How to Become a Social Media Consultant, According to 7 Successful Ones

Nowadays, social media is a critical component of any business’s marketing strategy. There are over 3.2 billion people on social media globally. With such a large potential audience, it’s becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. But oftentimes, marketing on social media platforms is easier said than done — and when you’re working at a small company with limited resources, it can be tricky (or even impossible) to hire and train a fully-staffed social media team. If a company doesn’t have the resources to staff a social media team in-house, they aren’t out of luck — as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts. If you’re a social media consultant, you’re required to act as the voice, eyes, and ears of a client across various social platforms to properly engage with and grow an audience. While an undoubtedly rewarding role, it can be[…]

Read more

Proven Ways to Curate Customers Into a Community

Today an online audience is seeing plenty of content but in some cases are lacking connection. We’re social and create friendships around our passions and interests. We also like to connect with brands that align with those interests. Online businesses, as we’ve often mentioned in our free webinar training, will always win when they establish a community of dedicated customers. They can spend less time marketing everything to death and more time focusing on keeping and forming new relationships. Below are some proven ways to curate customers into a community.  Kapost recommends being a part of a discussion and focusing on inviting potential customers to be a part of that discussion. Establishing a driving force behind your brand will help current customers and leads identify and trust in products and services you are selling. Customers join communities so that they can feel closer to your brand. As your community grows, user-generated content will become a larger part of your overall strategy—and you’ll want to let them build bonds without your interference. In the early days,[…]

Read more

The Ultimate Guide to Integrations and Why Your Business Needs Them

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done. What if there was a way to connect your software to the applications you use in a way that successfully brings them together? This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice? Well, good news! This type of solution exists … it’s called an integration. Integrations are a complex topic to understand. So, let’s simplify the concept with the help of an analogy we can reference throughout this guide. Let’s pretend[…]

Read more

Beyond the Blog Post: 5 Content Formats an Audience Craves

Getting an audience to read meaningful content every day gets challenging at times. Making sure content is fresh and current helps many online businesses stay ahead. It turns out that an audience tends to prefer text that is incorporated into multimedia, so it’s vital to figure out which formats are most effective. While it’s a good idea to write blog posts to attract an audience, not everyone wants to only see blog posts. So it’s up to a company to find content that’s enticing for every type of audience. Here are 7 content formats an audience craves. For more ideas, join us during our free webinar training.  1. Infographics  In case you thought infographics were a thing of the past, you would be wrong. Contently stresses how important it is to incorporate infographics on your site. They’re eye-catching and if you create colorful and informative infographics an audience is more likely to gravitate toward your site.  Good infographics are like Sesame Street segments for grown-ups. They’re colorful, insightful visualizations that can break down data into[…]

Read more

6 Product Management Practices to Apply to Your Content Marketing

Content strategy is a phrase that means a lot of different things to a lot of different people. For some, it’s a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the client to sign off the annual retainer. It usually depends on the agency or in-house team you’re working with. Product management, by comparison, is more standardized. And arguably more sophisticated. It relies on a range of frameworks and models that help product managers: Understand their users Build a user-base Plan for the future Prioritize their time Stay focussed on the big picture Steve Messer is a product manager on GOV.UK, the United Kingdom’s online portal. As user bases go, GOV.UK is pretty massive. On a typical day, it gets around 4.9 million sessions from 3.5 million unique users. Steve agreed to talk me through a handful of product management practices that would benefit any content strategist or creator. If you have questions or want to learn more about anything mentioned[…]

Read more