How One Social Media Consultant Builds Her Clients' Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing. With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter. Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence. It’s easy to find and take part in conversations, stay on top of news (stories usually break on Twitter before anywhere else), find content, connect with people, and actually be social on social media. Additionally, it’s a fast-paced network, which allows you to continuously drive traffic and share information without the content fatigue you find on other social media networks. Here, let’s explore the nine strategies I’ve used to help myself, and my clients, build brand influence on the platform. 9 Effective Strategies to Build Brand Influence on Twitter 1. Optimize your profile. The first thing you can do to start building brand influence on Twitter is to fill in your biography, choose a profile image, and create[…]

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What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up. Double Opt-in vs. Single Opt-in In one step, users can subscribe to emails that use single opt-in. This means that the only thing users have to do to subscribe is type their email address into the required field. Single opt-in is helpful for marketing teams that want the process of signing up for automated emails to be as quick as possible.  A great benefit of single opt-in is the opportunity to grow your email list faster. The simplicity of automatically subscribing users is helpful if you want[…]

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The Ultimate Guide to Google Docs

Everything Google touches seems to turn to gold. Not only has the brand helped online businesses generate billions of dollars through its search engine, but it’s also — and continues to — branch out and create other products. One of these products is Google Docs, a free word-processor and alternative to Microsoft Word that allows anyone to easily create and edit their own shareable document. Google Docs is a behemoth. The tool is so multi-faceted and multi-functional; it’s easy to get overwhelmed when learning your way around. That’s why we wrote this guide — to teach you about how to use Google Docs to create awesome content and collaborate with your team. We’ll also tap into some tips and tricks that will make this process even easier. What is Google Docs? No software downloads. No payments. No specific browser or computer necessary. Is there really any product out there these days that is this simple to obtain and use? The answer is yes. Google Docs is a completely free, cross-platform (syncs documents across phones, tablets,[…]

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5 Marketing Strategies Top Marketers Are Using Right Now

Top marketers are using tried-and-tested strategies to increase brand awareness, grow their lists and followers, and get conversions. In this article, we’re going to show you 5 strategies these marketers are using and where you can find more information on each strategy. Ready? Let’s dive in. Here are 5 strategies top marketers are using right now. Strategy #1: They’re using pre-sell articles to increase conversions Pre-sell articles talk thoroughly about a topic related to the product being sold. They’re intended to answer the FAQ’s most associated with the product and show people why this product is the one they’re looking for. For example, Ezra Firestone uses a pre-sell article to sell makeup to older women. You can see the article here, 5 Makeup Tips for Older Women. Aside from the 5 makeup tips, the presell article talks about using lipstick as a blush (which the Boomstick Color stain is perfect for) and ends with a testimonial from Jennifer Aniston. Ralph Burns’ agency Tier 11 is also using pre-sell articles to sell PerfectAmino, a protein replacement[…]

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My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it. Here’s the thing: I figured out the perfect formula to promoting content. Best of all, it’s not complex. Heck, it doesn’t even take 30 minutes. It’s so easy that I broke it down into 6 steps. And just to give you an idea before we dive into the formula, it’s so effective here is the traffic to my latest blog post. 35,492 visits in a week isn’t too shabby. The post didn’t do exceptionally well and it didn’t tank. It was just an average post. Now you probably won’t see the same results as me as I’ve been[…]

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I Need Your Help With Ubersuggest

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try. Type in a URL or a keyword and click around. The reason I am asking you to give it a try is that I need your help to determine what I should develop next so I can help you improve your traffic and rankings even more. But before we get into that, let me first tell you what I am releasing in the next few months. Upcoming features So, let’s break it down by section as I am making a lot of small changes that should not only improve the data, but also the usability of the product. Funny enough, there will be changes to every[…]

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