Ubersuggest 7.0: The Ultimate Keyword Research Tool

Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017, for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for. But I’ve finally got Ubersuggest to a point where I can start releasing features that my competition don’t even have. So before, you head on over to Ubersuggest to work on your SEO, make sure you read everything below because I’ve just changed up how you are going do keyword research (in a good way). On top of that, I’ve also released a few other features as well related to link data and traffic estimations. Here’s what’s new: More keyword data The biggest problem I had with keyword research was how to find the right keyword. Sure, there are metrics like CPC data, SEO difficulty,[…]

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5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.” If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce, 76% of consumers expect companies to understand their needs and expectations.  In other words, customers want companies to understand their behavior. That’s why understanding and influencing consumer behavior is essential for a marketer. Below, let’s discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. The Theory of Consumer Behavior Consumer behavior is the study of how people spend their money. This is typically studied by economists so we can better understand how personal taste and income shape the economy. However, marketers also use this information to market their products. To study consumer behavior and learn more about your buyer persona, consider the answers to these questions: How do your customers feel about certain brands[…]

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Secrets to Boosting Sales With Seasonal Products

With fall right around the corner, soon online businesses will be preparing for seasonal products. Now is the right time for companies to set themselves up for success. We also offer tips on how to help an online business stay in profit during our free webinar training. To help improve an online business’ holiday goals, here are some tips on how to develop a brand’s e-commerce sales this holiday season.  Entrepreneur says it well by reminding online businesses to try staging a sale and also creating scarcity. What do they mean by creating a shortage? Well, that means you need to emphasize that certain products are limited and that they’ll likely sell out soon. Create a sense of urgency, and you’ll hopefully make more money.  Stage a Sale No matter the season, there’s nothing more exciting to shoppers than a good deal, and you can drive drive them to your store by promoting seasonal product sales. For example, a recent blast from gifts-and-accessories vendor Mark and Graham offered email subscribers 15 percent off Halloween- and[…]

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How to Become a Social Media Consultant, According to 7 Successful Ones

Nowadays, social media is a critical component of any business’s marketing strategy. There are over 3.2 billion people on social media globally. With such a large potential audience, it’s becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. But oftentimes, marketing on social media platforms is easier said than done — and when you’re working at a small company with limited resources, it can be tricky (or even impossible) to hire and train a fully-staffed social media team. If a company doesn’t have the resources to staff a social media team in-house, they aren’t out of luck — as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts. If you’re a social media consultant, you’re required to act as the voice, eyes, and ears of a client across various social platforms to properly engage with and grow an audience. While an undoubtedly rewarding role, it can be[…]

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Proven Ways to Curate Customers Into a Community

Today an online audience is seeing plenty of content but in some cases are lacking connection. We’re social and create friendships around our passions and interests. We also like to connect with brands that align with those interests. Online businesses, as we’ve often mentioned in our free webinar training, will always win when they establish a community of dedicated customers. They can spend less time marketing everything to death and more time focusing on keeping and forming new relationships. Below are some proven ways to curate customers into a community.  Kapost recommends being a part of a discussion and focusing on inviting potential customers to be a part of that discussion. Establishing a driving force behind your brand will help current customers and leads identify and trust in products and services you are selling. Customers join communities so that they can feel closer to your brand. As your community grows, user-generated content will become a larger part of your overall strategy—and you’ll want to let them build bonds without your interference. In the early days,[…]

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done. What if there was a way to connect your software to the applications you use in a way that successfully brings them together? This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice? Well, good news! This type of solution exists … it’s called an integration. Integrations are a complex topic to understand. So, let’s simplify the concept with the help of an analogy we can reference throughout this guide. Let’s pretend[…]

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