How Building a Community Can Scale an Online Business

The word community is a beautiful word. It is from a Latin word meaning “things shared by many or all,” this beautiful word perfectly explains our need to connect with others. One of the Internet’s amazing strengths is its ability to have people connect in a community online. Whether it’s by commenting on a blog, socializing on Instagram, or posting of Facebook, the online community continues to grow. We explain just important it is to foster a community during free webinar training and how to use it to develop a business. Speaking of building a company, let’s learn some tips on how a community can scale an online business! CIO provides the perfect explanation of what community is all about and how it benefits a brand. Generally speaking, a “community” as it relates to online marketing is simply some means for users to interact with each other. A Facebook Group could be considered a community, as could a forum or a meet-up site. But what makes these communities valuable? When they’re focused on a specific[…]

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The Future of Content Marketing is Not What Many May Think

Sometimes the media likes to declare that content marketing is dead. Of course, it’s not. However, it’s still essential to remember that it does take a lot of work to make sure a company’s content stays current with the times. Also, there are always new ways to implement positive changes and make sure it maintains its top-notch reputation. Content marketers have built their business out of creating content and sharing it. (We tell you how to do it during our free webinar training.) Content is here to stay, and that’s why it’s so vital to know what’s to come now and in the future. Before we dive into the future of content marketing according to the experts, let’s first find out why content marketing is so vital, according to LinkedIn. Good content always sells fast. But what makes a piece of content really beautiful? There are at least three essential features to make any content marketable. Relevance – It’s necessary to keep the content relevant to the topic and the sought-after keywords on the websites.[…]

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7 Incredible Ways to Get People to Flock to a Company’s Content

Writing excellent content on a website is essential, but how does one drive traffic to it? And what’s the best way to amplify the content’s reach? As a new online business owner who is just starting to create content, whether it’s social media posts, on a blog, or e-books, it’s hard to get a lot of interaction right away. But with a little bit of hard work and a couple of free webinar training sessions getting people to visit a site and share the content is possible. Attend our free webinar training for all of the details and in the meantime check out 7 ways for people to flock to your content below: #1: Focus on a specific industry topic Content Marketing Institute recommends focusing on a specific industry topic. If you narrow it down and have a niche topic you specialize in it’ll be easier to target a particular audience. If your topics are too widespread, it could be more challenging getting a niche audience to check out your site. David Fallarme, head of[…]

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How To Profit By Blogging: The Newest Tactics To Cash In With A Simple Blog

Have a blog and want to make money? Of course! Everyone wants — and would like to — make money. If a blog is up and running and people on the internet are saying it’s possible to make some cash, (we also discuss how to do it during our free webinar training) it’s normal to hope it’s possible. It’s not always a get rich situation, but when enough time and dedication gets put into it, it can become a lucrative business. Sometimes people already have blogs running with a lot of followers but are unsure how to make money. It’s possible for both newbies and experienced bloggers, and these tips below can help! After you set up your blog, focus on building an email list. Blogging Wizzard tells us that an email list is a fantastic business asset and can help you sell products and services. One of the key similarities between all of the top bloggers is that they are actively building their email list. An email list is your greatest business asset. It[…]

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The Ultimate Guide to iPaaS (Integration Platform as a Service)

You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service and upgrade options to maximize their customers’ ability to use their software. HubSpot is an example of a SaaS company. We sell (darn good) marketing, sales, and service software so you can use them to grow your business. But there’s just one problem … Over time, we’ve learned that things aren’t so linear and consumers rarely use just one software to satisfy all of their needs. Instead, they find a plugin here, some software there, and maybe even a widget until they have a smorgasbord of options that, together, create the perfect solution. Consumer expectations have changed — they want instant feedback, immediate solutions, and access to everything they need to solve their problems. From a business standpoint, it can be costly to add more tools to your existing software. An ever-increasing demand makes it hard to accommodate every customer need. Additionally, most[…]

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The Ultimate Guide to Branding in 2019

Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. They know their names extend far beyond the label. The result? These brands are known, loved, and chosen out of a long lineup of options. Who doesn’t want that? I know I do. That’s why we built this guide — to equip you to create and manage a strong brand that’ll help your business be admired, remembered, and preferred. Use[…]

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