The 15 Best Mobile Video Editing Apps You Must Use in 2018

Video content is on the rise.

Fast.

And according to Hubspot’s report on “The State of Video Marketing in 2018,” 76 percent of businesses say video content helped them increase sales.

Sure, it can be tough to find the time to sit down with your laptop, sift through all of your footage, and edit together a great video. But when 85 percent of people say they’d like to see more video from brands in 2018, ambitious brands know they need to find a way to meet the demand.

Thankfully, there are tons of great free or inexpensive mobile video editing apps that you can use to create professional looking videos on your phone or tablet.

In this article, you’ll get a quick feel for 15 of these awesome apps.

This guide aims to help you choose the perfect app for your needs so that you can go from hours of slaving away in front of your computer to creating killer, hassle-free videos on the fly.

And stick around until the end to find out about the best apps for conquering Instagram.

Alright, let’s dive in!

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Video Editing App #1: Splice

Available on iOS only.

Splice Video Editing App

Splice is one of the most popular free video editing apps available for iPhone and iPad users. From the makers of GoPro, this app is simple to learn due to its intuitive interface.

As the name suggests, you can splice different video clips together in just a few simple taps to create a compelling end result. The app allows you to trim and edit the different clips in your video, and you can customize transitions.

Splice even contains a large built-in music library, so you can give your video an immediate professional boost.

Pros: Simple and very easy to use.

Cons: Only available for iOS.

Best for: Editing multiple clips together quickly.

Video Editing App #2: Quik

Available on iOS and Android.

Quik Video Editing App

Quik is another free video editing app from the makers of GoPro.

It’s designed to speed up the editing process so that you can capture, edit, and post incredible videos on the fly. For this reason, there are fewer features than in its sister app Splice. However, unlike Splice, it’s also available to Android users!

You’ll be impressed by what Quik can do automatically. It searches your video footage to find great moments, can automatically trim and edit your clips, and the app can even add transitions. However, you can still manually edit your clips if you want more control over your video edit.

If you’re looking for an app that can help you to create awesome videos extremely quickly, this is the one for you.

Pros: Automatic editing features.

Cons: Some users may want more editing control.

Best for: Quick video edits.

Video Editing App #3: Adobe Premiere Clip

Available on iOS and Android.

Adobe Video Editing App

Adobe Premiere Clip is a very popular free video editing app. This app links into Adobe’s well-known Premiere Pro product but works equally well as a standalone app.

The app provides two editing modes: Freeform and Automatic. Freeform allows you to retain the most control over your edit, and Automatic lets Adobe trim your clips and add transitions to speed up the editing process.

You can also automatically color-correct your clips, add your own music to your videos, or choose music from the built-in library.

What’s more, Adobe fans will be happy to know that this app syncs beautifully with other Adobe staples, such as Lightroom.

Pros: Simple to use, Adobe Creative Cloud support, syncs with other Adobe apps.

Cons: Lacks a few basic functions like the ability to rotate clips.

Best for: Basic mobile video editing.

Video Editing App #4: InShot

Available on iOS and Android.

InShot is an all-in-one visual content editing app. It allows you to create videos, edit photos, and create image collages.

The app has plenty of features too. You can trim clips, change the speed of your footage, and add filters, music, and text. You can also flip and rotate footage, which is a handy feature that many other apps don’t have.

The downside is that you do need to pay $2.99 to remove the in-app ads and the watermark added to videos.

That said, it’s simple to use and has everything you need. This app is perfect for creators who want an app that does it all without too many frills.

Pros: All-in-one functionality.

Cons: Watermark and ads included with the free version.

Best for: Creating basic videos, collages, and photo edits.

Video Editing App #5: KineMaster

Available on iOS and Android.

KineMaster Video Editing App

Kinemasters intuitive interface makes mobile video editing easy. Well, as easy as it can be.

The app allows you to edit clips together like you would on most desktop video editing programs.

You can also add effects, text, and music. The app allows you to record audio to add to your video, and there’s plenty of music and sound effects on the KineMaster Asset Store.

The downside is that the free version exports your videos with a watermark. And the monthly fee of $4.99 is more than most other video apps.

Even so, the app has a surprising amount of features and is certainly good enough for professional video editors looking to edit a video on the move. It’s also one of the best video editing apps available for Android users.

