7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa. But just because you can’t replicate the same test and expect the same result doesn’t mean you can’t get inspired by other companies’ tests. In this post, let’s review seven excellent examples of how companies use A/B testing. While the same tests may not get you the same results, they can get you inspired to run creative tests of your own. 1. HubSpot’s Mobile Calls-to-Action HubSpot uses several different calls-to-action in its blog posts. For instance, on this blog, you’ll notice anchor text in the introduction, a graphic CTA at the bottom, and a slide-in CTA when you scroll through[…]

Read more

Snapchat vs. TikTok: What Marketers Need to Know

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat and TikTok fill Vine’s void. They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Meanwhile, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics. At the moment, both apps[…]

Read more

The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on Google and let it conduct the search for you. Your ideal post-work pub is nearby, open right after work, and offers a few gluten-free options so your entire team can partake. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Pause. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way? Moreover, what are those restaurants doing to get featured so dominantly on Google’s search engine results pages (SERPs)? Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? No one[…]

Read more

50 Bright Ideas for Promoting Content to Drive Leads

There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors. All that said, there’s nothing quite as soul-crushing (on a professional level, at least) as having no one interact with your content. Content is being created, published, and refreshed every second of every day. In 2019, more than four million blog posts were published on a daily basis — not to mention the abundance of ebooks, templates, podcast episodes, infographics, and videos that go live every minute, as well. This brings up the imperative question that all great content marketers ask themselves: how do I get more people to see, engage with, and react to my content? To help you make the most of your content marketing efforts, we’ve outlined the best content promotion ideas across various mediums. From podcasting to blogging, to everything in between, you can use these[…]

Read more

25 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance

Let’s talk blogging. It’s hard to get a blog started, and sometimes, even harder to organize all the content you want and need. If you use a blog hosting site like WordPress or a CMS like HubSpot, you’ll likely notice that you have options like plugins and widgets to enhance your blog. There’s so many different kinds of tools, and they’re all used to make your blog more personalized. Think of widgets as the different spices to add special elements on your webpages. Plugins, on the other hand, are the vessel for which you obtain the widgets. We’ve compiled a list of widgets and plugins that are essential to make a great blog excellent. They’re essentials that contribute to a good user experience for your readers, bring you new ones, and make your brand more cohesive across all fronts. Think of these lists as a jumping off point. This is not a list of all of the plugins and widgets available, but they give you an expansive look into how many kinds there are and[…]

Read more

The New Approach to Work-Life Balance

CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours. Additionally, this phenomenon crosses global borders, prompting new laws in France and a campaign in Japan to limit working hours. Of course, we’d all love a little more balance in our lives. But it’s more than that. We need it. Today’s “always on” mentality has serious consequences. Stanford professors Joel Goh, Jeffrey Pfeffer, and Stefanos Zenios found that more than 120,000 deaths per year and approximately 5%–8% of annual healthcare costs may be attributable to workplace stress from long working hours, job insecurity, work-family conflict, high job demands, and low social support at work. But achieving work-life balance is hard. Obviously, reducing workplace stress is essential. But, despite finding that those who take vacation and travel are happier in their personal and professional lives, Project Time Off also found that more than half of American workers don’t take all of the vacation days they’ve earned. By contrast, many other countries offer or[…]

Read more