How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn’t create or actively promote that month. Furthermore, up to 70% of new leads have come from offers we hadn’t touched in over three months. That’s a pretty nice spot to be in, don’t you think? What if the campaigns you’re working on this month were still generating leads for you six months later? What about three years later? Similar to the offers we create, we here at HubSpot have also found that more than 65% of the leads we generate from our blog each month come from older articles that weren’t published in the last six months. In other words, old content and offers you’ve created months — even years — ago has a huge potential to continue generating new leads now and in the future. (Doesn’t[…]

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Importance of Relationship Marketing

Kirk Deis is our special guest on today’s episode of Traffic and Leads Podcast. The founder and CEO of two companies, Kirk understands the importance of strengthening your relationships with your clients. Through trial and error, and an approach that doesn’t overcrowd his clients with messages, Kirk has a strong handle on what it takes to be… Read more » The post Importance of Relationship Marketing appeared first on One-Click Lindsey.

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6 Unforgivable Mistakes Businesses Make With Blog Content

Whether a blog is new or old, sometimes it’s hard to get incredible results. As a new blog it can be especially challenging to grow an audience and make money, but taking the time to learn new skills (and we discuss many on our free webinar training) can pay off big time. We took the time to compile some of the biggest mistakes bloggers make to prevent others from making the same errors. Read over these mistakes carefully to improve blogging tactics and get the results a business craves. You’re not writing with your audience in mind It may sound like a no brainer to write with your audience in mind, but many writers make a mistake by assuming they know their readers/customers when they don’t. Take the time to understand your audience by observing which posts get the most traffic or if you’re selling products, which products are selling the most. Write about topics they would like to see as Hubspot recommends and you’ll help your brand grow tenfold. Mistake 1: You think of[…]

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9 Ways to Drive Massive Traffic to a Blog Overnight

Ever since blogging blew up on the internet, driving traffic has been a primary goal for many.  For new businesses, the more blog traffic, the better. Why is this the case? Because traffic equals making a profit and to help a company succeed, driving traffic is vital. Sometimes it takes time to get a substantial amount of traffic that will help a business thrive financially and in other ways, but these 9 techniques can help. While researching how to drive traffic a lot faster than most, keep these tips in mind to make growing traffic more feasible. And don’t forget to join us during our free webinar training where we offer tips every week on how to build and maintain a profitable website! Be strategic Wordstream says to drive traffic; you must have a strategy in place. Setting up a plan will help you create content that your audience will love reading. Keep your content fresh and focus on material that your readers respond to the most to increase website visits. If you want to[…]

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Follow These Smart Tips for Stronger Writing

It’s true; there are some incredible writers on the web. However, we are shocked to learn that often their writing is no better than ours. The end product probably sounds great, but the first draft is likely challenging to read. What well-known bloggers understand that a blog post isn’t complete because outlined everything there is about the topic. It’s best to think of a first draft as a rough draft that has a lot of value, but it takes some finessing to reveal its beauty. Luckily editing doesn’t require a lot of effort — it just takes time to learn how to master writing so it’ll pack a punch. Part of making an online business succeed is effectively setting it up, which we talk about in our free webinar training. Part of that success is transforming a blog article and turning it into a compelling and polished post. Write what you mean Content Marketing Institute recommends not beating around the bush. Here are a few examples of how to write what you are trying to[…]

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