Instagram, Facebook, or Snapchat: Which Stories Are People Actually Watching?

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there’s one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. This content serves as a way to chronicle our daily lives, vacations, and interesting outings. Stories also allow us to tap into our creative or highly visual side. As video platforms continue to expand, this type of feature won’t be losing steam any time soon. Marketers have also become quite Story-savvy. On any given platform with this feature, you can find a number of brands using Stories to publish educational content related to their industry, show how-tos related to their products, or display customer testimonials. As brands experiment with linking Stories to online content, they’re finding that the strategy can actually generate significant traffic. Stories provide a number of solid marketing opportunities across platforms. And, right now, the question marketers are asking isn’t, “Should I publish Stories?” Instead, they might be wondering, “Which social platform should I publish[…]

Read more

16 Email Marketing Best Practices That Actually Drive Results

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. (In addition to the rules for outgoing messages below, check out our new Out-of-Office Email Generator to make your response to incoming messages just as delightful.) Email Marketing Best Practices Don’t purchase contact lists. Avoid using ‘No-Reply’ in the sender’s email address. Stick to fewer than three typefaces. Optimize the email’s preview text. Clean your mailing list regularly. Keep the main message and call-to-action above the fold. Personalize the email greeting. Keep your email 500-650 pixels wide. A/B test different subject lines and calls to[…]

Read more