The 4 Types of Email Newsletters

Email newsletters have made a sly comeback over the last year. While massively successful newsletters like Morning Brew (1+ million subscribers) and The Skimm (7+ million subscribers) have been hitting “send” for years, the rest of us are just catching on (or dusting off our old, retired newsletters). In the digital age of ad inundation, everywhere you look, something is being sold to us.  So marketers are realizing that if we give a lot of “value” without asking for anything in return (except an email address, of course ), customers will be more than happy to invite us into their inboxes and read our newsletters while sipping their morning coffee.  Each of the below 4 types of email newsletters have the same foundation. We’re giving value in return for being allowed to email people. What is value? It’s information that your customer finds relevant or useful.  Depending on how you want to curate that information (and the size of your team), we’re going to show you the core types of newsletters circulating the web right[…]

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Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook

Offers are a crucial—if not the most important—part of your marketing strategy. In this episode, we revisit Ryan Deiss’ guest appearance on the Perpetual Traffic podcast when he explained the 8 ways to map the sequence of your offer. Ryan explains what question to ask to figure out your messaging, how to build small wins within your offer, and what that means for turning customers into brand ambassadors. RESOURCES MENTIONED IN THIS EPISODE: DigitalMarketer Lab ELITETier 11 Swipe FileEpisode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, or TuneIn. The post Episode 232: The Most Important Thing You Need to Dial In When Advertising on Facebook appeared first on DigitalMarketer.

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5 Marketing Strategies Top Marketers Are Using Right Now

Top marketers are using tried-and-tested strategies to increase brand awareness, grow their lists and followers, and get conversions. In this article, we’re going to show you 5 strategies these marketers are using and where you can find more information on each strategy. Ready? Let’s dive in. Here are 5 strategies top marketers are using right now. Strategy #1: They’re using pre-sell articles to increase conversions Pre-sell articles talk thoroughly about a topic related to the product being sold. They’re intended to answer the FAQ’s most associated with the product and show people why this product is the one they’re looking for. For example, Ezra Firestone uses a pre-sell article to sell makeup to older women. You can see the article here, 5 Makeup Tips for Older Women. Aside from the 5 makeup tips, the presell article talks about using lipstick as a blush (which the Boomstick Color stain is perfect for) and ends with a testimonial from Jennifer Aniston. Ralph Burns’ agency Tier 11 is also using pre-sell articles to sell PerfectAmino, a protein replacement[…]

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What Is a Lead Magnet?

With the overwhelming amount of content available online these days, getting customer attention has become a real challenge. Most people only stay on websites for about 15 seconds, unless they’re being entertained (ex. YouTube). Even social media sites are experiencing the struggle. Sorry, Facebook. This makes it pretty difficult to retain a loyal audience. The advent of email marketing aided in this issue to some extent by providing businesses with another avenue to access customers more directly. However, people are understandably reluctant to give out their email addresses without the promise of something in return. This is why Lead Magnets exist. So, What Is a Lead Magnet? A Lead Magnet is a nearly irresistible offer made in exchange for a customer’s email address and/or other valuable marketing information, like names and phone numbers. Only the most strategic digital marketers, and mafia bosses, know how to make an offer this good. But really, using Lead Magnets is one of the best ways to build a strong customer base. (NOTE: Need a helping hand with your digital marketing[…]

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How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands). And this soon-to-happen disruption is technology-driven. Smart technology is disrupting marketing with deep learning, natural language processing, the Internet of Things, machine learning and more. But one of the biggest technology trends affecting all areas of digital marketing is artificial intelligence. What is Artificial Intelligence? Artificial Intelligence (AI) is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in marketing. One of the most popular examples is how Amazon uses artificial Intelligence to impact buying decisions by recommending products that they know you’ll need even before you know that, based on your past purchases and product searching history. Google has been implementing AI in many areas, from human-like data processing to smarter YouTube video suggestions. CRM solutions like Salesforce and HubSpot are actively[…]

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The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!

It’s a huge mistake. And yet, I see it happen all the time. A marketer or business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it to. This is the kiss of death for a marketing campaign, and sometimes even an entire business. You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to hit your sales numbers. That’s why understanding your customer avatar (AKA buyer persona) is so important. That’s also why we created the Customer Avatar Worksheet (that you can download for FREE), to help you document everything about your customer avatar. Before you can sell anything effectively, you need to understand… WHO your ideal customer is WHERE they’re hanging out online WHAT their challenges are But how do you actually do all that? Don’t worry—I’ll dig into the details later on in this post. First, I want to make sure you understand why customer avatars are so important, and why I refer[…]

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