Pros: Incredible features and interface.

Cons: Watermarked videos with the free version, monthly subscription for the pro-plan.

Best for: Serious video creators using Android devices.

Video Editing App #6: iMovie

Available on iOS only.

iMovie Video Editing App

iMovie is one of the more popular free video editing apps on this list. Unfortunately, like all Apple software, this app is only available to Apple users.

The video editor is extremely simple and intuitive to use. The drag and drop interface makes editing uniquely painless.

iMovie has all of the basic features you need to edit videos on your iPhone or iPad. You can trim clips, add music, record audio, and add filters. There’s a library of pre-made transitions and the app supports 4K resolution.

This app is a great place to start if you’re new to video editing. However, once you’ve learned the ropes, you may start looking for an alternative video editing app with more features.

Pros: Very easy to learn.

Cons: Experienced editors may find the features limited.

Best for: iPhone and iPad users who are new to video editing.

Video Editing App #7: WeVideo

Available on iOS and Android.

WeVideo Video Editing App

WeVideo is leading the charge when it comes to cloud-based video editors – i.e., software accessed and hosted online instead of working from your device’s hard drive.

And this app is great – if you’re happy to upgrade to one of the premium versions. The free version comes with all of the basics to test the waters. You can trim clips, add filters, choose music from the built-in library and more.

However, you’re only given 10GB of cloud storage for your video edits, and the free version puts a watermark on your videos. So if you plan to create more than one video, you’ll need to upgrade.

WeVideo’s premium plans offer some fantastic advanced features and functionality. These include a music library featuring commercially licensed music, and the ability to share videos in 4K Ultra HD resolution.

Pros: Fantastic premium features and functionality.

Cons: The free version is more like a free trial than an actual free version.

Best for: Businesses looking to take their social videos to the next level.

Video Editing App #8: PicPlayPost

Available on iOS and Android.

PlayPicPost Video Editing App

PicPlayPost is a simple app that allows you to create video collages. This feature is perfect for creators looking to narrate a separate video clip.

For example, fitness professional Melissa Made creates video collages to teach workout moves for her Instagram followers. In one video, she’ll demonstrate the move, and in the other video, she’ll describe it.

To access this awesome feature, you’ll need to upgrade to the premium version of the app, which has a monthly fee.

The app also lets you trim clips, add your own music, and edit the collage frame color, shape, and size.

Pros: Video collage feature.

Cons: Need to upgrade to access the best features. Very basic video editing.

Best for: Influencers with a skill to share via video collage.

Video Editing App #9: Horizon

Available on iOS and Android.

Horizon Video Editing App

When we rush to capture a moment on the move, it can be difficult to capture the action horizontally. Horizon is a simple app that solves this problem, enabling users to capture horizontal videos no matter the position of their phone.

All footage shot in the app is captured horizontally – regardless of how your phone is tilted. To see how it works, check out the demo on Horizon’s website.

If you’re always trying to capture great footage on the move, shoot your videos through the Horizon app to keep it level.

Pros: Very simple to use. Keeps footage horizontal.

Cons: The Android version is not as advanced as the iOS version. Depending on your needs, some in-app purchases may be necessary.

Best for: Always capturing film horizontally.

Best Free Video Editing Apps for Instagram

As an ecommerce store owner, you know the importance of making your brand look professional. So take your Instagram stories to the next level with these video editing apps.

All of the mobile video editing apps listed above work great for Instagram. However, the following video editing apps have been designed specifically with Instagram in mind.

These apps allow you to edit and quickly upload beautiful videos to Instagram. None of these apps are limited to Instagram, but are known for their support of this social network.

Video Editing App #10: Magisto

Available on iOS and Android

Magisto Video Editing App

Magisto is an award-winning AI (artificial intelligence) free video editing app. This clever app allows you to make amazing videos in just three easy steps.

Firstly, choose an editing style, such as “Traveler,” “Fashion,” “Country,” or “Clean.” Secondly, add the photos and video footage that you’d like to include in your video, and then pick a music track from Magisto’s built-in library. Finally, using AI, this intuitive app will automatically edit and create your video!

