How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting. All of this money and attention has lots of readers asking how their brand can take advantage of the audio boom by starting their own podcast. In many ways, it’s a lot easier for folks who subscribe to the philosophy of Inbound Marketing to start a podcast because you’re likely to have lots of existing content. In this post, we want to help marketers leverage their existing content and turn it into a branded podcast. But first — when does it even make sense to convert your content into a podcast, and when should you hold off? When does it make sense to convert content into a podcast? If you’re looking to leverage existing content you ultimately have two main channels to focus on —[…]

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How to Gain Visibility When You Work Remotely, According to HubSpot Employees

When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters. However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?” If you’re worried about your visibility, you’re not alone. A lack of visibility is a common hurdle that those in the remote workforce worry about. In fact, a 2018 survey from Indeed found that 37% of employees at companies that allow remote work believe that this work style hinders visibility. At HubSpot, we’re pretty familiar with remote work culture: its benefits, and its pain points. In fact, we have a fleet of more than 200 remote HubSpotters who vary[…]

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Google Discover: What It Is and What Marketers Need to Know

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. But, despite Google Discover’s effectiveness in pulling in mobile traffic, a lot of marketers still don’t know what it is or how it can be leveraged in the online marketing world. In this blog post, I’ll explain what Google Discover is, why marketers need to know about it, and how you can increase the chances of your content getting highlighted on the platform. After the Google app’s feed feature — which also gave users recommendations based on past searches — reached 800 million monthly active users, the tech giant decided to revamp and rebrand it into Google Discover. The Google Discover launch was part of a bigger initiative that aimed to identify ways that the company could improve its overall platform, and online search experiences, in the long-term. During the[…]

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Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky” “So hard to use” “This makes my head hurt” “The product feels like it was built without any customers in mind” Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2. The general consensus? Their software sucks. Really sucks. How is this still the case in 2020? We live in an age of artificial intelligence, autonomous vehicles, and augmented reality. We are awash with incredibly advanced technology. But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. As far back as 2009, there were calls on enterprise software providers to pay more attention to the user-friendliness of their products, but like the proverbial ostrich, they put their head in the sand, rested on their laurels, and blindly trusted the lazy assumption that customers will forever accept pain as the price of power. It’s one of the most extreme examples I’ve seen of Jim Collins’[…]

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Create Peace, Create LOVE, Create Random Acts of LOVE and KINDNESS.

 American Plumbing Co.  35 + years of experience in Residential Plumbing Repair. Serving The Greater San Diego Area. Business Name:American Plumbing Co. 100s of 5-Star Reviews. Practice Peace, Practice LOVE, Practice Random Acts of LOVE and KINDNESS.https://www.google.com/maps/contrib/107361405375486219877/reviews https://goo.gl/maps/U23bRRxECzZcvVkB8 Business Phone:619-723-1114 Business Address:422 21st ST San Diego, CA. 92102 Business Website:http://www.sandiegoplumberonline.com Contact Name:Charlie Gonzales, Plumber 37 Years, Psychology Major in the 1980s and 1990s. Computer Science Student 13 Years. Business hours:Monday 9:00 a.m. – 5:00 p.m.Tuesday 9:00 a.m. – 5:00 p.m.Wednesday 9:00 a.m. – 5:00 p.m.Thursday 9:00 a.m. – 5:00 p.m.Friday 9:00 a.m. – 5:00 p.m.Saturday 10:00 a.m. – 4:00 p.m.Sunday: 10:00 a.m. – 3:00 p.m. American Plumbing Co. Service Areas: Allied Gardens, Bay Park, Bonita, San Carlos, Chula Vista, City Heights, Clairemont Mesa, College Area, Del Cerro, Encanto, East San Diego, Kearny Mesa, La Mesa, Lemon Grove, Lincoln Acres, Linda Vista, Mira Mesa, Miramar, Mission Hills, National City, Normal Heights, North Park, Ocean Beach, Old Town San Diego, Paradise Hills, Pacific Beach, Rolando, San Diego, Serra Mesa, Tierra Santa.

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25 Case Study Examples Every Marketer Should See

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing. Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing you. What is a case study? A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something. A great case study is also often filled with research and stats to back up points made about a project’s results. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. But it’s easier said than done — you’ve executed the campaign, you’ve collected the results, now what? To help you create an attractive and high-converting case study, we’ve put together a[…]

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