The Ultimate Timeline of Google Search Algorithm Updates [2019]

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. Google didn’t become the #1 search engine in the world without prioritizing its user experience. It achieved this leading position by continually updating its algorithm to meet its user’s needs and delivering the best possible results (not to mention engaging users with new daily doodles on the Google homepage). If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. In this guide, we’ve covered everything you need to know about the Google algorithm, its nine most recent updates, and how your company and content can follow suit. SEOs believe there are almost 200 ranking signals that Google considers when displaying results. These include factors like keyword usage, domain history, site usability,[…]

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Google’s Advice for Surviving Algorithm Changes

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year. You heard me right, 3,200 changes. That’s a lot! So instead of focusing on one algorithm update that you may read about, you need to focus on making your site compatible with Google’s core goal. First I’ll go over the advice they are telling us all to follow… and then I’ll break down what it really means. Google’s advice to SEOs Just like most of their announcements, Google tends to be vague. But of course, they did mention that you should focus on content. What’s interesting, though, is they did give a list of questions that you should ask yourself with your existing and new content. But as I mentioned they[…]

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The Simplified Guide to Google's RankBrain Algorithm

Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?” That’s because Google is sophisticated enough to recognize your intent or the implications of your query. However, prior to 2015, you needed to type the most straightforward queries into the search engine to find the answers you were looking for. So how did Google evolve to understand their searchers’ intent and implications so quickly? Well on October 26, 2015, they confirmed that they updated their algorithm with a machine-learning artificial intelligence system called RankBrain. >” src=”https://no-cache.hubspot.com/cta/default/53/bd685600-02f9-40f3-a4e7-18488a8d79ba.png” align=”middle”> What Is Google’s RankBrain Algorithm and How Does It Work? RankBrain is a core part of Google’s search algorithm. By leveraging machine learning, it helps Google understand how specific web pages relate to certain concepts and, in turn, serve web pages that are relevant to a searcher’s query but don’t include the query’s[…]

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