Planning for Profit is Crucial to a Business. Here’s How to Do That.

Not many would argue that developing an effective business plan regularly is a vital part of establishing the direction of a small business. However, many business owners (especially the new ones!) forget to look over the most essential part of setting up a business plan: The profit! Thankfully, there are a lot of resources out there that can help a new business put together a business plan and learn how to project future profits and losses. We also discuss how to manage profit and more importantly, how to make money as a new business in our free webinar training. For now, here are some tips on how to plan for profit now and in the future.  Accion provides an excellent overview of P&L (profit and loss statement) and what purposes they serve.  Before we jump into how to use profits, we should take a minute to clarify what profits are and how to measure them. Experts recommend all small business owners learn to compile and use a profit and loss statement (P&L). When in doubt[…]

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The #1 Quality Entrepreneurs Need to Succeed & Other Advice from Jules Pieri

Have you ever heard a cool product idea from a friend, a coworker, an aunt, and thought — Why isn’t that on the market already? Undoubtedly, we’ve all had those experiences. And yet, by and large, it’s typically major corporations like Amazon, or retail giants like Target, that get their products more quickly and easily in front of consumers — even when their ideas aren’t necessarily best. Fortunately, there is an opportunity for your neighbor’s friend’s product to get in front of the masses — and its called The Grommet, an online discovery platform and marketplace. Started by Jules Pieri and Joanne Domeniconi, The Grommet’s purpose is to help entrepreneurs and small businesses get their innovative, exciting ideas in front of millions of people. For the past ten years, The Grommet has evaluated 300 submissions a week, and chosen the top three percent — including incredibly successful products like FitBit, OtterBox, and SodaStream. However, The Grommet isn’t the only thing remarkable about Jules Pieri — she’s also been named one of Fortune’s Most Powerful Women[…]

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Here’s How to Create a Word of Mouth Strategy and Skyrocket Referral Sales

It’s becoming more and more challenging to generate sales. With the competition so fierce, having a beautiful looking website isn’t enough to make it stand out from the rest. Succeeding online takes more than just squeezing as much as possible out of small opportunities. But there’s a powerful strategy that often gets neglected by online businesses. Just ask us during our free webinar training — this strategy is very underrated, which is why if you can master it, you’ll be a step ahead of your competitors. It’s called word of mouth marketing, and it’s something that if done correctly, can skyrocket referral sales. So what is word of mouth marketing? Before social media, word of mouth meant friends and family were telling other people in their circle. Even though word of mouth in the traditional sense still happens, now it has transformed into something more social on the web. Big Commerce explains it quite well below: Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple[…]

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Bing PPC Ads: How They Work (and Compare to Google Ads)

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. According to our guide. Pay Per Click ads are, “a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad.” The advertiser has to pay the publisher whenever a visitor interacts with the ad. In exchange, the ad is added to the search engine’s database, which displays the ad whenever the content matches a visitor’s searched keyword. While Google Ads offers a popular PPC feature, Bing’s has unique advantages that distinguish itself from the search engine giant. And, if you’re the owner of a small- to medium-sized business, you may be more interested in Bing’s PPC benefits than Google’s. In this post, let’s break down how[…]

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How to Outrank Big Companies When You Have No SEO Budget

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience. It has more to do with how you beat people who have more money than you because, in theory, they can do more of everything, which should cause them to outrank you. But you know what? I’m going to let you in on a little secret. I love SEO because it’s the one channel where you can beat big companies even if you can’t outspend them. How? Well, let’s go over that. Let’s first start with the two mental shifts you’ll have to make. Mental shift #1: Speed is everything What most people won’t tell you is big companies need to spend more to get the[…]

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