How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting. All of this money and attention has lots of readers asking how their brand can take advantage of the audio boom by starting their own podcast. In many ways, it’s a lot easier for folks who subscribe to the philosophy of Inbound Marketing to start a podcast because you’re likely to have lots of existing content. In this post, we want to help marketers leverage their existing content and turn it into a branded podcast. But first — when does it even make sense to convert your content into a podcast, and when should you hold off? When does it make sense to convert content into a podcast? If you’re looking to leverage existing content you ultimately have two main channels to focus on —[…]

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What Is Marketing Attribution & How Do You Report on It?

A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel.  So how do you do that? You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. There’s a new report that will frankly change your life (or at least the way you do marketing). It’s called an attribution report. To get you up to speed, let’s take a look at what attribution reports are and in which situations they can be helpful for you. What is marketing attribution? Marketing attribution is a reporting strategy that allows marketers and sales teams to see the impact that marketers made on a purchase or sale. For example, if marketers want to see how a blog post or[…]

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What California's New Data Privacy Act Means for Marketers

Disclaimer: This blog post is not legal advice for your company to use in complying with U.S. data privacy laws like CCPA. Instead, it provides background information to help you better understand CCPA. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Nowadays, marketers rely on the information they receive from consumers to make decisions on what type of content their audience prefers to receive, and in what form. There isn’t anything inherently wrong with using information to create a better, more personalized marketing strategy. In fact, when done well, it can largely benefit the consumer — for instance, when I’m scrolling through Instagram, I like to see content from some of my favorite brands, like HelloFresh. By staying up-to-date on their[…]

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The Ultimate Guide to Google Ads for 2019

If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. Somewhere like… Google Ads. Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Given Google’s expansive reach, chances are you’ve seen (and probably clicked on) a Google ad … and so have your potential customers. In this guide you’ll discover what Google Ads is and what you need to know to begin advertising on Google. We’ll cover features specific to the platform and teach you how to optimize your campaigns to achieve the best results with your ads. What is Google Ads? It’s no secret that, these days, the stronger and more focused your paid campaigns are,[…]

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Ubersuggest 5.0: Generate 1 Million Keyword Suggestions in 7 Seconds (Seriously)

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest, you’ll get access to them. Here are the 2 big changes I am making with this release… Introducing a new keyword database Because we have results in our database for more than a billion different keywords, I thought it would be fun to tap into it and provide you with even more keyword suggestions. Now when you perform a search on Ubersuggest for any keyword, you’ll see a “related” tab with even more suggestions. And each tab shows you how many keywords are in that group. As you can see for the term “digital marketing”, just in the United States there are over 30,000 keyword recommendations. And for terms like “dog”, there are over 1 million keyword recommendations. Don’t[…]

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The 16 Best WordPress Analytics Plugins in 2019

What’s the one thing more overwhelming than the volume of your analytics data? I’m willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site’s data, metrics, and insights without leaving your WordPress dashboard. The majority of users choose Google Analytics, although I’ve chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. WordPress plugins aim to simplify the interface so that users get to the data they need without feeling overwhelmed. If you do use Google Analytics, we have a comprehensive guide on How to Set Up Google Analytics for WordPress. With new plugins hitting the market monthly, and specialist plugins offering specific insights, it can be difficult to figure out which one is right for you. To help you sort through, we’ve compiled a list of the best analytics for WordPress plugins in 2019. We’ll explore basic differences, as well[…]

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