Every Question You’ve Ever Had About Keywords, Answered

For a long time, digital marketers organized their entire content calendar around specific keywords. They’d work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. And, ultimately, it worked. Users from around the world could enter specific search terms into a search engine and, if their intent matched your keywords, they’d land on your site. Unfortunately, as time went on, publications began stuffing irrelevant, poorly-written content with specific keywords just to get more traffic. Search engines weren’t helping users find the information they needed anymore, because searches weren’t going to relevant information — they were just going to a keyword-stuffed filler page. Eventually, search engines[…]

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How to Create an Editorial Calendar [Examples + Templates]

If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial calendar. My muddled system transforms dramatically when I work with a team. I realize the need for organization and structure, and this could not be more necessary than with managing a blog. Without a mutually agreed-upon system for planning, writing, and scheduling content every week, you can find yourself in a pile of missed deadlines, unedited blog posts, and a fair amount of team tension. There’s no such thing as[…]

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The Top 11 Best Email Marketing Services in 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer’s tool belt — and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. It’s also extremely cost effective, with some studies showing an ROI of up to 4400%. As email service providers (or ESPs) continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience. And, in 2019, email marketing is just as essential as it’s ever been. But with so many tools available, where should you start? Which tool meets your business’ unique needs? And how[…]

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6 Fundamental Video Marketing Tips for Every Type of Skill Level

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Resonance is the most important determinant of whether your audience will take action, and your video’s creative is the most important determinant of whether your video will resonate with your audience. So even if your video reaches a million people, if it doesn’t resonate with them, it won’t persuade anyone to take your preferred action, let alone remember your brand. With this insight in mind, let’s go over six fundamental video marketing tips that’ll help you craft videos[…]

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The Plain-English Guide to Data Deduplication

Nowadays, with so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, our Word documents, our photos, and entire folders of old work. It’s typically a ton of data. And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again. Unfortunately, over time, our data storage becomes unnecessarily burdened with redundant copies of data — this could cost your company money, as data requirements become larger, or time, as processing time becomes slower. This is where data deduplication comes in. What is data deduplication? Data deduplication is the process of eliminating redundant copies of data and reducing processing time[…]

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The 18 Best Advertisements of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time — which is why there are 18 in this post instead. Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns[…]

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