How to Create an Editorial Calendar [Examples + Templates]

If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial calendar. My muddled system transforms dramatically when I work with a team. I realize the need for organization and structure, and this could not be more necessary than with managing a blog. Without a mutually agreed-upon system for planning, writing, and scheduling content every week, you can find yourself in a pile of missed deadlines, unedited blog posts, and a fair amount of team tension. There’s no such thing as[…]

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Captivating Podcasting Approaches with Real Profit Potential

As podcasts continue to become more and more popular people are creating new shows to leverage themselves as industry experts. They do this by building an audience, connecting with more influencers, building personal brands and boosting exposure for their businesses. We often discuss this during our free webinar training, and it’s exciting to learn that a lot of people are using their online business, and explicitly podcasting as their primary revenue stream. If you too are interested in starting your own business online and perhaps making money from podcasting, here are some intriguing approaches to help you secure a profitable venture. If you decide to take the leap and start podcasting, The Balance Small Business recommends choosing on a specific topic first. Figuring out what[…]

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How to Learn Social Media Marketing: 40 Resources for Beginners

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put into it. For every business that has found success in social media marketing, there are at least two more spinning their social wheels with no tangible results. It’s time to change that trend. For many, social media is simply a place to post links to content they’ve created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and[…]

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How to Get Genuine and Totally Real Followers on Pinterest

Pinterest now attracts 150 million people per month. Its growth even supersedes traditional social network success stories — millennial use of Pinterest in particular has increased more than any other social network, even Snapchat. It makes sense, then, why you want to increase your followers on Pinterest. The popularity of the platform makes it a good site to increase brand awareness — additionally, Pinterest users are particularly receptive to branded content. In fact, 78% of Pinterest users welcome content from brands. But the popularity of Pinterest means it’s a crowded space, and the task of increasing followers can feel daunting. You might even be tempted to buy Pinterest followers — we’ll explain how to do this later (and why it’s a bad idea). Fortunately, there[…]

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The Ultimate Guide to iPaaS (Integration Platform as a Service)

You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service and upgrade options to maximize their customers’ ability to use their software. HubSpot is an example of a SaaS company. We sell (darn good) marketing, sales, and service software so you can use them to grow your business. But there’s just one problem … Over time, we’ve learned that things aren’t so linear and consumers rarely use just one software to satisfy all of their needs. Instead, they find a plugin here, some software there, and maybe even a widget until they have a smorgasbord of options that, together, create the perfect[…]

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The 30-60-90 Day Plan: Your Guide for Mastering a New Job [Template + Example]

With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager. Overcoming a new role’s learning curve and the desire to make a lasting impression on your employer can put a lot of pressure on you. What if you can’t adapt in time? Fortunately, there’s a way to organize and prioritize your time and tasks, helping you seamlessly adapt to your new environment. It’s called a 30-60-90 day plan. And following it enables you to soak in as much information as possible, master your core job responsibilities, and sets you up to make a lasting impact on your new team. Think of a 30-60-90 day plan as a[…]

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