10 Laws of Social Media Marketing to Tap Into a Powerful Strategy

Learning how to leverage the power of social media can increase subscribers and an audience in a huge way. But tapping into that power is challenging without a lot of experience. That’s where our free webinar training comes in handy. Take the time to attend and come away with social media tips that’ll help build a foundation. Serving customers and a brand will improve the bottom line. The 10 laws of social media marketing that we discuss in this article will help develop an online site and prep it for online success. Cleverism starts us out by discussing the law of empathetic listening. You can’t push out content and products expecting an audience to bite right away. You have to earn their trust and learn what they like and dislike. Listen and pay attention, and you’re more likely to secure a strong customer base. The Law of Empathetic Listening Social media is a two-way street. If you want great self-outreach, you must allow for the outreach of others too! Try to pick out sometimes going[…]

Read more

53 Facebook Statistics to Know for 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1. Facebook ad statistics 2. Facebook user statistics 3. Facebook demographics 4. Facebook marketing statistics 5. Facebook video statistics 1. Facebook has 39,651 employees. (Source: Facebook, 2019) 2. Facebook revenue for twelve months ending in June 2019 was $62 billion. (Source: MacroTrends, 2019) 3. In 2018, Facebook had an annual growth rate of 41%. (Source: MacroTrends, 2019). 4. 56% of people visit Facebook to get information. (Source: Facebook, 2019). We all know Facebook is big, but let’s look at exactly how expansive it is by employee numbers and growth rate. As a marketer, knowing where Facebook is and where it’s going gives you information about how your[…]

Read more

60+ October Social Media Ideas – Videos, GIFs and More

Looking for fun, easy October social media ideas? I’ve got dozens of them for you in this post. This article is filled with Social Media Holidays for the whole month of October. Get your content set to go with social media video ideas, GIFs and more! Black Halloween… // Read More The post 60+ October Social Media Ideas – Videos, GIFs and More appeared first on Socially Sorted.

Read more

Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

We’ve all been through it. You know: the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.” This frustrating interruption is exactly why we’re here to discuss inbound lead generation. What is inbound lead generation? It’s a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world. Let’s start with defining a lead, and then we’ll cover what online lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads. What is a lead? A lead is any person who indicates interest[…]

Read more

19 of the Best Landing Page Design Examples You Need to See in 2019

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions. So if you’re looking to up your landing page game, it’s helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Click one of the links below to jump to that section of the article: Landing Page Design Examples Landing Page Ideas Surprisingly, when I started doing research into landing page examples, I realized there are hardly any sites out there with modern, impressive landing page designs that[…]

Read more

How to Rescue Your B2B Content Marketing Strategy

There are few companies out there that don’t realize the necessity of having a strong content marketing strategy. It has become a tactic many marketers and executives accept as essential to compete in today’s markets and build relationships with potential customers. And recently, the big content question for many B2B companies has advanced from “Should we produce content?” to “How do we produce quality content that can help us increase traffic and ROI?” As a result of the reign of “King Content,” we’ve entered into a thriving and competitive environment where writers, designers, and managers have opportunities to develop their skills and make a living in corporate environments. You can see this in the inbound marketing job growth in just one year below: These opportunities also mean the content landscape is increasingly competitive, and targeted audience attention is harder to capture and occupy. If you’re producing written, video, or audio content, keep reading to ensure you’re not leaving money on the table with underperforming deliverables. And keep your eyes peeled for 3 actionable tips you’ll[…]

Read more