11 Magnetic Call to Action Examples That Can Transform Leads Into Customers

As a new online business that is just starting to set up a site online, having compelling call-to-actions (CTA) in the form of a button or link on a website is imperative. Correctly implementing a CTA will guide a visitor and help them understand which steps to take next. In inbound marketing, a CTA typically leads a potential customer to a landing page where a visitor can fill out a form and subscribe to join an email list or learn more (which makes them a lead). Business owners can place a CTA anywhere on their website, but it’s vital to make sure it happens! It’s an integral part of a site and can entice new visitors to become customers hopefully. We discuss why techniques like this during our free webinar training which you should check out! Keep in mind while creating CTAs that they need to grab the attention of visitors and get them to the next step. It’s vital to show potential customers an office they can’t refuse. Below are several CTA examples that should help[…]

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7 Surefire Ways to Capture Email Leads in 2019 [+ Tools]

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” (as they say). Now, there are many ways to build an email list – tactics and tools beyond simple sidebar lead magnets and popup forms. This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019 Ask, “what’s in it for me?” Target the right segments of your audience Target your audience at the correct time Build a proper lead magnet (or several) Reduce friction where possible Match the intent of a blog post with the correct offer Choose the best lead capture tools for the job 1. Ask, “what’s in it for me?” While every company in every industry may have a different tactical implementation to capture email leads, at the[…]

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How to Create UTM Codes to Track Your URLs [UTM Builder]

A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt. You deserve your budget — and maybe need more of it — and you deserve to dedicate time to the marketing activities that work. Building UTM codes that track your campaigns’ success is the best way to prove it. Measuring the impact of your work can be tricky without the right tools. Sure, you know Twitter drives a certain percentage of traffic to your website … but do you know if your company’s tweets were the ones driving those visits? Or that your specific guest post drove actual leads and customers to your website? Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you’ll learn what UTM codes are, how to use them, and how to build them in both[…]

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The 5 Newest Ways To Profit With Ecommerce Today

Over the past several years the ecommerce industry has been steadily growing. Statista predicts that the revenue from ecommerce shops will rise to 4.88 trillion by 2021! In the coming years, we should continue to see growth and more people deciding to join the market. Even though that means more competition, for new ecommerce businesses that can also suggest bringing in more money. If setting up an ecommerce site is a new venture it’s essential to stay up to date on the latest trends. We discuss the top 5 trends in 2019 the experts have observed so far and check out our free webinar training to learn additional ways on how to bring your ecommerce business and other online businesses to the next level. Now, keep reading so you can learn about some of the trends so your new business can become a thriving one! 1. Personalization and customer engagement Customization is always a positive thing, and Ecommerce Platforms mentions how important it is to implement on your site. Personalized emails also make customers feel[…]

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Why Freelancers Have Multi-Faceted Exposure and a High Earning Potential

With the popularity of online jobs, many full-time workers in the workforce sometimes get the bug to start a business or work as a virtual freelancer. The complaints that workforce employees have are valid. The commute time gets long, work hours are endless, and the pay isn’t what many would expect. Freelancing isn’t always ideal, but many people are flocking to this type of work due to its multi-faceted exposure and high earning potential. Just check out some of the many benefits that freelancing has to offer. We also discuss how to use freelancing to make money on the web during our free webinar training! Entrepreneur has the right idea by arguing that a few benefits of freelancing include the freedom to choose clients, projects, and also work wherever they want! Sounds great, right? Of course, freelancing also requires a lot of discipline, but having the ability to work wherever you want is definitely a nice benefit! Freedom To Choose Clients And Projects One of the biggest advantages of working independently as a freelancer is[…]

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How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn’t create or actively promote that month. Furthermore, up to 70% of new leads have come from offers we hadn’t touched in over three months. That’s a pretty nice spot to be in, don’t you think? What if the campaigns you’re working on this month were still generating leads for you six months later? What about three years later? Similar to the offers we create, we here at HubSpot have also found that more than 65% of the leads we generate from our blog each month come from older articles that weren’t published in the last six months. In other words, old content and offers you’ve created months — even years — ago has a huge potential to continue generating new leads now and in the future. (Doesn’t[…]

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