Plus, the results are pretty impressive. Magisto can save you plenty of time and deliver a professional looking video. This app is particularly great for quick Instagram posts and will make it look like you spent a couple of hours editing your Story!

If you like the app, you can also upgrade to the Premium or Professional plans for a small monthly fee. These plans provide more features, like longer videos and specific marketing functions, such as the ability to export directly to Facebook’s ads manager.

Pros: Impressive auto-editing ability. Advanced marketing tools.

Cons: You sacrifice some editing control for speed.

Best for: Quick, professional looking video edits for marketing hustlers.

Video Editing App #11: Boomerang

Available on iOS and Android.

Boomerang Video Editing App

Boomerang is an applet created by Instagram to do one thing, and one thing only: Create short boomerang videos.

What is a boomerang video? These videos are short clips that play forward and then in reverse on a loop.

This nifty app helps you to create entertaining little videos to engage your friends and followers. Simply tap the circle to shoot, and Boomerang will take a quick burst of 10 photos to turn into a video.

Because it’s built by Instagram, you can post your video directly to Instagram from the app.

Pros: Very easy to use and share content. Inspires creativity.

Cons: It only has the one feature.

Best for: Creating short, engaging video clips.

Video Editing App #12: Hyperlapse

Available on iOS only.

Hyperlapse Video Editing App

Hyperlapse is another great free video editing app created by Instagram. This app allows you to create time-lapse videos.

By condensing a lot of time into a short video, you can use Hyperlapse to create compelling videos for your friends and followers. Plus, this app also does away with the need for tripods due to its impressive stabilization technology.

When you’re done with your time-lapse video you can share it straight to Instagram or Facebook. You can also choose the speed setting of your time-lapse video up to 12x. (So a 60-second video sped up by 12x would be a 5-second time-lapse.)

Time-lapse works particularly well when capturing changes in weather or showing how a product is made. So download this app and get creative!

Pros: Stabilization technology means you don’t need a tripod.

Cons: iOS only. It may take a couple of attempts to get great results.

Best for: Shooting stunning time-lapse videos.

Video Editing App #13: Anchor Videos

Available on iOS and Android.

Anchor Video Editing App

Okay, so Anchor isn’t actually a video editing app, per se. This app is specifically designed to create and publish podcasts, but it does allow you to create video clips from audio to share to social media.

You can use the app to record your podcast episodes, or you can import audio from your phone or tablet. Then, you can use the app’s video creation technology, which allows you to quickly turn audio segments into beautiful, shareable videos.

Plus, these videos feature automatically generated word-by-word transcriptions that sync perfectly with your audio. To see a demo, check out this article on Medium.

What’s more, video interviews and vlogs can often make great podcasts, so don’t let those valuable audio files go to waste. Use this app to edit and upload your best video content onto podcast platforms like Apple Podcasts and Google Podcasts.

Pros: Make audio files shareable on social media.

Cons: Automatic transcription still needs proofreading.

Best for: Promoting your podcast on social media.

Video Editing App #14: Apple Clips

Available on iOS only.

Clips Video Editing App

While some native Apple apps fall short, Apple Clips is absolutely brilliant. This free video editing app covers most of your needs: Stitch clips together, edit your timeline, add subtitles, and more.

One particularly great feature is the ability to edit your background – to give your content a comic book feel, for example. Another awesome feature is Live Titles, which automatically adds captions that are in sync with your voice, while you’re speaking. After you’re done, just go back and edit the Live Titles to make sure they’re correct.

Pros: Quick and easy to use. Covers all the main features you need. Live Titles.

Cons: iOS only.

Best for: iOS users looking for quick, interactive, Instagram-friendly editing software.

Video Editing App #15: FilmoraGo

Available on iOS and Android.

FilmoraGo Video Editing App

FilmoraGo is a solid free video editing app without any watermarks or paid subscriptions. The app is perfect for Instagram, but also creates audience-ready videos for a variety of other platforms.

The app allows you to incorporate your own music or tracks from their built-in library. You can also add transitions, overlay themes, and trim video clips. Plus, you can add text and titles to your videos.

Filmora does offer a desktop version starting at $44.99 a year, but you can still get a lot of functionality from the free mobile app.

Pros: Great for basic mobile video editing.

Cons: Not quite as good as the desktop app.

