Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020. Sure, they will tell you things like voice search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about. And there are actually more interesting trends that will affect your marketing that no one is really talking about. So, what are these trends? What’s going to happen in 2020? Alright, here goes… Trend #1: Companies who rely on Google Analytics will get beat by their competition We all love Google Analytics. Heck, I love it so much I log in at least 3 or 4 times a day. And[…]

Read more

Everything You Need to Know About Billboard Advertising

I don’t own a car in Chicago, but I do take the train (referred to as the “L” here). On the L, most of my commuting companions pass the time by looking at their phones. But, my motion sickness prevents that, so I typically find myself watching the world — and many, many billboards — go by. And I must say: Some billboards can be very, very entertaining. Now, billboard advertising isn’t your typical inbound marketing methodology. So why are we writing about it? Billboard advertising can still be a powerful way to build brand awareness and attract customers. Plus, if companies like MINI can incorporate inbound marketing elements in their billboard advertising, you can, too! Billboard Advertising Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign. Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. Billboard[…]

Read more

Everything You Need to Know About Instagram's Secret Shadowban

When you’re trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren’t appearing for certain hashtags, you might be shadowbanned. From Instagram’s point of view, shadowbanning makes sense. Shadowbanning allows Instagram to filter out accounts that don’t comply with their terms. Some people use inauthentic measures to expand their Instagram following, like automated bots or hundreds of hashtags irrelevant to their content. If that’s the case, it seems only fair for Instagram to block those accounts, so users can continue receiving genuine and helpful content. While Instagram doesn’t openly admit to shadowbanning, they released a statement in February that addressed the problem users were having with their content not showing up for certain hashtags. Their statement at least confirms the hashtag dilemma as a real one — but many speculate that the[…]

Read more

Blogging Tactics No One is Talking About

It’s possible that old content could be affecting a website. Even for new companies, as new content gets written, older content must stay up to date. In our free webinar training, we regularly discuss improving the authority of a website, and updating content is one way to do that. Make the right decisions while improving a website and in the process, increase engagement, conversions, and links. Ready? Let’s learn about the blogging tactic no one is talking about, but can significantly improve a site’s performance. Neil Patel stresses how essential it is to fix grammar errors. After all, grammar may not seem like such a big deal. However, if there are constant errors, it’s going to be challenging holding a reader’s attention. Work on catching grammatical errors and correcting them.  Everyone knows the feeling. We’re reading an old post we wrote months or even years ago, and we notice a cringe-worthy spelling mistake. Instead of just ignoring it and hoping for the best, spend a bit of time to correct the errors. Google’s former anti-spam[…]

Read more

5 Secret Facts About Successful Online Businesses That Nobody Gets

There are a lot of misconceptions about how it is to run a business online. As we often mention in our free webinar training, it’s hard for businesses to know future results when they try to succeed, even though it’s definitely possible. There’s especially a lot of misconceptions concerning how challenging it is to run a successful online business. Even business owners who have a lot of experience don’t often realize how much energy and skills it takes to excel and make a business work. This post will take a look at 5 “secret” facts that set businesses that succeed apart from the ones that don’t.  1. They stay true to themselves When you look at successful business owners you probably wonder if the business changes them. While it may seem like successful business owners go to the dark side, The Business Small Business actually makes it clear that most business owners stay true to themselves. In fact, that’s what helps them succeed.  Your business is an extension of you, no matter how big or[…]

Read more

5 Secret Facts About Successful Online Businesses That Nobody Gets

There are a lot of misconceptions about how it is to run a business online. As we often mention in our free webinar training, it’s hard for businesses to know future results when they try to succeed, even though it’s definitely possible. There’s especially a lot of misconceptions concerning how challenging it is to run a successful online business. Even business owners who have a lot of experience don’t often realize how much energy and skills it takes to excel and make a business work. This post will take a look at 5 “secret” facts that set businesses that succeed apart from the ones that don’t.  1. They stay true to themselves When you look at successful business owners you probably wonder if the business changes them. While it may seem like successful business owners go to the dark side, The Business Small Business actually makes it clear that most business owners stay true to themselves. In fact, that’s what helps them succeed.  Your business is an extension of you, no matter how big or[…]

Read more