How Google’s Bert Update Will Affect Content Marketing

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site. And if it doesn’t, as your traffic grows, it will eventually affect your site. But before we go into how this update affects SEOs and what you need to adjust (I will go into that later in this post), let’s first get into what this update is all about. So, what is Bert? Bert stands for Bidirectional Encoder Representations from Transformers. You are probably wondering, what the heck does that mean, right? Google, in essence, has adjusted its algorithm to better understand natural language processing. Just think of it this way: you could put a flight number into Google[…]

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The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!

It’s a huge mistake. And yet, I see it happen all the time. A marketer or business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it to. This is the kiss of death for a marketing campaign, and sometimes even an entire business. You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to hit your sales numbers. That’s why understanding your customer avatar (AKA buyer persona) is so important. That’s also why we created the Customer Avatar Worksheet (that you can download for FREE), to help you document everything about your customer avatar. Before you can sell anything effectively, you need to understand… WHO your ideal customer is WHERE they’re hanging out online WHAT their challenges are But how do you actually do all that? Don’t worry—I’ll dig into the details later on in this post. First, I want to make sure you understand why customer avatars are so important, and why I refer[…]

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3 Ways to Use Artificial Intelligence to Grow a Profitable Business

One of the latest trends to hit the online world is incorporating artificial intelligence in a marketing strategy. Using artificial intelligence is intimidating, but to stay with the times, it may be worth integrating it on a website. Instead of being intimidated by larger brands using AI, smaller businesses should consider the use of AI on these sites inspiring. AI has many benefits, from assisting with social media ads to targeted displays. Stay on top of other trends by attending our free webinar training and check out three ways to grow a business through AI starting today:  Business News Daily does an excellent job of explaining why AI is rapidly growing and how it potentially could help your site grow.  “Artificial intelligence is kind of the second coming of software,” said Amir Husain, founder and CEO of machine learning company SparkCognition. “It’s a form of software that makes decisions on its own, that’s able to act even in situations not foreseen by the programmers. Artificial intelligence has a wider latitude of decision-making ability as opposed[…]

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Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes

I’ve been testing a new SEO hack and it works no matter how old or how new your site is. Heck, you can have barely any links, and I’ve found it to work as well. Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes. And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17. In other words, your competition doesn’t know about this yet! So what is this hack that I speak of? Google’s ever-changing search results Not only is Google changing its algorithm on a regular basis, but they also test out new design elements. For example, if you search for “food near me”, you’ll not only see a list of restaurants but you also see their ratings. And if you look up a person, Google may show you a picture of that person and a quick overview. Over[…]

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Planning for Profit is Crucial to a Business. Here’s How to Do That.

Not many would argue that developing an effective business plan regularly is a vital part of establishing the direction of a small business. However, many business owners (especially the new ones!) forget to look over the most essential part of setting up a business plan: The profit! Thankfully, there are a lot of resources out there that can help a new business put together a business plan and learn how to project future profits and losses. We also discuss how to manage profit and more importantly, how to make money as a new business in our free webinar training. For now, here are some tips on how to plan for profit now and in the future.  Accion provides an excellent overview of P&L (profit and loss statement) and what purposes they serve.  Before we jump into how to use profits, we should take a minute to clarify what profits are and how to measure them. Experts recommend all small business owners learn to compile and use a profit and loss statement (P&L). When in doubt[…]

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The #1 Quality Entrepreneurs Need to Succeed & Other Advice from Jules Pieri

Have you ever heard a cool product idea from a friend, a coworker, an aunt, and thought — Why isn’t that on the market already? Undoubtedly, we’ve all had those experiences. And yet, by and large, it’s typically major corporations like Amazon, or retail giants like Target, that get their products more quickly and easily in front of consumers — even when their ideas aren’t necessarily best. Fortunately, there is an opportunity for your neighbor’s friend’s product to get in front of the masses — and its called The Grommet, an online discovery platform and marketplace. Started by Jules Pieri and Joanne Domeniconi, The Grommet’s purpose is to help entrepreneurs and small businesses get their innovative, exciting ideas in front of millions of people. For the past ten years, The Grommet has evaluated 300 submissions a week, and chosen the top three percent — including incredibly successful products like FitBit, OtterBox, and SodaStream. However, The Grommet isn’t the only thing remarkable about Jules Pieri — she’s also been named one of Fortune’s Most Powerful Women[…]

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