The 16 Best WordPress Analytics Plugins in 2019

What’s the one thing more overwhelming than the volume of your analytics data? I’m willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site’s data, metrics, and insights without leaving your WordPress dashboard. The majority of users choose Google Analytics, although I’ve chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. WordPress plugins aim to simplify the interface so that users get to the data they need without feeling overwhelmed. If you do use Google Analytics, we have a comprehensive guide on How to Set Up Google Analytics for WordPress. With new plugins hitting the market monthly, and specialist plugins offering specific insights, it can be difficult to figure out which one is right for you. To help you sort through, we’ve compiled a list of the best analytics for WordPress plugins in 2019. We’ll explore basic differences, as well[…]

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How I Grew My Dying Facebook Traffic

Is it me, or does Facebook just want to keep you on Facebook? Every time I post a link to my site, I get less and less traffic. And it’s been this way for years. In other words, my organic reach on Facebook was dying. And to make matters worse, they give you hope every time they launch a new feature. For example, when they launched Facebook Live, you used to be able to get tons of views because they promoted it organically… but not really anymore. The same goes with Facebook Watch. I used to easily get 30,000 plus views per video when Facebook Watch came out… again, not anymore. Now I am lucky to get 10,000 views. But hey, I can’t really hate on Facebook. They are a business and they have to do what’s best for them. So instead of getting upset at Facebook, I decided to run some tests to see if I could find a way to get more organic traffic. Because there has to be a way, right? Well,[…]

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Explainer Videos Make Your Point from the Start

It’s a truism that online entrepreneurs have around three seconds to attract new visitors and entice them into exploring your site and/or page in more detail. If you can do that, you’ve probably got another 15 seconds to actually make it happen.   Here are a few tried-&-true essential tips to promote an extended stay: Confirm your site’s loading time is efficient, Create headlines that match your content, Make your content easy on the eye, Make your content easy for the reader to scan, and Include video and graphics on your page. Online markets already know visuals are huge, and their impact is ever-increasing. One of the most effective visuals — and one that can’t be recommended highly enough — is an explainer video. In one short Home page presentation, it can serve and/or reinforce many functions usually found on an About page. The WowMakers will elaborate:   Besides the Home page, explainer videos can add dynamics in other locations, too. For example: Product pages, Emails, Social media channels, and Video channels. Explainer videos can[…]

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Should I Be Using Retargeting Campaigns?

What is retargeting? Retargeting is a marketing strategy that entails offering banner ads to your target audience. These banner advertisements are made to be seen by your target market after they have seen your business’s site. Retargeting only works if you have an unique fragment of code on your site enabling it. In this manner, at any time someone brows through your website, a confidential internet browser cookie will drop, generally marking site visitors as having visited your web site. How is this different than regular display ad buys? With retargeting you only target users that have visited your site and already had an experience with your brand. You can choose to target users that went to a specific part of your site, or open it up to your whole site, but either way you are guaranteeing that you only spend ad dollars on people who have previously visited your site. Normal display media buys tend to target users in the first stages of the buying funnel. With those ad buys you are tasked with introducing[…]

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