Best for: Adding text, themes, and overlays to customize your videos.

Summary

Consistently publishing compelling video content can be a challenge.

But with the use of a great video editing app, the job becomes far easier. With the right app for your needs, you’ll be able to create and publish content on the move that your audience will love.

So try out a few of these apps, identify the best one for you, and start editing!

Which video editing app are you most excited to try first? Let us know in the comments below!

Want to Learn More?

6 Vital Email Templates Every Online Business Should Steal

The average email marketing return on investment (ROI) is a colossal 3,700%.

That’s not a typo.

This is from the Direct Marketing Association (DMA), and it means that for every $1 spent on email marketing, the average return is a huge $38.

Excited?

What’s more, according to market research firm Econsultancy, marketers rate email marketing as the second easiest digital channel to measure ROI.

So, not only does email marketing pay well, you can track how your resources are being used.

All you need are some strategic, high-performing email templates, and you’re ready to start growing.

In this article, you’ll learn about six vital emails that can help you grow your business. Plus, for each one, you’ll get a swipeable email template that you can use today.

Sound good? First up:

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1. Welcome New Subscribers

It’s a special moment when someone subscribes to your mailing list.

They’ve initiated a relationship with your brand, and if you play your cards right, it could be a long and mutually beneficial relationship.

But make no mistake: First impressions count.

In fact, subscribers who receive a welcome email show, on average, 33% more long-term engagement with that brand. But that’s not all.

Welcome emails generate 4x the open rates and 5x the click rates of other bulk promotions. Okay, but can they make you money?

Heck, yeah!

Welcome emails can see more than 3x the transactions and revenue per email over regular promotional emails.

Welcome Email Template Examples

Here’s an example of a simple and effective welcome email from Lonely Planet that new subscribers receive after signing up.

Lonely Planet Email Template

This email does a great job or reaffirming the benefits of being a subscriber, saying “We deliver our most inspiring articles and travel tips to your inbox.” Then, they bring it home with an exclusive subscriber discount code.

As a new subscriber, what’s not to love?

In this next example from exercise bike workout company Peloton, the email aims to lead subscribers further along the buyer’s journey by offering to help them find the instructors that are right for them.

They do this by inviting the new subscriber to “Take The Quiz.”

Peleton Email Template

It’s short, simple, and benefits the recipient.

The “Welcome” Email Template

Subject Line: Welcome to [Business Name]

Body: Hi [Subscriber’s Name],

We’re thrilled to welcome you to the [Business Name] community! Each [Email Frequency], you’ll receive [Email Features] to [Key Benefit].

Plus, to thank you for subscribing here’s a discount code to receive [Number]% off your first [Business Name] order!

[Call-to-Action]

What the Email Template Looks Like in Action

Welcome Email Template

Top Tips When Writing Your Welcome Email

Your welcome email should further the relationship your new subscribers have with your brand, and so lay the foundations to maximize future sales.

When personalizing the email template above, remember to:

  • Thank the recipient for subscribing.
  • Reaffirm the benefits to being on your mailing list.
  • Provide a way to further the relationship, such as a discount code, quiz, or simply by posing a question and asking them to respond.
  • Inject your unique brand personality!

2. Follow Up Abandoned Carts

Did you know that almost 70% of online shopping carts are abandoned?

Yikes.

It seems a shame to fall at the last hurdle, doesn’t it?

However, although online retailers could lose as much as $4 trillion to cart abandonment each year, estimates suggest that savvy retailers should be able to recover about 63% of that lost revenue.

One way to do this is with a well-crafted cart abandonment email.

Abandoned Cart Email Template Examples

Here’s a great example from dog and pet supply store Doggy Loot:

Doggyloot Email Template

This email provides the names, images, and prices of the items that the recipient left in their cart. Underneath, the call-to-action “Restore My Cart” makes it clear that it’s easy to complete the purchase.

But the real power of this email lies in how it injects urgency through scarcity.

Note sentences such as “Items added to your cart are almost sold out,” “Hurry, don’t let these deals run away,” and “Fetch your items before it’s too late!”

And Doggy Loot’s personality shines through in the email. From the image of the dog to phrases like “Fetch your items,” and “Lots of licks.”

Adidas begins this next example with the title, “Is Your Wifi Okay?”

