What Is Semi-Structured Data?

To consider what semi-structured data is, let’s start with an analogy — interviewing. Let’s say you’re conducting a semi-structured interview. This, as the name implies, falls somewhere in-between a structured and unstructured interview. For context, a structured interview is one in which the questions being asked, as well as the order in which they are asked, is pre-determined by your HR team and consistent for each candidate. An unstructured interview, on the other hand, is one in which the questions, and the order in which they are asked, is up to the discretion of the interviewer — and could be entirely different for each candidate. When you consider these two extremes, you can begin to see the benefits of semi-structured interviews, which are fairly consistent and quantitative (like a structured interview), but still provide the interviewer with a window for building rapport, and asking follow-up questions. Semi-structured data is similar in nature to a semi-structured interview — it’s not as messy and uncontrolled as unstructured data, but not as rigid and readily quantifiable as structured[…]

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An Introduction to Brand Dilution, Extensions, and Cannibalization

You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? Image Credit: Geek Goes Vintage Smash, their instant mashed potato brand, surprisingly reached mainstream success. But, unfortunately, it was at the expense of lowering their flagship product’s perceived quality. Cadbury is a premium confectionery company, so when they started producing low-end food products, like instant mashed potatoes, it’s not shocking to learn that their association with the finest chocolates weakened. Eventually, in 1986, Cadbury sold Smash, only 20 years after they introduced their instant mashed potatoes to the world. Cadbury’s expansion into instant mashed potatoes created a new revenue stream and even generated more sales for them, but it damaged their brand as a whole. This phenomena is called brand dilution, and, below, we’ll dive into it, as well as other related concepts called brand extensions and brand cannibalization. Brand Dilution Brand dilution is when a company’s brand equity diminishes due to an unsuccessful brand extension, which is a new product[…]

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When it comes to using Facebook for your advertising needs, there’s a bit of a mystery around the Facebook Advertising Myth. People often think that they can find the perfect ad, the perfect sequence, and rake in the benefits without any hard work. They’re told this by people who follow a practice called BRO Marketing,… Read more » The post appeared first on One-Click Lindsey.

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How to Create a Global SEO Strategy

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t. The only reason I watched Bloomberg in the morning is that my dad dabbled in the stock market and wanted to know if his stocks were going up or down. Plus, we only had one TV… so I didn’t really have a choice. But from all of those years of watching Bloomberg, it wasn’t too hard for me to spot trends. And one of the big ones is globalization. See, as a kid, most of the financial news channels discussed how things were progressing in America. But now, due to technological advances, companies no longer see themselves as regional or[…]

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27 of the Best Website Designs to Inspire You in 2019

Every once in a while, I’ll come across a website that really draws me in. So, I found 27 of them to show you. These sites push the boundaries of what is known to be possible on the web. Whether it’s the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry, and something to be inspired by. Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web. To help surface some of the most inspirational designs, I gathered 21 award-winners that have made their way through several key awards organizations — including Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA. Click the links below to jump to a group of website designs that crushed it in the last several years: Best Website Designs from 2014 – 2015 Best Website Designs from 2016 Best Website Designs from 2017 Best Website Designs from 2018 Below this list, I also found six more websites whose[…]

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The Two-Step Process for Getting Genuine Reviews on Amazon

Ever since I started playing guitar in elementary school, the only online tablature I’ve trusted to teach me how to play my favorite songs have the highest quantity and quality of ratings. To me, a substantial amount of people vetting a certain tab for accuracy and giving it a five-star rating means that it’s the best tab out there. It also saves me a ton of time from having to compare every single tab’s accuracy to one other. If you sell products on Amazon, the same principle applies. Reviews are crucial for driving sales on Amazon. Humans evolved to follow the crowd and assume that the majority is always right, so the more reviews you have and the better their ratings, the more credible and trustworthy customers will perceive your products to be. However, according to analyses conducted by the Washington Post and Fakespot, a tool that leverages artificial intelligence to assess the trustworthiness of reviews left on Amazon, Yelp, TripAdvisor, Best Buy, Walmart, and more, over 60% of customer reviews in the electronics, beauty,[…]

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