These Influencers Are Computer-Generated: The Future of Marketing, or Untrustworthy Advertising?

More likely than not, you see influencer posts on your Instagram feed daily. In many ways, they become part of your life — influencing everything from exercise classes you take, to clothes you buy. It’s undeniable that influencer marketing is powerful. In fact, over the past five years the tactic has quickly grown into a multi-billion dollar industry. Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences, build brand awareness, and increase sales. Examples of successful influencer marketing strategies range from Stride Gum’s partnership with DJ Khaled to Glossier’s partnership with micro-influencers and “regular women”. And, as influencer marketing grows, it’s no longer just limited to humans — as we’ve seen with Jiff Pom, a Pomeranian with over nine million Instagram followers. But if any human (or pet) can become an influencer, it begs the question — do influencers even need to exist in real life? In 2019, computer-generated influencers like Miquela Sousa might argue, “No.” For instance, let’s take a look at this post by Miquela Sousa[…]

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Everything You Need to Know About Billboard Advertising

I don’t own a car in Chicago, but I do take the train (referred to as the “L” here). On the L, most of my commuting companions pass the time by looking at their phones. But, my motion sickness prevents that, so I typically find myself watching the world — and many, many billboards — go by. And I must say: Some billboards can be very, very entertaining. Now, billboard advertising isn’t your typical inbound marketing methodology. So why are we writing about it? Billboard advertising can still be a powerful way to build brand awareness and attract customers. Plus, if companies like MINI can incorporate inbound marketing elements in their billboard advertising, you can, too! Billboard Advertising Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign. Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. Billboard[…]

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17 Ways to Get Free Advertising for Your Business

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget. To help you spread the word about your business without breaking the bank, we’ve compiled 14 ways to get advertising for free. 1. Use Google My Business to optimize for local search. One of the most powerful free ways to advertise your business is through Google My Business, which enables companies to manage their presence on Google Search and Google Maps. The tool can bolster your rankings in local search results. Ranking high in local search shows you’re a legitimate[…]

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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting. Whether you’ve been advertising on the platform for years or are just starting out with Facebook marketing, check out these lessons from the pros to maximize your social media advertising ROI. 1. Keep track of qualitative[…]

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5 Reasons Advertising Is Getting Harder Than Ever

Talk with any long-time Internet marketing expert and they’ll tell you things have changed over the years. Not only has digital advertising technology evolved at a frantic pace, allowing many more people to start running paid web traffic, the number of different ways to reach people has also ballooned. Remember, at the dawn of Internet marketing, smartphones weren’t even widely used. Nowadays, advertisers can reach users while they play games, while they watch videos, even when they check the time or other data on their watch! So how does greater access to bigger audiences make advertising tougher, and what are savvy advertisers doing about it? Before we look at the list of evolving challenges for online advertising, head over to check out this live training… that will show you methods that cut past modern difficulties for advertisers. You’ll learn tried and tested techniques to reach the right audience for your product and demolish their resistance to your advertising message! Industry Rules An article in the Daily Mail highlights one hurdle for advertisers that always bears watching:[…]

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Why It’s Time to Get into Video Advertising

Video ads are a relatively new type of advertising that have become popular as a part of online advertising campaigns. They at first seem to be like ads on TV, but there are some key distinctions: internet advertising is cheaper both TV and internet audiences are huge, but the latter is several times bigger, thus, more people see your ad. the internet gives you more freedom as there is no need to coordinate with the “TV heads” about what and when your ad is going to show the results from internet campaigns are easily trackable with a wide range of tools to estimate your achievements, whereas, showing your ads on TV leaves you to guess the effect according to some incidental or intuitive markers Remember video ads are more a expensive advertising type than others but guarantee your business more conversion and traffic. Why Is It High Time to Turn to Video Advertising? It’s a bit sad to confess, but people have become lazier nowadays and are more likely to watch something rather than read the[…]

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