13 Types of Blog Headlines That'll Get You More Traffic [+ Examples]

Fewer people read your blog posts than you think. More people read your headline than you think, too. You might not realize it, but your headline could be the reason you’re losing traffic. In fact, on average, only 20% of those who read your headline will click through to read your article. That means good headlines lose 80% of your audience. Great headlines, though, can make a dramatic impact in the opposite direction. You can increase the traffic to your articles by as much as 500%, based solely on the headline. Not only does the headline affect click-through rates, but it sets the tone and establishes the key subject of the article. points out , a title can have a huge impact on what the audience takes away from an article.  Discussing her article, “A Gene That Makes You Need Less Sleep,” Konnikova said, “If I had instead called it “Why We Need Eight Hours of Sleep,” people would remember it differently.” What makes a great headline?  That depends on who you’re writing to, and where they’re[…]

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How to Make a Video: a Step-by-Step Guide

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%. Like many companies, you might not have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a ton of experience in video production, it may seem like your only options are to pay a lot of money for someone else to do it, or hack together a bad video on your own. Good news: there’s a third option. Even with limited resources, companies launch with great video campaigns all the time. To help you build solid, but affordable, content, here are six tips to create a great video. 1. Craft a production plan. When you enter video production, it’s good to plan as much as possible before you start rolling. This will make the production[…]

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Subheadings: What They Are & How to Craft Great Ones

If you’re in marketing, you know that headlines are important. But did you know that subheadings are just as important? Sure, the headline is responsible for capturing a visitor’s attention. But then what? To give you a better sense of how it all works, I’m not only going to explain what a subheading is, but I’ll also detail a process that you can follow to use them to inspire action.  Once you’re done reading this article, you’ll know exactly how to unleash a killer headline, subheading, and CTA combo that will make people see, want, and click on your site.  What is a subheading? First off, let me explain what I mean by subheading, which is also often called a subheadline. A subheading is text placed under a headline, often with a smaller font, which expands on what the headline says. For example, a headline could announce the launch of a new product and a subheading could give more specific details about the product’s features. Here’s a good definition from Wiktionary: A smaller, secondary headline[…]

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The Ultimate Guide to Nonprofit Marketing in 2019

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still value from the traffic, funds, and awareness marketing brings in. Bookmark this guide for later and use the chapter links below to jump around to sections of interest. Inbound Marketing for Nonprofits Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. We’re here to convince you otherwise. Inbound marketing is all about creating valuable experiences that have a positive impact on people and your business. Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. Boost your organization’s awareness and compel action. See firsthand how HubSpot can transform your nonprofit organization. Here’s how else[…]

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The 15 Best WordPress Booking Plugins in 2019

The more you can automate, the more you can focus on delivering value for your customers. However, it can be difficult to create automated processes without diminishing the customer experience. Fortunately, certain tools are able to provide both efficiency for you and satisfaction for your customers — and one of those tools is a WordPress booking and scheduling plugin. In fact, a myriad of WordPress booking plugins exist to help you save time while actually providing a smoother and more convenient experience for your customers. Take a look at this list of WordPress booking plugins, which can help you free yourself up to focus on the more important aspects of your business by increasing your efficiency, eliminating stress, and providing clarity. The 6 Characteristics of the Best WordPress Booking Plugins How do you know which plugin is best for your business? Good WordPress booking plugins do the following: Provide customers with your work hours and availability. Allow them to choose a time. Encourage customer input. Save the input in a customer database. Automatically save your[…]

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Bing PPC Ads: How They Work (and Compare to Google Ads)

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads or PPC. According to our guide. Pay Per Click ads are, “a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad.” The advertiser has to pay the publisher whenever a visitor interacts with the ad. In exchange, the ad is added to the search engine’s database, which displays the ad whenever the content matches a visitor’s searched keyword. While Google Ads offers a popular PPC feature, Bing’s has unique advantages that distinguish itself from the search engine giant. And, if you’re the owner of a small- to medium-sized business, you may be more interested in Bing’s PPC benefits than Google’s. In this post, let’s break down how[…]

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