How Paramount Pictures Used 360° Video for an Ad Campaign

To promote the release of Mission: Impossible – Fallout starring Tom Cruise, Paramount Pictures chose to leverage the power of an emerging content medium: 360° video. Cruise is known to do all of his own stunts, Paramount decided to use a particularly thrilling helicopter chase scene in their 360° campaign. As possibly the most difficult scene in terms of the film’s production, Tom Cruise not only flies a helicopter, but also dangles from one by his arms and legs. The 360° video advertisement takes audiences behind the scenes with Cruise as he performs these larger-than-life stunts. Viewers sit right next to him while he pilots a helicopter through narrow passages and provides commentary on the experience alongside the film’s director, Christopher McQuarrie. Cruise is adamant about avoiding green screens, and thus, this scene and 360° trailer were shot entirely in the sky. The 360° format proves effective in providing viewers a highly dynamic and engaging experience. Of course, there’s aesthetic and entertainment appeal in such a piece of content, but perhaps more importantly, viewers immerse[…]

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How Takis Is Reaching Younger Audiences with New Interactive 360° Ad

For their latest campaign, chips brand Takis needed to target a younger customer base. As the competition for the eyes of younger target markets has created a cluttered online environment, Takis was seeking an innovative way to deliver ad creative that would separate itself from the clutter. They wanted something innovative, that would really jump off mobile phones and capture young people’s attention. How did they do this? Takis used new and effective ad formats that utilize VR and 3D technologies. In partnership with OmniVirt, the brand launched a first-to-market 3D and 360° advertising campaign. Takis used OmniVirt’s proprietary 360° technology to build and distribute three immersive ad experiences across target websites: a 3D display ad, an interactive 360° game, and a 360° dance battle. Each ad experience centers around the high-energy brand tagline “Are You Takis Enough?” featuring bags of Takis chips and high schoolers representing each chip flavor through different dance styles. The hope was that that this immersive campaign could exceed the average engagement rates for traditional flat content distributed across the[…]

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