The 13 Types of Landing Pages & How to Pick One for a Campaign

You know them, you love them, you lay awake late at night thinking of them. Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. But, to be honest, there are a lot of different types of landing pages. It’s a little hard to keep track of them all. So, let’s round up the top types of landing pages and discuss how to pick the one that will make your next campaign successful. 1. Squeeze Page 79% of B2B marketers say email is the most effective channel for demand generation, so it’s not surprising that squeeze pages are one of the most important and effective landing pages out there. A squeeze[…]

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Optimizing a Site’s CTA: Better Alternatives to ‘Click Here’

Companies use Call-to-action (CTA) buttons on their website and landing pages. CTAs are used to guide visitors and customers to click so that they’ll take a specific action you want them to take. CTA buttons come in a variety of sizes and styles depending on the website design and a company’s goal conversion. While setting up a new business, as we discuss in our free webinar training, it’s essential to develop a responsive website with compelling CTAs. A few examples of call-to-action buttons are below. We also include some additional ideas on how to get potential customers to click. And no, it’s not by saying ‘Click Here.’ Download buttons Free trial buttons to sign up Add to cart now buttons Crazy Egg discusses a CTA button’s goal, which is to get your web visitor to click on a particular link and in the process hopefully convert. Find out what the psychology is behind CTA phrases and which ones might work best with your audience What is the Psychology Behind CTA Phrases? psychology-behind-call-to-action-phrases From the day[…]

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6 Essential Video Marketing Ideas for Small Businesses

We’re gonna give it to you straight: video marketing is a big deal. It’s engaging, it works on a variety of digital platforms, and it’s not as expensive as you might think. Plus, video marketing helps you take advantage of YouTube traffic. Did you know YouTube is the second-most-popular search engine in the world? We won’t wax on about the importance of video marketing because that’s probably what brought you here. The trick is finding creative, interesting video marketing ideas while driving sales. For great marketing videos, you need to start with an idea and a plan. Now’s the time to start, considering 80% of web traffic next year is expected to be videos. Try these ideas on for size. 1. Keyword Research If you’re struggling to generate topics for videos, keyword research can be your savior. Look into investigating the most-searched keywords and phrases in your industry. As you research, consider prioritizing keywords that aren’t as competitive so you’ll have a greater chance of ranking on the first page of results and use those[…]

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How to Generate 100 Content Ideas in 60 Seconds (Seriously)

I have a question for you… How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right?   Now, the second way you probably come up with ideas is by using tools like Buzzsumo. You type in a keyword and it shows you the most popular blog posts that have performed well in the past based on social shares. But there’s an issue… actually a few issues: Buzzsumo only shows you 10 ideas… unless you pay them $99 a month. And just because a blog post has a ton of social shares, it doesn’t mean it will get consistent traffic like you would through SEO. Social shares typically provide a boost in traffic for only a few days and that’s it. Tools like[…]

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