This is a great way of relating to a younger audience always on the hunt for a good wifi signal. It also cheekily hints that the Gazelle Silhouette shoe is so good, that bad wifi must be the only reason the recipient didn’t buy it…

Adidas Email Template

The email then hits the recipient with some social proof in the form of reviews (more on this below).

Next, Adidas addresses a concern the shopper might have. In this case, if they don’t like the color of the shoe, they can easily customize it.

The Abandoned Cart Email Template

Subject Line: Don’t Worry, We’ve Got You Covered

Body: Hi [Recipient’s Name]!

We know life can be crazy and it can be easy to forget about your shopping cart – even when it contains amazing items.

So we’ve saved your items, and they’re still waiting for you. Your cart contains:

[Item Image, Title, and Price]

Complete Your Purchase with [Number]% Off Today

Complete My Order

Questions? Email us at [Sales Email Address].

What the Email Template Looks Like in Action

Cart Abandonment Email Template

Top Tips When Writing Your Abandoned Cart Email

With this email, your aim is to compel the recipient to complete their purchase and make it as easy as possible for them to do so.

Here are some tips to bear in mind when customizing the email template:

  • Personality and humor will go a long way in this email.
  • Consider adding an additional incentive like a discount or free shipping.
  • Keep it short and snappy.
  • Use scarcity when appropriate.

3. Follow Up with New Customers to Land Repeat Sales

Boom! You just landed a new customer. Now’s the time to sit back, relax, and order another drink, right?

Nope.

This is when you can make the real money. Because a 5% increase in customer retention can increase company profits by 25% to 95%.

What’s more, repeat customers spend 67% more than new customers!

This is why smart businesses focus on “back-end” revenue.

“Front-end” revenue comes from the first orders your customers make. “Back-end” refers to all the additional purchases a customer makes over their lifetime.

New Customer Email Template Examples

In this example, ProFlowers immediately followed up my first purchase with a discount code:

Proflowers Email Template

Instead of sending a dedicated email, you could also include an offer like this in your purchase receipt email.

This is a good idea.

Purchase receipt emails get an average open rate of 71%, compared with the average open rate of 22%. In other words, receipt emails get the highest engagement scores out of all the emails you send!

The New Customer Email Template

Subject Line: [Recipient’s Name], a welcome gift from us to you

Body: [Recipient’s Name], we wanted to thank you again for your recent purchase – we’re thrilled to officially welcome you to the [Business Name] family!

A Welcome Gift From Us to You

[Number]% Off

Your next purchase with promo code: [Insert Code]

Shop Now

[On-Brand Sign Off]

What the Email Template Looks Like in Action

New Customer Email Template

Top Tips When Writing Your New Customer Email

The aim of this email is to turn a one-off purchase into a repeat customer. So make them an offer they can’t refuse.

When customizing this email template, consider:

  • Including a time-sensitive discount.
  • Introducing them to your loyalty program.
  • Featuring plenty of product images to compel the reader to revisit your website.

4. Ask For a Review

According to the Spiegel Research Center, nearly 95% of shoppers read online reviews before making a purchase.

Plus, displaying reviews can increase conversion by 270%, and having only five reviews still results in purchase likelihood increasing by a factor of almost four times.

Why are reviews so effective?

Because of something called “social proof,” which refers to the fact that people are heavily influenced by others.

In other words, there’s security in following the crowd.

Social proof reassures visitors that they’re making the right decision in buying from you. So you’ll want to ensure that you get as many positive reviews as possible.

Review Request Email Template Examples

Casper sends an email to customers asking them to review their products.

Casper Email Template

They lay their cards on the table by saying, “Help us out by writing a review. Your honest opinion will help other Casper shoppers make smart decisions.”

It might not be the most compelling call-to-action, but that’s no bad thing.

Remember, you only want honest, positive reviews. So ask for them in an honest, positive way. It’s best to avoid incentivizing people in a way that might encourage bad, ambivalent, or unhelpful reviews.

Mountain Hardwear uses the same approach in their email:

Mountain Hardwear Email Template

They also list out the products purchased and provide a link to review each one. This allows customers to jump straight to the product they’re most inclined to review.

