5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.” If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce, 76% of consumers expect companies to understand their needs and expectations.  In other words, customers want companies to understand their behavior. That’s why understanding and influencing consumer behavior is essential for a marketer. Below, let’s discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. The Theory of Consumer Behavior Consumer behavior is the study of how people spend their money. This is typically studied by economists so we can better understand how personal taste and income shape the economy. However, marketers also use this information to market their products. To study consumer behavior and learn more about your buyer persona, consider the answers to these questions: How do your customers feel about certain brands[…]

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Examples of Blogs From Every Industry, Purpose, & Readership

When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. Blogs are powerful business tools. They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. In this guide, we’ll review the different types of blogs there are and examples of each. These will give you a better understanding of the various ways your business can write and publish content to help you achieve the benefits we listed above … and more. Before we dive in, what is a blog? Any type of business — whether it’s focused on ecommerce, retail, technology, or services — can benefit from publishing and maintaining a[…]

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11 Facebook Case Studies & Success Stories to Inspire You

Although Facebook is one of the older social media networks, it’s still a thriving platform for businesses who want to boost brand awareness. With over 2.38 billion monthly active users, you can use the platform to spread the word about your business in a number of different ways — from photos or videos to paid advertisements. Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. If you’re not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand’s marketing challenge, goals, a campaign’s key details, and its results. This gives you a real-life glimpse at what led a marketing team to reach success on Facebook. Case studies also can help you avoid or navigate common challenges that other companies faced when implementing a new Facebook strategy. To help you in choosing your next Facebook strategy, we’ve[…]

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Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. In fact, Social Media Examiner found that 55% of social media marketers use Facebook as their primary platform, and eMarketer learned that nearly 68% of all social media ad spending is on Facebook Ads. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting. Whether you’ve been advertising on the platform for years or are just starting out with Facebook marketing, check out these lessons from the pros to maximize your social media advertising ROI. 1. Keep track of qualitative[…]

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The Ultimate Guide for Finding & Reaching Out to Bloggers

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently. Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Trust me, though: It’s well worth it to invest time in building connections with high quality bloggers and turn them into a brand advocates who will be willing to help you out over and over again. Want to achieve worthwhile results from your blogger outreach efforts? In this post, I’ll go over a few tips for reaching out to bloggers effectively. Then, I’ll talk about seven great blogger outreach tools that will help you connect with bloggers in your[…]

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Why You Shouldn't Buy Instagram Followers (& What to Do Instead)

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can seem tempting to pay for your first couple thousand followers. There are plenty of services available that allow you to buy 1,000 followers for the price of a small Starbucks latte. But of course, if it really was that cheap and easy, everyone would be doing it. So what’s the catch? Is buying Instagram followers legal and safe for your business? Is it a worthwhile investment? Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. We’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Can you buy Instagram followers? Yes, you can buy Instagram followers. There are plenty of cheap services available[…]

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