5 Reasons Advertising Is Getting Harder Than Ever

Talk with any long-time Internet marketing expert and they’ll tell you things have changed over the years. Not only has digital advertising technology evolved at a frantic pace, allowing many more people to start running paid web traffic, the number of different ways to reach people has also ballooned. Remember, at the dawn of Internet marketing, smartphones weren’t even widely used. Nowadays, advertisers can reach users while they play games, while they watch videos, even when they check the time or other data on their watch! So how does greater access to bigger audiences make advertising tougher, and what are savvy advertisers doing about it? Before we look at the list of evolving challenges for online advertising, head over to check out this live training… that will show you methods that cut past modern difficulties for advertisers. You’ll learn tried and tested techniques to reach the right audience for your product and demolish their resistance to your advertising message! Industry Rules An article in the Daily Mail highlights one hurdle for advertisers that always bears watching:[…]

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Why It’s Time to Get into Video Advertising

Video ads are a relatively new type of advertising that have become popular as a part of online advertising campaigns. They at first seem to be like ads on TV, but there are some key distinctions: internet advertising is cheaper both TV and internet audiences are huge, but the latter is several times bigger, thus, more people see your ad. the internet gives you more freedom as there is no need to coordinate with the “TV heads” about what and when your ad is going to show the results from internet campaigns are easily trackable with a wide range of tools to estimate your achievements, whereas, showing your ads on TV leaves you to guess the effect according to some incidental or intuitive markers Remember video ads are more a expensive advertising type than others but guarantee your business more conversion and traffic. Why Is It High Time to Turn to Video Advertising? It’s a bit sad to confess, but people have become lazier nowadays and are more likely to watch something rather than read the[…]

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The Top 21 Creative Advertising Agencies to Follow on Instagram

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments. While there probably aren’t that many CMOs who troll Instagram looking for their next agency partner, there is little competition and even more opportunity to make it your agency’s platform of choice for attracting new talent and clients — a differentiator when it comes to that next visual campaign. If you are looking for some inspiration or just want some “inside” looks at a few agencies, then check out this ultimate — yet not exhaustive — list of ad agencies to follow on Instagram: 21 Creative Agencies To Follow on Instagram 1. Huge: @hugeinc This meticulously curated Instagram from Huge is chock full of high-quality photography, graphic design inspiration, and quirky snaps of daily[…]

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How to Use Pinterest Advertising to Promote Products and Attract Customers

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy — unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, 72% of Pinners use Pinterest to decide what to buy offline. Pins have a much longer lifespan than Tweets or Instagram posts, making them a particularly powerful asset. Pins can show up in a user’s feed months after initially posted. If your content is engaging and valuable, it can be re-pinned again and again to different users’ boards and continue to drive consumers back to your website. All of which is to say — a paid advertising strategy for Pinterest isn’t such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition. If you’re interested in exploring how Pinterest advertising can help you attract customers, keep reading. Pinterest[…]

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