The Ultimate Guide to Google Docs

Everything Google touches seems to turn to gold. Not only has the brand helped online businesses generate billions of dollars through its search engine, but it’s also — and continues to — branch out and create other products. One of these products is Google Docs, a free word-processor and alternative to Microsoft Word that allows anyone to easily create and edit their own shareable document. Google Docs is a behemoth. The tool is so multi-faceted and multi-functional; it’s easy to get overwhelmed when learning your way around. That’s why we wrote this guide — to teach you about how to use Google Docs to create awesome content and collaborate with your team. We’ll also tap into some tips and tricks that will make this process even easier. What is Google Docs? No software downloads. No payments. No specific browser or computer necessary. Is there really any product out there these days that is this simple to obtain and use? The answer is yes. Google Docs is a completely free, cross-platform (syncs documents across phones, tablets,[…]

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Create an Incredible Distribution Plan and Watch Traffic Explode

The distribution phase for any online business is when the promotion of content marketing begins. Goals, tactical choices, audience insights, and creative techniques get put into motion. With so many other sites competing for an audience’s attention, it’s vital to promote content. And we often discuss this during our free webinar training. By giving content exposure, it can help a business succeed. To set the stage for content engagement, discovery, and performance, check out some tips below on how to create a robust distribution plan and increase traffic.   When setting up your distribution plan, Content Marketing Institute recommends exploring media platform options. You can also get familiar with three of the leading platforms, which is shared media, original content, and paid media.  Explore your media platform options Content distribution opportunities typically fall into one of three platform categories: Owned media: Your brand owns and controls these content and distribution channels, such as your websites, email, newsletters, and (to a degree) social media accounts. However, it can be challenging to condition audiences to visit these outposts[…]

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How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands). And this soon-to-happen disruption is technology-driven. Smart technology is disrupting marketing with deep learning, natural language processing, the Internet of Things, machine learning and more. But one of the biggest technology trends affecting all areas of digital marketing is artificial intelligence. What is Artificial Intelligence? Artificial Intelligence (AI) is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in marketing. One of the most popular examples is how Amazon uses artificial Intelligence to impact buying decisions by recommending products that they know you’ll need even before you know that, based on your past purchases and product searching history. Google has been implementing AI in many areas, from human-like data processing to smarter YouTube video suggestions. CRM solutions like Salesforce and HubSpot are actively[…]

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These Influencers Are Computer-Generated: The Future of Marketing, or Untrustworthy Advertising?

More likely than not, you see influencer posts on your Instagram feed daily. In many ways, they become part of your life — influencing everything from exercise classes you take, to clothes you buy. It’s undeniable that influencer marketing is powerful. In fact, over the past five years the tactic has quickly grown into a multi-billion dollar industry. Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences, build brand awareness, and increase sales. Examples of successful influencer marketing strategies range from Stride Gum’s partnership with DJ Khaled to Glossier’s partnership with micro-influencers and “regular women”. And, as influencer marketing grows, it’s no longer just limited to humans — as we’ve seen with Jiff Pom, a Pomeranian with over nine million Instagram followers. But if any human (or pet) can become an influencer, it begs the question — do influencers even need to exist in real life? In 2019, computer-generated influencers like Miquela Sousa might argue, “No.” For instance, let’s take a look at this post by Miquela Sousa[…]

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How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year

Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year — to eight million organic pageviews per month. This is about three million new organic views we didn’t have at the beginning of 2018. Where that traffic is coming from is equally exciting. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. But that strategy had another, somewhat unintended consequence for us. While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on[…]

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6 of the Best SEO Link Building Software Solutions in 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic. The term “link building” refers to the process of creating links on other websites to increase search engine rankings and drive referral traffic back to your site. You can embed links to your site within various forms of content — including, but not limited to, blog posts, infographics, articles, press releases, and images. Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right. Here, we’re going to explore six of the best SEO link building software solutions. But first, let’s dive into the importance of link building. The Important Role Links Play If you’re a marketer, you want to increase your business’s online presence, but that’s nearly impossible to do without a fair number[…]

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