The Review Request Email Template

Subject Line: What do you think? Write a review

Body: Hey [Recipient’s Name],

We hope you love your recent purchase. Once you’ve had a chance to get to know the product, we’d really appreciate it if you would write a review.

Customer reviews keep us constantly improving while helping other [Name for People in Niche] make the right choice.

Write a Review

It’ll just take a moment, and we’re really grateful for all the feedback we receive.

If you’re not happy for any reason, please give us the opportunity to make it right before leaving negative feedback. Just reply to this email and we’ll be happy to correct the situation immediately.

Thanks again for being our customer, we really appreciate having you onboard and we’re always here if you need us!

[On-Brand Sign Off]

[Name of Real Person at Business]

What the Email Template Looks Like in Action

Review Request Email Template

Top Tips When Writing Your Review Request Email

The aim of this email is to get customers who love your products to leave a review.

It also gives you the chance to ensure that all of your customers are satisfied with their purchases and to resolve any issues.

When customizing this email template:

  • Keep the tone light and friendly.
  • Be open and upfront about your request.
  • Encourage dissatisfied customers to reach out so you can resolve any issues and avoid negative reviews.

5. Re-Engage Inactive Subscribers

Let’s get real for a moment.

Many of your subscribers and customers will lose interest in your business. They may still like and trust your brand, it could just be that time is short and something’s gotta give.

But don’t let it be your business.

Instead, use a tactful re-engagement campaign to stay top-of-mind and center-of-heart.

Plus, it’s not just the additional sales that you want. You also need to show Gmail and other email providers that people actually want your emails.

Otherwise, you’re in big trouble.

The Gmail Anti-Abuse Team said that they want to “see evidence that your recipients love or at the very least, want your messages, for them to reach the inbox.”

So, if a large portion of your email database is inactive (i.e., they don’t open or click your emails), email providers will start sending your precious emails to the promotions tab.

Or worse, the dreaded SPAM folder.

*Gulp*

Do re-engagement emails work?

Well, in a case study from MarketingSherpa, they managed to re-engage 8.33% of a database with a “win back” email, and then another 8.57% with list-cleansing emails.

That’s over 16% reactivated. So don’t underestimate the importance of re-engagement email campaigns.

Re-Engagement Email Template Examples

Fashion store Missguided did a great job relating to their target market with the design of this re-engagement email:

Missguided Email Template

The text is simple, humorous, and extremely on-brand. The design and emojis are also particularly effective.

Plus, they also offer free next day delivery to help turn those inactive subscribers back into paying customers.

Jack Wills uses a similar approach in their email:

Jack Wills Email Template

In this email, Jack Wills start with a little humor: “Please say you miss us too!” Then, they’re completely upfront about their discount, saying, “As a little bribe, here’s a £10 off code.”

The Re-Engager Email Template

Subject Line: We miss you (so here’s $10 off…)

Body: Hey [Recipient’s Name],

It’s been too long and we’ve missed you! During our time apart, we’ve been busy – come and see for yourself and shop our new [Product Line]!

Plus, here’s a little something to help us get back to being best friends…

[Offer]

Shop Now

Not interested?

If you want to say goodbye, for now, unsubscribe here.

What the Email Template Looks Like in Action

Re-Engager Email Template

Top Tips When Writing Your Re-Engagement Email

Your re-engager email aims to reclaim your inactive subscribers’ interest and boost your sales. When customizing the template, remember:

  • Playful humor is important.
  • Pack it with your brand’s personality.
  • Offer an incentive to re-engage buyers.

6. Gather Valuable Information

Knowledge is power.

To improve you must learn what works and what doesn’t. And one way to do this is to simply ask your customers using a survey.

Now, let’s quickly look at the difference between reviews and surveys.

When asking for reviews, you’re trying to collect positive feedback to display publicly as social proof.

But when emailing customers a survey, it’s the negative feedback you want most. This is because negative feedback provides a clear way for you to improve your business.

Okay, there are two main ways to survey your customers. You can ask them to answer set questions or use something called the Net Promoter Score.

This is a single-question survey businesses use to measure customer satisfaction.

Recipients are asked how likely they are to recommend your product or service on a scale of 1 to 10.

Then, respondents are grouped as follows:

Net Promoter Score

To figure out your net promoter score, just subtract the percentage of Detractors from the Percentage of Promoters.

