Marketing Firm vs. Agency: We Break Down the Difference

In everyday conversation, the definition of marketing firm versus agency doesn’t matter all that much — but, nowadays, most people aren’t relying on conversation alone when looking for help from a business. Instead, they’re using search engines. People conduct online research quickly — in fact, 92% of searchers choose a business on page one of search results. With such speedy decision-making, it’s critical you know which search terms will serve you the business most likely to help you succeed. For this reason, it’s vital you know whether you need to search “marketing firm” or “marketing agency”. While they sound similar, they typically offer vastly different services. Here, we’re going to explore the difference between marketing firms and marketing agencies to ensure you’re able to find the business best-suited for your needs. Marketing Firms Consider the term “law firm”. I’m willing to bet you associate that term with a group of professionals with a specialized range of services who all work for one company or organization. A marketing firm is incredibly similar in nature. In the[…]

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Why Email Blasts Should Be a Relic of the Past

This year, I noticed I’ve recycled a record amount of paper. But it’s not because I’m on a mission to save as many trees as possible. It’s because I never open any of the mail I receive. Most of the physical mail that appears in my mailbox are self-serving sales pitches or coupons from brands that somehow collected my personal information. And since the only traits of mine that they know are my name and address, they can only guess what my actual needs and interests are. Needless to say, most of the mail they send me is irrelevant and unwarranted, and every time I see their marketing messages in my mailbox, I happily pitch them in the recycling bin. In the email marketing world, direct mail’s digital twin still skulks around in email inboxes everywhere, even though online marketers have access to information that can enable them to personalize their marketing materials to each member of their target audience. They’re called email blasts. Why Brands Shouldn’t Send Email Blasts Anymore Your audience and ISPs[…]

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IMers: Your Biggest Headache SOLVED

Why waste your time writing IM content that maynot work… … when you can use content written for you by anonline marketing pro… …and for just $1.50 a page??? >>>LET ME SHOW YOU HOW – CLICK HERE Writing sucks. I know it and you know it. It’s painful, it’s drudgery, it’s flat out WORK. That’s why I’m going to make radical suggestion… STOP writing! Stop slaving away in your business. Instead, let a Pro hand you 32+ pages of grade-Aprime proven content you can use any way youchoose… …to make products …emails …blog posts…ecourses …autoresponder series …videos…your own monthly newsletter / magazine (template included) WHATEVER YOU WANT. You own the PLR rights to content that was nevermeant to PLR – it’s that GOOD! First step: Get this…] Second step: All the time you save by NOT writing,use to work on building your business and makingmoney. Now that’s just plain SMART. Regards Evans Tomety P.S. Don’t confuse this with ordinary PLR– it’s not. It’s written by a professional million dollarmarketer and his team – not some ghostwriter[…]

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7 Proven Ways to Grow Brand Awareness — Fast

Having a well-developed brand is imperative for a new online business to thrive (and we discuss this more during our free webinar training). If an audience doesn’t know what a brand is all about it’ll be more challenging to build a customer base and make money. Here are 7 ways to build brand awareness and help an audience identify and stay loyal to a brand. Create a unique personality While developing your business Survey Monkey recommends building a unique personality. Create a singular brand identity, and you’ll identify with your audience better. As the marketing platform HubSpot states, “Your brand identity is the representation of your company’s reputation through the conveyance of attributes, values, purpose, strengths, and passions.” Creating and maintaining a unique brand identity is one of the most effective ways in increasing your brand’s awareness. For example, brands like Dollar Shave Club and Old Spice are known for being witty and just a little out there. Or just share experiences to gain readership. Going back to Dollar Shave Club, this is a brand[…]

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The 60 Best Free Online Courses For Whatever You Want to Learn

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology emerging at breakneck speeds, there’s a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging. In fact, according to Josh Kaufman, international bestselling author of The Personal MBA, it takes 20 hours to go from knowing nothing about a particular subject to being pretty good at it. Of course, if you want to become an expert — well, that takes even longer. Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Plus, most courses are made up of on-demand videos and exercises that you can progress through at your own pace. Below, we’ve gathered 60 of the[…]

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