What is retargeting?
Retargeting is a marketing strategy that entails offering banner ads to your target audience. These banner advertisements are made to be seen by your target market after they have seen your business’s site.
Retargeting only works if you have an unique fragment of code on your site enabling it. In this manner, at any time someone brows through your website, a confidential internet browser cookie will drop, generally marking site
visitors as having visited your web site.
How is this different than regular display ad buys?
With retargeting you only target users that have visited your site and already had an experience with your brand. You can choose to target users that went to a specific part of your site, or open it up to your whole site, but either way you are guaranteeing that you only spend ad dollars on people who have previously visited your site. Normal display media buys tend to target users in the first stages of the buying funnel. With those ad buys you are tasked with introducing yourself, establishing trust, branding effectively, etc. all while going after an action. https://moz.com/blog/retargeting-basics-what-it-is-how-to-use-it
From there, whenever your site visitor clicks on another website (also one absolutely unconnected to yours), your retargeting advertisement service supplier will know to show your banner advertisement to them.
Second Chance To Convert A Visitor
What makes retargeting especially powerful is the fact that it only targets users that have visited one of your websites or landing pages. This means these visitors have already been exposed to your brand and very likely your product or service. As a result, these visitors are more qualified and likely to be persuaded by continued marketing.
If the majority of your traffic is made up of one-time visitors, paid or organic, that would have otherwise gotten away, retargeting allows you to continue marketing to those visitors to get them back into the conversion funnel.
Take, for example, a PPC search campaign, where an advertiser is bidding on a high-cost vertical like mortgage or insurance. When the visitor clicks the ad, the advertiser gets charged and is given basically one chance at converting that visitor.
How does retargeting work?
To Assist You in your Retargeting Campaigns – Below is information on how you can get a Pixel WP Plugin absolutely free!!
With this plugin, you can:
– Add your facebook pixel to your blog and
– Create audience targeting events of any kind
With Facebook events, you’re able to save money with your advertising
because you’re able to show your offers to an audience as specific as you choose.
Some uses for this could be to:
– Only show a certain page to someone who subscribed, but didn’t buy
– Show followup ads if they bought one product, but not another
– Display ads to bring people back if they visited the checkout page but left before buying…
And… so much more.
Oh and… yep – did I mention it’s 100% free. You can download it, add it and have it create as many highly targeted Facebook events/audiences without having to touch a single line of code.
Just choose what event you want to track (visit, registration, lead, sale… or custom)
Choose which of your website pages that would happen on
This plugin does the rest, adding in the code for you so your new audiences will be automatically available in your Facebook account.