What Is a Lead Magnet?

With the overwhelming amount of content available online these days, getting customer attention has become a real challenge. Most people only stay on websites for about 15 seconds, unless they’re being entertained (ex. YouTube). Even social media sites are experiencing the struggle. Sorry, Facebook. This makes it pretty difficult to retain a loyal audience. The advent of email marketing aided in this issue to some extent by providing businesses with another avenue to access customers more directly. However, people are understandably reluctant to give out their email addresses without the promise of something in return. This is why Lead Magnets exist. So, What Is a Lead Magnet? A Lead Magnet is a nearly irresistible offer made in exchange for a customer’s email address and/or other valuable marketing information, like names and phone numbers. Only the most strategic digital marketers, and mafia bosses, know how to make an offer this good. But really, using Lead Magnets is one of the best ways to build a strong customer base. (NOTE: Need a helping hand with your digital marketing[…]

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How Artificial Intelligence is Shaping Digital Marketing: 5 Tools You Can Use NOW

Digital marketing is predicted to enter its second huge disruption soon (the first one was called web 2.0 disruption, when customers became empowered with new tools to interact with one another and connect directly to brands). And this soon-to-happen disruption is technology-driven. Smart technology is disrupting marketing with deep learning, natural language processing, the Internet of Things, machine learning and more. But one of the biggest technology trends affecting all areas of digital marketing is artificial intelligence. What is Artificial Intelligence? Artificial Intelligence (AI) is basically teaching the machine to think and react as humans would. It’s about imitating how the human brain works. AI is already being widely implemented in marketing. One of the most popular examples is how Amazon uses artificial Intelligence to impact buying decisions by recommending products that they know you’ll need even before you know that, based on your past purchases and product searching history. Google has been implementing AI in many areas, from human-like data processing to smarter YouTube video suggestions. CRM solutions like Salesforce and HubSpot are actively[…]

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The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!

It’s a huge mistake. And yet, I see it happen all the time. A marketer or business owner gets so focused on WHAT they’re selling that they forget to think about WHO they’re selling it to. This is the kiss of death for a marketing campaign, and sometimes even an entire business. You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to hit your sales numbers. That’s why understanding your customer avatar (AKA buyer persona) is so important. That’s also why we created the Customer Avatar Worksheet (that you can download for FREE), to help you document everything about your customer avatar. Before you can sell anything effectively, you need to understand… WHO your ideal customer is WHERE they’re hanging out online WHAT their challenges are But how do you actually do all that? Don’t worry—I’ll dig into the details later on in this post. First, I want to make sure you understand why customer avatars are so important, and why I refer[…]

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How to Rescue Your B2B Content Marketing Strategy

There are few companies out there that don’t realize the necessity of having a strong content marketing strategy. It has become a tactic many marketers and executives accept as essential to compete in today’s markets and build relationships with potential customers. And recently, the big content question for many B2B companies has advanced from “Should we produce content?” to “How do we produce quality content that can help us increase traffic and ROI?” As a result of the reign of “King Content,” we’ve entered into a thriving and competitive environment where writers, designers, and managers have opportunities to develop their skills and make a living in corporate environments. You can see this in the inbound marketing job growth in just one year below: These opportunities also mean the content landscape is increasingly competitive, and targeted audience attention is harder to capture and occupy. If you’re producing written, video, or audio content, keep reading to ensure you’re not leaving money on the table with underperforming deliverables. And keep your eyes peeled for 3 actionable tips you’ll[…]

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Billy Gene Shaw’s Million-Dollar Video Ad Formula That Works Again and Again and Again

When it comes to creating video ads, specifically ones that work, Billy Gene Shaw is on top. And if you have ever seen any of his Billy Gene Is Marketing ads online—and let’s be honest, you probably have—you will know that his ads really do work. That’s because he follows a million dollar video ad formula. And he took the stage at Traffic & Conversion Summit 2019 to tell us all about it. This formula was so good that we couldn’t keep it quiet any longer, so we have the recording of that T&C session to share with you. Watch the video here or keep scrolling to read the full transcript. Whichever you choose, make sure you implement this foolproof video ad formula in your own business, and watch the ROI flow in. (NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business[…]

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What is Copywriting?

Are you intimidated by copywriting? If your answer is yes, welcome to how 99% of marketers feel. If your answer is no, are you some kind of wizard? Copywriting is the reason why people buy something. There’s a reason copywriting is so intimidating—because copy is the straw that stirs the money milkshake. Copywriting is the reason why people buy something. Copywriting is the text that makes somebody stop thinking, “I can live without it” and start thinking, “Why am I living without it?” That’s a lot of pressure to put on a series of words. That’s why I’m going to give you an in-depth look at what copywriting is, how it has changed with the rise of digital marketing, and the different types of copywriting, as well as provide tons of examples for you to find inspiration. The goal is for you to walk away with a wand in your hand ready to cast your copywriting spell on every ice-cold lead and prospect you encounter. What is Copywriting? Officially, copywriting is defined as:  “The activity[…]

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