45 Essential Social Media Marketing Statistics for 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.  Additionally, over the last two decades, it has risen as one of the primary marketing channels.  With over 40% of the world’s population on social media, it’s critical your business devise an effective social media strategy to reach your intended audience. But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.  Here, we’ve compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI.  Social Media Marketing Statistics/Data 2019  42% of the world’s population uses social media. That’s 3.2 billion users worldwide. (Emarsys) To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (Emarketer) 54% of social browsers use social media to research products.[…]

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6 of the Best SEO Link Building Software Solutions in 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic. The term “link building” refers to the process of creating links on other websites to increase search engine rankings and drive referral traffic back to your site. You can embed links to your site within various forms of content — including, but not limited to, blog posts, infographics, articles, press releases, and images. Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right. Here, we’re going to explore six of the best SEO link building software solutions. But first, let’s dive into the importance of link building. The Important Role Links Play If you’re a marketer, you want to increase your business’s online presence, but that’s nearly impossible to do without a fair number[…]

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The 16 Best WordPress Analytics Plugins in 2019

What’s the one thing more overwhelming than the volume of your analytics data? I’m willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site’s data, metrics, and insights without leaving your WordPress dashboard. The majority of users choose Google Analytics, although I’ve chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. WordPress plugins aim to simplify the interface so that users get to the data they need without feeling overwhelmed. If you do use Google Analytics, we have a comprehensive guide on How to Set Up Google Analytics for WordPress. With new plugins hitting the market monthly, and specialist plugins offering specific insights, it can be difficult to figure out which one is right for you. To help you sort through, we’ve compiled a list of the best analytics for WordPress plugins in 2019. We’ll explore basic differences, as well[…]

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13 Great Landing Page Examples You'll Want to Copy in 2019

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Here’s a quick example. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they’ve received, they might be more likely to respond to or purchase a product from a company rep who[…]

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The 14 Best WordPress Appointment Plugins in 2019

As a marketer, one of your main goals is to collect high-quality leads for your sales team — but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be? Ultimately, creating an efficient, streamlined process for client appointment scheduling is essential for satisfying your prospects and ensuring you don’t lose their interest simply due to a lack of simplicity. If you have a WordPress site, you’re in luck — there are simple, clean, easy-to-use appointment plugins you can implement to ensure you’re delighting your prospects every time. Plus, optimizing your scheduling process doesn’t just help your prospects — it also helps you make scheduling the least time-consuming thing you have to do. Here, we’re going to dive into our favorite 14 WordPress appointment plugins. But first — what are some characteristics of an exceptionally good one? The Characteristics of the Best WordPress Appointment Plugins What makes a good appointment plugin? There are nine criteria that a plugin should meet to[…]

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26 Ideas for Your 2019 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’ overall success. For local businesses, it’s equally as important to have essential and updated information readily available for potential clients. If you’re a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear — we’ll go through what all these words mean, and why you should care about them! In this post, we’ll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Organic traffic (someone finding you on their own[…]

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