How to Make an Ad: A 10-Step Guide

Advertising is changing — in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history. More companies are spending money on advertising than ever before. As a result, there are now innumerable platforms you can use to promote your product, service, or business. But how do you choose the right medium to promote your platform? And once you decide, how do you actually make the ad? There’s a lot that goes into making an advertisement — from market research, to choosing the right medium, to developing creative assets. To simplify the process for you, we’ve outlined the necessary steps you’ll need to take in order to bring your ad to life and start promoting your business in the right way. Keep reading to learn our recommended 10-step process on how to make an ad. Featured Resource: Advertising Planning Templates & Kit To make your advertising planning easier, use HubSpot’s free Advertising Planning Kit. Included are templates to help you plan and present your ad pitch,[…]

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How to Craft a Customer Experience That Invites Conversation

If you’d like to sell products online through your business, then it’s a good idea to learn how to create a positive experience for your customers. We’re not just talking about talking to someone on the phone; we’re talking about going above and beyond for them. If you take the time to focus on making your customers happy truly, you’ll get more conversions and build a profitable business. We also talk about this during our free webinar training.  Super Office explains how to make a customers’ experience excellent and how, as we just mentioned, can make that happen. Luckily there are many creative ways to make customers feel appreciated, such as using technology to your advantage.  How is customer experience different from customer service? In most cases, a customer’s first point of contact with a company is usually through interacting with an employee (either by visiting a store or by speaking on the phone). This gives your business an opportunity to deliver excellent customer service. However, customer service is only one aspect of the entire[…]

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How 10 Brands Use Reddit for Marketing

Did you know that the most downvoted comment on Reddit was from a brand? And surprisingly, that comment came from the major video game company EA. Why is this so shocking? If you’ve ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. When EA replied to a comment in a thread discussing a game they created, users quickly pressed the down arrow symbol to downvote it. This moved the comment lower and lower in the thread until it was buried under other posts from users. Here’s why that happened. Ahead of EA’s Starwars: Battlefront II launch, fans who got to test out the pre-release version of the game were annoyed that they needed to complete a certain number of playing hours or buy extra features in order to play their favorite characters. Many of them took to the game’s subreddit to discuss how bogus they thought this was. EA caught wind of this and posted a long[…]

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Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

You know what sounds like a really bad idea? Deleting 3,000 pages from the HubSpot Blog. You know what our SEO and Web Dev teams did in February? Deleted 3,000 pages from the HubSpot Blog. No, this wasn’t some Marie Kondo-ing team-bonding exercise gone horribly, horribly wrong (although those posts were definitely not sparking joy). It was a project that our head of technical SEO, Victor Pan, and I had wanted to run for a long time — because counterintuitively, getting rid of content on your site can actually be fantastic for SEO. In the SEO world, this practice is called “content pruning”. But, while a good idea in theory, content pruning doesn’t mean you should go crazy and hack away at your content like it’s a tree and you’ve got a chainsaw. Content pruning is far more methodical than that — like trimming a bonsai. I’ll get to the results we saw at the end of this post. But first, let’s explore what content pruning is, and then dive into a step-by-step content audit[…]

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Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching?

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there’s one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. This content serves as a way to chronicle our daily lives, vacations, and interesting outings. Stories also allow us to tap into our creative or highly visual side. As video platforms continue to expand, this type of feature won’t be losing steam any time soon. Marketers have also become quite Story-savvy. On any given platform with this feature, you can find a number of brands using Stories to publish educational content related to their industry, show how-tos related to their products, or display customer testimonials. As brands experiment with linking Stories to online content, they’re finding that the strategy can actually generate significant traffic. Stories provide a number of solid marketing opportunities across platforms. And, right now, the question marketers are asking isn’t, “Should I publish Stories?” Instead, they might be wondering, “Which social platform should I publish[…]

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6 Simple Strategies to Explode a Site’s Content Share Count

With so much content floating around on the web, it’s all the more important to figure out practical techniques to share content and get an audience to spread it like wildfire. Effectively communicating with an audience comes from engagement and concepts like this help brands as they create their own content on their website and social media sites. The more a company applies tips to their social media and content strategy, the more likely they will get their audience to share their posts and spread the word. Wondering what strategies to apply to explode a site’s content share count? Join us for our free webinar training to get the scoop and below we give you 6 tips so you can get a headstart on knowing how to promote your content and in the process get plenty of social shares! 1. Add sharing buttons to your blog posts It may seem obvious, but many people forget to add something that makes it a lot easier for an audience to share your content – sharing buttons! Quicksprout[…]

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