How to Launch a Successful Online Community: A Step-by-Step Guide

It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. As of 2018, according to the B2B Buyers Survey Report, 45% of business buyers spent more time and resources researching purchases than they did the previous year. So, the more platforms you can launch your brand on, the more you can strengthen your buyers’ research. B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions, but how do you start? These forums provide people with an opportunity to learn from[…]

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The Plain-English Guide to Progressive Web Apps

Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. In basketball, Larry Bird and Magic Johnson transformed the faltering NBA into one of the most popular sports league in the world. In hip-hop, Biggie Smalls and Tupac Shakur broke a rather niche music genre into the main stream.  But imagine if some of the world’s fiercest rivals put their differences aside and teamed up to assemble the best product or service on the market. Could you imagine how electric an NSYNC-Backstreet Boys concert would be? Or the sheer power of a Microsoft-Apple supercomputer? In the digital age, you could say mobile websites and apps are rivals. Brands developed mobile apps to phase out the use of their fast yet janky mobile websites when the[…]

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What Are Email Whitelists, & How Do You Get On Them

A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn’t find it anywhere. Panicking, I called the airline. “Ma’am, your payment was denied. We emailed you about this.” Very quickly, I learned the importance of email whitelists. Fortunately, I was able to book another flight. However, this didn’t save me from the stress or frustration I felt at the airline for being unable to contact me any other way. At the end of the day, you don’t want a similar experience to happen to your customers. And, as a marketer, nothing is more frustrating than realizing your email marketing tactics, meant to engage[…]

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How to Craft a Sales Page That Generates Revenue [+Example]

Last week, I did something I promised I’d never do to myself: I made an impulse purchase over $100. Now, for you less frugal shoppers out there, you might scoff at my definition of splurging. But what I found most interesting about my sudden compulsion to buy glasses that filter blue light wasn’t the impulse itself. It was how quickly the advertisement below convinced me that I needed the eyewear in my life.   Image Credit: VeryGoodCopy Out of all the advertisements I’ve ever read, this is arguably the most persuasive one. Not only did it inform me about the damage a computer screen can inflict on my eyes, but it also offered me an affordable, stylish solution for protecting them. Now, advertisements and sales[…]

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2019 YouTube Demographics [New Data]

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. Otherwise, you could waste a ton of precious time and resources creating content that your buyer persona will never see. If you want to avoid this mishap and make sure YouTube is a viable marketing channel for your brand, we’ve got you covered. Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics YouTube Age Demographics Over 90% of[…]

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23 of the Best Personal Websites to Inspire Your Own

Some refer to it as a full-time job in itself. Others compare it to dating. And several cats over at BuzzFeed think it just plain stinks. But it doesn’t have to be that way. When you’re applying for a job, you’re typically asked to submit a resume and cover letter, or maybe your LinkedIn profile. But there are better ways to stand out from your competition, and building a personal website is one of them. Why You Need a Personal Website Here’s the thing about resumes and cover letters: No matter how unique you try to make your own, for the most part, they tend to read dry. And there’s a good reason for it: It’s supposed to be a single, no-frills page that documents[…]

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