The Plain-English Guide to Data Deduplication

Nowadays, with so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, our Word documents, our photos, and entire folders of old work. It’s typically a ton of data. And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again. Unfortunately, over time, our data storage becomes unnecessarily burdened with redundant copies of data — this could cost your company money, as data requirements become larger, or time, as processing time becomes slower. This is where data deduplication comes in. What is data deduplication? Data deduplication is the process of eliminating redundant copies of data and reducing processing time[…]

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The 18 Best Advertisements of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time — which is why there are 18 in this post instead. Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns[…]

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. Our audience is ultimately used to these mediums. But, at the same time, we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses. Fortunately, the interactive marketing movement is charging along and their early adopters have proven that if marketers want to cut[…]

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11 Magnetic Call to Action Examples That Can Transform Leads Into Customers

As a new online business that is just starting to set up a site online, having compelling call-to-actions (CTA) in the form of a button or link on a website is imperative. Correctly implementing a CTA will guide a visitor and help them understand which steps to take next. In inbound marketing, a CTA typically leads a potential customer to a landing page where a visitor can fill out a form and subscribe to join an email list or learn more (which makes them a lead). Business owners can place a CTA anywhere on their website, but it’s vital to make sure it happens! It’s an integral part of a site and can entice new visitors to become customers hopefully. We discuss why techniques like[…]

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6 Unforgivable Mistakes Businesses Make With Blog Content

Whether a blog is new or old, sometimes it’s hard to get incredible results. As a new blog it can be especially challenging to grow an audience and make money, but taking the time to learn new skills (and we discuss many on our free webinar training) can pay off big time. We took the time to compile some of the biggest mistakes bloggers make to prevent others from making the same errors. Read over these mistakes carefully to improve blogging tactics and get the results a business craves. You’re not writing with your audience in mind It may sound like a no brainer to write with your audience in mind, but many writers make a mistake by assuming they know their readers/customers when they[…]

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