How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year

Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year — to eight million organic pageviews per month. This is about three million new organic views we didn’t have at the beginning of 2018. Where that traffic is coming from is equally exciting. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. But that strategy had another, somewhat unintended consequence for us. While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on[…]

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6 of the Best SEO Link Building Software Solutions in 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic. The term “link building” refers to the process of creating links on other websites to increase search engine rankings and drive referral traffic back to your site. You can embed links to your site within various forms of content — including, but not limited to, blog posts, infographics, articles, press releases, and images. Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right. Here, we’re going to explore six of the best SEO link building software solutions. But first, let’s dive into the importance of link building. The Important Role Links Play If you’re a marketer, you want to increase your business’s online presence, but that’s nearly impossible to do without a fair number[…]

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The 13 Types of Landing Pages & How to Pick One for a Campaign

You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. But, to be honest, there are a lot of different types of landing pages. It’s a little hard to keep track of them all. So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. 1. Squeeze Page 79% of B2B marketers say email is the most effective channel for demand generation, so it’s not surprising that squeeze pages are one of the most important and effective landing pages out there. A squeeze[…]

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Optimizing a Site’s CTA: Better Alternatives to ‘Click Here’

Companies use Call-to-action (CTA) buttons on their website and landing pages. CTAs are used to guide visitors and customers to click so that they’ll take a specific action you want them to take. CTA buttons come in a variety of sizes and styles depending on the website design and a company’s goal conversion. While setting up a new business, as we discuss in our free webinar training, it’s essential to develop a responsive website with compelling CTAs. A few examples of call-to-action buttons are below. We also include some additional ideas on how to get potential customers to click. And no, it’s not by saying ‘Click Here.’ Download buttons Free trial buttons to sign up Add to cart now buttons Crazy Egg discusses a CTA button’s goal, which is to get your web visitor to click on a particular link and in the process hopefully convert. Find out what the psychology is behind CTA phrases and which ones might work best with your audience What is the Psychology Behind CTA Phrases? psychology-behind-call-to-action-phrases From the day[…]

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