To understand whether your score is good or bad, you can compare it to this chart showing the average net promoter score in different industries.

Net Promoter Score Comparison

Whether people will recommend your product or service is a strong indicator of your customer satisfaction.

Plus, it’s extremely simple to do.

Feedback Request Email Template Examples

Here’s an example of a great net promoter score email from Azendoo:

Azendo Email Template

Using this form of survey makes responding incredibly easy for the recipient, and so you’re likely to receive more responses.

Then, you can always follow up the responses.

If someone is likely to refer your product or service, you can invite them to join your affiliate or rewards program. And if someone is unlikely to give a recommendation, you can ask them if there’s anything you can do to solve the issues your customer is having.

Alternatively, you could create a longer survey of questions.

If you decide to do this, it’s likely you’ll need to offer some sort of incentive to compel people to respond. And ideally, it should be an offer they can’t refuse!

In this email, Tailor Brands ask customers to complete a three-minute survey in exchange for 50% off their next order.

Tailor Brands Email Template

Tailor Brands start with a bold, clear title that’s quickly followed by the benefit offered to the recipient. Then they go on to explain the deal, making sure to mention that it’ll only take three minutes.

Now, 50% for three minutes? That’s a good offer!

The Feedback Request Email Template

Subject Line: Share your thoughts for [Offer]!

Body:

We Want to Hear From You!

(And give you [Offer])

Do you have [Survey Time] to share your valuable opinion?

We’re looking for ways to improve our [Subject of Survey] and we’d LOVE to know how you feel about [Subject of Survey].

As a thank you, we’re offering [Offer] in return for your thoughts on how we can better serve you, and others.

Take the Survey and Get [Offer]

We really appreciate your input!

[On-Brand Sign Off]

What the Email Template Looks Like in Action

Survey Request Email Template

Top Tips When Writing Your Feedback Request Email

The aim of this email is to collect as much feedback as possible from your customers. When customizing this template, make sure that you:

  • Include an offer that’s too good to refuse.
  • Be absolutely honest about how long the survey will take to complete.
  • Keep the focus on the benefits that the customer will receive in exchange for their time.
  • Show appreciation.

Summary

Email marketing can be extremely powerful.

Not only does it usually yield a high return on investment, most email software solutions provide a host of analytics for you to review and improve your campaigns.

Although you should share your best content and announcements regularly, the six emails covered in this article are the foundations of your email marketing strategy.

Whatever the content or purpose of your email, don’t forget to:

  • Inject every email with your brand’s personality.
  • Always be open and honest when asking for something.
  • Focus on the benefit that you’re providing to the recipient.
  • Find a way to move the relationship forward.

Lastly, what works for some brand’s won’t work for others. So make sure you test different emails and subject lines to craft the most effective campaigns possible.

Do you have any email advice or tips that you can share? Let us know about your experiences in the comments below!

Learn More!

213: Overcoming Depression and Starting Over: Behind the Scenes With Rand Fishkin, Moz Founder

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Rand Fishkin, Founder, SparkToro


You may know former Moz CEO Rand Fishkin from his characteristic curly mustache, Whiteboard Friday videos, or his SEO mastery. But this interview isn’t about linking, Google rankings, or gray-hat practices. Or mustaches.

In our chat with Fishkin, he opens up about his battle with depression and how it has shaped his past decisions and guided his current ventures. He sympathizes with the many entrepreneurs who have also succumbed to loneliness and wondered why their business success wasn’t enough to make them happy.

Fishkin also talks about his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. In it, he shares the conversations entrepreneurs have about their challenges and hardships, whether personal or in their businesses. Fishkin also shares details on his new software project and why he decided to venture into another startup.

If you want to be inspired, encouraged, and take away some great advice from a long-time founder, don’t miss this interview. We hope you find it as moving as we did!


Key Takeaways

  • Why striving to emulate Silicon Valley startup culture can negatively affect your business growth
  • How and why Moz’s customer acquisition costs went down after laying off half of his marketing team
  • How to know when to sacrifice profit for growth
  • The dark side of entrepreneurial leadership

Key Resources From Our Interview With Rand Fishkin

  • Learn more about Rand’s latest project at Sparktoro.com
  • Follow Rand on Twitter here

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