6 Product Management Practices to Apply to Your Content Marketing

Content strategy is a phrase that means a lot of different things to a lot of different people. For some, it’s a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the client to sign off the annual retainer. It usually depends on the agency or in-house team you’re working with. Product management, by comparison, is more standardized. And arguably more sophisticated. It relies on a range of frameworks and models that help product managers: Understand their users Build a user-base Plan for the future Prioritize their time Stay focussed on the big picture Steve Messer is a product manager on GOV.UK, the United Kingdom’s online portal. As user bases go, GOV.UK is pretty massive. On a typical day, it gets around 4.9 million sessions from 3.5 million unique users. Steve agreed to talk me through a handful of product management practices that would benefit any content strategist or creator. If you have questions or want to learn more about anything mentioned[…]

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