And Yields Large Rewards

Even though things seem to change at an alarmingly quick rate, they will continue to improve even faster. Today technology makes it easy to problem solve and continue to come up with new business ideas. Speaking of coming up with new business ideas, heard of crowdsourcing? This “old-school” marketing tactic may have sprung up in the 1990s and even as early as the 1700s, but today it continues to be a powerful way for companies to come up with ideas and improve existing products and services. Let’s see what the many benefits of crowdsourcing are. What is crowdsourcing? According to the founder of Crowdsourcing Week, Epi Ludvik, who Entrepreneur interviewed for the article, crowdsourcing is an incredible way to collect ideas for a company or cause. See what else he has to say about crowdsourcing and its many benefits below: I’ve always said that crowdsourcing is about passions, talents, skills and tangible resources facilitated by high tech platforms. Crowdsourcing can take place on many different levels and across various industries. Thanks to our growing connectivity,[…]

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The Dos and Don’ts to a Successful Video Marketing Campaign

If we combine written content and images, what do you think the chances of it being shared online over video are? Zero. That’s right, not only is video more likely to be shared over text and images, the chances of it happening are 1200%. We’re going to take you through what to do if you want a successful video marketing campaign, and what not to do. DO: Engage and Entertain The average human processes visuals 60,000 times faster than text, so why not engage your audience with video? There are a few ways to do this, but storytelling is high on the list. We’re hardwired to engage in storytelling. Delivering a story that reflects your brand rather than selling your product encourages your audience to relate to you. Allow viewers to get smitten with your strong narrative. Be authentic and transparent in your message. That way, your audience will learn from you and trust you. ‘How to’ videos are king–back in 2015 ‘how to’ searches had grown by 70 percent on YouTube. DO: Offer Subtitles[…]

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