19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. How? Well, these brands create campaigns that actually delight customers instead of adding to holiday “noise.” They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable organization. Great holiday marketing campaigns come in many different shapes and sizes. Check out 15 of our favorites below, and use these ideas to fuel your own holiday marketing ideas. 19 Brilliant Examples of Holiday Marketing Campaigns 1. Walkers: All Mariah Carey Wants for Christmas While the holiday season is a time for caring and sharing, Walkers shows musician Mariah Carey doing the exact opposite. After filming a music video for her famous song, “All[…]

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13 Creative Stunts People Used to Land Their Marketing Dream Jobs

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it. To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing — all without seeming too over-the-top, gimmicky, or creepy. No sweat, right?  For your inspiration and amusement, we’ve put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. While flashy stunts alone aren’t likely to land you the job, they just might help you get your foot in the door. Check out the marketing stunts below. 7 Creative Stunts People Used to Land Their Marketing Dream Jobs 1. Creating a Video Resume Video resumes aren’t new, but they’re still fairly rare in the job-seeking world. But, back in 2012, this strategy was even more unique and non-traditional. At this point, one European created a detailed and well-edited video resume which[…]

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How to Conduct the Perfect Marketing Experiment [+ Examples]

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished the next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it’s the campaign of a lifetime. But how do you know it will be effective? While there’s no sure way to know if your campaign will turn heads, there is a way to gauge whether those new aspects of your strategy will be effective. If you want to know if certain components of your campaign — like that sparkly new logo or the new employee takeover series — is worth the effort, consider conducting a marketing experiment. Marketing experiments give you a projection of how well marketing methods will perform before you implement them. If you want to know the different types and how you can use them within your organization, keep reading. What’s a Marketing Experiment? A marketing experiment is a form of market research. It’s a test organizations run to discover possible marketing avenues that will improve a[…]

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Essential Web Design Stats for 2020 [New Research]

As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it’s your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Additionally, you also need to run your business — including finding clients, filing accounts, and potentially hiring and managing staff. Whether you’re a web designer or considering hiring one for your company, it’s critical you know about the current challenges and opportunities in the web design industry. Here, we’ll cover some of the most essential web design stats for 2020 from Sitejet’s new State of Web Design survey for 2020 and beyond. Biggest Challenges & Pain Points We’ve touched on it already, but when it comes to daily challenges, customer acquisition is far and away the most commonly cited pain point. In fact, nearly half of web designers say that, more than any other aspect of their job, they find it hard to discover new clients. The next most commonly cited pain[…]

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The easiest way to actually learn and be ready for Artificial Intelligence in Digital Marketing!

Does This Sound Like Exactly What You Need? ✔️ You want to ensure that your websites manage to hold their position in the SERPs.  ✔️ You want your advertising campaigns to remain profitable, and that your services remain relevant. ✔️ You want to create endless amounts of content in a second. ✔️ You want to be ready for the future of the industry. ✔️ You want to know the different types of AI and machine learning in the context of digital marketing. If you were going to hire an expert on this, to show you how it’s done, you could easily find yourself investing hundreds of £/$ for this sort of coaching. In fact, many people invest hundreds and thousands of dollars to get into coaching programs or attend workshops… But, you won’t have to invest anywhere near that today. Get The Training Here : https://rodgardner.com/aifirst

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What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up. Double Opt-in vs. Single Opt-in In one step, users can subscribe to emails that use single opt-in. This means that the only thing users have to do to subscribe is type their email address into the required field. Single opt-in is helpful for marketing teams that want the process of signing up for automated emails to be as quick as possible.  A great benefit of single opt-in is the opportunity to grow your email list faster. The simplicity of automatically subscribing users is helpful if you want[…]

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