How to Rescue Your B2B Content Marketing Strategy

There are few companies out there that don’t realize the necessity of having a strong content marketing strategy. It has become a tactic many marketers and executives accept as essential to compete in today’s markets and build relationships with potential customers. And recently, the big content question for many B2B companies has advanced from “Should we produce content?” to “How do we produce quality content that can help us increase traffic and ROI?” As a result of the reign of “King Content,” we’ve entered into a thriving and competitive environment where writers, designers, and managers have opportunities to develop their skills and make a living in corporate environments. You can see this in the inbound marketing job growth in just one year below: These opportunities also mean the content landscape is increasingly competitive, and targeted audience attention is harder to capture and occupy. If you’re producing written, video, or audio content, keep reading to ensure you’re not leaving money on the table with underperforming deliverables. And keep your eyes peeled for 3 actionable tips you’ll[…]

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Billy Gene Shaw’s Million-Dollar Video Ad Formula That Works Again and Again and Again

When it comes to creating video ads, specifically ones that work, Billy Gene Shaw is on top. And if you have ever seen any of his Billy Gene Is Marketing ads online—and let’s be honest, you probably have—you will know that his ads really do work. That’s because he follows a million dollar video ad formula. And he took the stage at Traffic & Conversion Summit 2019 to tell us all about it. This formula was so good that we couldn’t keep it quiet any longer, so we have the recording of that T&C session to share with you. Watch the video here or keep scrolling to read the full transcript. Whichever you choose, make sure you implement this foolproof video ad formula in your own business, and watch the ROI flow in. (NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business[…]

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What is Copywriting?

Are you intimidated by copywriting? If your answer is yes, welcome to how 99% of marketers feel. If your answer is no, are you some kind of wizard? Copywriting is the reason why people buy something. There’s a reason copywriting is so intimidating—because copy is the straw that stirs the money milkshake. Copywriting is the reason why people buy something. Copywriting is the text that makes somebody stop thinking, “I can live without it” and start thinking, “Why am I living without it?” That’s a lot of pressure to put on a series of words. That’s why I’m going to give you an in-depth look at what copywriting is, how it has changed with the rise of digital marketing, and the different types of copywriting, as well as provide tons of examples for you to find inspiration. The goal is for you to walk away with a wand in your hand ready to cast your copywriting spell on every ice-cold lead and prospect you encounter. What is Copywriting? Officially, copywriting is defined as:  “The activity[…]

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19 Tools to Make You a Better Social Media Marketer

So, you’re ready to build your social media empire? You’ve come to the right place. From the title of this article, you know you’ve stumbled upon 19 golden eggs of social media marketing tools. What you may not realize is these eggs were found, tried, and tested by Roland Frasier. He’s the CEO of the War Room Mastermind. That means that he’s the head honcho of helping million-dollar marketers… become better marketers. He’s one of the most popular speakers at the annual Traffic & Conversion Summit and after each presentation the audience usually just stares wide-eyed, unsure of what to do with all the new information. This article will help you automate, optimize, and analyze your campaigns on Facebook, Instagram, Twitter, LinkedIn, and Snapchat using a top-dog’s social marketing tools. Here are the 19 social media marketing tools you shouldn’t live without. Linked Helper Paid: $ Linked Helper is a LinkedIn marketing tool. Their goal is to make your LinkedIn marketing strategy as automated as possible. Linked Helper costs $15/month maximum and has automation options[…]

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Should I Be Using Retargeting Campaigns?

What is retargeting? Retargeting is a marketing strategy that entails offering banner ads to your target audience. These banner advertisements are made to be seen by your target market after they have seen your business’s site. Retargeting only works if you have an unique fragment of code on your site enabling it. In this manner, at any time someone brows through your website, a confidential internet browser cookie will drop, generally marking site visitors as having visited your web site. How is this different than regular display ad buys? With retargeting you only target users that have visited your site and already had an experience with your brand. You can choose to target users that went to a specific part of your site, or open it up to your whole site, but either way you are guaranteeing that you only spend ad dollars on people who have previously visited your site. Normal display media buys tend to target users in the first stages of the buying funnel. With those ad buys you are tasked with introducing[…]

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DM Reading List—11 Copywriting Book Recommendations from Engage Members

People love books. Even in our digital age, there is just something about a book that gets people excited and engaged. And I mean legitimately engaged: our book posts on Facebook and Instagram get some of the highest engagement of all our posts (and it’s just a picture of a book!). And it’s especially true for us marketers. If you’ve ever spent time in the DM Engage Facebook group (our online community for DigitalMarketer Lab members), you’ve been witness to the flurry of conversations and recommendations. DM Engage is the hub for discussions about what’s working now in digital marketing, a place to get advice and strategize, and find resources recommended by marketers just like you. And guess what resource gets recommended all the time… Yup. Books. In a world where podcasts, social media posts, and YouTube videos vie for our attention daily, the written word—meticulously edited and added to Amazon’s cyber shelves—still reigns supreme. (RELATED: 100 Books Every Marketer Should Read) Inside DM Engage, recommendations for books cover a wide range of subjects. If you use[…]

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