15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don’t matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings made participants more willing to spend money on consumer goods and services. It would appear that advertisers have caught on. Over the past five years, nostalgic ads have been popping up left and right — with millennials as their main target. Although these ads are getting more common, marketers have known that millennials would be a nostalgia-fueled generation for some time now. Even in 2015, when[…]

Read more

47 Facebook Ad Examples That You Can Swipe for Your Business

Launching a Facebook ad campaign is fairly easy. Launching a Facebook ad campaign that ROIs, however, is another story. That’s because there’s a science behind it. You can’t just throw an image and some decent copy together and call it a day anymore. You have to know exactly what you’re doing and why you’re doing it. Facebook Ads today require strategy—but it’s not rocket science. It’s more like mid-level, once you’ve figured out the pattern you’ll be able to totally succeed science. Think somewhere between a science fair volcano and brewing your own beer (that actually tastes good). All you need to know is what works and then, figure out how to create a similar formula for your business and product. To make that process easier for you, we’ve compiled 47 Facebook ad examples and then told you what it is that makes them great. We got all these from Facebook’s Ad Library—a searchable repository of every active ad run on any of Facebook’s platforms (yes, this does include Instagram too). Now put your science[…]

Read more

Can't Afford a Super Bowl Ad? Here's What to Do Instead

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million. While $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere. Take Skittles for example. In 2018, Skittles decided they didn’t want to shell out millions of dollars on a Super Bowl ad. Instead, they used the money to create a full-length Broadway musical. What could the Skittles musical possibly have been about? Well, it was described as a musical commercial that discussed the insincere and high-priced world of advertising. The musical was never aired on TV or streaming services, but here’s a look at the musical’s main ballad, “Advertising Ruins Everything:” https://www.youtube.com/watch?v=FNR1crnyRFk While what Skittles did was both creative and clever, it was still pretty expensive. And,[…]

Read more

How to Check if Google Manually Reviewed Your Site

Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater? Google knows that they can always make their search results better. And one way is to have humans review their listings for any given keyword. So, all around the world, Google has people who manually review websites. And they review each website based on these guidelines. It’s kind of long and extensive, but it is important that the Quality Raters don’t directly impact rankings. Instead, they give feedback to the engineers who code up the algorithm so they can make it more relevant to searchers. Now, the real question is, how do you know your site is being reviewed? First, I want you to log into your Google Analytics account and go[…]

Read more

The Ultimate Guide to Product Marketing in 2020

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the original “hippie” vibe the company was once known for. Source Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.” This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for the bus. So, who works on this type of marketing? Who helps create content that excites consumers about new and updated products, like the Volkswagen bus? Who encourages consumers[…]

Read more

Step by Step Guide to Creating a Website

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.To alleviate any frustration you might feel, we’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or big budget to create one — all you’ll need to do is follow the seven steps below. 1. Choose your CMS. The first thing you’ll need to do when creating a website is find the right CMS (content management system) for your business. There are plenty of free or budget-friendly site builders out there, but they aren’t all created equal, so you’ll want to weigh[…]

Read more