What is Copywriting?

Are you intimidated by copywriting? If your answer is yes, welcome to how 99% of marketers feel. If your answer is no, are you some kind of wizard? Copywriting is the reason why people buy something. There’s a reason copywriting is so intimidating—because copy is the straw that stirs the money milkshake. Copywriting is the reason why people buy something. Copywriting is the text that makes somebody stop thinking, “I can live without it” and start thinking, “Why am I living without it?” That’s a lot of pressure to put on a series of words. That’s why I’m going to give you an in-depth look at what copywriting is, how it has changed with the rise of digital marketing, and the different types of copywriting, as well as provide tons of examples for you to find inspiration. The goal is for you to walk away with a wand in your hand ready to cast your copywriting spell on every ice-cold lead and prospect you encounter. What is Copywriting? Officially, copywriting is defined as:  “The activity[…]

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19 Tools to Make You a Better Social Media Marketer

So, you’re ready to build your social media empire? You’ve come to the right place. From the title of this article, you know you’ve stumbled upon 19 golden eggs of social media marketing tools. What you may not realize is these eggs were found, tried, and tested by Roland Frasier. He’s the CEO of the War Room Mastermind. That means that he’s the head honcho of helping million-dollar marketers… become better marketers. He’s one of the most popular speakers at the annual Traffic & Conversion Summit and after each presentation the audience usually just stares wide-eyed, unsure of what to do with all the new information. This article will help you automate, optimize, and analyze your campaigns on Facebook, Instagram, Twitter, LinkedIn, and Snapchat using a top-dog’s social marketing tools. Here are the 19 social media marketing tools you shouldn’t live without. Linked Helper Paid: $ Linked Helper is a LinkedIn marketing tool. Their goal is to make your LinkedIn marketing strategy as automated as possible. Linked Helper costs $15/month maximum and has automation options[…]

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Should I Be Using Retargeting Campaigns?

What is retargeting? Retargeting is a marketing strategy that entails offering banner ads to your target audience. These banner advertisements are made to be seen by your target market after they have seen your business’s site. Retargeting only works if you have an unique fragment of code on your site enabling it. In this manner, at any time someone brows through your website, a confidential internet browser cookie will drop, generally marking site visitors as having visited your web site. How is this different than regular display ad buys? With retargeting you only target users that have visited your site and already had an experience with your brand. You can choose to target users that went to a specific part of your site, or open it up to your whole site, but either way you are guaranteeing that you only spend ad dollars on people who have previously visited your site. Normal display media buys tend to target users in the first stages of the buying funnel. With those ad buys you are tasked with introducing[…]

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DM Reading List—11 Copywriting Book Recommendations from Engage Members

People love books. Even in our digital age, there is just something about a book that gets people excited and engaged. And I mean legitimately engaged: our book posts on Facebook and Instagram get some of the highest engagement of all our posts (and it’s just a picture of a book!). And it’s especially true for us marketers. If you’ve ever spent time in the DM Engage Facebook group (our online community for DigitalMarketer Lab members), you’ve been witness to the flurry of conversations and recommendations. DM Engage is the hub for discussions about what’s working now in digital marketing, a place to get advice and strategize, and find resources recommended by marketers just like you. And guess what resource gets recommended all the time… Yup. Books. In a world where podcasts, social media posts, and YouTube videos vie for our attention daily, the written word—meticulously edited and added to Amazon’s cyber shelves—still reigns supreme. (RELATED: 100 Books Every Marketer Should Read) Inside DM Engage, recommendations for books cover a wide range of subjects. If you use[…]

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If I Had to Start All Over Again, I Would…

I started young. At the ripe age of 15 and a half, I started my first online business. Can you guess what it was? It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job! As you probably can guess, it failed and, eventually, I went on to do other stuff. From creating an ad agency to a few software companies… the list goes on and on. But if I had to start all over again, what do you think I would do? Well, before I get into that, let’s first talk about what I learned a bit too late… What I learned too late in my career I’m really good at one thing and one thing only. It’s driving traffic to a site. It doesn’t matter what industry a site is in, I can drive traffic to it and make it popular. And best of all, I can do it without ads. But[…]

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Why You Shouldn’t Try to Rank #1 on Google

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms. Just take a look at my site… here’s my Google traffic over the last 31 days: As you can see from the graph, I’m generating 2,375,455 organic visits from search engines each month. And can you guess how many keywords I’m tracking when it comes to my rankings? A big fat ZERO! I’m not saying I don’t do SEO, I’m saying I don’t focus on rankings. Can you increase your search traffic without tracking rankings? The short answer is yes. As you saw[…]

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