6 Tweaks to Give Video Marketing the Advantage

Once restricted to only companies with wealth and access, utilizing video content to promote your brand is now a widely available strategy. In addition, the ubiquity of this technology puts pressure on companies to adapt or suffer the consequences of their reticence. The advantages offered by video marketing are many, largely due to increasingly sophisticated mobile technology. With high-powered tools for video content creation and consumption in the palm of your hand, the power once reserved for multimedia conglomerates is now a fixture of everyday life. Do It Right While the use of video has unparalleled attention-grabbing potential, you still want to take time to make sure you’re doing it well. If you’re using video content to explain a product or service, make sure it’s explained clearly and thoroughly. A common complaint among consumers of video advertising is insufficient explanation of the product in question. While video obviously interacts with the visual sense, keep in mind that audio is also very much a factor. If you make sure the video is optimized on both fronts,[…]

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Lower B2B Customer Acquisition Costs with Video

Acquiring business customers can be expensive, but without them your business can’t scale or turn a profit. One of the perennial questions a business of any size tackles is how to land new customers without eating into profits too much. There are lots of great ideas out there to increase your ROI when it comes to customer acquisition. But one of the best ways to lower costs–especially if you’re selling a product–is through video. Let’s look at a few reasons why video can be an effective and inexpensive way to acquire new customers. Save Time Businesses in your target market need to know what your product is, what problem it solves, and a bit about how it works before making a purchase. Traditionally, live sales demos were the way to go—you get your sales people in front of potential customers and clients at a trade show, over a video conference, or in their offices to show off what your product has to offer. But this route can eat up a lot of time, both for[…]

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5 Innovative Strategies for Video Marketing

Businesses that hope to improve the reach of their marketing campaigns are taking advantage of video marketing. While you yourself may not be well versed in videography, many companies are proving you don’t need to be a video expert to make this type of marketing work for your business. Making the Most of Digital Media The rise of social media has made it easy for anyone with a strong message to get their content across through video. If your business isn’t using video already, it’s time to get on board. Whether you have a studio setup to shoot high-quality promo videos or you only have the most basic equipment, harnessing the power of video marketing for your business is mostly what you make of it. 1. Use Videos in Landing Pages Having an intro video on your landing page has proven to increase business’ conversion rates. With videos, you’ll capture attention more easily and for a longer period. Whether you’re using short clips or long-form videos, you’ll notice you garner more interest through your videos[…]

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How Paramount Pictures Used 360° Video for an Ad Campaign

To promote the release of Mission: Impossible – Fallout starring Tom Cruise, Paramount Pictures chose to leverage the power of an emerging content medium: 360° video. Cruise is known to do all of his own stunts, Paramount decided to use a particularly thrilling helicopter chase scene in their 360° campaign. As possibly the most difficult scene in terms of the film’s production, Tom Cruise not only flies a helicopter, but also dangles from one by his arms and legs. The 360° video advertisement takes audiences behind the scenes with Cruise as he performs these larger-than-life stunts. Viewers sit right next to him while he pilots a helicopter through narrow passages and provides commentary on the experience alongside the film’s director, Christopher McQuarrie. Cruise is adamant about avoiding green screens, and thus, this scene and 360° trailer were shot entirely in the sky. The 360° format proves effective in providing viewers a highly dynamic and engaging experience. Of course, there’s aesthetic and entertainment appeal in such a piece of content, but perhaps more importantly, viewers immerse[…]

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Various Ways Businesses Can Leverage Video Marketing

When brands are looking for more money and the market share of an already existing business or a startup, a financial decision to delve into video marketing is critical. Video marketing is crucial for conversion and revenue in any business, so it must be well budgeted. Studies say an image is worth a thousand words, what can we say about a video then? Customers retain only 10% of the text they read, 65% of the images they see, and 93% of the video they’ve just watched. Is that not enough reason for businesses to delve into video marketing? Of course. YouTube is the most searched site on the internet behind Google and there’s a reason for that. People want to be inspired not just by what they see anymore but by what they can feel before they buy your product. Whenever Apple launches a new iPhone, they make a video of it improving people’s lives—just like most production companies do—and their sales skyrocket. Any business can follow the same trend. They just need to define[…]

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Why Purple Mattress’s Viral Video Is An Important Lesson in Marketing

Viral videos are a fantastic tool to promote products and services, except it’s difficult to predict which ones will truly go viral and which ones will only enjoy a short-lived period of fame and then die in the clutter of the Internet. Furthermore, with various platforms and software tools available for free or a modest monthly subscription, everyone with a bit of experience in video-production can post a video. This makes the competition even more fierce, especially when you know ‘masterpieces’ like Charlie bit my finger managed to gather over 15 million views. The Main Elements of a Viral Video So, what elements make a video go viral and is it really worth it to invest time and money in such a marketing technique? Strong Emotional Response As it turns out, people react to videos (and memes) that create a strong emotional response (love, hate, disgust, etc.). So, a video like ‘Charlie bit my finger’ left viewers in awe of the two cute babies, which is why a homemade video broke the Internet. Not to[…]

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