Be Mine: A Brief History of Valentine's Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine’s Day actually originated with an arguably gruesome ancient festival, where there was no chocolate or exchange of cute, red-and-pink cards. But love it or hate it, those are the types of things we associate with the holiday today. After all, there’s a reason roughly 114 million Valentine’s Day cards are exchanged each year — it’s what’s become expected of us. So how the heck did we get from an ancient Roman festival to a holiday that compels many of us to spend no less than $147 on celebrating it? That story, it turns out, is thousands of years old — but we’ll try to condense it. How Valentine’s Day Began and Evolved Ancient[…]

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500 Atlassians Worked Remotely for a Week — Here's What We Learned

Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can’t stop sneezing. But our collective WFH muscles got a major workout recently when 500 of us went remote during the week-long gap between moving out of one office space and into another. I talked to colleagues in several departments at Atlassian and dug into my own bag of tricks to bring you this collection of tips for working from home. And because working from home came with a few surprises, I’ll also share some little-known facts and a classic blooper – don’t miss these if you’re thinking of transitioning to full-time remote work. Working From Home Tips 1. Dedicate a work space and make it your own. Yes, this tip is at the top of every other list of working from home tips you’ve ever read. There’s a reason for that. When you work from an office, your commute helps your brain shift[…]

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Super Bowl Ads Were Short This Year: Here's Why That Worked

Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, “Were there fewer ads this year?” In reality, the game ended at a decent hour because the Kansas City Chiefs smoothly took down the San Francisco 49ers without entering overtime. Additionally, with over 50 commercials, this year’s Super Bowl aired more ads than the 2019 game — which only hosted 42 ads. However, in recent years, ads of 30-seconds or less have become the norm. So, although there were more ads this year, many of them were on the extremely-short side. This isn’t shocking. Each year, Super Bowl ad slots get more and more expensive. This year, advertisers paid $5.6 million for 30-second slots. This increased from roughly $5.1 million in 2019. Although keeping an ad under half a minute obviously saved companies millions of dollars, this time limit posed unique challenges for brands that purchased shorter slots. To be considered successful, these short ads[…]

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The Ultimate Guide to Product Marketing in 2020

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the original “hippie” vibe the company was once known for. Source Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.” This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for the bus. So, who works on this type of marketing? Who helps create content that excites consumers about new and updated products, like the Volkswagen bus? Who encourages consumers[…]

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Is Snapchat Discover Right for Your Brand?

When you think of Snapchat, what do you think of? Personally, I think of a single thing: “It’s crazy how much marketing opportunity there is on this app.” Now, you may be thinking, “There’s no way,” or “Which one is Snapchat, again?” (if you need a reminder, it’s the yellow one with the videos and ghost logo). Snapchat is an undeniably popular social media app, with over 200 million millennials and Gen Z users opening the app every single day. Additionally, Snapchatter’s use Snapchat’s Discover feature for their news, to catch up on shows, or to see new sponsored posts from their favorite influencers. Of these users, 38% of them don’t use Facebook or Instagram, so some of that audience is exclusive to Snapchat. News, entertainment, sports, lifestyle, and a few other industries currently use Snapchat’s Discover page to — well — get discovered by new audiences. Image Source If you’ve seen Discover, you know what I’m talking about. It’s almost like a personalized home screen. And any marketer would love to know how to[…]

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10 Social Media Content Ideas to Delight Customers

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs to be engaging, stand out, and make consumers identify with your brand on social media. While that is a lot for a small team, it’s even more when you find yourself stuck in a rut. Are you worried you’re going with the same old, same old when it comes to social? Try these content ideas to re-vamp your posting game. 1. Post your new blog on your Instagram Stories. To build traction on your website, try migrating customers towards your blog by putting it in an Instagram Story. Making the Story function in a “Swipe up to see more” fashion makes it easier for followers, since they don’t have to close the app to visit your website. Image Source Take this story from WordPress‘s Instagram[…]

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